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Europe Tractor Market BY Horsepower (Less Than 40 HP, 40-99 HP, 100-150 HP, 151-200 HP, Above 200 HP)-Growth, Future Prospects & Competitive Analysis, 2016 – 2030

Published: | Report ID: 18939 | Report Format : PDF

Key Highlights of the Report

The Europe tractor market is divided into two sections: horsepower and region. In 2022, the 40-99 HP category is expected to grow the fastest, while 100-200 HP tractors are expected to grow at the fastest CAGR. Tractors with less than 40 horsepower are popular in the Europe tractor market, but not as much as those with 40-99 horsepower, with Germany leading the market expansion.

There are various drivers in the Europe tractor industry, including a Farming operations are becoming more mechanized, and the government provides agriculture subsidies and assistance. Tractors are also prohibitively expensive, and pollution regulations are strictly enforced. However, substantial hurdles exist in the market, such as high tractor and agricultural machinery costs, as well as growing competition from low-cost manufacturers.

Nonetheless, the Europe tractor market provides considerable opportunities for growth, including Food demand is raising, and government programs are being put in place. Furthermore, new distribution channels, such as e-commerce, open up new opportunities for the business.

Market Overview

The Europe tractor market has grown steadily in recent years and is predicted to expand at a CAGR of 4.00% between 2023 and 2030. In 2022, the market was valued at USD 158215 billion, and it is predicted to grow to USD 208200.1 billion by 2030.

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What Are the Primary Driving Forces in the Europe Tractor Market?

Several factors influence the Europe tractor market, including a Farming operations are becoming more mechanized, and the government provides agriculture subsidies and assistance.

What Are the Europe Tractor Market’s Major Challenges?

High tractor and agricultural machinery expenses, as well as growing competition from low-cost manufacturers, are all problems for the Europe tractor market.

What Are the Opportunities for Growth in the Europe Tractor Market?

The Europe tractor market provides tremendous growth and opportunities, including rising food demand and government efforts.

Executive Summary

Overview of the Europe Tractor Market

The Europe tractor market is expected to grow significantly in the coming years, owing to factors such as rising food demand due to population growth, the adoption of advanced farming technologies such as precision agriculture, and government initiatives promoting agriculture and rural development. However, the European tractor market has various obstacles, including high tractor and agricultural machinery costs, increased competition from low-cost manufacturers, and a lack of awareness among small farmers about the benefits of sophisticated farming technologies.

Market Definition

The Europe tractor market refers to the agricultural tractor market in Europe. It comprises tractor sales as well as tractor parts and accessories in nations such as Germany, France, Italy, Spain, and the United Kingdom, among others. Because of the region’s vast number of farms and high demand for tractors, the Europe tractor market is an important market for agricultural machinery producers.

Market Insights

  • The demand for Europe tractors was worth USD 158215 billion in 2022 and is predicted to reach USD 208200.1 billion in 2030, rising at a CAGR of 4.00% between 2023 and 2030.
  • Europe’s 40-99 HP sector grew the fastest in 2022, accounting for 40.9% of the market, while The sub-segment of 100-200 HP tractors is predicted to develop at the fastest CAGR in the Europe tractor market.
  • Germany is Europe’s largest tractor market, accounting for over 26% of total market share in 2022, while France is Europe’s second-largest tractor market, accounting for over 20% of the total market share.
  • The Farming operations are becoming increasingly mechanized, and the government is providing agriculture subsidies and aid are the major drivers of the market.
  • At the same time, Tractors are exceedingly expensive, and emissions laws are tightly enforced are the main restraints.
  • Food demand is increasing, and government initiatives are being implemented are the major opportunities in the market.

Segmentation by Horsepower

  • Europe’s 40-99 HP sector grew the fastest in 2022, accounting for 40.9% of the market.
  • The sub-segment of 100-200 HP tractors is predicted to develop at the fastest CAGR in the Europe tractor market.
  • Tractors with less than 40 HP are also popular in the Europe tractor market, but not as much as the 40-99 HP segment.

Segmentation by Region

  • Germany is Europe’s largest tractor market, accounting for over 26% of total market share in 2022.
  • France is Europe’s second-largest tractor market, accounting for over 20% of the total market share in 2022.
  • Eastern Europe is predicted to expand at the highest CAGR in the European tractor market.

The growing demand for tractors in Europe can be ascribed to the fact that farming activities are becoming more mechanized, and the government is offering agriculture subsidies and aid. However, the market is constrained by the fact that tractors are prohibitively expensive, and pollution regulations are strictly enforced.

The European tractor market, particularly in Germany and France, is predicted to increase significantly in the future years, owing to reasons such as rising food demand, the adoption of modern farming technologies, and government efforts boosting agriculture and rural development. Due to factors such as high adoption of sophisticated agricultural technologies and rising demand for organic and sustainable farming techniques, Germany’s market is predicted to be the largest in Western Europe. France’s market is predicted to increase significantly as a result of rising food demand and the use of precision agriculture technologies.

The tractor market in Eastern Europe is predicted to rise as a result of government measures supporting agricultural and rural development. Growing food demand and the use of modern farming technologies such as precision agriculture are also driving the industry. However, the market is confronted with problems such as a lack of awareness among small farmers about the benefits of sophisticated farming equipment and a labour shortage.

Overall, the European tractor market is likely to increase significantly in the next years as a result of rising food consumption, the adoption of improved farming technologies, and government efforts boosting agriculture and rural development. However, the market faces various obstacles, including the high cost of tractors and agricultural machinery, increased competition from low-cost manufacturers, and a skilled labour shortage.

Europe Tractor Market

Farming Operations Are Increasingly Being Mechanized

The growing tendency of mechanization in farming techniques is a primary driver of the European tractor market. Farmers are resorting to mechanization to enhance output and minimize labour expenses. Tractors are an important component of mechanization since they can perform a variety of jobs such as plowing, tilling, planting, and harvesting. Furthermore, the advent of precision farming techniques is increasing demand for tractors, as they may be outfitted with advanced technologies such as GPS and sensors to optimize crop yields and eliminate waste.

In addition, the implementation of precision farming techniques is fuelling the need for tractors in the European tractor industry. Precision farming techniques involve the use of advanced technologies such as GPS and sensors to enhance agricultural yields and eliminate wastage. Tractors outfitted with these technologies can conduct precise activities such as planting and fertilizing, allowing farmers to increase yields while lowering costs.

Overall, the growing trend of mechanization in farming techniques is likely to fuel demand for tractors in the Europe tractor market in the future years. The growing requirement for efficient and sustainable farming practices is likely to drive up demand for tractors in the region.

Agriculture Subsidies And Assistance From The Government

The European Union (EU) offers farmers with subsidies and other assistance in order to encourage sustainable farming methods and ensure food security. These subsidies and support programs provide financial aid to farmers in order for them to purchase tractors and other agricultural equipment, which increases demand for tractors in the region.

Furthermore, the EU has established goals for reducing greenhouse gas emissions and promoting sustainable farming methods. The EU is providing financial incentives to farmers who adopt sustainable agricultural practices in order to meet these aims. As a result, the usage of precision farming techniques and tractors outfitted with advanced technologies such as GPS and sensors has increased.

Government subsidies and assistance programs have also contributed to the development of the region’s agriculture sector. The expansion of the agricultural sector has increased demand for tractors and other agricultural equipment. In the coming years, the European tractor market is projected to profit from government subsidies and assistance programs.

Emissions Regulations Are Strictly Enforced

To limit the environmental impact of farming activities, the EU has imposed tight emissions regulations on tractors and other agricultural equipment. The regulations demand tractors to satisfy particular emission standards, which can raise the cost of production and make it difficult for producers to compete in the market.

Also, laws are continually evolving, making it difficult for manufacturers to keep up with the changing needs. This might cause delays in the launch of new items as well as additional costs for producers.

Farmers’ tractor costs have risen as a result of stricter emission requirements. The cost of complying with laws is passed on to end-users, making it difficult for farmers to afford the most modern tractors.

Tractors Are Extremely Expensive

Tractors are expensive devices that need significant investment from farmers. The high cost of tractors may make it difficult for farmers to purchase new equipment, limiting market expansion. likewise, the cost of tractors is rising due to the introduction of modern technologies such as GPS and sensors. The cost of this technology is passed on to end users, making it difficult for farmers to buy the most modern tractors. This may hinder the use of sophisticated farming technologies and slow the market’s growth.

Tractors’ high cost can also make it difficult for producers to compete in the market. Manufacturers must invest in research & development to create new and innovative products, which might raise production costs. Manufacturers may find it difficult to offer competitive prices as a result, limiting their market share.

Overall, the high cost of tractors is a significant impediment to the European tractor market. The high cost of tractors may limit the use of modern farming technologies, slowing market growth. Tractors’ high cost can also make it difficult for producers to compete in the market.

Food Demand Is Rising

The world’s population is predicted to reach 9.7 billion by 2050, increasing food demand. To fulfill the increased need for food, the agriculture industry must enhance productivity, which creates a big opportunity for the tractor business.

Furthermore, the demand for organic and sustainable farming practices is growing, necessitating the use of advanced farming technologies such as precision agriculture. In order to get the most out of resources like water and fertiliser, precision agriculture makes use of cutting-edge technology like GPS, sensors, and drones. Tractors are a key component of precision agriculture, which presents the tractor market with enormous opportunities.

The growing need for food and the use of modern farming technologies are propelling the European tractor market forward. Manufacturers are investing in R&D to create new and creative products that can suit the market’s changing needs. This is propelling the market forward and opening up new chances for businesses.

Initiatives From The Government

Many European governments are taking initiatives to promote the agriculture sector and encourage farmers to use sophisticated farming technologies, which can drive the tractor market forward. The European Union’s Common Agricultural Policy (CAP), for example, gives financial assistance to farmers in order to help them enhance production and adopt sustainable farming practices. The CAP also funds rural development initiatives, which might open up new prospects in the tractor market.

Further, many countries are putting measures in place to decrease greenhouse gas emissions and encourage sustainable farming techniques. This is encouraging the development of new farming technologies like precision agriculture, which necessitates the use of tractors and other agricultural machinery.

The various government efforts aimed at boosting agriculture and rural development are driving the expansion of the European tractor market. Manufacturers are producing new and creative goods to fulfill the market’s changing needs and to assist farmers in adopting advanced farming technology.

Competitive Landscape

Key Players

The Europe tractor market is highly competitive, with the presence of several key players. Some of the major players in the market and their market share are as follows:

  • Claas KGaA mbH
  • Deere & Company
  • CNH Industrial NV
  • AGCO Corporation
  • Kubota Corporation
  • Mahindra & Mahindra Ltd
  • Tractors and Farm Equipment Limited
  • SDF SpA
  • Argo Tractors SpA
  • MTZ Serviss
  • Others

These companies focus on product innovation, expanding their distribution channels, and mergers and acquisitions to stay ahead in the market.

The major players in the Europe tractor market are constantly striving to stay ahead by introducing new products and innovations.

In December 2020, AGCO unveiled the Challenger MT800 Series track tractors, which feature new engine and gearbox combinations, an improved track and chassis system, more hydraulic and hitch choices, and a redesigned operator-friendly cab.

Fendt, a brand of AGCO Corporation, introduced the Fendt 900 Vario MT Series track tractors in September 2020, which provide a high degree of track tractor performance, ride comfort, and operating efficiency.

Deere & Company introduces tough, heavy-duty small utility tractors in July 2020. The 3D Series compact utility tractors provide a powerful, cheap, and simple-to-use agricultural solution.

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Summary of Key Findings

  • Farming operations are becoming increasingly mechanized, and the government is providing agriculture subsidies and aid driving market growth
  • Market segmented by horsepower and region.
  • Europe’s 40-99 HP sector grew the fastest in 2022, accounting for 40.9% of the market.
  • The sub-segment of 100-200 HP tractors is predicted to develop at the fastest CAGR in the Europe tractor market.
  • German is leading market growth; the market is highly competitive with key players including include Claas KGaA mbH, Deere & Company, CNH Industrial NV and AGCO Corporation.

Future Outlook

  • Adoption of sophisticated farming technologies such as precision agriculture
  • Increased emphasis on lowering greenhouse gas emissions
  • Government efforts encouraging agriculture and rural development
  • Rising food demand as the population grows
  • Companies that spend in research and development to create new and creative products.
  • Increased usage of tractors in non-agricultural industries such as construction and forestry
  • Growing trend of tractor shared ownership and renting

Segmentation

  • BY Horsepower
    • Less Than 40 HP
    • 40-99 HP
    • 100-150 HP
    • 151-200 HP
    • Above 200 HP
  • By Region
  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – DataModelling
1.3.2.1. Company Share Analysis Model
1.3.2.2. Revenue Based Modelling
1.3.3. Phase III – Primary Research
1.3.4. Research Limitations
1.3.5. Assumptions
1.4. Market Introduction
1.5. Market Research Scope

2. Executive Summary
2.1. Market Snapshot: Europe Tractor Market
2.2. Europe Tractor Market, By Horsepower
2.3. Europe Tractor Market, By Region

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Europe Tractor Market Value, 2017-2030, (US$ Bin)
3.1.2. Y-o-Y Growth Trend Analysis
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.2.3. Market Opportunities
3.2.4. Major Industry Challenges
3.3. Growth and Development Patterns
3.4. Investment Feasibility Analysis
3.5. Market Opportunity Analysis
3.5.1. Horsepower
3.5.2. Application
3.5.3. Geography

4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Horsepower
4.2.5. Intensity of Competitive Rivalry
4.3. Key Market Trends
4.3.1. Demand Side Trends
4.3.2. Supply Side Trends
4.4. Value Chain Analysis
4.5. Horsepower Analysis
4.6. Analysis and Recommendations
4.7. Marketing Strategy Analysis
4.7.1. OEM Marketing
4.7.2. Indirect Marketing
4.7.3. Marketing Channel Development Trend

5. Market Positioning of Key Players, 2022
5.1. Company market share of key players, 2022
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Above 200 HP

6. Economic Impact Analysis
6.1. Recession Impact
6.1.1. Europe
6.2. Ukraine-Russia War Impact
6.2.1. Europe
6.3. COVID-19 Impact Analysis
6.3.1. Europe

7. Europe Tractor Market Analysis
7.1. Europe Tractor Market, by Horsepower, 2017-2030(US$ Bin)
7.1.1. Overview
7.1.2. SRC Analysis
7.2. Europe Tractor Market, by Country, 2017-2030(US$ Bin)
7.2.1. Europe Tractor Market, by Country, 2022 Vs 2030 (in%)
7.2.2. Germany
7.2.2.1. Germany Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.2.2. Germany Tractor, By Horsepower, 2017-2030(US$ Bin)
7.2.3. France
7.2.3.1. France Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.3.2. France Tractor, By Horsepower, 2017-2030(US$ Bin)
7.2.4. UK
7.2.4.1. UK Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.4.2. UK Tractor, By Horsepower, 2017-2030(US$ Bin)
7.2.5. Italy
7.2.5.1. Italy Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.5.2. Italy Tractor, By Horsepower, 2017-2030(US$ Bin)
7.2.6. Spain
7.2.6.1. Spain Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.6.2. Spain Tractor, By Horsepower, 2017-2030(US$ Bin)
7.2.7. Rest of Europe
7.2.7.1. Rest of Tractor Market Estimates and Forecast, 2017-2030(US$ Bin)
7.2.7.2. Rest of Europe Tractor, By Horsepower, 2017-2030(US$ Bin)

8. Company Profiles
8.1. Claas KGaA mbH
8.1.1. Company Overview
8.1.2. Products/Services Portfolio
8.1.3. Geographical Presence
8.1.4. Financial Summary
8.1.4.1. Market Revenue and Net Profit (2019-2022)
8.1.4.2. Business Segment Revenue Analysis
8.1.4.3. Geographical Revenue Analysis
8.2. Deere & Company
8.3. CNH Industrial NV
8.4. AGCO Corporation
8.5. Kubota Corporation
8.6. Mahindra & Mahindra Ltd
8.7. Tractors and Farm Equipment Limited
8.8. SDF SpA
8.9. Argo Tractors SpA
8.10. MTZ Serviss

List of Figures
FIG. 1 Europe Tractor Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Europe Tractor Market Segmentation
FIG. 4 Europe Tractor Market, by Horsepower, 2022(US$ Bin)
FIG. 5 Europe Tractor Market, by Geography, 2022(US$ Bin)
FIG. 6 Attractive Investment Proposition, by Horsepower, 2022
FIG. 7 Attractive Investment Proposition, by Geography, 2022
FIG. 8 Market Share Analysis of Key Europe Tractor Market Manufacturers, 2022
FIG. 9 Market Positioning of Key Europe Tractor Market Manufacturers, 2022
FIG. 10 Europe Tractor Market Value Contribution, By Horsepower, 2022&2030 (Value %)
FIG. 11 Europe Tractor Market, by Less Than 40 HP, Value, 2017-2030(US$ Bin)
FIG. 12 Europe Tractor Market, by 40-99 HP, Value, 2017-2030(US$ Bin)
FIG. 13 Europe Tractor Market, by 100-150 HP, Value, 2017-2030(US$ Bin)
FIG. 14 Europe Tractor Market, by 100-200 HP, Value, 2017-2030(US$ Bin)
FIG. 15 Europe Tractor Market, by Above 200 HP, Value, 2017-2030(US$ Bin)
FIG. 16 Europe Tractor Market, 2017-2030 (US$ Bin)
FIG. 17 Germany Tractor Market, 2017-2030(US$ Bin)
FIG. 18 France Tractor Market, 2017-2030(US$ Bin)
FIG. 19 U.K. Tractor Market, 2017-2030(US$ Bin)
FIG. 20 Italy Tractor Market, 2017-2030(US$ Bin)
FIG. 21 Spain Tractor Market, 2017-2030(US$ Bin)
FIG. 22 Rest of Europe Tractor Market, 2017-2030(US$ Bin)

List of Tables
TABLE 1 Market Snapshot: Europe TractorMarket
TABLE 2 Europe Tractor Market: Market Drivers Impact Analysis
TABLE 3 Europe Tractor Market: Market Restraints Impact Analysis
TABLE 4 Europe Tractor Market, by Competitive Benchmarking,2022
TABLE 5 Europe Tractor Market, by Geographical Presence Analysis, 2022
TABLE 6 Europe Tractor Market, by Key Strategies Analysis, 2022
TABLE 7 Europe Tractor Market, by Less Than 40 HP, By Region, 2017-2022(US$ Bin)
TABLE 8 Europe Tractor Market, by Less Than 40 HP, By Region, 2023-2030(US$ Bin)
TABLE 9 Europe Tractor Market, by 40-99 HP, By Region, 2017-2022(US$ Bin)
TABLE 10 Europe Tractor Market, by 40-99 HP, By Region, 2023-2030(US$ Bin)
TABLE 11 Europe Tractor Market, by 100-150 HP, By Region, 2017-2022(US$ Bin)
TABLE 12 Europe Tractor Market, by 100-150 HP, By Region, 2023-2030(US$ Bin)
TABLE 13 Europe Tractor Market, by 100-200 HP, By Region, 2017-2022(US$ Bin)
TABLE 14 Europe Tractor Market, by 100-200 HP, By Region, 2023-2030(US$ Bin)
TABLE 15 Europe Tractor Market, by Above 200 HP, By Region, 2017-2022(US$ Bin)
TABLE 16 Europe Tractor Market, by Above 200 HP, By Region, 2023-2030(US$ Bin)
TABLE 17 Europe Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 18 Europe Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 19 Europe Tractor Market, by Region, 2017-2022(US$ Bin)
TABLE 20 Europe Tractor Market, by Region, 2023-2030(US$ Bin)
TABLE 21 Europe Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 22 Europe Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 23 Europe Tractor Market, by Country, 2017-2022(US$ Bin)
TABLE 24 Europe Tractor Market, by Country, 2023-2030(US$ Bin)
TABLE 25 Germany Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 26 Germany Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 27 France Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 28 France Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 29 United Kingdom Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 30 United Kingdom Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 31 Italy Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 32 Italy Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 33 Spain Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 34 Spain Tractor Market, by Horsepower, 2023-2030(US$ Bin)
TABLE 35 Rest of Europe Tractor Market, by Horsepower, 2017-2022(US$ Bin)
TABLE 36 Rest of Europe Tractor Market, by Horsepower, 2023-2030(US$ Bin)

Frequently Asked Questions

What is the current size of the Europe tractor market?

The Europe tractor market was valued at USD 158215 Billion in 2022.

What is the expected growth rate of the Europe tractor market between 2023 and 2030?

The Europe tractor market is expected to grow at a CAGR of 4.00% between 2023 and 2030, reaching USD 208200.1 Billion in 2030.

Which segment is leading the market share in terms of horsepower?

Europe’s 40-99 HP sector grew the fastest in 2022, accounting for 40.9% of the market.

Which horsepower segment governs the demand for Europe tractors in the world?

less than 40 HP are also popular in the Europe tractor market

Which segment is expected to post the highest CAGR during the forecast period?

The sub-segment of 100-200 HP tractors is predicted to develop at the fastest CAGR in the Europe tractor market.

Which region is fueling the growth of the Europe tractor industry?

German is Europe’s largest tractor market, accounting for over 26% of total market share in 2022.

Who are the major players in the Europe tractor market?

The top players include Claas KGaA mbH, Deere & Company, CNH Industrial NV and AGCO Corporation. Other major players include Kubota Corporation, Mahindra & Mahindra Ltd, Tractors and Farm Equipment Limited and SDF SpA.

What are the major market drivers of the Europe tractor industry?

Farming operations are becoming increasingly mechanized, and the government is providing agriculture subsidies and aid are the major market drivers.

What are the major market restraints of the Europe tractor industry?

Tractors are exceedingly expensive, and emissions laws are tightly enforced are the major market restraints.

What are the major market opportunities of the Europe tractor industry?

The Food demand is increasing, and government initiatives are being implemented are the major opportunities in the Europe tractor industry.

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