Europe Protein Based Sports Supplements Market By Type (Protein Powder, Protein Bars, Ready-to-Drink Protein Beverages, Protein Capsules/Tablets, Others); By Source (Whey Protein, Casein Protein, Soy Protein, Egg Protein, Others); By End-User (Athletes, Bodybuilders, Recreational Users, Elderly Population, Others); By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
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Published: | Report ID: 85655 | Report Format : Excel, PDF
Europe Protein Based Sports Supplements Market Size 2024
USD 1,941.06 Million
Europe Protein Based Sports Supplements Market, CAGR
6.74%
Europe Protein Based Sports Supplements Market Size 2032
USD 3,270.67 Million
Market Overview
Europe Protein Based Sports Supplements Market size was valued at USD 1,941.06 million in 2024 and is anticipated to reach USD 3,270.67 million by 2032, at a CAGR of 6.74% during the forecast period (2024-2032).
The Europe protein-based sports supplements market is experiencing robust growth, driven by increasing consumer awareness of health, fitness, and nutritional intake. A growing number of individuals are adopting active lifestyles, participating in sports, and seeking convenient sources of protein to support muscle development and recovery. Additionally, the rising prevalence of gym memberships and fitness clubs across urban centers fuels product demand. Market players are capitalizing on this trend by launching innovative formulations, including plant-based and clean-label protein supplements, to cater to the preferences of health-conscious and vegan consumers. The expansion of e-commerce platforms and the influence of social media marketing by fitness influencers further amplify market visibility and accessibility. Moreover, the shift towards preventive healthcare and performance enhancement in both amateur and professional sports segments continues to propel the adoption of protein-based supplements. These factors collectively contribute to a strong and sustained growth trajectory for the regional market.
The Europe protein-based sports supplements market exhibits strong geographical diversity, with significant growth driven by health-conscious populations in Western and Northern Europe, including the UK, Germany, and France. These countries benefit from well-established fitness industries, advanced retail infrastructure, and high consumer awareness of nutritional supplementation. Southern and Eastern European nations such as Italy, Spain, and Poland are also witnessing increased adoption due to rising urbanization and growing interest in sports and wellness lifestyles. Key players operating in the region include Volac International Ltd., FrieslandCampina (Vifit Sport), Bulk Powders, Arla Foods Ingredients Group P/S, Nutrend D.S., A.S., Multipower (Atlantic Grupa), Olimp Laboratories, Scitec Nutrition, and Reflex Nutrition. These companies are focused on expanding their product portfolios with clean-label, plant-based, and functional protein offerings to align with evolving consumer preferences. Strategic partnerships, product innovation, and digital marketing initiatives are some of the primary tactics used by these players to strengthen their presence across diverse European markets.
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The Europe protein-based sports supplements market was valued at USD 1,941.06 million in 2024 and is expected to reach USD 3,270.67 million by 2032, growing at a CAGR of 6.74% during the forecast period.
The global protein-based sports supplements market was valued at USD 7,372.05 million in 2024 and is projected to reach USD 13,140.51 million by 2032, growing at a CAGR of 7.49%.
Rising health awareness and an increase in gym memberships are driving the demand for protein supplements across Europe.
Consumers are increasingly shifting toward plant-based and allergen-free protein products, creating opportunities for innovation in vegan-friendly formulations.
Established players such as Arla Foods, FrieslandCampina, and Volac International dominate the market through diversified product lines and strong regional presence.
Strict EU regulations regarding health claims, ingredient usage, and product labeling act as key restraints for new entrants and product expansion.
The UK, Germany, France, and Italy are key regions fueling growth, supported by expanding fitness culture and wellness trends.
Companies are leveraging e-commerce, influencer partnerships, and clean-label claims to build brand visibility and customer loyalty.
Report Scope
This report segments the Europe Protein Based Sports Supplements Market as follows:
Market Drivers
Rising Health Consciousness and Fitness Awareness
The growing emphasis on health and wellness across Europe has emerged as a significant driver for the protein-based sports supplements market. Increasing awareness regarding the benefits of regular exercise and balanced nutrition is prompting consumers to adopt healthier lifestyles. For instance, government initiatives like the UK’s “Change4Life” campaign and Germany’s “Fit for Life” program have been instrumental in promoting active living and nutritional education. Individuals are now more inclined to consume protein supplements to support muscle development, enhance physical performance, and accelerate post-workout recovery. This trend is particularly prominent among the younger population and working professionals who are integrating fitness routines into their daily schedules. Moreover, preventive healthcare measures and the desire to maintain long-term wellness are influencing dietary habits, encouraging the use of protein-enriched supplements. Governments and health organizations promoting active living and nutritional education have also contributed to a broader acceptance of sports nutrition products in mainstream consumption.
Expansion of Fitness Infrastructure and Participation in Sports
The rapid expansion of fitness centers, gyms, and wellness clubs across urban and semi-urban areas in Europe is significantly driving the demand for protein-based sports supplements. For instance, reports from EuropeActive indicate that the number of fitness facilities in Europe reached over 63,000 in 2023, with countries like Germany, the UK, and France leading in memberships and participation. With more individuals enrolling in fitness programs and personal training sessions, the need for performance-enhancing nutrition is on the rise. Countries such as Germany, the UK, and France are witnessing increasing participation in recreational sports and endurance activities like cycling, running, and strength training, which further fuels supplement consumption. Additionally, national initiatives to promote physical activity among all age groups are contributing to the growing popularity of sports supplements. The rise of boutique fitness studios and group training sessions also creates new consumer touchpoints for supplement brands, allowing them to introduce customized offerings that cater to different fitness goals and intensity levels.
Product Innovation and Demand for Plant-Based Alternatives
Continuous innovation in product formulation is another critical factor supporting market growth. Leading manufacturers are introducing a wide range of protein-based supplements that include whey, casein, soy, pea, rice, and hemp protein to cater to diverse dietary preferences and restrictions. The rising demand for plant-based and vegan protein options is especially notable in Europe, where consumers increasingly prioritize sustainable and clean-label products. Innovations such as flavored protein powders, ready-to-drink protein beverages, and protein bars are making it easier for users to incorporate supplements into their daily routines. Additionally, the development of allergen-free, gluten-free, and non-GMO variants is attracting health-conscious buyers seeking transparency and quality assurance. These advancements not only expand the consumer base but also foster brand loyalty and differentiation in a competitive market landscape.
Digitalization and Influence of Social Media Marketing
The digital transformation in retail and marketing is playing a pivotal role in boosting the visibility and accessibility of protein-based sports supplements across Europe. E-commerce platforms, health-focused mobile applications, and online fitness communities provide consumers with convenient access to a wide variety of products, personalized recommendations, and user reviews. Furthermore, the influence of fitness influencers, athletes, and lifestyle bloggers on social media platforms is shaping consumer behavior and driving product awareness. Strategic collaborations with digital content creators allow brands to connect with target audiences more effectively and build trust. Subscription models, targeted advertisements, and loyalty programs offered through online channels also contribute to higher consumer engagement and repeat purchases. As a result, the integration of digital strategies continues to be a powerful driver in the market’s expansion.
Market Trends
Surge in Demand for Clean-Label and Natural Ingredients
A significant trend shaping the Europe protein-based sports supplements market is the growing preference for clean-label, natural, and transparently sourced ingredients. Consumers are increasingly scrutinizing product labels, seeking supplements free from artificial additives, preservatives, and synthetic flavors. For instance, reports from European food safety authorities highlight the rising adoption of clean-label certifications, which assure consumers of product authenticity and quality. This shift is largely influenced by heightened health awareness and a desire for holistic well-being. As a result, brands are reformulating their products using organic protein sources, natural sweeteners like stevia, and plant-based ingredients. Clean-label certifications and third-party testing claims have become important purchase drivers, particularly among educated and informed buyers. This trend reflects a broader consumer movement toward transparency, trust, and simplicity in nutritional products.
Rapid Growth of Plant-Based Protein Supplements
The plant-based movement continues to gain momentum across Europe, significantly influencing the sports nutrition segment. Vegan and vegetarian lifestyles, supported by environmental and ethical concerns, are encouraging the adoption of non-dairy, plant-based protein supplements derived from sources like pea, rice, hemp, and soy. Countries such as Germany, the UK, and the Netherlands are at the forefront of this shift, with a rising number of flexitarian consumers also exploring plant-based options. Manufacturers are responding by expanding their portfolios to include vegan-friendly protein powders, bars, and shakes with complete amino acid profiles. The improved taste, texture, and bioavailability of these formulations are helping them compete effectively with traditional whey-based products.
Personalization and Functional Nutrition on the Rise
European consumers are showing a growing interest in personalized nutrition, seeking supplements that align with individual fitness goals, body types, and dietary needs. For instance, digital platforms and fitness apps like MyFitnessPal are enabling personalized product recommendations based on user data. Functional benefits, including added vitamins, minerals, probiotics, and adaptogens, are being incorporated into protein supplements to offer added value and holistic health benefits. Digital platforms and fitness apps are also enabling personalized product recommendations based on user data, further encouraging brand engagement and consumer satisfaction. This trend signifies a transition from generic supplementation to tailored, results-oriented nutrition strategies.
Convenience and On-the-Go Consumption Preferences
Busy lifestyles and the need for convenient nutrition options are fueling the popularity of ready-to-consume protein supplements across Europe. Consumers are increasingly opting for portable, time-saving formats such as protein bars, RTD (ready-to-drink) shakes, and single-serve pouches. These formats cater to individuals who seek nutritional support before or after workouts, during travel, or at work. Innovative packaging designs and long shelf-life products are also enhancing their appeal. This trend aligns with the broader consumer demand for practical and flexible health solutions, driving growth in both retail and online distribution channels. As convenience continues to influence purchasing behavior, brands are focusing on product accessibility without compromising nutritional value.
Market Challenges Analysis
Regulatory Complexities and Product Standardization
One of the major challenges facing the Europe protein-based sports supplements market is navigating the complex regulatory landscape across different countries. The European Union enforces strict regulations concerning food safety, health claims, labeling requirements, and ingredient usage, which can vary slightly among member states. For instance, the European Food Safety Authority (EFSA) mandates rigorous evaluations of health claims and ingredient safety, requiring manufacturers to provide scientific evidence for their products. Inconsistent interpretations of guidelines related to protein content, allergens, and nutritional claims can lead to delays in product approvals and market launches. Moreover, the lack of a unified standard for sports supplements results in a fragmented market, where companies must invest significantly in compliance, quality control, and certification processes. These regulatory hurdles not only increase operational costs but also create entry barriers for smaller players and startups looking to expand within the region.
Market Saturation and Consumer Skepticism
The growing popularity of protein-based sports supplements has led to an influx of new brands and products, contributing to market saturation in many European countries. As a result, consumers are faced with a wide variety of options, making it difficult to distinguish between high-quality and low-quality offerings. This saturation has intensified competition, pressuring manufacturers to continuously invest in innovation and marketing to retain market share. Additionally, consumer skepticism surrounding the authenticity, efficacy, and safety of certain protein supplements poses a significant challenge. Cases of misleading health claims, hidden ingredients, and lack of third-party testing have eroded trust among some consumers, particularly those new to sports nutrition. Addressing these concerns requires transparent labeling, credible endorsements, and evidence-based marketing strategies to build consumer confidence and brand loyalty in an increasingly crowded market.
Market Opportunities
The Europe protein-based sports supplements market presents substantial growth opportunities, driven by evolving consumer preferences and expanding health and wellness trends. One significant opportunity lies in the increasing demand for plant-based and allergen-free protein supplements. As more consumers adopt vegetarian, vegan, and flexitarian diets, brands that offer high-quality, non-dairy protein options derived from pea, rice, hemp, and soy stand to gain a competitive edge. Additionally, there is a growing market for supplements tailored to specific lifestyle needs, such as gluten-free, lactose-free, and organic products. Companies that prioritize clean-label formulations, sustainability, and ethical sourcing can appeal to environmentally and socially conscious buyers. Moreover, the rising popularity of functional foods offers room for innovation, allowing manufacturers to combine protein with additional health benefits, such as immunity support, digestive health, or energy enhancement, thereby expanding usage beyond traditional fitness purposes.
Another promising opportunity emerges from the continued digitalization of consumer behavior. With the proliferation of e-commerce platforms, health-focused mobile apps, and personalized nutrition tools, brands have numerous channels to reach and engage with tech-savvy consumers. Direct-to-consumer models enable companies to build stronger relationships with buyers through subscriptions, loyalty programs, and personalized recommendations. The influence of fitness influencers, athletes, and nutrition experts on social media also presents a powerful marketing avenue to educate and convert potential customers. Moreover, expanding protein supplement adoption beyond core fitness users to mainstream health-conscious individuals—such as older adults, busy professionals, and teenagers—can further broaden the market base. By investing in research and development, strategic collaborations, and localized product offerings, companies can unlock untapped segments and capitalize on the region’s growing inclination toward performance-focused and wellness-oriented nutrition. These factors collectively create a fertile landscape for sustained innovation and long-term market expansion.
Market Segmentation Analysis:
By Type:
The Europe protein-based sports supplements market, segmented by type, demonstrates strong performance across various formats tailored to different consumer lifestyles. Protein powders dominate the segment, favored for their versatility, high protein concentration, and compatibility with pre- and post-workout routines. They remain the top choice among gym-goers and athletes. Protein bars are gaining traction due to their portability and convenience, making them ideal for on-the-go nutrition. Consumers increasingly prefer them as meal replacements or healthy snacks. Ready-to-drink (RTD) protein beverages are also witnessing a rise in popularity, particularly among time-constrained users who seek instant, no-prep nutrition. These beverages appeal to both fitness enthusiasts and casual users alike. Protein capsules and tablets, though niche, cater to consumers looking for easy supplementation without altering their diet. The “Others” category includes formats like protein cookies, gummies, and cereals, which reflect growing innovation in the market. This diverse product availability supports market growth by offering personalized solutions for varying nutritional needs and lifestyle preferences.
By Source:
Based on protein source, the market is led by whey protein, known for its high biological value, rapid absorption, and effectiveness in muscle recovery and growth. It remains the most popular option among performance-driven consumers. Casein protein, with its slow-digesting properties, is preferred for sustained nutrient release, especially overnight. Soy protein plays a significant role in catering to plant-based and lactose-intolerant consumers, aligning with Europe’s rising vegan and vegetarian trends. Egg protein, valued for its rich amino acid profile and digestibility, serves as a reliable alternative to dairy-based options. The “Others” segment includes pea, hemp, and rice proteins, which are increasingly embraced by health-conscious individuals seeking allergen-free and sustainable sources. The growing interest in clean-label and ethically sourced ingredients further fuels demand for plant-based proteins. This diverse range of sources enables manufacturers to cater to a broad consumer base with varied dietary preferences and health considerations, thus driving the segment’s overall expansion.
Segments:
Based on Type:
Protein Powder
Protein Bars
Ready-to-Drink Protein Beverages
Protein Capsules/Tablets
Others
Based on Source:
Whey Protein
Casein Protein
Soy Protein
Egg Protein
Others
Based on End- User:
Athletes
Bodybuilders
Recreational Users
Elderly Population
Others
Based on Distribution Channel:
Online Retail
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Others
Based on the Geography:
UK
France
Germany
Italy
Spain
Russia
Belgium
Netherlands
Austria
Sweden
Poland
Denmark
Switzerland
Rest of Europe
Regional Analysis
United Kingdom
The United Kingdom holds the largest share in the Europe protein-based sports supplements market, accounting for approximately 22% of the total regional revenue in 2024. The country’s advanced fitness culture, widespread gym memberships, and strong e-commerce infrastructure contribute significantly to market dominance. British consumers show a high affinity for both performance and lifestyle nutrition, fueling demand for convenient and clean-label protein formats such as powders, bars, and ready-to-drink beverages. Additionally, the increasing adoption of veganism and flexitarian diets has spurred the growth of plant-based protein offerings. Strong brand presence, promotional campaigns led by fitness influencers, and availability of a wide product portfolio through online and offline retail channels continue to enhance the UK’s leadership in this market.
Germany
Germany follows closely, contributing about 19% of the European market share in 2024. The German market is driven by a health-conscious population and rising awareness of preventive healthcare through dietary supplementation. Protein powders and bars dominate in this region, with a growing shift toward lactose-free and soy-based proteins due to dietary sensitivities. Regulatory clarity, coupled with a robust manufacturing sector, enables the launch of innovative and high-quality supplements tailored to local preferences. Germany also benefits from a thriving sports culture and increasing participation in endurance events, which drive consistent demand for muscle recovery and performance-enhancing supplements. Regional players and international brands are investing in new flavor profiles and functional combinations to further attract German consumers.
France
France accounts for approximately 14% of the market share in 2024, showing steady growth backed by increasing adoption of wellness trends and fitness-oriented lifestyles. French consumers are gradually embracing protein supplementation as part of a balanced diet, especially among millennials and urban populations. The demand for natural, organic, and plant-based protein supplements continues to expand, driven by ethical and environmental concerns. Distribution through health stores, pharmacies, and digital platforms ensures wide accessibility. In France, innovation in taste and texture plays a crucial role in consumer purchasing behavior, prompting companies to invest in research and development to appeal to the local palate.
Rest of Europe
The Rest of Europe region, which includes markets such as Austria, Sweden, Poland, Belgium, Netherlands, Russia, Denmark, Switzerland, and others, collectively contributes around 45% to the overall market share in 2024. These countries are witnessing accelerated growth due to increasing fitness awareness, improving disposable income, and rapid expansion of organized retail and online channels. Countries like the Netherlands and Sweden show high per capita consumption of health and wellness products, while Poland and Russia are emerging as attractive markets due to rising urbanization and youth population engagement in sports and fitness. Cross-border product availability and greater consumer access to international brands through e-commerce further support the region’s development.
Key Player Analysis
Volac International Ltd.
FrieslandCampina (Vifit Sport)
Bulk Powders
Arla Foods Ingredients Group P/S
Nutrend D.S., A.S.
Multipower (Atlantic Grupa)
Olimp Laboratories
Scitec Nutrition
Reflex Nutrition
Competitive Analysis
The Europe protein-based sports supplements market is highly competitive, driven by product innovation, clean-label demands, and strategic marketing. Leading players such as Volac International Ltd., FrieslandCampina (Vifit Sport), Bulk Powders, Arla Foods Ingredients Group P/S, Nutrend D.S., A.S., Multipower (Atlantic Grupa), Olimp Laboratories, Scitec Nutrition, and Reflex Nutrition are actively expanding their presence through diversified offerings tailored to consumer preferences. These companies focus on delivering high-quality whey, casein, and plant-based proteins in various formats such as powders, bars, and ready-to-drink beverages. Product differentiation through flavor innovations, functional ingredients, and sustainable packaging plays a vital role in attracting health-conscious consumers. In addition, many brands leverage e-commerce and influencer marketing to enhance customer engagement and improve reach across Europe’s digitally active audience. Strategic partnerships with fitness centers, athletes, and retail chains further strengthen brand visibility. Despite intense competition, companies that align with evolving trends such as vegan protein, natural ingredients, and convenience-based solutions continue to hold a competitive edge in this dynamic and growing market.
Recent Developments
In March 2025, Quest Nutrition introduced Quest Protein Milkshakes, ready-to-drink beverages with a category-leading 45 grams of protein per bottle. Available in chocolate, vanilla, and strawberry flavors, these shakes cater to high-protein diets with minimal sugar and carbs.
In December 2024, Dymatize launched Performance Protein Shakes and Energyze Pre-Workout Powder. The ready-to-drink shakes contain 30 grams of high-quality proteins along with BCAAs for muscle recovery and growth.
In November 2024, Myprotein expanded operations in India by manufacturing locally to meet growing demand. The brand introduced localized flavors such as Kesar Badam and Nimbu Pani and launched Clear Whey Isolate as a refreshing alternative to traditional protein shakes.
In January 2024, Abbott launched Protality, a high-protein weight-loss shake designed for individuals on weight-loss medications. Each serving contains 30 grams of protein and is tailored to preserve muscle mass while supporting weight loss.
Market Concentration & Characteristics
The Europe protein-based sports supplements market demonstrates moderate to high market concentration, with a few key players dominating significant portions of the regional landscape. Companies such as Volac International Ltd., Arla Foods Ingredients Group P/S, and FrieslandCampina possess strong brand recognition, extensive distribution networks, and advanced production capabilities, allowing them to maintain competitive advantage. The market is characterized by high product innovation, intense brand competition, and a growing emphasis on clean-label and plant-based formulations. Consumer preferences are rapidly evolving, with increasing demand for convenience, natural ingredients, and sustainable packaging. Despite the dominance of established players, the market remains dynamic, offering opportunities for emerging brands to capture niche segments through digital channels and targeted marketing. E-commerce platforms and direct-to-consumer strategies have lowered entry barriers, enabling smaller players to gain traction. Overall, the market reflects a blend of consolidation and fragmentation, driven by innovation, regulatory compliance, and a health-focused consumer base across Europe.
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The research report offers an in-depth analysis based on Type,Source, End-User,Distribution Channeland Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The Europe protein-based sports supplements market is projected to experience steady growth, driven by increasing consumer awareness of health and fitness.
There is a notable shift toward plant-based protein supplements, as consumers seek sustainable and allergen-free alternatives to traditional animal-derived proteins.
E-commerce platforms are becoming increasingly important distribution channels, offering consumers convenient access to a wide range of products and enabling companies to reach broader audiences.
Companies are focusing on product innovation, introducing functional ingredients and clean-label formulations to meet the evolving preferences of health-conscious consumers.
The market is witnessing a surge in personalized nutrition, with products tailored to individual dietary needs and fitness goals gaining popularity.
Regulatory compliance remains a critical factor, as companies must navigate stringent EU regulations regarding health claims, ingredient safety, and labeling requirements.
Strategic partnerships and acquisitions are prevalent, with leading players expanding their portfolios and market presence through collaborations and mergers.
Emerging markets within Europe, such as Eastern European countries, present new opportunities for growth as fitness trends and disposable incomes rise.
The demand for ready-to-drink protein beverages and protein bars is increasing, driven by consumers’ preference for convenient, on-the-go nutrition options.
Sustainability and ethical sourcing are becoming key considerations, with consumers favoring brands that demonstrate environmental responsibility in their product offerings and operations.
CHAPTER NO. 1 : INTRODUCTION 20
1.1.1. Report Description 20 Purpose of the Report 20 USP & Key Offerings 20
1.1.2. Key Benefits for Stakeholders 20
1.1.3. Target Audience 21
1.1.4. Report Scope 21 CHAPTER NO. 2 : EXECUTIVE SUMMARY 22
2.1. Protein Based Sports Supplements Market Snapshot 22
2.1.1. Europe Protein Based Sports Supplements Market, 2018 – 2032 (USD Million) 23 CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 24
3.1. Russia-Ukraine and Israel-Palestine War Impacts 24 CHAPTER NO. 4 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – INDUSTRY ANALYSIS 25
4.1. Introduction 25
4.2. Market Drivers 26
4.2.1. Increasing awareness about fitness and health among individuals 26
4.2.2. Rising prevalence of protein deficiency and demand for dietary supplements 27
4.3. Market Restraints 28
4.3.1. High cost of protein-based sports supplements compared to conventional dietary sources 28
4.4. Market Opportunities 29
4.4.1. Growing adoption of plant-based protein supplements due to rising veganism and sustainability concerns 29
4.5. Porter’s Five Forces Analysis 30
4.6. Buying Criteria 31 CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32
5.1. Import Analysis by Europe 32
5.1.1. Europe Protein Based Sports Supplements Market Import Volume/Revenue, By Europe, 2018 – 2023 32
5.2. Export Analysis by Europe 33
5.2.1. Europe Protein Based Sports Supplements Market Export Volume/Revenue, By Europe, 2018 – 2023 33 CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34
6.1. Demand Analysis by Europe 34
6.1.1. Europe Protein Based Sports Supplements Market Demand Volume/Revenue, By Europe, 2018 – 2023 34
6.2. Supply Analysis by Europe 35
6.2.1. Europe Protein Based Sports Supplements Market Supply Volume/Revenue, By Europe, 2018 – 2023 35 CHAPTER NO. 7 : PRODUCTION ANALYSIS 36
7.1. Production Analysis by Europe 36
7.1.1. Europe Protein Based Sports Supplements Market Production Volume/Revenue, By Europe, 2018 – 2023 36 CHAPTER NO. 8 : PRICE ANALYSIS 37
8.1. Price Analysis by Type 37
8.1.1. Europe Protein Based Sports Supplements Market Price, By Type, 2018 – 2023 37
8.1.2. Europe Type Market Price, By Type, 2018 – 2023 37 CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38
9.1. Key Raw Materials and Suppliers 38
9.2. Key Raw Materials Price Trend 38 CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39
10.1. Manufacturing Cost Analysis 39
10.2. Manufacturing Process 39 CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40
11.1. Company Market Share Analysis – 2023 40
11.2. Value Chain Analysis 40
11.2.1. Europe Protein Based Sports Supplements Market: Company Market Share, by Volume, 2023 41
11.2.2. Europe Protein Based Sports Supplements Market: Company Market Share, by Revenue, 2023 42
11.2.3. Europe Protein Based Sports Supplements Market: Top 6 Company Market Share, by Revenue, 2023 42
11.2.4. Europe Protein Based Sports Supplements Market: Top 3 Company Market Share, by Revenue, 2023 43
11.3. Europe Protein Based Sports Supplements Market Company Volume Market Share, 2023 44
11.4. Europe Protein Based Sports Supplements Market Company Revenue Market Share, 2023 45
11.5. Company Assessment Metrics, 2023 45
11.5.1. Stars 45
11.5.2. Emerging Leaders 45
11.5.3. Pervasive Players 45
11.5.4. Participants 45
11.6. Start-ups /SMEs Assessment Metrics, 2023 45
11.6.1. Progressive Companies 45
11.6.2. Responsive Companies 46
11.6.3. Dynamic Companies 46
11.6.4. Starting Blocks 46
11.7. Strategic Developments 47
11.7.1. Acquisitions & Mergers 47 New Product Launch 47 Europe Expansion 47
11.8. Key Players Product Matrix 48 CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 49
12.1. PESTEL 49
12.1.1. Political Factors 49
12.1.2. Economic Factors 49
12.1.3. Social Factors 49
12.1.4. Technological Factors 49
12.1.5. Environmental Factors 49
12.1.6. Legal Factors 49
12.2. Adjacent Market Analysis 49 CHAPTER NO. 13 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY TYPE SEGMENT ANALYSIS 50
13.1. Protein Based Sports Supplements Market Overview, by Type Segment 50
13.1.1. Protein Based Sports Supplements Market Revenue Share, By Type, 2023 & 2032 51
13.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Type 52
13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 52
13.1.4. Protein Based Sports Supplements Market Revenue, By Type, 2018, 2023, 2027 & 2032 53
13.2. Protein Powder 54
13.3. Protein Bars 55
13.4. Ready-to-Drink Protein Beverages 56
13.5. Protein Capsules/Tablets 57
13.6. Others 58 CHAPTER NO. 14 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY SOURCE SEGMENT ANALYSIS 59
14.1. Protein Based Sports Supplements Market Overview, by Source Segment 59
14.1.1. Protein Based Sports Supplements Market Revenue Share, By Source, 2023 & 2032 60
14.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Source 61
14.1.3. Incremental Revenue Growth Opportunity, by Source, 2024 – 2032 61
14.1.4. Protein Based Sports Supplements Market Revenue, By Source, 2018, 2023, 2027 & 2032 62
14.2. Whey Protein 63
14.3. Casein Protein 64
14.4. Soy Protein 65
14.5. Egg Protein 66
14.6. Others 67 CHAPTER NO. 15 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY END-USER SEGMENT ANALYSIS 68
15.1. Protein Based Sports Supplements Market Overview, by End-user Segment 68
15.1.1. Protein Based Sports Supplements Market Revenue Share, By End-user, 2023 & 2032 69
15.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By End-user 70
15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 70
15.1.4. Protein Based Sports Supplements Market Revenue, By End-user, 2018, 2023, 2027 & 2032 71
15.2. Athletes 72
15.3. Bodybuilders 73
15.4. Recreational Users 74
15.5. Elderly Population 75
15.6. Others 76 CHAPTER NO. 16 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 77
16.1. Protein Based Sports Supplements Market Overview, by Distribution Channel Segment 77
16.1.1. Protein Based Sports Supplements Market Revenue Share, By Distribution Channel, 2023 & 2032 78
16.1.2. Protein Based Sports Supplements Market Attractiveness Analysis, By Distribution Channel 79
16.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 79
16.1.4. Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 80
16.2. Online Retail 81
16.3. Supermarkets/Hypermarkets 82
16.4. Specialty Stores 83
16.5. Pharmacies 84
16.6. Others 85 CHAPTER NO. 17 : PROTEIN BASED SPORTS SUPPLEMENTS MARKET – EUROPE ANALYSIS 86
17.1. Type 86
17.1.1. Europe Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 (USD Million) 86
17.2. Europe Protein Based Sports Supplements Market Revenue, By Type, 2024 – 2032 (USD Million) 86
17.3. Source 87
17.3.1. Europe Protein Based Sports Supplements Market Revenue, By Source, 2018 – 2023 (USD Million) 87
17.3.2. Europe Protein Based Sports Supplements Market Revenue, By Source, 2024 – 2032 (USD Million) 87
17.4. End-user 88
17.4.1. Europe Protein Based Sports Supplements Market Revenue, By End-user, 2018 – 2023 (USD Million) 88
17.4.2. Europe Protein Based Sports Supplements Market Revenue, By End-user, 2024 – 2032 (USD Million) 88
17.5. Distribution Channel 89
17.5.1. Europe Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 89
17.5.2. Europe Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 89
17.6. UK 89
17.7. France 89
17.8. Germany 89
17.9. Italy 89
17.10. Spain 89
17.11. Russia 90
17.12. Belgium 90
17.13. Netherland 90
17.14. Austria 90
17.15. Sweden 90
17.16. Poland 90
17.17. Denmark 90
17.18. Switzerland 90
17.19. Rest of Europe 90 CHAPTER NO. 18 : COMPANY PROFILES 91
18.1.1. Company Overview 91
18.1.2. Product Portfolio 91
18.1.3. Swot Analysis 91
18.1.4. Business Strategy 92
18.1.5. Financial Overview 92
18.2. Volac International Ltd. 93
18.3. FrieslandCampina (Vifit Sport) 93
18.4. Bulk Powders 93
18.5. Arla Foods Ingredients Group P/S 93
18.6. Nutrend D.S., A.S. 93
18.7. Multipower (Atlantic Grupa) 93
18.8. Olimp Laboratories 93
18.9. Scitec Nutrition 93
18.10. Reflex Nutrition 93
List of Figures
FIG NO. 1. Europe Protein Based Sports Supplements Market Revenue, 2018 – 2032 (USD Million) 23
FIG NO. 2. Porter’s Five Forces Analysis for Europe Protein Based Sports Supplements Market 30
FIG NO. 3. Europe Protein Based Sports Supplements Market Import Volume/Revenue, By Europe, 2018 – 2023 32
FIG NO. 4. Europe Protein Based Sports Supplements Market Export Volume/Revenue, By Europe, 2018 – 2023 33
FIG NO. 5. Europe Protein Based Sports Supplements Market Demand Volume/Revenue, By Europe, 2018 – 2023 34
FIG NO. 6. Europe Protein Based Sports Supplements Market Supply Volume/Revenue, By Europe, 2018 – 2023 35
FIG NO. 7. Europe Protein Based Sports Supplements Market Production Volume/Revenue, By Europe, 2018 – 2023 36
FIG NO. 8. Europe Protein Based Sports Supplements Market Price, By Type, 2018 – 2023 37
FIG NO. 9. Raw Materials Price Trend Analysis, 2018 – 2023 38
FIG NO. 10. Manufacturing Cost Analysis 39
FIG NO. 11. Manufacturing Process 39
FIG NO. 12. Value Chain Analysis for Europe Protein Based Sports Supplements Market 40
FIG NO. 13. Company Share Analysis, 2023 41
FIG NO. 14. Company Share Analysis, 2023 42
FIG NO. 15. Company Share Analysis, 2023 42
FIG NO. 16. Company Share Analysis, 2023 43
FIG NO. 17. Protein Based Sports Supplements Market – Company Volume Market Share, 2023 44
FIG NO. 18. Protein Based Sports Supplements Market – Company Revenue Market Share, 2023 45
FIG NO. 19. Protein Based Sports Supplements Market Revenue Share, By Type, 2023 & 2032 51
FIG NO. 20. Market Attractiveness Analysis, By Type 52
FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 52
FIG NO. 22. Protein Based Sports Supplements Market Revenue, By Type, 2018, 2023, 2027 & 2032 53
FIG NO. 23. Europe Protein Based Sports Supplements Market for Protein Powder, Revenue (USD Million) 2018 – 2032 54
FIG NO. 24. Europe Protein Based Sports Supplements Market for Protein Bars, Revenue (USD Million) 2018 – 2032 55
FIG NO. 25. Europe Protein Based Sports Supplements Market for Ready-to-Drink Protein Beverages, Revenue (USD Million) 2018 – 2032 56
FIG NO. 26. Europe Protein Based Sports Supplements Market for Protein Capsules/Tablets, Revenue (USD Million) 2018 – 2032 57
FIG NO. 27. Europe Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 58
FIG NO. 28. Protein Based Sports Supplements Market Revenue Share, By Source, 2023 & 2032 60
FIG NO. 29. Market Attractiveness Analysis, By Source 61
FIG NO. 30. Incremental Revenue Growth Opportunity by Source, 2024 – 2032 61
FIG NO. 31. Protein Based Sports Supplements Market Revenue, By Source, 2018, 2023, 2027 & 2032 62
FIG NO. 32. Europe Protein Based Sports Supplements Market for Whey Protein, Revenue (USD Million) 2018 – 2032 63
FIG NO. 33. Europe Protein Based Sports Supplements Market for Casein Protein, Revenue (USD Million) 2018 – 2032 64
FIG NO. 34. Europe Protein Based Sports Supplements Market for Soy Protein, Revenue (USD Million) 2018 – 2032 65
FIG NO. 35. Europe Protein Based Sports Supplements Market for Egg Protein, Revenue (USD Million) 2018 – 2032 66
FIG NO. 36. Europe Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 67
FIG NO. 37. Protein Based Sports Supplements Market Revenue Share, By End-user, 2023 & 2032 69
FIG NO. 38. Market Attractiveness Analysis, By End-user 70
FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 70
FIG NO. 40. Protein Based Sports Supplements Market Revenue, By End-user, 2018, 2023, 2027 & 2032 71
FIG NO. 41. Europe Protein Based Sports Supplements Market for Athletes, Revenue (USD Million) 2018 – 2032 72
FIG NO. 42. Europe Protein Based Sports Supplements Market for Bodybuilders, Revenue (USD Million) 2018 – 2032 73
FIG NO. 43. Europe Protein Based Sports Supplements Market for Recreational Users, Revenue (USD Million) 2018 – 2032 74
FIG NO. 44. Europe Protein Based Sports Supplements Market for Elderly Population, Revenue (USD Million) 2018 – 2032 75
FIG NO. 45. Europe Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 76
FIG NO. 46. Protein Based Sports Supplements Market Revenue Share, By Distribution Channel, 2023 & 2032 78
FIG NO. 47. Market Attractiveness Analysis, By Distribution Channel 79
FIG NO. 48. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 79
FIG NO. 49. Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 80
FIG NO. 50. Europe Protein Based Sports Supplements Market for Online Retail, Revenue (USD Million) 2018 – 2032 81
FIG NO. 51. Europe Protein Based Sports Supplements Market for Supermarkets/Hypermarkets, Revenue (USD Million) 2018 – 2032 82
FIG NO. 52. Europe Protein Based Sports Supplements Market for Specialty Stores, Revenue (USD Million) 2018 – 2032 83
FIG NO. 53. Europe Protein Based Sports Supplements Market for Pharmacies, Revenue (USD Million) 2018 – 2032 84
FIG NO. 54. Europe Protein Based Sports Supplements Market for Others, Revenue (USD Million) 2018 – 2032 85
List of Tables
TABLE NO. 1. : Europe Protein Based Sports Supplements Market: Snapshot 22
TABLE NO. 2. : Drivers for the Protein Based Sports Supplements Market: Impact Analysis 26
TABLE NO. 3. : Restraints for the Protein Based Sports Supplements Market: Impact Analysis 28
TABLE NO. 4. : Europe Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 37
TABLE NO. 5. : Key Raw Materials & Suppliers 38
TABLE NO. 6. : Europe Protein Based Sports Supplements Market Revenue, By Type, 2018 – 2023 (USD Million) 86
TABLE NO. 7. : Europe Protein Based Sports Supplements Market Revenue, By Type, 2024 – 2032 (USD Million) 86
TABLE NO. 8. : Europe Protein Based Sports Supplements Market Revenue, By Source, 2018 – 2023 (USD Million) 87
TABLE NO. 9. : Europe Protein Based Sports Supplements Market Revenue, By Source, 2024 – 2032 (USD Million) 87
TABLE NO. 10. : Europe Protein Based Sports Supplements Market Revenue, By End-user, 2018 – 2023 (USD Million) 88
TABLE NO. 11. : Europe Protein Based Sports Supplements Market Revenue, By End-user, 2024 – 2032 (USD Million) 88
TABLE NO. 12. : Europe Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 89
TABLE NO. 13. : Europe Protein Based Sports Supplements Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 89
Frequently Asked Questions:
What is the current size of the Europe Protein Based Sports Supplements?
The Europe protein-based sports supplements market was valued at USD 1,941.06 million in 2024 and is expected to reach USD 3,270.67 million by 2032, growing at a CAGR of 6.74%.
What factors are driving the growth of the Europe Protein Based Sports Supplements?
Key drivers include rising health consciousness, fitness participation, demand for plant-based and clean-label products, and the expansion of e-commerce and influencer marketing.
What are the key segments within the Europe Protein Based Sports Supplements?
The market is segmented by type (protein powder, bars, RTD beverages), source (whey, casein, soy), end-user, distribution channel, and countries like the UK, Germany, and France.
What are some challenges faced by the Europe Protein Based Sports Supplements?
Regulatory complexities, high market saturation, and growing consumer skepticism about product authenticity and efficacy pose challenges.
Who are the major players in the Europe Protein Based Sports Supplements?
Leading players include Volac International Ltd., FrieslandCampina, Bulk Powders, Arla Foods Ingredients Group, Nutrend D.S., and Reflex Nutrition.
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