Bottled Water Hydration Market By Type (Functional Bottled Water, Still Bottled Water, Flavored Bottled Water, Sparkling Bottled Water), By Price Range (Premium, Economy, Low), By Packaging (PET Bottled, Glass Bottles, Others), By Capacity (0.5 Liters, 1-3 Liters, 3 Liters and Above), By Distribution Channel (Hypermarket & Supermarket, Convenience Stores, E-commerce, Others) - Growth, Share, Opportunities & Competitive Analysis, 2019 – 2027

"Consumer inclination towards bottled water over soft drinks drives the market."

The bottled water hydration market is expected to grow at a CAGR of 7.3% during the forecast period from 2019 to 2027, starting from US$ 161.04 Bn in 2018.

The demand for bottled water is rising to a great extent throughout the globe. As per the International Bottled Water Association (IBWA), most consumers in the U.S. prefer bottled water over other packaged drinks. The reports also suggest that in the year 2018, the consumption of bottled water in the North American region accounts for around 13.8 billion bottled water hydration market gallons. Moreover, IBWA also suggested that bottled water sales grew by around 7.3% in 2018. The research studies suggest that the bottled water market in China has grown more than 200% over the last decade. Moreover, consumers prefer bottled water due to rising awareness and concerns about tap water contamination. Bottled water has become a major substitute for soft drinks. Consumers are more inclined to use bottled water over soft drinks due to no or less sugar and calorie content. According to research studies, the consumption of bottled water has increased from 16% to 22% in the year 2019. Thereby is one of the key factors that support the growth of the market.

Rising concerns and awareness about plastic packaging and PET plastic bottle trends support the growth of the market. The research studies suggest that bottled water is packed in 59% less PET plastic as compared to other beverages. In addition, bottled water containers are 100% recyclable andally contain less plastic than sodaany other packaged drinks. Thereby, consumers prefer bottled water and are one factor contributing to the market's growth.

Market Synopsis


"Introduction of PET bottles by major manufacturers supports the growth of the PET bottle segment."

The PET bottles segment dominated the bottled water hydration market in 2018 and is expected to continue its dominance during the forecast period. Bottled water consumption in single-serve PET bottles is expected to increase by over 5.1% in 2018. The PET bottles account for more than 50% of the overall bottled water hydration market. Moreover, the trends for bio-based PET and recycled PET are increasing. Top bottled water manufacturers aim to develop new technologies for the same,, thereby increasing the demand for PET bottles globally. For instance, in 2017, Nestle waters, PepsiCo, and Danone joined together to launched the NaturALL Bottle Alliance. The NatureAll bottle alliance aims to develop next-generation bio-sourced PET using 100% sustainable and renewable resources. Besides Nestle Waters, in North America, in February 2018, it introduced Nestle Pure Life, a purified water brand, and announced to pack it in 100% r-PET bottles.


Regional Analysis

"North America and Europe is expected to hold a major share in the overall bottled water market."

North America and Europe dominated the bottled water hydration market in 2018 and are expected to continue its dominance during the forecast period. More than 25% of global bottled water production is located in Europe. Consumers in Europe consume about 52 billion liters of bottled water annually. The industry employs about 54,000 people. Thereby, it supports the market growth of the market in the region. Moreover, Europe consumes about 109.9 liters of packed water yearly, followed by North America, which consumes about 102.0 liters of packed water annually. Bottled water has emerged in the U.S number beverage category from the year 2016 in terms of volume. The research studies suggest that the overall volume of bottled water in the U.S. grew from around 12.8 billion to over 13.7 billion gallons from 2016 to 2017. Moreover, the per capita consumption of bottled water increased by around 42 gallons in the year 2017. Additionally, bottled water holds more than 23% of the share in the overall beverage market. Thereby supporting the growth of the market in the region.

"Asia Pacific is expected to grow considerably during the forecast period."

The Asia Pacific is expected to grow at a noticeable rate during the forecast period. The rising demand for bottled water in countries such as India and China supports the growth of the market. As per reports by Coke, India emerged as the fourth-largest market for Smartwater coke's premium water brand launched in 2018. The country expects its premium water brand to be an attractive region for the company. Coke aims to launch SmartWater to the regional level in the Indian market. Moreover, the company also suggests that the Smartwater brand by coke became the second-largest premium water brand in India after the Himalayan bottled water brand.

List of Companies Covered:

  • Nestle Waters
  • Hangzhou Wahaha Group Co., Ltd.
  • Tata Consumer Products  
  • Voss Water
  • Bisleri International Pvt. Ltd.
  • Danone
  • Natural Waters of Viti Ltd - FIJI Water
  • PepsiCo
  • Alkaline88, LLC.
  • The Coca-Cola Company.
  • Mia Dubai
  • Swiss Mineral water

Key Industry Developments:

  • In June 2019, Danone Waters's import and distributor of Evian Natural Spring Water achieved its B Corp Certification, becoming a public benefit corporation (PBC). By incorporating PBC, the company aims to provide high standards regarding accountability and performance. Moreover, the company is also committed to producing 100% recycled plastic bottles by 2025.
  • In September 2016, Bisleri International Pvt. Ltd. introduced new packaging. The new Rockstar Bottle offers 300ml of water to quench thirst in a sip. The new package offers affordability, handheld packaging, and a unique shape to attract customers across the market in India.
  • In February 2020, Swiss mineral water brand Henniez announced to use of bottles with 75% recycled plastic (rPET). The company has been using 30% swiss recycled plastic since 2013 and now aims to use 100% locally recycled PET. By using 75% recycled plastic in products of Henniez, the company aims to commit itself towards a circular economy.
  • In April 2017, Mia Dubai expanded its expansion by increasing its production capacity up to 400%. Moreover, it aims to increase efficiency through the opening fully automated warehouse. The company also introduced the first-ever 1km monorail in the industry used to transport goods. Additionally, the company produces around 16 million sales units and is expected to increase by around 50 million by 2020.
  • In June 2018, Tata Global Beverages expanded the geographical presence of its Natural Mineral Water brand "Himalayan." The company aims to increase its geographical presence beyond the U.S and Singapore. Through the 0expansion, the company aims to target customers across the U.S.

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027, considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.Segmentation

 Type (2017–2027; US$ Bn)

  • Functional Bottled Water
  • Still Bottled Water
  • Flavored Bottled Water
  • Sparkling Bottled Water

 Price Range (2017–2027; US$ Bn)

  • Premium
  • Economy
  • Low

 Packaging (2017–2027; US$ Bn)

  • PET Bottles
  • Glass Bottles
  • Others (Pouches, etc.)

 Capacity (2017–2027; US$ Bn)

  • 0.5 Liter
  • 1-3 Liter
  • 3 Liters and Above

 Distribution Channel (2017–2027; US$ Bn)

  • Hypermarket & Supermarket
  • Convenience Stores
  • E-commerce
  • Others (Specialty Stores, etc.)

 Geography (2017–2027; US$ Bn)

  • North America (the U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (Japan, China, India, Rest of Asia Pacific)
  • Rest of the World (Latin America, Middle East & Africa)

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities that give a better market understanding of the overall bottled water hydration market. In addition, the global report also represents the competitive landscape based on market initiatives and strategies, product portfolio, and business strengths.

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Published Date:  Mar 2020
Category:  Consumer Goods
Report ID:   60230
Report Format:   PDF
Pages:   120
Rating:    4.2 (69)
Delivery Time: 24 Hours to 48 Hours   
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