Frequently asked questions
The COVID-19 pandemic has had a mixed impact on the global hair serum market. The market initially faced challenges such as supply chain disruptions, temporary closures of salons and retail outlets, and reduced consumer spending. However, with an increased focus on self-care and grooming routines at home, there has been a shift towards DIY hair care products, including hair serums. This has increased online sales and the demand for solutions that target specific hair conditions.
In 2022, North America dominated the global hair serum market.
The increasing prevalence of hair-related problems such as hair fall, hair thinning, and hair breakage, the growing popularity of hair styling and grooming products, the rise in disposable incomes and consumer spending on personal care products, and the expansion of distribution channels and e-commerce platforms are the major driving factors for the global hair serum market growth.
The hair treatment serum category held a significant revenue share in the global market in 2022.
The conventional segment had a major share in the global market.