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Canada Protein Based Sports Supplements Market

Canada Protein Based Sports Supplements Market By Type (Protein Powder, Protein Bars, Ready-to-Drink Protein Beverages, Protein Capsules/Tablets, Others); By Source (Whey Protein, Casein Protein, Soy Protein, Egg Protein, Others); By End-User (Athletes, Bodybuilders, Recreational Users, Elderly Population, Others); By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
Canada Protein Based Sports Supplements Market Size 2024	USD 248.24 million
Canada Protein Based Sports Supplements Market, CAGR	6.81%
Canada Protein Based Sports Supplements Market Size 2032	USD 420.53 million

Market Overview

Canada Protein Based Sports Supplements market size was valued at USD 248.24 million in 2024 and is anticipated to reach USD 420.53 million by 2032, at a CAGR of 6.81% during the forecast period (2024-2032).

The Canada protein-based sports supplements market is primarily driven by the rising health consciousness among consumers and the growing participation in fitness and athletic activities. Increasing awareness of the benefits of protein supplementation for muscle recovery, weight management, and overall performance enhancement has fueled demand. Additionally, the expansion of fitness centers and the influence of social media fitness trends have further supported market growth. Consumers are showing a strong preference for clean-label, plant-based, and sustainably sourced protein products, aligning with broader health and environmental concerns. Technological advancements in protein formulation and flavor enhancement have also improved product appeal. Moreover, the growing acceptance of sports supplements among non-athletes and older demographics seeking active lifestyles is widening the consumer base. These factors, combined with aggressive marketing strategies by key brands and the convenience of e-commerce platforms, are shaping the evolving landscape of the protein-based sports supplements market in Canada.

The geographical landscape of the Canada protein-based sports supplements market is shaped by varying consumer preferences and regional health trends across provinces such as Ontario, Quebec, Western Canada, and British Columbia. Urban centers in these regions exhibit a strong demand for both traditional and plant-based protein supplements, driven by rising health awareness, fitness culture, and accessibility to retail and online distribution channels. Ontario and British Columbia lead in product innovation and sustainability-focused consumption, while Quebec’s preference for clean-label and organic options influences market offerings. Key players operating in the Canadian market include Glanbia PLC, Abbott Laboratories, MusclePharm Corporation, NOW Foods, Dymatize Enterprises, Iovate Health Sciences International Inc. (MuscleTech), CytoSport, Inc. (Muscle Milk), Garden of Life, LLC, Quest Nutrition LLC, and Amazing Grass. These companies are actively expanding their product portfolios and leveraging strategic marketing to cater to the growing demand for convenient, functional, and ethically sourced protein-based supplements across the country.

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Market Insights

The Canada protein-based sports supplements market was valued at USD 248.24 million in 2024 and is expected to reach USD 420.53 million by 2032, growing at a CAGR of 6.81%.
The global protein-based sports supplements market was valued at USD 7,372.05 million in 2024 and is projected to reach USD 13,140.51 million by 2032, growing at a CAGR of 7.49%.
Rising fitness awareness and increased gym memberships are key drivers fueling demand for protein-based supplements among athletes and general consumers.
Consumers are shifting toward plant-based and clean-label protein products, reflecting a broader trend in sustainable and health-conscious consumption.
Major companies like Glanbia PLC, Abbott Laboratories, and MusclePharm Corporation are expanding their portfolios to meet diverse protein preferences.
High product costs and regulatory complexities surrounding product labeling and ingredients act as restraints on market growth.
Ontario and British Columbia are leading regions in terms of adoption, driven by urban health trends and strong distribution networks.
E-commerce expansion and demand for ready-to-consume formats like RTD beverages and protein bars offer significant growth opportunities.

Report scope

This report segments the Canada Protein Based Sports Supplements Market as follows:

Market Drivers

Rising Health and Fitness Consciousness Among Consumers

A significant driver of the Canada protein-based sports supplements market is the growing emphasis on health and wellness among the general population. Increasing concerns over sedentary lifestyles, rising obesity rates, and lifestyle-related disorders have led more Canadians to adopt healthier habits. For instance, initiatives like the Canadian government’s “ParticipACTION” program have been instrumental in encouraging citizens to engage in regular physical activity and adopt balanced diets. This shift is evident in the rising number of gym memberships, participation in fitness classes, and adoption of wellness-oriented diets. As fitness becomes an integral part of daily routines, the demand for protein-based supplements has surged, especially among individuals aiming to improve muscle strength, endurance, and overall physical performance. Additionally, the Canadian government’s public health campaigns promoting active lifestyles and balanced diets have positively influenced consumer behavior, further supporting market growth.

Expansion of Fitness Facilities and Sports Participation

The rapid expansion of fitness centers, health clubs, and boutique gyms across urban and suburban areas in Canada is also fueling the demand for protein-based sports supplements. For instance, collaborations between fitness facilities and supplement brands, such as partnerships with GoodLife Fitness, have helped educate consumers about post-workout nutrition and protein intake. Moreover, organized sports participation at both amateur and professional levels is increasing, with more young adults and teenagers getting involved in competitive sports. This demographic actively seeks convenient and effective nutritional solutions to support training and recovery, thereby driving demand for protein powders, ready-to-drink protein beverages, and protein bars. The strong link between fitness facility memberships and supplement consumption continues to be a powerful growth catalyst in the Canadian market.

Shift Toward Plant-Based and Clean-Label Protein Products

Changing dietary preferences and increasing awareness of food ingredients are steering Canadian consumers toward clean-label and plant-based protein supplements. With a significant portion of the population adopting vegetarian, vegan, or flexitarian lifestyles, there is growing interest in alternative protein sources such as pea, rice, hemp, and soy. These options not only cater to specific dietary needs but also align with ethical and environmental values. Consumers are now more conscious about what goes into their bodies, leading to a preference for supplements that are non-GMO, free from artificial additives, and sustainably sourced. This shift has encouraged manufacturers to innovate and expand their product portfolios, ultimately broadening the market and attracting new customer segments.

Digital Retail Expansion and Influencer Marketing

The rise of e-commerce platforms and the increasing influence of digital marketing have significantly contributed to the market’s growth. Online retailers and direct-to-consumer brands offer a wide range of protein-based sports supplements, often coupled with subscription models and personalized nutrition plans. Social media influencers, fitness coaches, and health bloggers play a pivotal role in promoting these products, especially among younger consumers. By leveraging user-generated content and targeted advertising, brands can create strong emotional connections and build trust. Additionally, the convenience of online shopping and access to customer reviews and expert recommendations have enhanced consumer confidence in trying new products, thereby accelerating sales across digital channels.

Market Trends

Rising Focus on Health, Wellness, and Active Lifestyles

A growing health-conscious population in Canada is one of the key drivers of emerging market trends in the protein-based sports supplements sector. Consumers across various age groups are increasingly investing in fitness regimes, gym memberships, and athletic activities, which has led to a surge in demand for products that support physical performance and recovery. The shift from reactive healthcare to preventive wellness is becoming more prominent, with protein supplements being viewed not just as a product for athletes but also as a regular part of health maintenance. Additionally, increased participation in organized sports and recreational activities has expanded the consumer base for protein products. The influence of social media fitness influencers and wellness content creators is also shaping consumer behavior, encouraging individuals to incorporate protein supplements into their daily routines as a way to meet fitness goals and improve physical well-being.

Accelerated Demand for Plant-Based and Clean-Label Products

One of the most significant trends transforming the market is the shift towards plant-based protein supplements. For instance, the Protein Industries Canada initiative has been actively supporting the development of sustainable plant-based protein products, promoting alternatives like pea, rice, soy, and hemp. This trend is especially evident among millennials and Gen Z consumers who prioritize ethical sourcing and environmental impact in their purchasing decisions. Moreover, there is an increasing preference for clean-label products that are free from artificial additives, GMOs, and unnecessary fillers. Transparency in ingredient sourcing and nutritional labeling has become a key purchase consideration, compelling manufacturers to invest in product reformulation and cleaner manufacturing practices. These changes not only broaden the consumer base but also position the products in the health-conscious and eco-aware market segments.

Innovation in Product Formats and Functional Customization

Innovation is playing a central role in reshaping the protein-based sports supplements landscape in Canada. For instance, brands are introducing new and convenient product formats such as ready-to-drink (RTD) protein shakes, on-the-go bars, gummies, and fortified water infused with protein to cater to busy consumers. Furthermore, there is growing interest in supplements tailored for specific needs such as muscle gain, endurance, joint health, or fat loss driving the demand for functional and specialized formulations. Protein blends that combine multiple plant or animal sources for optimal amino acid profiles are also gaining popularity. Advances in flavor technology and texture improvement have significantly enhanced the consumer experience, making protein supplements more palatable and enjoyable. This trend reflects a shift toward personalization and functional utility in sports nutrition.

Digital Retail Expansion and Strategic Marketing Influence

The Canadian protein supplement market is experiencing a notable transformation in its retail dynamics, largely influenced by the growth of e-commerce and digital marketing strategies. Online platforms now play a critical role in reaching health-conscious consumers, offering easy access to a wide array of products along with detailed product descriptions, customer reviews, and competitive pricing. E-commerce enables emerging brands to enter the market without heavy investment in physical infrastructure, while established players benefit from omnichannel integration. In addition, digital advertising, influencer marketing, and health blogs have become powerful tools to educate and influence consumer decisions. Social media campaigns and fitness influencer endorsements help build brand credibility and engage younger audiences. As online shopping becomes a habitual practice among Canadians, particularly post-pandemic, digital presence is now essential for brand visibility and sustained market relevance.

Market Challenges Analysis

Stringent Regulatory Landscape and Quality Compliance Issues

One of the key challenges hindering the growth of the protein-based sports supplements market in Canada is the stringent regulatory environment. Health Canada imposes rigorous standards on the manufacturing, labeling, and marketing of dietary supplements to ensure consumer safety. For instance, Health Canada’s Supplemented Foods Regulations require manufacturers to comply with detailed guidelines on permissible ingredients, labeling formats, and health claims. While these regulations are crucial, they often create compliance hurdles for both established companies and new entrants. Manufacturers must invest significantly in quality control systems, clinical testing, and product documentation to meet regulatory requirements. Additionally, delays in product approvals and restrictions on health claims can impact product launches and limit marketing strategies. These compliance burdens can be particularly challenging for smaller brands with limited resources, potentially stifling innovation and slowing market expansion.

Consumer Misinformation and Market Saturation

Another significant barrier is the widespread misinformation and confusion surrounding protein supplements, which can lead to consumer skepticism. While demand is high, many consumers remain uncertain about the correct dosage, benefits, and potential side effects of protein-based sports supplements. This lack of awareness, combined with exaggerated marketing claims by some brands, undermines consumer trust and may discourage first-time buyers. Furthermore, the Canadian market is becoming increasingly saturated with a multitude of brands offering similar products. This intense competition creates pricing pressures and makes it difficult for companies to differentiate their offerings. As a result, even established players must continuously innovate and reposition their products to maintain market share in an environment where brand loyalty is low and consumer choices are abundant.

Market Opportunities

The Canada protein-based sports supplements market presents significant growth opportunities, driven by the expanding consumer base beyond traditional athletes and bodybuilders. As health awareness continues to rise, a growing segment of lifestyle users—including working professionals, older adults, and wellness-focused individuals—is increasingly incorporating protein supplements into daily routines for general health, weight management, and muscle preservation. This demographic shift opens doors for brands to diversify their product portfolios with offerings that cater to a broader range of health goals beyond sports performance. Furthermore, the rising trend of preventive healthcare and demand for high-protein diets create favorable conditions for developing personalized nutrition solutions. Companies that focus on tailoring formulations for age, gender, and lifestyle needs stand to gain a competitive edge in the evolving landscape. Additionally, the popularity of high-protein snacks and meal replacements offers avenues for innovation in functional foods, creating cross-category opportunities in collaboration with the broader food and beverage industry.

The increasing demand for plant-based and sustainably sourced protein supplements also paves the way for brands to differentiate through eco-conscious innovation. Canadian consumers are becoming more inclined to choose products aligned with their environmental values, which positions plant-derived proteins, biodegradable packaging, and transparent supply chains as major market differentiators. Startups and established players alike can leverage this opportunity to build brand loyalty through ethical sourcing and clean-label transparency. Moreover, the rise of digital platforms and direct-to-consumer channels allows brands to expand their market reach and deliver personalized marketing experiences. This shift toward e-commerce is especially beneficial for niche and premium products, enabling companies to engage targeted audiences more effectively. As wellness trends continue to influence buying behavior, brands that emphasize functionality, authenticity, and sustainability are well-positioned to capitalize on emerging opportunities in Canada’s dynamic protein-based sports supplements market.

Market Segmentation Analysis:

By Type:

The Canadian protein-based sports supplements market showcases robust diversification in product types, reflecting varied consumer preferences and lifestyles. Protein powder remains the dominant segment due to its versatility, cost-effectiveness, and wide usage among athletes, fitness enthusiasts, and casual users. Its adaptability in smoothies, shakes, and meals has contributed to its sustained popularity. However, convenience-driven formats such as protein bars and ready-to-drink (RTD) protein beverages are gaining rapid traction, particularly among busy professionals and individuals with on-the-go lifestyles. RTD beverages are favored for their portability and ease of consumption, while protein bars are increasingly being used as meal or snack replacements. Meanwhile, protein capsules and tablets cater to consumers looking for a no-fuss supplement intake, although their market share remains relatively modest. The “Others” category, including innovative offerings like protein gummies and fortified cereals, also presents growth potential. As consumers seek both functionality and convenience, product type segmentation plays a crucial role in shaping market dynamics and brand strategies.

By Source:

By protein source, whey protein continues to dominate the Canadian market due to its high bioavailability, complete amino acid profile, and extensive clinical support for muscle recovery and growth. Casein protein, known for its slow digestion, is also favored among fitness-conscious consumers, especially for nighttime supplementation. However, plant-based options such as soy protein are emerging strongly, driven by rising veganism, lactose intolerance concerns, and sustainability preferences. Egg protein appeals to consumers looking for a complete, animal-based alternative to dairy, offering digestibility and a strong amino acid profile. The “Others” segment, which includes hemp, rice, and pea proteins, is growing rapidly as part of the clean-label and allergen-free product movement. These alternative sources are being blended innovatively to meet specific dietary needs and improve taste and texture. As Canadian consumers become more ingredient-conscious and environmentally aware, the diversification of protein sources presents substantial opportunities for product innovation and market expansion.

Segments:

Based on Type:

Protein Powder
Protein Bars
Ready-to-Drink Protein Beverages
Protein Capsules/Tablets
Others

Based on Source:

Whey Protein
Casein Protein
Soy Protein
Egg Protein
Others

Based on End- User:

Athletes
Bodybuilders
Recreational Users
Elderly Population
Others

Based on Distribution Channel:

Online Retail
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Others

Based on the Geography:

Ontario
Quebec
Western Canada
British Columbia
Atlantic Canada

Regional Analysis

Ontario

Ontario holds the largest share of the Canada protein-based sports supplements market, accounting for approximately 39% of the total revenue in 2024. As the most populous province, Ontario benefits from a dense concentration of health-conscious consumers, numerous fitness centers, and a strong presence of sports nutrition retailers. The region’s urban hubs such as Toronto and Ottawa are driving demand through widespread adoption of gym culture, organized sports, and wellness trends. Furthermore, the high disposable income levels and access to advanced distribution channels, including both retail and e-commerce platforms, support continuous product penetration. The market in Ontario is also supported by a large number of young professionals and student populations seeking nutritional supplements for energy, performance, and recovery. With a mature consumer base and a favorable economic environment, Ontario continues to be the cornerstone of the national market for protein-based sports supplements.

Quebec

Quebec accounts for an estimated 22% of the Canadian protein supplement market share and reflects consistent growth driven by a rising awareness of health and fitness. The province has seen increased participation in sports and recreational activities, especially among urban populations in cities like Montreal and Quebec City. Cultural preferences and a strong inclination toward clean-label and organic products are encouraging demand for both plant-based and traditional protein supplements. Additionally, the bilingual labeling requirements in Quebec present unique marketing opportunities and regulatory challenges that companies must navigate strategically. Local brands and retailers are playing a significant role in shaping consumer preferences by offering regionally tailored products. With continued investment in health education and fitness programs, Quebec is expected to see steady growth in this segment, especially among younger consumers seeking preventative wellness solutions.

Western Canada

Western Canada, including Alberta, Saskatchewan, and Manitoba, represents approximately 18% of the market share and is marked by a growing inclination toward outdoor sports, weight training, and active lifestyles. The presence of fitness-conscious populations in urban centers such as Calgary, Edmonton, and Winnipeg is driving demand for high-protein nutritional solutions. Western Canada is also witnessing an increase in the adoption of plant-based diets, supporting the rise of alternative protein supplements. In addition to strong retail distribution networks, e-commerce is gaining momentum in these provinces, allowing consumers greater access to niche and premium protein products. The market here reflects a balance between traditional whey-based supplements and emerging formats aligned with modern health trends, positioning the region as an important contributor to overall market expansion.

British Columbia

British Columbia commands around 16% of the national protein-based sports supplements market and is characterized by its progressive health culture and preference for sustainable, plant-forward nutrition. The province’s urban hubs, particularly Vancouver and Victoria, are home to a highly educated and environmentally conscious population that actively seeks high-quality and ethically sourced protein products. The popularity of yoga, holistic wellness, and alternative fitness regimes also contributes to the rising demand for clean-label and functional supplements. British Columbia has a strong network of local health food stores, organic retailers, and specialty nutrition outlets that cater to discerning consumers. Moreover, its early adoption of e-commerce and digital health platforms supports brand innovation and consumer outreach. As lifestyle-driven consumption increases, British Columbia continues to present substantial opportunities for both domestic and international protein supplement brands.

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Key Player Analysis

Glanbia PLC
Abbott Laboratories
MusclePharm Corporation
NOW Foods
Dymatize Enterprises, LLC
Iovate Health Sciences International Inc. (MuscleTech)
CytoSport, Inc. (Muscle Milk)
Garden of Life, LLC
Quest Nutrition LLC
Amazing Grass

Competitive Analysis

The competitive landscape of the Canada protein-based sports supplements market is characterized by the presence of both international and domestic players striving to enhance their market share through product innovation, strategic partnerships, and strong distribution channels. Leading players in the market include Glanbia PLC, Abbott Laboratories, MusclePharm Corporation, NOW Foods, Dymatize Enterprises, LLC, Iovate Health Sciences International Inc. (MuscleTech), CytoSport, Inc. (Muscle Milk), Garden of Life, LLC, Quest Nutrition LLC, and Amazing Grass. These companies are focusing on launching diversified protein formats such as powders, bars, and ready-to-drink beverages to cater to different consumer lifestyles and preferences. Product innovation is a key competitive factor, with many companies introducing plant-based, organic, and allergen-free variants to attract health-conscious and vegan consumers. Moreover, digital marketing, influencer partnerships, and e-commerce channels are being actively leveraged to increase brand visibility and customer engagement. As consumer expectations evolve, these players are prioritizing clean-label ingredients, sustainability, and functional benefits to maintain their competitive edge in the dynamic Canadian sports supplements market.

Recent Developments

In March 2025, Quest Nutrition introduced Quest Protein Milkshakes, ready-to-drink beverages with a category-leading 45 grams of protein per bottle. Available in chocolate, vanilla, and strawberry flavors, these shakes cater to high-protein diets with minimal sugar and carbs.
In December 2024, Dymatize launched Performance Protein Shakes and Energyze Pre-Workout Powder. The ready-to-drink shakes contain 30 grams of high-quality proteins along with BCAAs for muscle recovery and growth.
In November 2024, Myprotein expanded operations in India by manufacturing locally to meet growing demand. The brand introduced localized flavors such as Kesar Badam and Nimbu Pani and launched Clear Whey Isolate as a refreshing alternative to traditional protein shakes.
In January 2024, Abbott launched Protality, a high-protein weight-loss shake designed for individuals on weight-loss medications. Each serving contains 30 grams of protein and is tailored to preserve muscle mass while supporting weight loss.

Market Concentration & Characteristics

The Canada protein-based sports supplements market exhibits a moderately concentrated structure, with a mix of well-established global brands and emerging regional players competing for consumer attention. Key characteristics of the market include a strong emphasis on product innovation, evolving consumer preferences, and increasing demand for clean-label, functional, and plant-based offerings. While major players dominate through extensive product portfolios and robust distribution networks, the rise of niche brands catering to specific dietary needs and sustainability-focused consumers is reshaping the competitive landscape. The market is dynamic, driven by trends such as convenience-based consumption, e-commerce penetration, and the growing popularity of health and wellness lifestyles. Consumers in Canada are increasingly label-conscious and willing to pay a premium for high-quality, ethically sourced protein supplements. As a result, companies are investing in transparent sourcing, advanced formulations, and digital engagement strategies to enhance customer loyalty and stay competitive in this rapidly evolving market environment.

Report Coverage

The research report offers an in-depth analysis based on Type, Source, End-User, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The demand for protein-based sports supplements in Canada is expected to grow steadily due to increasing health awareness and fitness trends.
Consumers are likely to prefer clean-label and plant-based protein supplements, driving innovation in formulation.
E-commerce platforms will continue to play a vital role in boosting product accessibility and market reach.
Sports nutrition brands are expected to expand their product lines to cater to a wider demographic, including women and older adults.
Partnerships between fitness centers and supplement brands will likely enhance brand visibility and consumer trust.
The adoption of sustainable packaging and eco-friendly production methods may influence consumer choices.
Ongoing research and development efforts will improve the bioavailability and taste profiles of protein supplements.
Influencer marketing and digital advertising are projected to drive consumer engagement and product awareness.
Regulatory clarity and quality certifications will remain crucial for brand credibility and consumer confidence.
The market may see a rise in personalized nutrition solutions, using AI and data analytics to tailor protein intake.

CHAPTER NO. 1 : INTRODUCTION 20

1.1.1. Report Description 20

Purpose of the Report 20

USP & Key Offerings 20

1.1.2. Key Benefits for Stakeholders 20

1.1.3. Target Audience 21

1.1.4. Report Scope 21

CHAPTER NO. 2 : EXECUTIVE SUMMARY 22

2.1. Protein Based Sports Supplements Market Snapshot 22

2.1.1. Canada Protein Based Sports Supplements Market, 2018 – 2032 (USD Million) 23

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 24

3.1. Russia-Ukraine and Israel-Palestine War Impacts 24

CHAPTER NO. 4 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – INDUSTRY ANALYSIS 25

4.1. Introduction 25

4.2. Market Drivers 26

4.2.1. Increasing awareness about fitness and health among individuals 26

4.2.2. Rising prevalence of protein deficiency and demand for dietary supplements 27

4.3. Market Restraints 28

4.3.1. High cost of protein-based sports supplements compared to conventional dietary sources 28

4.4. Market Opportunities 29

4.4.1. Growing adoption of plant-based protein supplements due to rising veganism and sustainability concerns 29

4.5. Porter’s Five Forces Analysis 30

4.6. Buying Criteria 31

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32

5.1. Import Analysis by Canada 32

5.1.1. Canada Protein Based Sports Supplements Market Import Volume/Revenue, By Canada, 2018 – 2023 32

5.2. Export Analysis by Canada 33

5.2.1. Canada Protein Based Sports Supplements Market Export Volume/Revenue, By Canada, 2018 – 2023 33

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34

6.1. Demand Analysis by Canada 34

6.1.1. Canada Protein Based Sports Supplements Market Demand Volume/Revenue, By Canada, 2018 – 2023 34

6.2. Supply Analysis by Canada 35

6.2.1. Canada Protein Based Sports Supplements Market Supply Volume/Revenue, By Canada, 2018 – 2023 35

CHAPTER NO. 7 : PRODUCTION ANALYSIS 36

7.1. Production Analysis by Canada 36

7.1.1. Canada Protein Based Sports Supplements Market Production Volume/Revenue, By Canada, 2018 – 2023 36

CHAPTER NO. 8 : PRICE ANALYSIS 37

8.1. Price Analysis by Type 37

8.1.1. Canada Protein Based Sports Supplements Market Price, By Type, 2018 – 2023 37

8.1.2. Canada Type Market Price, By Type, 2018 – 2023 37

CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38

9.1. Key Raw Materials and Suppliers 38

9.2. Key Raw Materials Price Trend 38

CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39

10.1. Manufacturing Cost Analysis 39

10.2. Manufacturing Process 39

CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40

11.1. Company Market Share Analysis – 2023 40

11.2. Value Chain Analysis 40

11.2.1. Canada Protein Based Sports Supplements Market: Company Market Share, by Volume, 2023 41

11.2.2. Canada Protein Based Sports Supplements Market: Company Market Share, by Revenue, 2023 42

11.2.3. Canada Protein Based Sports Supplements Market: Top 6 Company Market Share, by Revenue, 2023 42

11.2.4. Canada Protein Based Sports Supplements Market: Top 3 Company Market Share, by Revenue, 2023 43

11.3. Canada Protein Based Sports Supplements Market Company Volume Market Share, 2023 44

11.4. Canada Protein Based Sports Supplements Market Company Revenue Market Share, 2023 45

11.5. Company Assessment Metrics, 2023 45

11.5.1. Stars 45

11.5.2. Emerging Leaders 45

11.5.3. Pervasive Players 45

11.5.4. Participants 45

11.6. Start-ups /SMEs Assessment Metrics, 2023 45

11.6.1. Progressive Companies 45

11.6.2. Responsive Companies 46

11.6.3. Dynamic Companies 46

11.6.4. Starting Blocks 46

11.7. Strategic Developments 47

11.7.1. Acquisitions & Mergers 47

New Product Launch 47

Canada Expansion 47

11.8. Key Players Product Matrix 48

CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 49

12.1. PESTEL 49

12.1.1. Political Factors 49

12.1.2. Economic Factors 49

12.1.3. Social Factors 49

12.1.4. Technological Factors 49

12.1.5. Environmental Factors 49

12.1.6. Legal Factors 49

12.2. Adjacent Market Analysis 49

CHAPTER NO. 13 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY TYPE SEGMENT ANALYSIS 50

13.1. Protein Based Sports Supplements Market Overview, by Type Segment 50

13.1.1. Protein Based Sports Supplements Market Revenue Share, By Type, 2023 & 2032 51

13.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Type 52

13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 52

13.1.4. Protein Based Sports Supplements Market Revenue, By Type, 2018, 2023, 2027 & 2032 53

13.2. Protein Powder 54

13.3. Protein Bars 55

13.4. Ready-to-Drink Protein Beverages 56

13.5. Protein Capsules/Tablets 57

13.6. Others 58

CHAPTER NO. 14 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY SOURCE SEGMENT ANALYSIS 59

14.1. Protein Based Sports Supplements Market Overview, by Source Segment 59

14.1.1. Protein Based Sports Supplements Market Revenue Share, By Source, 2023 & 2032 60

14.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Source 61

14.1.3. Incremental Revenue Growth Opportunity, by Source, 2024 – 2032 61

14.1.4. Protein Based Sports Supplements Market Revenue, By Source, 2018, 2023, 2027 & 2032 62

14.2. Whey Protein 63

14.3. Casein Protein 64

14.4. Soy Protein 65

14.5. Egg Protein 66

14.6. Others 67

CHAPTER NO. 15 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY END-USER SEGMENT ANALYSIS 68

15.1. Protein Based Sports Supplements Market Overview, by End-user Segment 68

15.1.1. Protein Based Sports Supplements Market Revenue Share, By End-user, 2023 & 2032 69

15.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By End-user 70

15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 70

15.1.4. Protein Based Sports Supplements Market Revenue, By End-user, 2018, 2023, 2027 & 2032 71

15.2. Athletes 72

15.3. Bodybuilders 73

15.4. Recreational Users 74

15.5. Elderly Population 75

15.6. Others 76

CHAPTER NO. 16 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 77

16.1. Protein Based Sports Supplements Market Overview, by Distribution Channel Segment 77

16.1.1. Protein Based Sports Supplements Market Revenue Share, By Distribution Channel, 2023 & 2032 78

16.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Distribution Channel 79

16.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 79

16.1.4. Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 80

16.2. Online Retail 81

16.3. Supermarkets/Hypermarkets 82

16.4. Specialty Stores 83

16.5. Pharmacies 84

16.6. Others 85

CHAPTER NO. 17 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – CANADA ANALYSIS 86

17.1. Type 86

17.1.1. Canada Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 (USD Million) 86

17.2. Canada Protein Based Sports Supplements Market Revenue, By Type, 2024 – 2032 (USD Million) 86

17.3. Source 87

17.3.1. Canada Protein Based Sports Supplements Market Revenue, By Source, 2018 – 2023 (USD Million) 87

17.3.2. Canada Protein Based Sports Supplements Market Revenue, By Source, 2024 – 2032 (USD Million) 87

17.4. End-user 88

17.4.1. Canada Protein Based Sports Supplements Market Revenue, By End-user, 2018 – 2023 (USD Million) 88

17.4.2. Canada Protein Based Sports Supplements Market Revenue, By End-user, 2024 – 2032 (USD Million) 88

17.5. Distribution Channel 89

17.5.1. Canada Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 89

17.5.2. Canada Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 89

CHAPTER NO. 18 : COMPANY PROFILES 90

18.1. Glanbia PLC 90

18.1.1. Company Overview 90

18.1.2. Product Portfolio 90

18.1.3. Swot Analysis 90

18.1.4. Business Strategy 91

18.1.5. Financial Overview 91

18.2. Abbott Laboratories 92

18.3. MusclePharm Corporation 92

18.4. NOW Foods 92

18.5. Dymatize Enterprises, LLC 92

18.6. Iovate Health Sciences International Inc. (MuscleTech) 92

18.7. CytoSport, Inc. (Muscle Milk) 92

18.8. Garden of Life, LLC 92

18.9. Quest Nutrition LLC 92

18.10. Amazing Grass 92

List of Figures

FIG NO. 1. Canada Protein Based Sports Supplements Market Revenue, 2018 – 2032 (USD Million) 25

FIG NO. 2. Porter’s Five Forces Analysis for Canada Protein Based Sports Supplements Market 32

FIG NO. 3. Canada Protein Based Sports Supplements Market Import Volume/Revenue, By Canada, 2018 – 2023 34

FIG NO. 4. Canada Protein Based Sports Supplements Market Export Volume/Revenue, By Canada, 2018 – 2023 35

FIG NO. 5. Canada Protein Based Sports Supplements Market Demand Volume/Revenue, By Canada, 2018 – 2023 36

FIG NO. 6. Canada Protein Based Sports Supplements Market Supply Volume/Revenue, By Canada, 2018 – 2023 37

FIG NO. 7. Canada Protein Based Sports Supplements Market Production Volume/Revenue, By Canada, 2018 – 2023 38

FIG NO. 8. Canada Protein Based Sports Supplements Market Price, By Type, 2018 – 2023 39

FIG NO. 9. Raw Materials Price Trend Analysis, 2018 – 2023 40

FIG NO. 10. Manufacturing Cost Analysis 41

FIG NO. 11. Manufacturing Process 41

FIG NO. 12. Value Chain Analysis for Canada Protein Based Sports Supplements Market 42

FIG NO. 13. Company Share Analysis, 2023 43

FIG NO. 14. Company Share Analysis, 2023 44

FIG NO. 15. Company Share Analysis, 2023 44

FIG NO. 16. Company Share Analysis, 2023 45

FIG NO. 17. Protein Based Sports Supplements Market – Company Volume Market Share, 2023 46

FIG NO. 18. Protein Based Sports Supplements Market – Company Revenue Market Share, 2023 47

FIG NO. 19. Protein Based Sports Supplements Market Revenue Share, By Type, 2023 & 2032 53

FIG NO. 20. Market Attractiveness Analysis, By Type 54

FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 54

FIG NO. 22. Protein Based Sports Supplements Market Revenue, By Type, 2018, 2023, 2027 & 2032 55

FIG NO. 23. Canada Protein Based Sports Supplements Market for Protein Powder, Revenue (USD Million) 2018 – 2032 56

FIG NO. 24. Canada Protein Based Sports Supplements Market for Protein Bars, Revenue (USD Million) 2018 – 2032 57

FIG NO. 25. Canada Protein Based Sports Supplements Market for Ready-to-Drink Protein Beverages, Revenue (USD Million) 2018 – 2032 58

FIG NO. 26. Canada Protein Based Sports Supplements Market for Protein Capsules/Tablets, Revenue (USD Million) 2018 – 2032 59

FIG NO. 27. Canada Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 60

FIG NO. 28. Protein Based Sports Supplements Market Revenue Share, By Source, 2023 & 2032 62

FIG NO. 29. Market Attractiveness Analysis, By Source 63

FIG NO. 30. Incremental Revenue Growth Opportunity by Source, 2024 – 2032 63

FIG NO. 31. Protein Based Sports Supplements Market Revenue, By Source, 2018, 2023, 2027 & 2032 64

FIG NO. 32. Canada Protein Based Sports Supplements Market for Whey Protein, Revenue (USD Million) 2018 – 2032 65

FIG NO. 33. Canada Protein Based Sports Supplements Market for Casein Protein, Revenue (USD Million) 2018 – 2032 66

FIG NO. 34. Canada Protein Based Sports Supplements Market for Soy Protein, Revenue (USD Million) 2018 – 2032 67

FIG NO. 35. Canada Protein Based Sports Supplements Market for Egg Protein, Revenue (USD Million) 2018 – 2032 68

FIG NO. 36. Canada Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 69

FIG NO. 37. Protein Based Sports Supplements Market Revenue Share, By End-user, 2023 & 2032 71

FIG NO. 38. Market Attractiveness Analysis, By End-user 72

FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 72

FIG NO. 40. Protein Based Sports Supplements Market Revenue, By End-user, 2018, 2023, 2027 & 2032 73

FIG NO. 41. Canada Protein Based Sports Supplements Market for Athletes, Revenue (USD Million) 2018 – 2032 74

FIG NO. 42. Canada Protein Based Sports Supplements Market for Bodybuilders, Revenue (USD Million) 2018 – 2032 75

FIG NO. 43. Canada Protein Based Sports Supplements Market for Recreational Users, Revenue (USD Million) 2018 – 2032 76

FIG NO. 44. Canada Protein Based Sports Supplements Market for Elderly Population, Revenue (USD Million) 2018 – 2032 77

FIG NO. 45. Canada Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 78

FIG NO. 46. Protein Based Sports Supplements Market Revenue Share, By Distribution Channel, 2023 & 2032 80

FIG NO. 47. Market Attractiveness Analysis, By Distribution Channel 81

FIG NO. 48. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 81

FIG NO. 49. Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 82

FIG NO. 50. Canada Protein Based Sports Supplements Market for Online Retail, Revenue (USD Million) 2018 – 2032 83

FIG NO. 51. Canada Protein Based Sports Supplements Market for Supermarkets/Hypermarkets, Revenue (USD Million) 2018 – 2032 84

FIG NO. 52. Canada Protein Based Sports Supplements Market for Specialty Stores, Revenue (USD Million) 2018 – 2032 85

FIG NO. 53. Canada Protein Based Sports Supplements Market for Pharmacies, Revenue (USD Million) 2018 – 2032 86

FIG NO. 54. Canada Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 87

List of Tables

TABLE NO. 1. : Canada Protein Based Sports Supplements Market: Snapshot 24

TABLE NO. 2. : Drivers for the Protein Based Sports Supplements Market: Impact Analysis 28

TABLE NO. 3. : Restraints for the Protein Based Sports Supplements Market: Impact Analysis 30

TABLE NO. 4. : Canada Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 39

TABLE NO. 5. : Key Raw Materials & Suppliers 40

TABLE NO. 6. : Canada Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 (USD Million) 88

TABLE NO. 7. : Canada Protein Based Sports Supplements Market Revenue, By Type, 2024 – 2032 (USD Million) 88

TABLE NO. 8. : Canada Protein Based Sports Supplements Market Revenue, By Source, 2018 – 2023 (USD Million) 89

TABLE NO. 9. : Canada Protein Based Sports Supplements Market Revenue, By Source, 2024 – 2032 (USD Million) 89

TABLE NO. 10. : Canada Protein Based Sports Supplements Market Revenue, By End-user, 2018 – 2023 (USD Million) 90

TABLE NO. 11. : Canada Protein Based Sports Supplements Market Revenue, By End-user, 2024 – 2032 (USD Million) 90

TABLE NO. 12. : Canada Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 91

TABLE NO. 13. : Canada Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 91

Frequently Asked Questions

What is the current size of the Canada Protein Based Sports Supplements?

The Canada protein-based sports supplements market was valued at USD 248.24 million in 2024 and is expected to reach USD 420.53 million by 2032, growing at a CAGR of 6.81%.

What factors are driving the growth of the Canada Protein Based Sports Supplements?

Rising health consciousness, growing fitness participation, demand for plant-based clean-label products, and the expansion of e-commerce platforms are driving market growth.

What are some challenges faced by the Canada Protein Based Sports Supplements?

Stringent regulations, high product costs, and consumer misinformation about protein supplements pose challenges to market expansion.

Who are the major players in the Canada Protein Based Sports Supplements?

Key players include Glanbia PLC, Abbott Laboratories, MusclePharm Corporation, NOW Foods, Dymatize Enterprises, MuscleTech, Muscle Milk, Garden of Life, Quest Nutrition, and Amazing Grass.

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