Bottled Water Hydration Market By Type (Functional Bottled Water, Still Bottled Water, Flavored Bottled Water, Sparkling Bottled Water), By Price Range (Premium, Economy, Low), By Packaging (PET Bottled, Glass Bottles, Others), By Capacity (0.5 Liters, 1-3 Liters, 3 Liters and Above), By Distribution Channel (Hypermarket & Supermarket, Convenience Stores, E-commerce, Others) - Growth, Share, Opportunities & Competitive Analysis, 2019 – 2027

Key Market Insights

“Consumer inclination towards bottled water over soft drinks supports drives the market”

The bottled water hydration market is expected to grow at a CAGR of 7.3% during the forecast period from 2019 to 2027, starting from US$ 161.04 Bn in 2018.

The demand for bottled water is rising to a great extent throughout the globe. As per the International Bottled Water Association (IBWA), most of the consumers in the U.S. prefer bottled water over other packaged drinks. The reports also suggest that in the year 2018 the consumption of bottled water in the North America region accounts for around 13.8 billion bottled water hydration market gallons. Moreover, IBWA also suggested that the sales of bottled water grew by around 7.3% in 2018. The research studies suggest that the bottled water market in China has grown more than 200% over the last decade. Moreover, Consumer prefers bottled water due to rising awareness and concerns about contamination of tap water. Bottled water has become a major substitute for soft drinks. Consumers are more inclined to use bottled water over soft drinks due to no or less sugar and calorie content. According to research studies, the consumption of bottled water has increased from 16% to 22% in the year 2019. Thereby, is one of the key factors that support the growth of the market.

Rising concerns and awareness about plastic packaging and PET plastic bottle trends support the growth of the market. The research studies suggest that bottled water is packed in 59% less PET plastic as compared to other beverages. Bottled water containers are 100% recyclable additionally contain less plastic than soda or any other packaged drinks. Thereby, consumers prefer bottled water and are one of the factors contributing to the growth of the market.

Market Synopsis

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Packaging Analysis                                                                     

“Introduction of PET bottles by major manufactures supports the growth of the PET bottle segment”

The PET bottles segment dominated the bottled water hydration market in the year 2018 and expected to continue its dominance during the forecast period. Bottled water consumption single-serve PET bottle is expected to increase by over 5.1% in the year 2018. The PET bottles account for more than 50% of the overall bottled water hydration market. Moreover, the trends for bio-based PET and recycled-PET are increasing top manufacturers of bottled water are aiming to develop new technologies for the same thereby, increasing the demand for PET bottles globally. For instance, in 2017, Nestle waters, PepsiCo and Danone joint together to launched NaturALL Bottle Alliance. The NatureAll bottle alliance is aimed to develop next-generation bio-sourced PET, by using 100% sustainable and renewable resource. Besides,   Nestle Waters, in North America in February 2018, introduced Nestle Pure Life, a purified water brand and announced to pack it in 100% r-PET bottles.

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Regional Analysis

“North America and Europe is expected to hold a major share in the overall bottled water market”

North America and Europe dominated the bottled water hydration market in 2018 and expected to continue its dominance during the forecast period. More than 25% of global bottled water production is located in Europe. Consumers in Europe consume about 52 billion liters of bottled water annually. The industry employs about 54,000 people. Thereby, it supports the market growth of the market in the region. Moreover, Europe consumes about 109.9 liters of packed water yearly followed by North America that consumes about 102.0 liters of packed water annually. Bottled water has emerged in the U.S number beverage category from the year 2016 in terms of volume. The research studies suggest that the overall volume of bottled water in the U.S. grew from around 12.8 billion to over 13.7 billion gallons from the year 2016 to 2017. Moreover, the per capita consumption of bottled water increased around 42 gallons in the year 2017. Additionally, bottled water holds more than 23% of the share in the overall beverage market. Thereby, supports the growth of the market in the region.

“Asia Pacific is expected to grow at a considerable rate during the forecast period”

The Asia Pacific is expected to grow at a noticeable rate during the forecast period. Rising demand for bottled water in countries such as India and China supports the growth of the market. As per reports by Coke, India emerges as the fourth-largest market for The Smartwater coke’s premium water brand launched in the year 2018. The country expects to be an attractive region for the company for its premium water brand. Coke aims to launch the SmartWater to the regional level in the Indian market. Moreover, the company also suggests that the Smartwater brand by coke became the second-largest premium water brand in India after the Himalayan bottled water brand.

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List of Companies Covered:

• Nestle Waters
• Hangzhou Wahaha Group Co., Ltd.
• Tata Consumer Products  
• Voss Water
• Bisleri International Pvt. Ltd.
• Danone
• Natural Waters of Viti Ltd - FIJI Water
• PepsiCo
• Alkaline88, LLC.
• The Coca-Cola Company.
• Mia Dubai
• Swiss Mineral water

Key Industry Developments:

• In June 2019, Danone Waters's importer and distributor of Evian Natural Spring Water achieved its B Corp Certification, thereby, became a public benefit corporation (PBC). By incorporating PBC, the company aims to provide high standards regarding accountability and performance. Moreover, the company also committed to producing 100% recycled plastic bottles by the end of 2025.
• In September 2016, Bisleri International Pvt. Ltd., introduced new packaging. The new Rockstar Bottle offers 300ml of water, capable to quench thirst in a sip. The new package offers affordability, handheld packaging, and unique shape to attract customers across the market in India.
• In February 2020, Swiss mineral water brand Henniez announced to use bottles with 75% recycled plastic (rPET). The company was using 30% swiss recycled plastic since the year 2013 and now aims to use 100% locally recycled PET. By using 75% recycled plastic in products of Henniez the company aims to commit itself towards a circular economy.
• In April 2017, Mia Dubai expanded its expansion by increasing its production capacity up to 400%. Moreover, aims to increase efficiency through an opening fully automated warehouse. The company also introduced the first-ever 1km monorail in the industry used to transport goods. Additionally, the company produces around 16 million sales units and expected to increase by around 50 million by the year 2020.
• In June 2018, Tata Global Beverages expanded the geographical presence of its Natural Mineral Water brand “Himalayan”. The company aims to increase its geographical presence beyond the U.S and Singapore. Through the 0expansion, company aims to target customers across the U.S.

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.

Market Segmentation

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall bottled water hydration market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Key questions answered in this report

• What are the current market trends and dynamics in the bottled water hydration market and valuable opportunities for emerging players?
• What is driving bottled water hydration market?
• What are the key challenges to market growth?
• Which segment accounts for the fastest CAGR during the forecast period?
• Which segment holds a larger market share and why?
• Are low and middle-income economies investing in the bottled water hydration market?
• What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Bottled Water Hydration (BWH) Market
2.2. Global BWH Market, by Type, 2018 (US$ Bn)
2.3. Global BWH Market, by Price Range, 2018 (US$ Bn)
2.4. Global BWH Market, by Packaging, 2018 (US$ Bn)
2.5. Global BWH Market, by Capacity, 2018 (US$ Bn)
2.6. Global BWH Market, by Distribution Channel, 2018 (US$ Bn)
2.7. Global BWH Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global BWH Market Value and Volume, 2017-2027, (US$ Bn) (Units Sold)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Bottled Water Hydration (BWH) Market, by Type, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
4.1. Overview
4.2. Functional Bottled Water
4.3. Still Bottled Water
4.4. Flavored Bottled Water
4.5. Sparkling Bottled Water

5. Global Bottled Water Hydration (BWH) Market, by Price Range, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
5.1. Overview
5.2. Premium
5.3. Economy
5.4. Low

6. Global Bottled Water Hydration (BWH) Market, by Packaging, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
6.1. Overview
6.2. PET Bottled
6.3. Glass Bottles
6.4. Others (Pouches, etc.)

7. Global Bottled Water Hydration (BWH) Market, by Capacity, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
7.1. Overview
7.2. 0.5 Liters
7.3. 1-3 Liters
7.4. 3 Liters and Above

8. Global Bottled Water Hydration (BWH) Market, by Distribution Channel, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
8.1. Overview
8.2. Hypermarket & Supermarket
8.3. Convenience Stores
8.4. E-commerce
8.5. Others (Specialty Stores, etc.)

9. North America Bottled Water Hydration (BWH) Market Analysis, 2017-2027 (US$ Bn) (Units Sold)
9.1. Overview
9.1.1. North America BWH Market Value and Growth, 2017-2027, (US$ Bn) (Units Sold)
9.2. North America BWH Market, By Type, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
9.2.1. Market Analysis
9.3. North America BWH Market Value, By Price Range Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
9.3.1. Market Analysis
9.4. North America BWH Market Value, By Packaging, 2017-2027 (US$ Bn) (Units Sold)
9.4.1. Market Analysis
9.5. North America BWH Market Value, By Capacity, 2017-2027 (US$ Bn) (Units Sold)
9.5.1. Market Analysis
9.6. North America BWH Market Value, By Distribution Channel, 2017-2027 (US$ Bn) (Units Sold)
9.6.1. Market Analysis
9.7. North America BWH Market Value, By Region/Country, 2017-2027 (US$ Bn) (Units Sold)
9.7.1. Market Analysis
9.7.2. U.S.
9.7.3. Rest of North America

10. Europe Bottled Water Hydration (BWH) Market Analysis, 2017-2027 (US$ Bn) (Units Sold)
10.1. Overview
10.1.1. Europe BWH Market Value and Growth, 2017-2027, (US$ Bn) (Units Sold)
10.2. Europe BWH Market, By Type, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
10.2.1. Market Analysis
10.3. Europe BWH Market Value, By Price Range, 2017-2027 (US$ Bn) (Units Sold)
10.3.1. Market Analysis
10.4. Europe BWH Market Value, By Packaging, 2017-2027 (US$ Bn) (Units Sold)
10.4.1. Market Analysis
10.5. Europe BWH Market Value, By Capacity, 2017-2027 (US$ Bn) (Units Sold)
10.5.1. Market Analysis
10.6. Europe BWH Market Value, By Distribution Channel, 2017-2027 (US$ Bn) (Units Sold)
10.6.1. Market Analysis
10.7. Europe BWH Market Value, By Region/Country, 2017-2027 (US$ Bn) (Units Sold)
10.7.1. Market Analysis
10.7.2. U.K.
10.7.3. Germany
10.7.4. France
10.7.5. Rest of Europe

11. Asia Pacific Bottled Water Hydration (BWH) Market Analysis, 2017-2027 (US$ Bn) (Units Sold)
11.1. Overview
11.1.1. Asia Pacific BWH Market Value and Growth, 2017-2027, (US$ Bn) (Units Sold)
11.2. Asia Pacific BWH Market, By Type, Value and Volume, 2017-2027 (US$ Bn) (Units Sold)
11.2.1. Market Analysis
11.3. Asia Pacific BWH Market Value, By Price Range, 2017-2027 (US$ Bn) (Units Sold)
11.3.1. Market Analysis
11.4. Asia Pacific BWH Market Value, By Packaging, 2017-2027 (US$ Bn) (Units Sold)
11.4.1. Market Analysis
11.5. Asia Pacific BWH Market Value, By Capacity, 2017-2027 (US$ Bn) (Units Sold)
11.5.1. Market Analysis
11.6. Asia Pacific BWH Market Value, By Distribution Channel, 2017-2027 (US$ Bn) (Units Sold)
11.6.1. Market Analysis
11.7. Asia Pacific BWH Market Value, By Region/Country, 2017-2027 (US$ Bn) (Units Sold)
11.7.1. Market Analysis
11.7.2. Japan
11.7.3. China
11.7.4. India
11.7.5. Rest of Asia Pacific

12. Rest of the World Bottled Water Hydration (BWH) Market Analysis, 2017-2027 (US$ Bn) (Units Sold)
12.1. Overview
12.1.1. Rest of the World BWH Market and Growth, Value and Volume, 2017-2027, (US$ Bn) (Units Sold)
12.2. Rest of the World BWH Market Value, By Type, 2017-2027 (US$ Bn) (Units Sold)
12.2.1. Market Analysis
12.3. Rest of the World BWH Market Value, By Price Range, 2017-2027 (US$ Bn) (Units Sold)
12.3.1. Market Analysis
12.4. Rest of World BWH Market Value, By Packaging, 2017-2027 (US$ Bn) (Units Sold)
12.4.1. Market Analysis
12.5. Rest of World BWH Market Value, By Capacity, 2017-2027 (US$ Bn) (Units Sold)
12.5.1. Market Analysis
12.6. Rest of World BWH Market Value, By Distribution Channel, 2017-2027 (US$ Bn) (Units Sold)
12.6.1. Market Analysis
12.7. Rest of the World BWH Market Value, By Region, 2017-2027 (US$ Bn) (Units Sold)
12.7.1. Market Analysis
12.7.2. Middle East & Africa
12.7.3. Latin America

13. Company Profiles
13.1. Nestle Waters
13.2. Hangzhou Wahaha Group Co., Ltd.
13.3. Tata Consumer Products
13.4. Voss Water
13.5. Bisleri International Pvt. Ltd.
13.6. Danone
13.7. Natural Waters of Viti Ltd - FIJI Water
13.8. PepsiCo
13.9. Alkaline88, LLC.
13.10. The Coca-Cola Company.
13.11. Mia Dubai
13.12. Swiss Mineral water

* BWH - Bottled Water Hydration

FIG. 1 Global Bottled Water Hydration (BWH) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global BWH Market Segmentation
FIG. 4 Global BWH Market, by Type, 2018 (US$ Bn) (Units Sold)
FIG. 5 Global BWH Market, by Price Range, 2018 (US$ Bn) (Units Sold)
FIG. 6 Global BWH Market, by Packaging, 2018 (US$ Bn) (Units Sold)
FIG. 7 Global BWH Market, by Capacity, 2018 (US$ Bn) (Units Sold)
FIG. 8 Global BWH Market, by Distrbution Channel, 2018 (US$ Bn) (Units Sold)
FIG. 9 Global BWH Market, by Geography, 2018 (US$ Bn) (Units Sold)
FIG. 10 Attractive Investment Proposition, by Geography, 2018
FIG. 11 Global Market Positioning of Key BWH Market Manufacturers, 2018
FIG. 12 Global BWH Market Value Contribution, By Type, 2018 & 2027 (Value %)
FIG. 13 Global BWH Market, by Functioanal Bottled Water, Value, 2017–2027 (US$ Bn) (Units Sold)
FIG. 14 Global BWH Market, by Still Bottled Water, Value, 2017–2027 (US$ Bn) (Units Sold
FIG. 15 Global BWH Market, by Flavored Bottled Water, Value, 2017–2027 (US$ Bn) (Units Sold)
FIG. 16 Global BWH Market, by Sparkling Bottled Water, Value, 2017–2027 (US$)
FIG. 17 Global BWH Market Value Contribution, By Price Range, 2018 & 2027 (Value %)
FIG. 18 Global BWH Market, by Premium, Value, 2017–2027 (US$ Bn)
FIG. 19 Global BWH Market, by Economy, Value, 2017–2027 (US$ Bn)
FIG. 20 Global BWH Market, by Low, Value, 2017–2027 (US$ Bn)
FIG. 21 Global BWH Market Value Contribution, By Packaging, 2018 & 2027 (Value %)
FIG. 22 Global BWH Market, by PET Bottles, Value, 2017–2027 (US$ Bn) (Units Sold)
FIG. 23 Global BWH Market, by Glass Bottles, Value, 2017–2027 (US$ Bn)
FIG. 24 Global BWH Market, by Others (Pouches, etc.), Value, 2017–2027 (US$ Bn) (Units Sold)
FIG. 25 Global BWH Market Value Contribution, By Capacity, 2018 & 2027 (Value %)
FIG. 26 Global BWH Market, by 0.5 Liters, Value, 2017–2027 (US$ Bn)
FIG. 27 Global BWH Market, by 0.5 Liters, Value, 2017–2027 (US$ Bn)
FIG. 28 Global BWH Market, by 1-3 Liters, Value, 2017–2027 (US$ Bn)
FIG. 29 Global BWH Market, by 3 Liters and Above, Value, 2017–2027 (US$ Bn)
FIG. 30 Global BWH Market Value Contribution, By Distribution Channel, 2018 & 2027 (Value %)
FIG. 31 Global BWH Market, by Hypermarket & Supermarkets, Value, 2017–2027 (US$ Bn)
FIG. 32 Global BWH Market, by Convience Stores, Value, 2017–2027 (US$ Bn)
FIG. 33 Global BWH Market, by E-Commerce, Value, 2017–2027 (US$ Bn)
FIG. 34 Global BWH Market, by Others (Speciality Stores, etc.), Value, 2017–2027 (US$ Bn)
FIG. 35 U.S. BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 36 Rest of North America BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 37 U.K. BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 38 Germany BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 39 France BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 40 Rest of Europe BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 41 Japan BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 42 China BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 43 India BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 44 Rest of Asia Pacific BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 45 Middle East & Africa BWH Market, 2017–2027 (US$ Bn) (Units Sold)
FIG. 46 Latin America BWH Market, 2017–2027 (US$ Bn) (Units Sold)

TABLE 1 Market Snapshot: Global Bottled Water Hydration (BWH) Market
TABLE 2 Global BWH Market, by Product, 2017–2027 (US$ Bn) (Units Sold)
TABLE 3 Global BWH Market, by Application, 2017–2027 (US$ Bn) (Units Sold)
TABLE 4 Global BWH Market, by Geography, 2017–2027 (US$ Bn) (Units Sold)
TABLE 5 North America BWH Market, by Type, 2017–2027 (US$ Bn) (Units Sold)
TABLE 6 North America BWH Market, by Price Range, 2017–2027 (US$ Bn)
TABLE 7 North America BWH Market, by Packaging, 2017–2027 (US$ Bn) (Units Sold)
TABLE 8 North America BWH Market, by Capacity, 2017–2027 (US$ Bn) (Units Sold
TABLE 9 North America BWH Market, by Distribution Channel, 2017–2027 (US$ Bn) (Units Sold)
TABLE 10 North America BWH Market, by Country, 2017–2027 (US$ Bn) (Units Sold)
TABLE 11 Europe BWH Market, by Type, 2017–2027 (US$ Bn) (Units Sold)
TABLE 12 Europe BWH Market, by Price Range, 2017–2027 (US$ Bn)
TABLE 13 Europe BWH Market, by Capacity, 2017–2027 (US$ Bn) (Units Sold
TABLE 14 Europe BWH Market, by Distribution Channel, 2017–2027 (US$ Bn) (Units Sold)
TABLE 15 Europe BWH Market, by Country/Region, 2017–2027 (US$ Bn) (Units Sold)
TABLE 16 Asia Pacific BWH Market, by Type, 2017–2027 (US$ Bn) (Units Sold)
TABLE 17 lAsia Pacific BWH Market, by Price Range, 2017–2027 (US$ Bn)
TABLE 18 Asia Pacific BWH Market, by Packaging, 2017–2027 (US$ Bn) (Units Sold)
TABLE 19 Asia Pacific BWH Market, by Capacity, 2017–2027 (US$ Bn) (Units Sold)
TABLE 20 Asia Pacific BWH Market, by Distribution, 2017–2027 (US$ Bn) (Units Sold)
TABLE 21 Asia Pacific BWH Market, by Country/Region, 2017–2027 (US$ Bn) (Units Sold)
TABLE 22 RoW BWH Market, by Type, 2017–2027 (US$ Bn) (Units Sold)
TABLE 23 RoW BWH Market, by Price Range, 2017–2027 (US$ Bn)
TABLE 24 RoW BWH Market, by Packaging, 2017–2027 (US$ Bn) (Units Sold)
TABLE 25 RoW BWH Market, by Capacity, 2017–2027 (US$ Bn) (Units Sold)
TABLE 26 RoW BWH Market, by Distribution Channel, 2017–2027 (US$ Bn) (Units Sold)
TABLE 27 RoW BWH Market, by Country/Region, 2017–2027 (US$ Bn) (Units Sold)
TABLE 28 Nestle Waters: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 29 Hangzhou Wahaha Group Co., Ltd.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 30 Tata Consumer Products: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 31 Voss Water: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 32 Bisleri International Pvt. Ltd.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 33 Danone: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 34 Natural Waters of Viti Ltd- FIJI Water: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 35 PepsiCo: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 36 Alkaline88, LLC.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 37 The Coca-Cola Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 38 Mia Dubai: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 39 Swiss Mineral Water: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments