Feminine hygiene refers to the personal care products and regimens required by women to lead a healthy life. Feminine hygiene products include articles used for intimate hygiene regimens. Currently, rising concerns for hygiene among women have caused an uptick in demand for feminine hygiene products across different countries. The easy availability of these products contributes significantly to the growth of the feminine hygiene products market.
The global female hygiene products market is segmented on the basis of product type into wash/gels, wipes, and moisturizers. The market size and forecast of each type are presented for the period 2015–2025, along with their respective CAGRs% for the forecast period2017–20255. Female hygiene products find application in protection (antisepticand& antibacterial), skin lightening, revitalizing,g and moisturizing. The market size and forecast for each application are presented for the period2015–2025,5, along with their respective cages % for the forecast perio2017–202525.
Based on distribution channels, the global female hygiene products market is segmented into department stores, supermarkets and hypermarkets, e-tailers, and others. The other segments include convenience stores, health and beauty stores, discount stores, and warehouse chains.
Geographically, the global female hygiene products market is studied for the following regional markets:
- Rest of Asia Pacific
- rest of Latin America
Middle East and Africa
- Rest of the Middle East and Africa
The market size and forecast for the period 2015–2025, along with the CAGRs for the period 2017–2025 for the mentioned segments, are also presented in this study.
Qualitative information sets such as market dynamics (drivers, challenges, and opportunities) and market inclination insights are provided in this market assessment report. Tools such as competition assessment and attractive investment propositions are also included in this study for the assessment of the market competition. The report concludes with a section on company profiles that highlight key information about the major market players operating in the global female hygiene products market.
Key manufacturers in the female hygiene product market include Sanofi (Lactacyd), Bayer Group (Canesten), Nutraceutical (Emerita), C.B. Fleet Company, Inc., CTS Group (Femina), Premier Foods (Pty) Limited (Lil-Lets), Combe Incorporated, Corman SpA, SweetSpot Labs, Sliquid, LLC, Honey Pot, Nature Certified, LIFE ON Labs Pvt. Ltd., Laclede.
Purpose of the Report
The purpose of this strategic research study titled “Female Hygiene Products Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025” is to offer industry investors, company executives, and other industry participants with in-depth insights to enable them to make informed strategic decisions related to the opportunities in the female hygiene products market.
- Industry Investors
- Manufacturers of Feminine Hygiene Products
- Feminine Hygiene Products Distributors
- Institutional Research Scholars
Based on product type, the global feminine hygiene products market is categorized into the following segments:
The feminine hygiene products and feminine wash market are presented with lucrative opportunities in the Asia Pacific, Middle East, and Africa markets. The manufacturers of feminine wash products are intensively focusing on these markets by introducing new products with enhanced properties, competitive pricing, product design, and packaging. The success of such innovations in the already established markets of North America and Europe has urged the market players to employ similar and further advanced strategies in emerging markets.
Demographics play a critical role in determining the success of feminine hygiene products in the developing world. While female labor force participation has grown over the years, it is still lower in several parts of the world. Female hygiene products are consumer products that are mostly purchased voluntarily, so the decision to purchase such products is mostly in the hands of women. The market for heavy purchases of feminine hygiene wash products is expected to be strongest in regions where women have a lot of disposable income.
Based on distribution channel, the global female hygiene products market is categorized into the following segments:
- Departmental Stores
- Supermarkets and hypermarkets
- Others (convenience stores, health and beauty stores, discount stores, and warehouse chains)
Previously found in pharmacies and limited stores, female hygiene products are becoming extremely popular in supermarkets and hypermarkets, online stores, and other department stores across the region. The female hygiene products market through departmental stores is expected to grow at a moderate rate during the forecast period. The sales through departmental stores are largely dependent on the popularity and variety of a particular brand. Products are offered in department stores based on the degree of consumer acceptance, as they primarily keep stock of products that are highly demanded by consumers.
A wide assortment of female hygiene products sold through distributor websites and other online specialty stores helps vendors increase their product and brand visibility and improve product accessibility for consumers. The increase in internet and e-commerce penetration has unlocked a higher potential for growth in the market.
Based on applications, the female hygiene products market is categorized into the following segments:
- Revitalizing and Moisturizing
In the female reproductive system, the uterus is the most integral part and, in normal conditions, needs to be sterile, especially during pregnancy. Some of the regions that have hot climates increase the amount of perspiration in the human body; the intimate areas of women, if neglected, give rise to several bacterial and fungal infections. Thus, female hygiene products have several applications, such as protection from infections, whitening, revitalizing, and moisturizing.
Protection was observed as the largest segment in 2016, accounting for a market share of more than 48 percent. The key factors assisting the market’s growth are rising prevalence and awareness of the causes of urinary infections and STDs, as well as medical practitioners’ support for the use of female hygiene products.
Antiseptic and antibacterial products carry a major market share in the overall female hygiene products market due to high awareness in the female population related to several chronic and acute infections occurring around the intimate parts of the body. The rising prevalence of urinary tract infections and STDs is one of the key factors responsible for the growth of the female hygiene products market.
Due to higher sanitary pad penetration in countries such as China and Japan, Asia Pacific emerged as the largest market for feminine hygiene products in 2016. Increasing awareness of feminine hygiene products is projected to drive the demand for female hygiene products in the region during the forecast period. Asia Pacific is anticipated to be the fastest-growing region in the global female hygiene products market. High demand for washable gels in China, India, and South Africa is projected to drive the demand for female hygiene products in the region during the forecast period (2017-2025).
Europe is estimated to hold a significant revenue share in the global female hygiene products market. Strong demand for protection application products in the region is expected to drive the demand for female hygiene products during the forecast period. Further, increasing demand for whitening, revitalizing, and moisturizing products is anticipated to fuel the demand for female hygiene products during the forecast (2017–2025).