Alternative Sweeteners Market By Source (Natural Alternative Sweeteners, Artificial Alternative Sweeteners), By Type (High-fructose Corn Syrup (HFCS), High-intensity Sweeteners, Low-intensity Sweeteners), By Application (Food, Beverages, Tabletop Sweeteners, Personal Care, Pharmaceuticals) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Industry Outlook

Alternative sweeteners market is expected to reach US$ 19998.1 Mn by 2026 with 4.7% CAGR during the forecast period from 2018 to 2026. In 2017, North America led the alternative sweeteners market and Asia Pacific is estimated to be the fastest growing region between 2018 and 2026.

Alternative sweeteners commonly known as sugar substitutes are basically food additives that aims to provide sweet taste similarly to sugar and contains comparatively less food energy than other forms of sweeteners which in turn makes it a low or zero calorie sweetener. Alternative sweeteners play an important role in improving the food texture, taste, appearance and color. These are also used as a replacement for usual dietary sugars that includes sucrose and glucose in diabetics. Sugar substitutes mainly finds application in food and beverages, tabletop sweeteners, pharmaceuticals and personal care industry.  

Consumer preference for healthy and low calorie food owing to the increasing health problem associated with sugar consumption is expected to drive the alternative sweeteners market. Sugar is added to preserve shelf life of food thereby boosting the flavor and texture. However, overconsumption of sugar leads to weight gain, tooth decay and also increases the risk of diabetes, hypertension and depression. Hence consumers are shifting towards alternative sweeteners owing to the fact that these sweeteners contain less calorie and plays an important role in weight management. In addition, alternative sweeteners are also beneficial for diabetic patients as it aims to reduce the blood sugar level. Hence with the growing number of diabetic patients globally, the demand for alternative sweeteners is expected to rise during the forecast period from 2018 to 2026. In addition, growing consumption of low-caloric food in various developing regions that includes Middle East and Africa, Asia-Pacific and Latin America is estimated to propel the demand for sugar substitutes. As a result, key alternative sweeteners manufacturers are focusing on providing safe and superior quality products by using advanced technology.

Increasing demand for natural alternative sweeteners is another factor boosting the growth of alternative sweeteners market during the forecast period from 2018 to 2026.Trend shows that consumer’s inclination towards natural and fresh food and beverages products is the prime factor boosting the growth of this segment. Growing demand of stevia which is a zero calorie sweetener is mainly driving this segment. Hence, various beverages companies with the help of their research and development team is focusing on adding new low calorie drinks in its product portfolio to cater to the growing demand of natural and healthy beverages consumers. For example, in March 2017, the Coca Cola company launched its first no calorie drink in Greece that is based on sweeteners from stevia plant. This drink has a property of reducing the content of sweetness by 37%. The company launched this stevia based drink under its campaign “Taste the Feeling” that basically included beverages for different occasion to meet the growing demand of health conscious consumers globally. Increasing demand for food and beverages industry followed by fluctuations in the supply and price of sugar are other factors expected to bolster the market demand during the forecast period.

Market Synopsis, Value (US$ Mn)

Alternative Sweeteners Market

Get a sample copy for more information

"High-Fructose Corn Syrup (HFCS) Segment propelling the growth of Alternative Sweeteners Market"

HFCS is a liquid sweetener that is generally used as a replacement of sucrose. Owing to its wide application in the food and beverages industry, the demand for this segment is expected to rise which in turn is driving the alternative sweeteners market during the forecast period. In addition, benefits associated with HFCS that includes sweetness, solubility and acidity is also expected to propel the market growth. Increasing demand for carbohydrate drinks, soft drinks, jams, dairy products and confectionery products is also propelling the growth of this market. Cost effectiveness compared to other alternative sweeteners is another factor bolstering the market growth. The HFCS segment is further bifurcated into HFCS 42, HFCS 55, HFCS 65, and HFCS 90. HFCS 42 is the most widely used type and demand for it is expected to rise owing to its increasing application in processed foods, beverages, baked goods and cereals. Hence, with the growing adoption of HFCS 42, the demand for high-fructose corn syrup is expected to rise which in turn is expected to trigger the global alternative sweeteners market.

In 2017, North America and Europe are the prominent region in the global HFCS market. The U.S. held the largest revenue share in North America region and is expected to maintain its dominance throughout the forecast period. As per USDA, the U.S. export of HFCS has increased from 1.121 million metric tons (dry weight basis) to 1.124 million metric tons (dry weight basis) in the third quarter of 2017 which clearly indicates that demand for this segment is expected to rise during the forecast period from 2018 to 2026. Increasing government initiatives to raise awareness level among consumers followed by high adoption of HFCS by the various food and beverages companies in this region is acting as a driving factor in the growth of these regions during the forecast period.

Alternative Sweeteners Market

Get a sample copy for more information

"Natural Alternative Sweeteners Segment driving the growth of Alternative Sweeteners Market"

Monk fruit, coconut sugar, stevia, date sugar, raw honey, blackstrap molasses, maple syrup and xylitol are some of the natural alternative sweeteners that are used in food and beverages, pharmaceuticals and personal care industry. Incorporation of stevia in various soft drinks followed by increasing application in food and beverages industry and low side effects compared to artificial sweeteners is bolstering the growth of this segment during the forecast period.

Alternative Sweeteners Market

Get a sample copy for more information

"Beverages Identified as the Dominant Application Segment in 2017"

Growing alternative sweeteners application in various beverages that includes soft drinks, ready to drink tea or coffee, milkshakes and flavored water among others is expected to augment the demand for alternative sweeteners. In September 2018, the U.S. Food and Drug Administration (FDA) announced that the beverages companies need to adopt its nutrition facts panel followed by a new line of added sugars. This will restrict the beverages companies to include added sugar in their beverages products. Hence, the manufacturers are focusing on adopting alternative sweeteners that includes stevia, monk fruit, carolina sweet and palatinose among others in their beverages products to reduce the added sugar content in various beverages products. For example, in 2018, Cargill launched EverSweet, a zaro calorie stevia sweetener under its Truvia brand. This drink contains glycoside Reb A which aims to reduce calorie in their products. The company also claimed that the new product would offer heightened sweetness similar to real sugar. In addition, PepsiCo’s 7Up was the first fizzy drink that was based on stevia sweetener launched in 2016 in India. This new product contains 30% less sugar and aims to cater to the growing obese population in this country. All these factors are expected to drive the beverages segment in the global alternative sweeteners market during the forecast period from 2018 to 2026.

Alternative Sweeteners Market

"North America is the Largest Region in the Global Alternative Sweeteners Market"

Globally, North America accounted for the largest value share of alternative sweeteners market. The growth is mainly attributed to the increasing risk associated with various cardiovascular diseases followed by rising number of obese patients. In addition, growing number of patients suffering from diabetes is also expected to augment the demand for alternative sweeteners in this region. Trend shows that there has been decline in consumption of soft drinks in this region owing to the consumer preference for healthy lifestyle. In addition, growing preference for various natural alternative sweeteners in products that includes breakfast cereals, flavored sauces and chocolates among others is another factor that is expected to bolster the market growth in this region. In 2017, the U.S held the largest revenue share in the North America market. As per the Center for Disease Control and Prevention (CDC), obesity prevalence in U.S. was approximately 39.8% which affected approximately 93.3 million adults in the country. Hence, consumers in this region are shifting from sugar consumption to natural alternatives sweeteners which in turn is driving the market in this region. Asia Pacific region is expected to grow at a significant rate owing to the change in diet patterns followed by increasing health benefits associated with alternative sweeteners.

Alternative Sweeteners Market

"Product Expansion Followed by Mergers and Acquisitions are the Key Strategies Adopted by the manufacturers" 

Key players operating in the global alternative sweeteners market includes Archer-Daniels-Midland Company, Roquette Frères S.A., Kerry Group Plc, Ajinomoto Co. Inc., Cargill Incorporated, Ingredion Incorporated, Global Sweeteners Holdings Limited, NutraSweet Company, E. I. Dupont De Nemours and Company, Tate & Lyle Plc and Purecircle Ltd. among others. In 2017, Archer Daniels Midland Company went into a partnership agreement with GLG Life Tech Corporation to offer various food and beverages that are based on various alternative sweeteners that includes stevia and monk fruit. The partnership will also facilitate the company to add two new Alternative sweeteners brands VerySweet monk fruit and SweetRight stevia under its ingredient product portfolio. This new addition also aims at catering to the growing demand of lower calorie, natural and ‘no added sugars’ food and beverages. In April 2017, Ajinomoto Co. Inc.  announced that its advantame sweetener was approved for use in Canada. Owing to its cost effectiveness and sugar like taste, advantame acts as a replacement for high-potency and caloric sweeteners in food and beverages thereby enhancing the taste. Hence manufacturers in Canada are focusing on adopting this sweetener with an objective to manage sweet cost and reduce calories.

Alternative Sweeteners Market

Historical & Forecast Period 

This research considers 2017 as the base year and presents analysis of segments from 2016 to 2026. In addition, forecast period from 2018 to 2026 is considered for Compounded Annual Growth Rate (CAGR) calculation for each respective segment.

Report Scope by Segments

Alternative sweeteners market report represents understanding about the current market dynamics and strategies. It also focuses on quantitative and qualitative analysis of the overall market. The report covers the global Alternative sweeteners market by categorizing the market in terms of type, source, application and geography. Publishing this broad research report aims to aid the Alternative sweeteners market stakeholders and professionals in assisting strategic initiatives and decisions in the Alternative sweeteners market.

Research Period  2016-2026
Base Year 2017
Forecast Period  2018-2026
Historical Year  2016
Unit  USD Million

 Type Segment (2016–2026; US$ Mn)
 • High-Fructose Corn Syrup (HFCS)
   o HFCS 42
   o HFCS 55
   o HFCS 65
   o HFCS 90
 • High-intensity sweeteners
   o Stevia
   o Aspertame
   o Cyclamate
   o Sucralose
   o Saccharin
   o Ace-K
   o Other HIS (Glycrrhizin, Alitame and Neotame)
 • Low-intensity sweeteners
   o D-Tagatose
   o Sorbitol
   o Maltitol
   o Xylitol
   o Mannitol
   o Erythritol
   o Other (Isomalt, Hydrogenated Starch Hydroysates, Lacitol and Trehalose)

 Source Segment (2016–2026; US$ Mn)
 • Artificial
 • Natural

 Application Segment (2016-2026; US$ Mn)
 • Food
   o Bakery and Confectionary
   o Dairy Products
   o Others
 • Beverages
   o Carbonated Soft Drinks
   o Others
 • Tabletop sweeteners
 • Personal Care
 • Pharmaceuticals

 Geography Segment (2016–2026; US$ Mn)
 • North America (United States and Canada)
 • Europe (U.K., Germany, Rest of Europe)
 • Asia Pacific (China, India, Japan, Rest of Asia Pacific)
 • Latin America (Brazil, Mexico, Rest of Latin America)
 • Middle East and Africa (GCC, Rest of MEA)

This research report describes leading continents and their major countries, along with profiles of key players operating in overall market and their planned developments. Our report further defines the overall market dynamics such as drivers, challenges, and opportunities prevalent in the market to understand global elastomers market more explicitly. Our in-depth quantitative and quantitative analysis of each segment up to country level highlights revenue pockets and investment opportunities in the market.

Key questions answered in this report

  • Who are the distributors, traders and dealers of alternative sweeteners market?
  • What are expected largest source, type and application segments in the market during the forecast period from 2018 to 2026?
  • What are the fastest growing segments in the market for the forecast period?
  • What are the current market trends in the Alternative sweeteners market and valuable opportunities for the players?
  • How the regulatory framework affects the global as well as the regional markets?
  • Which are the key players operating in the global market and what are the strategies adopted by them?
  • What are sales, revenue, business strategy and product portfolio of top manufacturers of Alternative sweeteners market?
  • What is the market size and trend in emerging and developed markets?
Choose License Type
Budget Buying
Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
Trusted By
Published Date:  Sep 2018
Category:  Food & Beverage
Report ID:   59306
Report Format:   PDF
Pages:   120
Rating:    4.4 (49)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
24/7 Research Support