Custom T-shirt Printing Market By Printing Technique (Screen Printing, Digital Printing, Plot Printing) By Design (Graphic Designed Shirt, Artwork) By Sales Channel (Online, Offline) By End-Use (Commercial, Personal) - Growth, Target, Share, Opportunities & Competitive Analysis, 2016 – 2028


Customized clothing is becoming increasingly popular in the fashion industry, allowing consumers unique and personalized pieces. This trend is particularly popular among luxury brands and is a major trend for the future of fashion.

Custom-Printed T-Shirts in Sports

Custom-printed t-shirts are a popular way for people to show their loyalty and support in sports, for instance, in celebration of Perron's 1,000th game, Red Wings fans wear custom T-shirts on 10th December 2022

Custom Clothing as an Option for Customers

Many companies are starting to offer custom clothing as an option for their customers. This allows customers to choose from a wide range of options and also provides feedback to companies to improve their product.

The Future of Custom-Printed T-Shirts and Clothes

The future of custom-printed t-shirts and clothes is looking bright with increasing popularity of customized clothing. Several factors are contributing to this trend including interest in unique personal style and convenience and affordability of printing services

Leading Companies and New Technologies

Leading companies in the industry are introducing and adopting new technologies to stay at the top of their game. On November 20, 2022, Printful became one of the first companies to introduce the instant thread color unit (ITCU) of Sweden's Coloreel.

Sticker Mule looks poised to become a leader in custom-printed t-shirts with recent installation of Epson direct-to-garment printers.

Printer companies like Epson have also introduced six-color printers and color-matching systems that read physical samples and produce the perfect color in just a few seconds.

Price Trends - Custom T-shirt Printing

The price for Custom T-shirt Printing has been increasing over the past several years. The primary reason is that the clothing manufacturers have raised their prices by 5% to 15% on the low and 15% on the high end. In addition, wholesale garment prices have risen significantly due to increasing raw material costs, such as cotton, polyester, bamboo, and rayon which increased by 50% in 2021. In addition, T-shirt production expenses have risen nationally and internationally as wholesale transportation charges have skyrocketed. Trucking load prices have increased by 12% this year and are anticipated to grow more since oil and gas costs have risen.




Market Size - Custom T-shirt Printing

The global Custom T-shirt Printing Market is projected to increase at a significant CAGR of 9.5 % in the coming years. In 2021, the global Custom T-shirt Printing market was valued at USD 3.7 billion and is projected to reach USD 6.98 billion by 2028. The demand for Custom T-shirt Printing is projected to increase substantially in the coming years. It is presumed to expand annual revenue opportunities for the key industry players to be worth USD 3.42 billion during the forecast period between 2022 and 2028.

E-Commerce Increase the Sales of Custom T-shirt Printing

The online channel allows users to easily browse through all the products and learn more about them. Consumers are more inclined to make online purchases due to the ease of visibility of options, cost-effectiveness, product home delivery, and the interactive and user-friendly character of online platforms. The increasing internet use, the availability of big discounts and deals, and the convenience of access boost sales through e-commerce. Through an application or website, an individual can select patterns, colors, fabrics, and sizes for the t-shirt via the online sales channel. Thus with the increased time spent on the application or website, the probability of consumers buying the product increases, thus driving market growth.

Interesting Facts about Custom T-shirt Printing Market Industry

  • The top 5 countries for T-shirt exports are China, Bangladesh, Germany, Vietnam, and Turkey.
  • The top 5 countries for T-shirt imports are the United States, the UK, Japan, France, and Spain.
  • The rising use of personalized t-shirts for promoting a brand, company, movie, sports team, or league, among other things, is expected to expand the market for custom t-shirt printing over the projected period.
  • With severe disruptions in the travel, entertainment, and hotel industries during the pandemic, the fashion business witnessed both a spike and a decrease simultaneously.
  • The Asia Pacific accounted for the most significant revenue share in the forecast period due to multiple market competitors and the considerable expansion of the e-commerce business in the region.
  • The screen printing category accounted for the largest revenue share in 2020 because of the excellent color vibrancy supplied by this process.

Few facts about Graphic Designed Shirts

  • Many stores offer t-shirts with a wide range of graphic designs, such as vintage and retro styles, modern and abstract designs, and slogan or message t-shirts.
  • T-shirts with graphic designs are popular with people of all ages and can be worn for a variety of occasions. They are a versatile and comfortable piece of clothing that lets people show who they are through how they look.
  • Graphic design t-shirts can be made in a variety of ways, including screen printing, direct-to-garment printing, heat transfer printing, and sublimation printing. The method used will be determined by the design and quantity of t-shirts produced.
  • Overall, the market for graphic design t-shirts is healthy and is expected to grow in the coming years as new and creative design options come out. 

Future of screen printing

Screen printing is a popular method for printing t-shirts and will likely continue to be so in the future. It has some advantages that make it a better choice for certain applications, particularly when printing large quantities of t-shirts. Also, it has the advantage of being able to print on a wide range of materials, including t-shirts made from various fabrics, and also a low-cost method of producing large quantities of prints.

Screen printing will most likely continue to be used in conjunction with digital printing methods in the future, with each method being used for different applications depending on the specific requirements of the project.

Overall, it looks like the future of screen printing in the t-shirt printing industry is bright, and this method is likely to remain an important part of the industry for a long time to come. 

The Top 10 players/companies in the Custom T-shirt Printing Market in terms of value and volume

The key players in the global Custom T-shirt Printing Market in value and volume include

  1. CafePress Inc.,
  2. CustomInk, LLC.,
  3. CustomThread,
  4. Printful Inc.,
  5. RushOrderTees.com,
  6. Spreadshirt,
  7. TheBluegeckoPrinting,
  8. ThreadBird,
  9. UberPrints, Inc.,
  10. Vistaprint.

These key players are concentrating on new product developments as well as technological innovation to enhance their production of Custom T-shirt Printing to gain competitive market share at a global level. Moreover, regional and country-level players are investing heavily to expand their product portfolio and enhance their sales. For instance, in November 2021, Printful collaborated with Vexels, the leading creative platform for merchandising and commercial graphics. This collaboration will incorporate over 500 pre-selected and quality-checked designs into Printful's Design Maker tool, allowing consumers worldwide to access and create additional high-quality designs.

Top 10 Countries in the Custom T-shirt Printing Market

The major countries in the global Custom T-shirt Printing market are the

  1. US,
  2. Canada,
  3. UK,
  4. Germany,
  5. Spain,
  6. China,
  7. India,
  8. Japan,
  9. Brazil,
  10. Mexico.

India is estimated to account for a significant share of the Asian market in the forecast period. The increasing prevalence of e-commerce and the growing popularity of stylish garments are important drivers driving the country's market demand. Furthermore, with the expansion of the garment industry and the increasing demand for personalized t-shirt printing among millennials, custom t-shirt printing sales are likely to increase. Several firms have also developed in the sector, selling personalized accessories and customized printed t-shirts. In addition, many startup businesses and custom t-shirt design websites cooperate with online retail sales channels to expand their profits and brand presence. As a result, the custom t-shirt printing market is predicted to proliferate nationwide.

The Commercial Sector Benefit from Custom T-shirt Printing Market Growth

The End-User of Custom T-shirt Printing is Commercial and Personal sectors. The commercial segment will likely hold the highest revenue share in the forecast period. The increasing need for custom-printed t-shirts in hospitality, media, and retail industries to respond to its growing demand for company branding through logos printed on t-shirts can be ascribed to a commercial sector's high revenue share. Personalized t-shirts with company logos or brand names are becoming increasingly popular as corporate gifts that serve as off-the-clock marketing. In addition, the growing demand for sports uniforms from sports organizations or teams significantly contributes to the commercial sector's expansion.

The Major Driving Factors for Custom T-shirt Printing Market

Companies are increasingly using custom-made t-shirts as a modern branding approach to brand their organization, offerings, or products. This method is used by businesses, particularly startups, to increase brand visibility and capture the attention of prospective customers. As a result, the increased use of custom t-shirt printing as a branding strategy will likely drive target market expansion throughout the projection period. In addition, consumers' increasing disposable money allows them to spend on personalized clothing. As a result, individuals choose to wear personalized t-shirts with specific logos/ phrases. With many individuals, especially movie fans, purchasing garments with logos or words printed on them, the entertainment business is contributing to expanding the custom t-shirt printing market. This trend is predicted to impact the custom t-shirt printing market in the near future.

The Major Restraints for Custom T-shirt Printing Market

The increase in the COVID-19 outbreak has caused significant disruption in various industries around the world. While some sectors experienced a contraction in production and business, others faced severe consequences such as business closures and movement restrictions, which may harm the growth of the global custom t-shirt printing market. In addition, the supply shortage of raw materials due to the disturbed supply chain will considerably impact the market's growth.

Regions Dominated the World Custom T-shirt Printing Market

The Asia Pacific region will dominate the custom t-shirt printing market in the forecast period and is expected to maintain its dominance during the forecast period. The rise is primarily due to the youthful population's increased popularity of stylish clothing. Furthermore, with a large young population and a bright outlook for the textile business, various startups in India, China, Japan, and Southeast Asian countries have developed, offering customized printed t-shirts and other customized items. The region's thriving e-commerce business is also fueling the region's expansion. E-commerce activity is rapidly expanding in countries such as China and India. The region is also known for encouraging numerous sporting events, which is predicted to drive demand for personalized t-shirts.

In the forecast period, Europe will have the second-largest revenue share in the market. The majority of demand for custom-printed t-shirts in Europe is recorded from 16 to 42 years old. Improving economic conditions, growing income levels, and shifting toward custom-designed garments are driving up demand for trendy apparel, particularly in the United Kingdom, Germany, France, and other Western European markets. With rising disposable income in the region and increased expenditure on fashionable products by the young generation, Eastern Europe is projected to see significant demand for custom-printed t-shirts.

Segmentation of Global Custom T-shirt Printing Market-

Custom T-shirt Printing- By Printing Technique

  • Screen Printing
  • Digital Printing
  • Plot Printing

Custom T-shirt Printing- By Design

  • Graphic Designed Shirt
  • Artwork

Custom T-shirt Printing- By Sales Channel

  • Online
  • Offline

Custom T-shirt Printing- By End-Use

  • Commercial
  • Personal

Frequently Asked Questions:

The arrival of the COVID-19 impacted the global t-shirt printing market's sales expectations. The fashion sector saw both a spike and a downturn in the demand for Custom T-shirt Printing during the pandemic period with customer footfall and apparel demand declining at numerous outlets and huge brand retailers, demand for bespoke t-shirts increased in the e-commerce business.

The Asia Pacific region will dominate the custom t-shirt printing market in the forecast period and is expected to maintain its dominance during the forecast period. The rise is mostly due to the increased popularity of stylish clothing among the youthful population. The region's expansion is also being fuelled by the region's thriving e-commerce business.

One of the primary factors driving market expansion is the rise of personalized fashion trends in the fashion sector. The expanding impact of social media and increased disposable money are driving up demand for customized T-shirts.

The screen-printing segment had the greatest revenue share of more than 56%. The segment's high share can be ascribed to increased adoption due to a variety of advantages, including good print quality and color vibrancy as thicker ink is applied to the product, particularly dark-colored clothes.

In 2021, the commercial segment had the biggest revenue share of more than 68 percent. The personal segment is predicted to grow at the fastest rate of 10.5 percent in the forecast period

Custom T-shirt Printing Market Report Scope

Report Attribute Details
Market Value in 2021 USD 3.7 billion
Market Value in 2028 USD 6.98 billion
CAGR 9.5 %
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Jun 2022
Category:  Consumer Goods
Report ID:   58020
Report Format:   PDF
Pages:   190
Rating:    4.8 (57)
Delivery Time: 24 Hours to 48 Hours   
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