Bluetooth Beacon Market By Platform (By Platform, Closed Source, Open Source), By End-Use (Retail, Public Infrastructure) - Growth, Future Prospects And Competitive Analysis 2017 - 2025

Smartphones have become a necessity for every individual in the modern world. People across the globe are using smartphones for their everyday activities, such as ticket bookings, e-commerce, and many other activities. Due to its extensive use, retail companies to are searching for innovative channels to connect with their customers through their smartphones. The adoption of Bluetooth low energy (BLE) devices for one-way communication is one such technique preferred by retail companies for customer engagement. A Bluetooth beacon is a device equipped with BLE that broadcasts messages through Bluetooth directly to the smartphones in its vicinity. Brand promotion and information sharing are two recent applications that have gained popularity.

Today, retail companies heavily emphasize promoting their products among potential customers. This has been the key driver for the proliferation of the Bluetooth beacon market. Bluetooth beacons are installed in shopping malls and other public places where retail organizations can attract potential customers. The devices work by broadcasting promotional messages (such as offers and discounts) to the customers' mobile devices. In addition, Bluetooth beacons are installed at places such as airports and other public infrastructure to broadcast any important instructions directly to their smartphones. Other potential applications of Bluetooth beacons include sports and concert arenas, trade shows and conferences, schools, and museums, among others. The setup and working costs of Bluetooth beacons are economical, resulting in limited market restraints. Manufacturers are further developing more energy-efficient and cost-effective Bluetooth beacons. It is expected that with improved technical specifications and further reduced costs, the technology will continue to grow across different applications.

The report titled "Bluetooth Beacon Market: Growth, Future Prospects, and Competitive Landscape, 2017–2025" offers strategic insights into the global Bluetooth beacon market with a focus on the market's size and estimates for the duration of 2015–2025. The said research study covers an in-depth analysis of multiple market segments based on platform, application, and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading Bluetooth beacon manufacturers, their business strategies, market positioning, and key developments. Some of the major players profiled in the report include Aruba, Estimote, Gimbal, Kontakt.io, Radius Networks, BlueCat, Blue Sense Networks, Glimworm Beacon, Sensorberg, and others.

Other in-depth analysis provided in the report includes:

  • Current and future market trends justify the forthcoming attractive markets within the Bluetooth beacon market.
  • Market drivers, market restraints, and their impacts on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global Bluetooth beacon market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global Bluetooth beacon market is segmented based on its platform into the following categories:

  • Open Source
  • Closed Source

As of 2016, the closed-source Bluetooth beacon segment dominates the overall market in this segment. Apple, Inc. introduced the Bluetooth beacon protocol, termed "iBeacon," in 2013. Apple, Inc. pioneered closed-source Bluetooth beacons exclusively for the IOS platform and has a monopoly in the overall Bluetooth beacon market. Since its introduction, Apple, Inc. installed its closed-source iBeacon in all of its 254 retail stores in 2013. Aside from Apple, Inc., Rite Aid, a leading drugstore chain, announced the deployment of closed-source Bluetooth beacons in its 4,500 stores across the United States. As a result, the closed-source platform segment leads the other segments in terms of revenue.

The open-source Bluetooth beacon segment is projected to witness the highest growth in the market during the forecast period. Eddystone, an open-source Bluetooth beacon technology, was launched by Google for the Android platform in July 2015. This Bluetooth beacon can broadcast messages directly to smartphones within its permissible proximity on both iOS and Android platforms. Open-source Bluetooth beacons are gaining popularity because of their versatility and low cost. Consequently, the open platform is estimated to emerge as the fastest-growing segment of the market, surpassing the closed-source platform segment during the forecast period.

The global Bluetooth beacon market is segmented, based on its application, into the following categories:

  • Retail
  • Public Infrastructure
  • Others (Indoor Navigation, Healthcare)

As of 2016, the retail application segment leads the overall Bluetooth beacon market in terms of revenue. The retail industry is one of the first end-users to adopt Bluetooth beacon technology for promoting their sales. A Bluetooth beacon is an easy, economic, as well as safe approach for targeting the intended customers through promotional information broadcasted directly on their smartphones. In addition, available on both platforms aided the retailers in expanding their marketing reach. Consequently, the use of Bluetooth beacons in the retail industry has exhibited its dominance and is expected to lead the market throughout the forecast period.

As of 2016, applications of Bluetooth beacons used for public infrastructure outnumbered those used in the retail segment. Bluetooth beacon technology is still in its developing stages, and a variety of applications are being explored. Bluetooth beacons are used to communicate critical information to people in places like airports, sports and concert arenas, trade shows and conferences, schools, and museums.

The global Bluetooth beacon market has been segmented on the basis of geographical regions, as per the following regions and countries:

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • Germany
  • France
  • Rest of Europe
  • Asia Pacific
  • Japan
  • China
  • South Asia
  • Rest of Asia Pacific
  • Rest of the World
  • Middle East and Africa (MEA)
  • Latin America

North America dominates the overall Bluetooth beacon market as of 2016. The technology is currently dominated by the U.S. communication giant Apple, Inc. The presence of a significant number of companies, along with high technology acceptance in the region, are major factors supporting market growth here. The trend is expected to continue during the forecast period and will significantly boost the overall Bluetooth beacon market in the region.

Europe succeeds North America, in terms of revenue, in the global Bluetooth beacon market. With the availability of beacons for both revenue in the global Bluetooth beacon market. With the availability of beacons for both platforms, the use of Bluetooth beacons for retail promotion as well as for public infrastructure is growing significantly across European countries. Asia Pacific is expected to emerge as the fastest-growing Bluetooth beacon market in the coming years.

Frequently Asked Questions:

The market for Bluetooth Beacon Market is expected to reach At XX Bn in 2025.

The Bluetooth Beacon Market is expected to see significant CAGR growth over the coming years, at 22.0%.

The report is forecasted to 2017-2025

The base year of this report is 2016.

Aruba,a Hewlett Packard Enterprise Company, BlueCats,Blue Sense Networks,Estimote, Inc,Glimworm Beacon are some of the major players in the global market.

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Published Date:  Apr 2017
Category:  Technology & Media
Report ID:   58406
Report Format:   PDF
Pages:   120
Rating:    4.7 (65)
Delivery Time: 24 Hours to 48 Hours   
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