Market Overview
Europe Electric two wheeler market was valued at USD 843.22 million in 2024 and is anticipated to reach USD 1572.34 million by 2032, growing at a CAGR of 8.1 % during the forecast period.
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Europe Electric Two Wheeler Market Size 2024 |
USD 843.22 million |
| Europe Electric Two Wheeler Market, CAGR |
8.1% |
| Europe Electric Two Wheeler Market Size 2032 |
USD 1572.34 million |
The Europe Electric Two-Wheeler Market is shaped by strong competition from brands such as Zero Motorcycles, Riese & Müller, Yamaha Motor, Niu Technologies, Govecs AG, myStromer, Energica Motor Company, Walberg Urban Electrics, Leon Cycle, and emco electroroller. These companies focus on improving battery efficiency, extending range, and integrating smart connectivity to meet rising demand across personal and commercial mobility segments. Germany emerges as the leading regional market with 24% share in 2024, supported by widespread adoption of electric scooters, strong fleet electrification, and the presence of multiple domestic manufacturers that accelerate innovation and market penetration.
Market Insights
- Europe Electric two wheeler market was valued at USD 843.22 million in 2024 and is anticipated to reach USD 1572.34 million by 2032, growing at a CAGR of 8.1 % during the forecast period.
- Demand rises due to strong drivers such as government incentives, rising fuel prices, and expansion of low-emission zones, with electric scooters leading the market with 67% share in 2024.
- Key trends include rapid fleet electrification in delivery services, growth of shared e-mobility platforms, and advancements in battery technology that enhance range, charging speed, and overall performance.
- Competition intensifies as brands like Zero Motorcycles, Riese & Müller, Niu Technologies, Yamaha Motor, and Govecs AG expand product offerings, while price sensitivity and rural charging gaps remain key restraints.
- Regionally, Germany leads with 24% share, followed by France at 19% and the U.K. at 16%, while Italy, Spain, and the Rest of Europe continue to show steady adoption driven by urban mobility needs and supportive policies.
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Market Sementation Analysis:
By Vehicle Type
Electric scooters dominate this segment with about 67% share in 2024. Strong demand comes from urban commuters who prefer compact vehicles for short trips. Growth stays steady as cities expand low-emission zones and support light mobility options. Electric motorcycles grow at a slower pace because buyers face higher prices and limited model variety. Mopeds maintain a stable base in markets such as France and the Netherlands. Rising fuel costs and improved charging density continue to lift scooter adoption across major European cities.
- For instance, Segway Ninebot has sold over 13 million eKickScooters globally as of October 2024, integrating over 800 patented technologies specifically within their eKickScooter models. The company holds a total of more than 4,985 intellectual property rights globally as of June 2024 across its entire product portfolio.
By Battery Type
Lithium-ion batteries lead this segment with nearly 91% share in 2024. Users prefer lithium-ion packs because they charge faster, weigh less, and last longer. Automakers deploy these packs widely to meet EU efficiency rules. Lead-acid batteries decline due to shorter cycle life and heavy weight. Solid-state battery interest grows as firms explore higher safety and energy density solutions. Government incentive programs support lithium-ion dominance by favoring low-maintenance and high-efficiency chemistries across electric two-wheelers.
- For instance, CATL’s third‑generation cell‑to‑pack (CTP) “Qilin” battery reaches an energy density of 255 Wh/kg and integrates at 72% volume‑utilization, enabling very compact, high-density lithium-ion packs
By End User
Personal mobility dominates this segment with around 78% share in 2024. Most European buyers use electric two-wheelers for daily commuting and small-distance travel. Young riders support this trend as compact vehicles reduce travel time in dense cities. Commercial use grows fast as delivery fleets switch to electric models for lower operating costs. Sharing operators expand fleets in Germany, France, and Spain, lifting rental adoption. Policy targets for emission-free city logistics also support commercial fleet electrification.
Key Growth Drivers
Expansion of Urban Low-Emission Zones
European low-emission zone policies drive strong uptake of electric two-wheelers as commuters shift from fuel vehicles to meet local mobility rules. Major cities such as Paris, Milan, and London restrict high-emission models, which pushes residents toward compact and clean transport options. Electric scooters and mopeds benefit the most because they offer short-trip efficiency and low running costs for daily travel. Municipal authorities also support charging access, parking benefits, and licensing flexibility, which encourages faster switching to electric mobility. Delivery services and shared-mobility operators further lift demand as they deploy electric fleets to comply with new urban sustainability targets. This policy momentum continues to accelerate consumer interest, especially among younger riders and frequent city commuters.
- For instance, in Italy, micromobility (which includes e-scooters and e-bikes) accounted for over 80% of shared mobility rentals in 2025, reflecting how LEZ-driven demand is channeling fleet operators toward electric two-wheelers.
Strong Government Incentives and Infrastructure Support
National and regional incentive schemes reinforce adoption by lowering upfront costs and expanding charging density across major cities. Programs in France, Germany, Spain, and Italy offer direct purchase subsidies, tax reductions, and reduced registration fees for electric two-wheelers. Public authorities also fund fast and slow charging networks, which reduces range concerns and improves convenience for daily users. Urban mobility grants help businesses electrify delivery fleets, lifting commercial demand. Supportive infrastructure policies help riders depend on electric models for regular travel without frequent downtime. These combined incentives strengthen market readiness, improve affordability, and create long-term confidence among individuals and fleet operators.
- For instance, Italy’s “Bonus Colonnine” scheme reimburses up to €1,500 for home charger installations (up to 80% of cost) for installations completed during 2024. The specific application window for these 2024 expenses ran from April 29 to May 27, 2025.
Rising Fuel Prices and Shift Toward Cost-Efficient Mobility
Higher fuel prices across Europe encourage commuters to adopt electric two-wheelers as an economical alternative for short and medium-distance travel. Electric scooters and mopeds operate at lower cost per kilometer, offering a practical solution for daily riders facing rising living expenses. Fleet operators in delivery and logistics also benefit from reduced fuel expenditure and lower maintenance needs. Improved battery performance enhances cost efficiency by extending driving range and lowering replacement frequency. Consumers seeking affordable mobility solutions increasingly view electric two-wheelers as a reliable option for urban movement. This shift boosts demand among both personal users and commercial fleets.
Trend & Opportunity
Fleet Electrification in Delivery and Logistics
The rapid expansion of e-commerce and food delivery services creates major opportunities for electric two-wheeler adoption in Europe. Delivery operators seek cleaner and more efficient transport modes to reduce operating costs and meet sustainability commitments. Electric scooters and mopeds offer quick maneuverability, lower maintenance, and predictable energy costs, making them ideal for dense city routes. Companies across Germany, France, and the UK are scaling electric delivery fleets to comply with emission-free logistics targets. Urban consolidation centers also promote fleet electrification for last-mile deliveries. This shift converts commercial fleets into a major growth engine for the market and encourages manufacturers to offer longer-range, fleet-optimized models.
- For instance, GOVECS, a German EV manufacturer headquartered in Munich, produces its GOVECS GO! electric scooters in its own factory in Wrocław, Poland, specifically for fleet operators; the company supports delivery services across 17 European countries.
Growth of Shared Electric Mobility Platforms
Electric scooter-sharing networks continue to expand across major European cities as operators invest in high-density fleets to serve urban commuters. Shared mobility platforms benefit from rising demand for flexible, on-demand travel, especially in congested areas where car usage is restricted. Cities support these services through parking zones, digital permits, and partnerships with mobility-as-a-service (MaaS) platforms. Users adopt shared electric two-wheelers for short trips due to convenience and cost advantages compared to taxis or personal vehicles. The expansion of app-based mobility ecosystems, subscription models, and multi-modal trip integration creates strong growth potential for shared electric fleets.
- For instance, Voi Technology recorded 400 million rides as a total across all of its operations in Europe (hundreds of cities in 12 countries).
Advancements in Battery and Charging Technology
Innovation in lithium-ion cells, battery management systems, and fast-charging solutions continues to unlock new opportunities for market players. Improvements in energy density extend range while reducing charging time, making electric two-wheelers more attractive for daily commuting. Swap-and-go battery stations, increasingly tested in European markets, help reduce downtime for delivery fleets and personal riders. Manufacturers incorporate smart connectivity, predictive maintenance, and regenerative braking features to enhance performance. These advancements strengthen long-term user confidence and allow companies to develop higher-value electric scooters and motorcycles targeting both personal and commercial users.
Key Challenge
Limited Charging Infrastructure in Suburban and Rural Areas
While cities invest heavily in charging networks, suburban and rural regions still face limited access, which restricts adoption outside major urban centers. Riders in smaller towns often depend on home charging, but many lack dedicated parking or reliable grid availability. Commercial fleets operating across wide delivery zones encounter range constraints when moving beyond city cores. This uneven infrastructure distribution creates usage gaps and slows market expansion. Governments aim to bridge this divide, but installation costs and low population density delay network rollout. Without consistent charging accessibility, electric two-wheelers remain less practical for broad European use.
Higher Upfront Costs Compared to Conventional Two-Wheelers
Electric two-wheelers remain more expensive than fuel-based models due to battery costs and advanced electronic components. Although incentives help reduce the price gap, affordability continues to be a challenge for price-sensitive buyers. Fleet operators also face high initial investment when scaling large electric fleets, especially for models equipped with long-range battery systems. Maintenance savings offset some costs, but many users still prefer cheaper combustion alternatives. Manufacturers attempt to reduce prices through localized production and improved battery supply chains, yet cost competitiveness remains a key barrier to mass-market adoption across Europe.
Regional Analysis
Germany
Germany leads the Europe Electric Two-Wheeler Market with nearly 24% share in 2024 due to strong adoption of electric scooters and mopeds in major cities such as Berlin, Munich, and Hamburg. Supportive federal incentives, expanded charging hubs, and strict emission rules drive steady demand. Delivery fleets and shared mobility operators add momentum through large-scale fleet electrification. Local manufacturers and mobility startups strengthen supply and promote wider product availability. Rising fuel prices and growing urban congestion further encourage commuters to shift toward compact and efficient electric mobility options across the country.
France
France secures around 19% share in the regional market, supported by national subsidies, urban low-emission zones, and strong scooter culture. Paris, Lyon, and Marseille show high electric two-wheeler penetration as local policies restrict high-emission vehicles and promote clean mobility. Shared electric scooter services also scale quickly, lifting fleet demand. Consumers favor compact electric models for short daily commutes and cost-efficient travel within dense urban environments. Government-backed charging programs across cities and suburban areas continue to strengthen adoption and help France maintain its position as a leading market in Western Europe.
The U.K.
The U.K. holds close to 16% share, driven by rising adoption of electric mopeds and delivery-focused electric scooters. London’s Ultra Low Emission Zone (ULEZ) accelerates demand by discouraging combustion-based commuting. Delivery operators across major cities such as Manchester, Birmingham, and Bristol expand electric fleets to reduce fuel costs and meet sustainability targets. Increasing public awareness and improved charging access support personal mobility users. While motorcycle interest grows slower due to pricing barriers, mopeds and scooters remain the key growth contributors, helping the U.K. strengthen its position in the regional market.
Italy
Italy accounts for about 14% share, supported by the country’s strong scooter culture and active government incentives that promote cleaner two-wheeler mobility. Cities such as Milan, Rome, and Turin adopt electric models rapidly as traffic restrictions and congestion challenges increase. Local production capabilities and widespread familiarity with scooters improve user acceptance, especially among young commuters. Delivery and courier services also transition to electric fleets to reduce costs and improve operational efficiency. Italy’s warm climate and dense urban layout further encourage the use of electric scooters and mopeds for daily travel.
Spain
Spain holds nearly 12% share and continues to expand adoption through strong uptake in urban centers like Barcelona, Madrid, and Valencia. National mobility incentives and municipal clean-air policies support demand for electric scooters and mopeds. Shared mobility services operate large electric fleets across major cities, increasing user exposure and boosting short-distance adoption. Delivery operators also prefer electric models for cost efficiency in last-mile logistics. Despite moderate adoption outside major cities, Spain’s tourism-driven rental fleet and rising commuter interest position the country as a fast-growing regional market.
Rest of Europe
The Rest of Europe captures around 15% share, driven by emerging adoption across the Netherlands, Belgium, Sweden, Norway, and Central & Eastern European countries. The Netherlands leads within this group due to strong cycling and light electric mobility culture. Scandinavian countries adopt electric two-wheelers to support sustainability goals and reduce urban traffic. Central and Eastern Europe show rising interest, although adoption remains uneven due to income differences and infrastructure gaps. Expanding charging networks, fleet electrification, and EU-wide emission policies help accelerate growth across these developing markets.
Market Segmentations:
By Motor Type
- Hub Motors
- Mid-drive Motors
By Power Output
- Less than 3.6 kW
- 3.6 kW to 7.2 kW
- 20 kW to 100 kW
By End User
- Government Institutions
- Academic Institutes/Universities
- Business Organizations
- Micromobility Service Providers
- Individuals
- Other End Users
By Geography
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Competitive Landscape
The competitive landscape of the Europe Electric Two-Wheeler Market features strong participation from established manufacturers and emerging mobility innovators that focus on high-efficiency electric scooters, mopeds, and motorcycles. Key players such as Zero Motorcycles, Riese & Müller, Yamaha Motor, Govecs AG, and Niu Technologies expand their presence through advanced battery systems, improved motor performance, and connected mobility features. Companies emphasize lightweight designs, longer driving ranges, and smart safety functions to attract both personal and commercial users. Fleet-focused brands target delivery and shared mobility operators with durable, low-maintenance models optimized for high-frequency use. European firms leverage local production, dealer networks, and regulatory alignment to strengthen market penetration. Partnerships with charging providers, mobility platforms, and logistics operators help widen adoption across major cities. Continuous innovation in lithium-ion technology, subscription-based ownership models, and fleet electrification strategies further intensify competition and shape long-term market growth.
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Key Player Analysis
- Zero Motorcycles, Inc. (U.S.)
- Riese & Müller GmbH (Germany)
- Yamaha Motor Co., Ltd. (Japan)
- my Stromer AG (Switzerland)
- Govecs AG (Germany)
- Energica Motor Company S.p.A. (Italy)
- Walberg Urban Electrics GmbH (Germany)
- Leon Cycle (Germany)
- Niu Technologies (China)
- emco electroroller GmbH (Germany)
Recent Developments
- In November 2024, Zero Motorcycles, Inc. announced a 2025–2026 strategy to expand its dealer network across Europe, with a focus on France, and roll out six new electric motorcycle models priced under €10,000 to make electric bikes more accessible to European riders. The plan is tied to its “All Access” program, with the first XB and XE models already shown at EICMA 2024 in Milan.
- In March 2024, Yamaha Motor Co., Ltd. started European production of its PW-S2 electrically power-assisted bicycle drive units at Yamaha Motor Manufacturing Europe in France, supplying e-bike makers across the region. The new hub shortens logistics, cuts lead times, and boosts capacity to support the growing European e-bike and broader electric two-wheeler market.
- In February 2024, Riese & Müller GmbH debuted the “Carrie” electric cargo bike in Europe with a frame made from 81% certified recycled aluminium, positioned as an entry-level, urban-focused platform for short-distance transport. The model targets city riders and families looking for sustainable e-mobility, reinforcing the brand’s role in Europe’s premium e-bike and cargo bike segment
Report Coverage
The research report offers an in-depth analysis based on Motor Type, Power Output, End-User and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The market will expand as more cities enforce stricter low-emission mobility rules.
- Electric scooters and mopeds will remain the dominant choice for urban commuters.
- Fleet electrification in delivery and logistics will accelerate overall adoption.
- Battery technology improvements will extend range and reduce charging time.
- Shared mobility operators will scale electric two-wheeler fleets across major cities.
- Government incentives will continue to support affordability and market entry.
- Manufacturers will introduce lighter, smarter, and more connected vehicle models.
- Charging infrastructure growth will improve accessibility in suburban regions.
- Price gaps between electric and conventional two-wheelers will narrow due to better production efficiency.
- The market will attract new entrants, increasing competition and product innovation.
