Germany Enterprise Agile Transformation Services Market By Service Type (Agile Consulting, Agile Development, Agile Training and Coaching, Agile Tools and System); By Methodology (Scrum, Scrum/XP, Scrumban, Kanban, Custom Hybrid, Others); By Consumer Type (Individual Consumers, Trainers and Coaches, Corporations / Enterprises); By Organization Size (Large Enterprises, Small and Medium Enterprises (SMEs)); By Industry (BFSI and Retail, IT and Telecom, Media and Entertainment, Government and Public Sector, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
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The Germany Enterprise Agile Transformation Services Market is projected to grow from USD 1843.04 million in 2023 to an estimated USD 9084.75 million by 2032, with a compound annual growth rate (CAGR) of 19.39% from 2023 to 2032.
The key drivers propelling this market include the urgent push for digital transformation among German enterprises and the need to remain competitive in a rapidly evolving business environment. Companies are adopting agile methodologies to shorten product development cycles, accelerate time-to-market, and respond more effectively to customer needs. The integration of agile practices supports continuous innovation, iterative feedback loops, and better alignment between business and IT teams. Additionally, regulatory compliance pressures and risk management strategies are prompting organizations to adopt more transparent and adaptable frameworks, which agile enables. Germany’s increasing embrace of collaborative, cross-functional teams also aligns with agile values, making it easier for organizations to transition culturally and structurally. This alignment between organizational goals and agile principles is reinforcing demand for transformation services.
Regionally, Germany serves as a major hub for agile adoption in Europe. Cities like Berlin, Munich, Frankfurt, and Hamburg are emerging as centers of agile innovation, with a high concentration of enterprise headquarters, digital startups, and agile consultancies. These regions host a growing number of industry conferences, agile communities, and certified training programs that support widespread agile awareness and implementation. The country’s strong presence in sectors such as automotive manufacturing, engineering, and financial services further drives adoption, as these industries seek to modernize legacy systems and integrate agile into both IT and business operations. Germany’s national focus on Industry 4.0, digital infrastructure, and smart manufacturing further encourages enterprise-wide transformation, strengthening the outlook for agile services in the coming years.
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The Germany Enterprise Agile Transformation Services market is projected to grow from USD 1,843.04 million in 2023 to USD 9,084.75 million by 2032, registering a strong CAGR of 19.39% during the forecast period.
Digital transformation remains a key driver, with enterprises adopting agile to modernize systems, enhance flexibility, and meet evolving customer demands.
Agile methodologies are being integrated to improve time-to-market, operational efficiency, and cross-functional collaboration across core industries.
Cultural readiness and leadership engagement are becoming essential, prompting rising investments in agile training, coaching, and organizational change management.
Compliance requirements and risk mitigation strategies encourage businesses to adopt transparent, adaptive agile frameworks aligned with regulatory needs.
Talent shortages and overreliance on external consultants challenge sustainable agile maturity, pushing firms to focus on in-house capability development.
Berlin, Munich, Frankfurt, and Hamburg lead regional adoption, driven by strong enterprise presence, active agile communities, and growing demand from key sectors.
Report Scope
This report segments the Germany Enterprise Agile Transformation Services Market as follows:
Market Drivers:
Digital Transformation Demands Accelerate Agile Adoption Across Enterprises
The need for digital transformation continues to shape enterprise strategies in Germany. Organizations seek flexible methodologies to adapt to rapid technological changes, customer expectations, and competitive pressures. Agile frameworks provide iterative approaches that support faster innovation and more responsive service delivery. Businesses prioritize agility to modernize legacy systems, streamline processes, and integrate emerging technologies. The Germany Enterprise Agile Transformation Services Market benefits from this shift, with growing investments in digital tools, agile coaching, and scalable frameworks. It enables organizations to align IT and business goals more effectively while reducing cycle times and operational delays.
For example, Bosch reported in its 2023 Digital Transformation Report that after implementing agile frameworks in its Connected Industry division, the company achieved a 25% increase in the speed of digital product development cycles.
Rising Pressure to Improve Time-to-Market and Operational Efficiency
German companies operate in a competitive global landscape that demands speed and efficiency. Traditional project management models no longer meet the agility requirements of today’s fast-paced markets. Enterprises adopt agile transformation services to reduce development timelines, enhance team collaboration, and accelerate time-to-market for products and services. This demand spans key sectors such as automotive, manufacturing, and finance, where delays impact competitiveness and revenue. It creates a consistent need for agile implementation support, including coaching, training, and technical integration. The market continues to grow as businesses seek operational improvements through agile methodologies.
For instance, Lufthansa Systems shared in its 2022 Agile Transformation Review that after adopting agile methodologies in software development, the average time-to-market for new airline IT solutions was reduced by 35%, and on-time project delivery rates improved by 20%.
Evolving Workplace Culture Supports Agile Mindset and Collaboration
Organizations across Germany are fostering cultural change to promote agility, transparency, and cross-functional teamwork. Agile transformation requires more than tools and frameworks; it demands a shift in organizational mindset and leadership approach. Enterprises increasingly invest in team-building, decentralized decision-making, and agile leadership training to support sustained transformation. It also drives demand for external consultants and agile coaches who can guide internal culture change. The Germany Enterprise Agile Transformation Services Market responds to this need by offering services that address both technical and human dimensions of agile. This cultural evolution supports long-term adoption and strengthens internal capabilities.
Regulatory Pressures and Risk Management Encourage Agile Structures
Germany’s complex regulatory environment encourages businesses to adopt transparent and adaptable operating models. Agile structures promote continuous monitoring, stakeholder feedback, and iterative risk assessment features that align well with compliance requirements. Enterprises rely on agile practices to improve governance, auditability, and documentation without compromising flexibility. Agile frameworks also support risk mitigation by enabling early identification of issues and rapid course correction. It becomes a strategic tool for organizations seeking to comply with evolving regulations while maintaining speed and innovation. This alignment between compliance and agility reinforces the relevance of transformation services in the German market.
Market Trends:
Expansion of Agile Beyond IT into Enterprise-Wide Functions
Agile practices are moving beyond IT departments and penetrating broader business units in German enterprises. Functions such as marketing, HR, procurement, and customer service now adopt agile frameworks to increase responsiveness and alignment with organizational goals. This enterprise-wide adoption helps break down silos and promotes cross-functional collaboration. Companies integrate agile values into corporate strategies, allowing departments to synchronize around customer-centric outcomes. The Germany Enterprise Agile Transformation Services Market supports this shift by offering tailored transformation services for non-technical teams. It fosters a culture where agility becomes a shared responsibility across the organization.
For instance, Deutsche Telekom adopted agile methods to transform its customer service function, initially piloting agile approaches to improve call-handling times and customer satisfaction ratings before rolling out successful changes across all internal call centers.
Increased Demand for Scaled Agile Frameworks for Large Enterprises
Large German enterprises face growing complexity when managing agile across multiple teams and departments. This drives demand for scalable frameworks such as SAFe (Scaled Agile Framework), LeSS (Large-Scale Scrum), and Disciplined Agile Delivery (DAD). These models offer structured approaches to coordinate large-scale agile adoption while maintaining flexibility. Businesses implement these frameworks to align strategy with execution, improve governance, and manage dependencies. The Germany Enterprise Agile Transformation Services Market benefits from this trend by delivering consulting and implementation support tailored to these models. It ensures consistent agile practices across distributed teams and enterprise portfolios.
For example, companies have begun using the SAFe toolset, including Facilitating SAFe Assessments, to customize maturity assessments and focus on outcomes that matter most to their teams and stakeholders.
Rising Focus on Agile Coaching, Training, and Talent Development
Enterprises in Germany are placing increased emphasis on developing internal agile capabilities. Agile coaching and structured training programs help employees understand agile principles and apply them effectively within teams. Certifications such as Certified Scrum Master (CSM) and SAFe Program Consultant (SPC) gain popularity as organizations aim to build agile maturity. Companies view continuous learning and internal talent development as critical to sustaining agile transformation. The Germany Enterprise Agile Transformation Services Market responds by offering personalized coaching, leadership mentoring, and upskilling workshops. It plays a central role in enabling long-term capability building and cultural change.
Integration of Agile with DevOps, Cloud, and Digital Toolchains
German enterprises are integrating agile methodologies with modern technology practices to drive digital performance. Agile teams increasingly adopt DevOps, CI/CD pipelines, and cloud-native architectures to enable faster and more reliable software delivery. The convergence of agile and digital tools improves collaboration between development and operations, reduces downtime, and enhances product quality. It also supports remote collaboration and real-time progress tracking across geographically distributed teams. The Germany Enterprise Agile Transformation Services Market aligns with this trend by providing implementation support, tool integration, and process optimization services. It helps organizations fully leverage agile in tandem with digital innovation.
Market Challenges Analysis:
Cultural Resistance and Organizational Inertia Slow Agile Adoption
Many German enterprises face challenges in shifting from hierarchical, process-heavy structures to agile, flexible environments. Deep-rooted organizational cultures often resist change, especially when it threatens traditional authority, established routines, or long-standing KPIs. Agile demands a mindset shift that promotes transparency, rapid iteration, and shared ownership, which can unsettle teams accustomed to linear workflows and strict governance. Leaders may struggle to model agile behaviors or hesitate to relinquish centralized control. This resistance creates friction in transformation programs and undermines the effectiveness of agile training and coaching efforts. The Germany Enterprise Agile Transformation Services Market often encounters delays in scaling initiatives when cultural alignment remains weak or fragmented.
For example, recent surveys indicate that over 20% of Scrum Masters in German organizations are responsible for more than two teams each-exceeding the commonly recommended limit of one or two teams per Scrum Master.
Shortage of Skilled Agile Talent and Overreliance on External Consultants
The availability of skilled agile professionals remains limited across the German market, creating dependency on external coaches and consultants. Enterprises frequently compete for a small pool of experienced scrum masters, agile coaches, and transformation leaders, pushing up costs and timelines. While external expertise plays a vital role during early-stage transformation, long-term overreliance can inhibit internal capability building. Organizations that fail to invest in agile talent development struggle to embed agile values across teams or sustain progress. The Germany Enterprise Agile Transformation Services Market must address this challenge by aligning services with internal training programs and developing scalable talent strategies. Without a skilled internal workforce, agile transformation risks becoming superficial or unsustainable.
Market Opportunities:
Sectors beyond traditional IT such as healthcare, public administration, logistics, and education are beginning to adopt agile methodologies to improve efficiency and stakeholder responsiveness. These industries recognize the need for more adaptive planning, faster service delivery, and collaborative problem-solving. The Germany Enterprise Agile Transformation Services Market can capitalize on this trend by offering industry-specific transformation solutions. It presents new revenue streams for service providers who can tailor frameworks and training to non-tech environments. Expanding agile into broader sectors allows for sustained market penetration and diversification across verticals.
The shift toward hybrid and remote work models creates an opportunity to redefine agile implementation practices. Enterprises seek tools and processes that support collaboration, transparency, and accountability across dispersed teams. Demand is increasing for virtual agile training, digital toolchain integration, and asynchronous workflow optimization. The Germany Enterprise Agile Transformation Services Market can deliver value by focusing on remote-friendly agile solutions and platform integrations. It creates space for innovation in agile coaching models, digital facilitation techniques, and scalable frameworks suited for modern work environments.
Market Segmentation Analysis:
The Germany Enterprise Agile Transformation Services Market is structured across five key segments that define its growth path and service demand.
By service type, agile consulting leads the market, driven by demand for strategic planning and enterprise-wide agility, followed by agile development, training and coaching, and tools and system integration.
By Methodology-wise, Scrum dominates due to its widespread use and simplicity, while hybrid models and Kanban gain traction among enterprises with evolving needs. Scrum/XP and Scrumban are preferred for technical teams requiring continuous delivery and flexibility.
By consumer type, corporations and enterprises represent the largest share, as they invest in scaling agile across departments. Trainers and coaches contribute to steady growth through demand for certifications and capability building, while individual consumers form a niche segment focused on upskilling.
By organization size, large enterprises drive the majority of demand due to complex transformation needs, whereas SMEs increasingly adopt agile for competitive advantage.
By industries, IT and telecom lead adoption, followed by BFSI and retail, where time-to-market and customer responsiveness are critical. Media, public sector, and other industries are accelerating transformation to modernize workflows and improve service delivery. The Germany Enterprise Agile Transformation Services Market supports diverse enterprise needs across these segments.
Segmentation:
By Service Type:
Agile Consulting
Agile Development
Agile Training and Coaching
Agile Tools and System
By Methodology:
Scrum
Scrum/XP
Scrumban
Kanban
Custom Hybrid
Others
By Consumer Type:
Individual Consumers
Trainers and Coaches
Corporations / Enterprises
By Organization Size:
Large Enterprises
Small and Medium Enterprises (SMEs)
By Industry:
BFSI and Retail
IT and Telecom
Media and Entertainment
Government and Public Sector
Others
Regional Analysis:
Southern Germany holds the largest share of the Germany Enterprise Agile Transformation Services Market, accounting for 38% of total market activity. This dominance stems from the high concentration of global enterprises, particularly in automotive, manufacturing, and engineering sectors located in cities such as Munich and Stuttgart. These industries prioritize digital transformation, lean innovation, and faster product development, making agile practices highly relevant. The presence of established agile service providers and training institutions further supports agile adoption in the region. Companies invest heavily in enterprise-wide transformation strategies to stay competitive in global markets. It continues to see strong demand for scaled agile frameworks and DevOps integration.
Western Germany follows with a 29% share, driven by the presence of financial institutions, IT firms, and logistics companies across cities like Frankfurt, Düsseldorf, and Cologne. These sectors require high agility to manage regulatory changes, complex systems, and customer expectations. Agile transformation efforts here focus on risk management, compliance, and operational flexibility. The region has witnessed a steady rise in demand for agile coaching, product ownership training, and digital workflow redesign. It benefits from a skilled talent pool and mature digital infrastructure that supports remote agile delivery models. The Germany Enterprise Agile Transformation Services Market in this region grows steadily as firms prioritize agility in strategic planning.
Northern and Eastern Germany together contribute 33% of the market share, with emerging demand from public sector institutions, education providers, and startups. Berlin plays a key role as an innovation hub with a vibrant startup ecosystem that embraces agile from early stages. Agile service providers find opportunities in supporting digitalization programs, smart city initiatives, and organizational change in government bodies. In cities like Leipzig and Dresden, the rise of IT parks and research centers fuels demand for customized agile solutions. These regions see growing interest in agile transformation from small to mid-sized enterprises. It continues to expand across non-traditional sectors, enabling broader access to agile expertise across Germany.
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The Germany Enterprise Agile Transformation Services Market features a competitive landscape shaped by global consulting firms, regional IT service providers, and specialized agile coaches. Major players such as Accenture, Capgemini, IBM, and Deloitte maintain strong market positions through enterprise-scale frameworks, digital transformation expertise, and long-term client relationships. Local firms like Seibert Media and Lufthansa Industry Solutions offer tailored services with a deep understanding of regional business practices and industry requirements. The market remains dynamic, with increasing demand for sector-specific agile solutions, scalable implementation support, and certified coaching. It encourages continuous innovation in service models, including virtual coaching, toolchain integration, and hybrid training formats. Competitive differentiation often hinges on the ability to align agile frameworks with unique organizational structures and compliance needs. The Germany Enterprise Agile Transformation Services Market continues to attract new entrants, driven by the expanding scope of agile adoption across industries and business functions.
Recent Developments:
In early 2024, AgileLAB GmbH achieved a notable milestone by being recognized as an ICAgile Transformation Member. This recognition underscores AgileLAB’s commitment to guiding organizations through principle-based agile transformation journeys, confirming their expertise and providing access to the latest practices and innovations in enterprise agility. The company continues to offer a broad portfolio of agile transformation consulting and training services to clients across Germany and internationally, supporting organizations in scaling agile practices and enhancing enterprise-wide agility.
In February 2024, SoftServe introduced its new DevIQ Advisory Service, designed to maximize software development efficiency for businesses using Agile frameworks. This new service, developed in partnership with Bloomfilter, brings observability, predictability, and efficiency to the software development lifecycle, enabling companies to align development with strategic objectives and realize up to 20% savings in software development costs.
Market Concentration & Characteristics:
The Germany Enterprise Agile Transformation Services Market is moderately concentrated, with a mix of multinational consulting firms and niche domestic providers competing for enterprise clients. It features high service customization, strong client relationships, and a focus on long-term transformation programs. Leading players leverage global delivery models, certified agile professionals, and industry-specific expertise to maintain competitive advantage. Local firms differentiate through cultural alignment, flexible pricing, and regional knowledge. The market favors providers capable of integrating agile with DevOps, cloud platforms, and change management practices. It continues to evolve with growing demand for scalable, remote-friendly, and tool-enabled agile solutions across sectors. Strong emphasis on agile talent development and leadership training further shapes provider strategies.
Report Coverage:
The research report offers an in-depth analysis based on Service Type, Methodology, Consumer Type, Organization Size and Industry. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
Enterprises will continue to prioritize agile transformation to stay competitive in a digital-first economy.
Scaled agile frameworks will see wider adoption across large organizations for cross-functional alignment.
Demand for industry-specific agile services will grow in sectors like healthcare, logistics, and education.
Agile integration with DevOps, AI, and cloud platforms will drive innovation and delivery speed.
Agile coaching and talent development programs will expand to build internal capabilities.
Hybrid work environments will increase demand for virtual agile tools and remote collaboration models.
Public sector and government initiatives will adopt agile to improve transparency and service delivery.
Local firms will gain market share by offering culturally aligned and cost-effective transformation services.
Continuous learning and certification will remain essential for agile workforce readiness.
The Germany Enterprise Agile Transformation Services Market will evolve toward outcome-focused, long-term partnerships.
CHAPTER NO. 1 : GENESIS OF THE MARKET
1.1 Market Prelude – Introduction & Scope
1.2 The Big Picture – Objectives & Vision
1.3 Strategic Edge – Unique Value Proposition
1.4 Stakeholder Compass – Key Beneficiaries CHAPTER NO. 2 : EXECUTIVE LENS
2.1 Pulse of the Industry – Market Snapshot
2.2 Growth Arc – Revenue Projections (USD Million)
2.3. Premium Insights – Based on Primary Interviews CHAPTER NO. 3 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET FORCES & INDUSTRY PULSE
3.1 Foundations of Change – Market Overview
3.2 Catalysts of Expansion – Key Market Drivers
3.2.1 Momentum Boosters – Growth Triggers
3.2.2 Innovation Fuel – Disruptive Technologies
3.3 Headwinds & Crosswinds – Market Restraints
3.3.1 Regulatory Tides – Compliance Challenges
3.3.2 Economic Frictions – Inflationary Pressures
3.4 Untapped Horizons – Growth Potential & Opportunities
3.5 Strategic Navigation – Industry Frameworks
3.5.1 Market Equilibrium – Porter’s Five Forces
3.5.2 Ecosystem Dynamics – Value Chain Analysis
3.5.3 Macro Forces – PESTEL Breakdown
3.6 Price Trend Analysis
3.6.1 Country wise Price Trend
3.6.2 Price Trend by product
CHAPTER NO. 4 : KEY INVESTMENT EPICENTER
4.1 Regional Goldmines – High-Growth Geographies
4.2 Product Frontiers – Lucrative Product Categories
4.3 Methodology Sweet Spots – Emerging Demand Segments CHAPTER NO. 5: REVENUE TRAJECTORY & WEALTH MAPPING
5.1 Momentum Metrics – Forecast & Growth Curves
5.2 Regional Revenue Footprint – Market Share Insights
5.3 Segmental Wealth Flow – Service Type & Methodology Revenue CHAPTER NO. 6 : TRADE & COMMERCE ANALYSIS
6.1. Import Analysis by Country
6.1.1. Germany Enterprise Agile Transformation Services Market Import Revenue By
Country
6.2. Export Analysis by Country
6.2.1. Germany Enterprise Agile Transformation Services Market Export Revenue By
Country CHAPTER NO. 7 : COMPETITION ANALYSIS
7.1. Company Market Share Analysis
7.1.1. Germany Enterprise Agile Transformation Services Market: Company Market Share
7.2. Germany Enterprise Agile Transformation Services Market Company Revenue
Market Share
7.3. Strategic Developments
7.3.1. Acquisitions & Mergers
7.3.2. New Product Launch
7.3.3. Regional Expansion
7.4. Competitive Dashboard
7.5. Company Assessment Metrics, 2024 CHAPTER NO. 8 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET – BY SERVICE TYPE SEGMENT ANALYSIS
8.1. Enterprise Agile Transformation Services Market Overview by Service Type Segment
8.1.1. Enterprise Agile Transformation Services Market Revenue Share By Service Type
8.2. Agile Consulting
8.3. Agile Development
8.4. Agile Training and Coaching
8.5. Agile Tools and Systems CHAPTER NO. 9 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET – BY METHODOLOGY SEGMENT ANALYSIS
9.1. Enterprise Agile Transformation Services Market Overview by Methodology Segment
9.1.1. Enterprise Agile Transformation Services Market Revenue Share By Methodology
9.2. Scrum
9.3. Scrum/XP
9.4. Scrumban
9.5. Kanban
9.6. Custom Hybrid
9.7. Others CHAPTER NO. 10 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET – BY CONSUMER TYPE SEGMENT ANALYSIS
10.1. Enterprise Agile Transformation Services Market Overview by Consumer Type
Segment
10.1.1. Enterprise Agile Transformation Services Market Revenue Share By Consumer Type
10.2. Individual Consumers
10.3. Trainers and Coaches
10.4. Corporations / Enterprises CHAPTER NO. 11 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET – BY ORGANIZATION SIZE SEGMENT ANALYSIS
11.1. Enterprise Agile Transformation Services Market Overview by Organization Size
Segment
11.1.1. Enterprise Agile Transformation Services Market Revenue Share By Organization Size
11.2. Large Enterprises
11.3. Small and Medium Enterprises (SMEs) CHAPTER NO. 12 : ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET – BY INDUSTRY SEGMENT ANALYSIS
12.1. Enterprise Agile Transformation Services Market Overview by Industry Segment
12.1.1. Enterprise Agile Transformation Services Market Revenue Share By Industry
12.2. BFSI
12.3. Retail
12.4. IT and Telecom
12.5. Media and Entertainment
12.6. Government and Public Sector
12.7. Manufacturing
12.8. Healthcare
12.9. Others
CHAPTER NO. 13: COMPANY PROFILES
13.1. T-Systems
13.1.1. Company Overview
13.1.2. Product Portfolio
13.1.3. Financial Overview
13.1.4. Recent Developments
13.1.5. Growth Strategy
13.1.6. SWOT Analysis
13.2. Software AG
13.3. P3 Group
13.4. Skaylink
13.5. Roland Berger
13.6. Bechtle AG
13.7. Agile Systems GmbH
13.8. TRANSFORMISE IT
13.9. Archibo IT Consultancy
13.10. LeSS Consulting
Frequently Asked Questions
What is the current size of the Germany Enterprise Agile Transformation Services Market?
The market was valued at USD 1,843.04 million in 2023 and is projected to reach USD 9,084.75 million by 2032, growing at a CAGR of 19.39%.
What factors are driving the growth of the Germany Enterprise Agile Transformation Services Market?
Key drivers include digital transformation initiatives, the need for faster time-to-market, regulatory compliance, and growing adoption of agile practices across business functions.
What are some challenges faced by the Germany Enterprise Agile Transformation Services Market?
Challenges include cultural resistance to change, shortage of skilled agile professionals, and overreliance on external consultants.
Who are the major players in the Germany Enterprise Agile Transformation Services Market?
Key players include Accenture, Capgemini, IBM, Deloitte, Lufthansa Industry Solutions, and Seibert Media.
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