Interactive Whiteboards Market

Industry Outlook

Interactive whiteboards are slowly making their way through conventional blackboard teaching methods and are slowly changing the face of the modern education system. Realizing the power of interactive learning, several educational institutes, colleges, and universities are replacing their blackboards and simple whiteboards with advanced interactive whiteboards. This fueled growth in the interactive whiteboard market, which reached a value of $3,351.3 million in 2017. Higher adoption rates and a revolution in education systems are expected to propel the market to the $5,027.7 million mark in 2026, growing at a 4.6% CAGR from 2018 to 2026.

Market Synopsis

Capacitive Whiteboards Are Getting Ready to Take Over Resistive Whiteboards

In terms of market value, resistive interactive whiteboards currently lead the interactive whiteboard market. The work of this whiteboard is similar to that of a resistive touch screen that allows a stylus or finger to touch as a mouse pointer on the board. In addition, the cost of procurement, installation, and maintenance of resistive-type interactive whiteboards is quite competitive with other variants. However, capacitive interactive whiteboards are emerging as new favorites in terms of technology. Such boards have higher sensitivity and better response compared to resistive types. The technology has been demonstrated in smartphones and tablets, and it supports multiple touches on the board. The aforementioned merits are driving the demand for capacitive interactive whiteboards on the market and are expected to take over other technologies in the coming years.

More eyes on rear projection whiteboards predict the segment will be a favorite in the coming years.

Using front-projection interactive whiteboards involves several issues, including casting shadows on the board and flashing lights in the presenter’s eyes. In the absence of alternatives, the company made a front projection onto the market and dominated the market in terms of market value. However, a rear-projection interactive whiteboard projects images from behind onto the boards. This helped in overcoming the aforementioned drawbacks of front-projecting whiteboards, and hence, rear-projecting interactive whiteboards are projected to take over front-projecting whiteboards in the coming years.

End-User Education Is Expected to Remain on the Podium

The interactive whiteboard was introduced as an effective and interactive tool for corporate end-users, especially for conferences and meetings. However, educational institutes, colleges, and universities found much more potential in interactive whiteboards for learning and educational conveniences. Consequently, the components used by educational end-users, including pre-schools, schools, and colleges, incorporated interactive whiteboards on a considerable scale compared to the corporate sector. Educational end-users top the overall market value and are expected to remain the prime end-user throughout the forecast period from 2018 to 2026. Corporate and government end-users trail educational end-users in terms of market value.

The modernization of the educational system has aided North America in becoming the dominant region in the interactive whiteboard market.

North America is known for embracing new technologies with open arms, and the interactive whiteboard is no exception. Schools and universities in the U.S. and Canada have made a paradigm shift from conventional teaching methods to interactive whiteboards. This promoted the trend of e-learning, which is now having an impact on the global education system. Besides, the corporate sector in the U.S. and Canada has already incorporated technology as a vital tool for business planning and administration. Following suit, European countries incorporated such mediums for a better understanding of educational institutions and the corporate sector. Consequently, Europe secured second place next to North America in the global market for interactive whiteboards. Lack of awareness and infrastructure restrained Asia-Pacific from registering any remarkable growth in the market in 2017. However, the scenario is changing rapidly, and the region is projected to emerge as a promising market in the coming years.

Market Segmentation

Interactive Learning and Communication Giants have left few opportunities for newcomers and small entrants.

Some of the biggest names in the communication, computing, and learning sectors characterize the global market for interactive whiteboards. The participation of these companies made the market scenario highly competitive and fragmented in nature. The situation created several hindrances for new and local players to enter the market and claim their market share. Companies, big or small, are striving to innovate their existing products and are trying to make long-term agreements with universities, colleges, and corporate offices to claim their market share. The research study includes the business strategies and recent developments of a few of the most prominent players in the interactive whiteboard market, including Samsung Electronics Co. Ltd., Cisco Systems, Inc., Hitachi Ltd., Panasonic Corp., Microsoft Corporation, Google, Inc., LG Electronics Ltd., Sharp Corp., BenQ Corp., Vestel Elektronik Sanayi ve Ticaret AS, PolyVision Corp., Promethean World plc, QomoHiteVision LLC, Seiko Epson Corp., Seiko Epson Corp., and Julong Educational Technology Co. Ltd., among others.

Key questions are answered in this report.

• What are the most recent trends in the market for interactive whiteboards and possible opportunities for the players?
• What impact will e-learning and interactive education have on the global and regional markets for interactive whiteboards?
• Which is the largest and fastest-growing segment in terms of technology, projection, and end-users?
• Which geographical regions or countries are the most profitable for the overall market for interactive whiteboards?
• What are the market sizes and trends in developing regions such as the Asia Pacific, the Middle East, Africa, and Latin America?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offering
1.2. Report Description
1.3. Market Segmentation
1.4. Research Methodology
1.4.1. Phase I-Secondary Research
1.4.2. Phase II-Primary Research
1.4.3. Phase III-Expert Panel Review
1.4.4. Assumptions
1.4.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global IW Market, 2017
2.2. Global IW Market, by Technology, 2017
2.3. Global IW Market, by Projection, 2017
2.4. Global IW Market, by End-users, 2017
2.5. Global IW Market, by Geography, 2017

3. Global Interactive Whiteboard (IW) Market Analysis
3.1. Global IW Market Overview
3.2. Recent Trends and Future Outlook
3.3. Market Drivers
3.3.1. Growing Digitization in Education Sector
3.3.2. Advancement in Human Machine Interface Technology
3.3.3. Finding Application Across New End-user Sectors
3.4. Market Challenges
3.4.1. Cost and Adoption Rate in Developing and Under Developed Economies
3.5. Impact Analysis of Drivers and Challenges
3.6. See-Saw Analysis
3.7. Attractive Investment Proposition
3.8. Competitive Landscape of Key Industry Participants
3.8.1. Market Positioning of Interactive Whiteboard Manufacturers, 2017
3.8.2. Major Strategies Adopted by Leading Players

4. Global Interactive Whiteboard (IW) Market Value, by Technology, 2016 – 2026 (US$ Bn)
4.1. Overview
4.2. Resistive Whiteboard
4.2.1. Global Resistive Whiteboard Market Value, 2016 – 2026, (US$ Mn)
4.3. Capacitive Whiteboard
4.3.1. Global Capacitive Whiteboard Market Value, 2016 – 2026, (US$ Mn)
4.4. Electromagnetic Whiteboard
4.4.1. Global Electromagnetic IW Market Value, 2016 – 2026, (US$ Mn)
4.5. Optical Whiteboard
4.5.1. Global Optical IW Market Value, 2016 – 2026, (US$ Mn)

5. Global Interactive Whiteboard (IW) Market Value, by Projection, 2016 – 2026 (US$ Bn)
5.1. Overview
5.1.1. IW Market Value, by Projection, 2017 & 2026 (%)
5.2. Front Projection
5.2.1. Front Projection IW Market Value, 2016 – 2026, (US$ Mn)
5.3. Rear Projection
5.3.1. Rear Projection IW Market Value, 2016 – 2026, (US$ Mn)

6. Global Interactive Whiteboard (IW) Market Value, by End-users, 2016 – 2026 (US$ Bn)
6.1. Overview
6.1.1. IW Market Value, by End-users, 2017 & 2026 (%)
6.2. Educational
6.2.1. IW Market Value for Educational End-use, 2016 – 2026, (US$ Mn)
6.3. Corporate
6.3.1. IW Market Value for Corporate End-use, 2016 – 2026, (US$ Mn)
6.4. Government
6.4.1. IW Market Value for Government End-use, 2016 – 2026, (US$ Mn)
6.5. Others
6.5.1. IW Market Value for Other End-use, 2016 – 2026, (US$ Mn)

7. North America Interactive Whiteboard (IW) Market Analysis, 2016 – 2026 (US$ Bn)
7.1. Overview
7.1.1. North America IW Market Value, 2016-2026, (US$ Mn)
7.2. North America IW Market Value, by Technology, 2016 – 2026 (US$ Bn)
7.2.1. Comparative Analysis
7.3. North America IW Market Value, by Projection, 2016 – 2026 (US$ Bn)
7.3.1. Comparative Analysis
7.4. North America IW Market Value, by End-users, 2016 – 2026 (US$ Bn)
7.4.1. Comparative Analysis
7.5. North America IW Market Value, By Country, 2016 – 2026 (US$ Bn)
7.5.1. U.S.
7.5.2. Rest of North America

8. Europe Interactive Whiteboard (IW) Market Analysis, 2016 – 2026 (US$ Bn)
8.1. Overview
8.1.1. Europe IW Market Value, 2016-2026, (US$ Mn)
8.2. Europe IW Market Value, by Technology, 2016 – 2026 (US$ Bn)
8.2.1. Comparative Analysis
8.3. Europe IW Market Value, by Projection, 2016 – 2026 (US$ Bn)
8.3.1. Comparative Analysis
8.4. Europe IW Market Value, by End-users, 2016 – 2026 (US$ Bn)
8.4.1. Comparative Analysis
8.5. Europe IW Market Value, By Country, 2016 – 2026 (US$ Bn)
8.5.1. U.K.
8.5.2. Germany
8.5.3. France
8.5.4. Rest of Europe

9. Asia Pacific Interactive Whiteboard (IW) Market Analysis, 2016 – 2026 (US$ Bn)
9.1. Overview
9.1.1. Asia Pacific IW Market Value, 2016-2026, (US$ Mn) (Y-o-Y %)
9.2. Asia Pacific IW Market Value, by Technology, 2016 – 2026 (US$ Bn)
9.2.1. Comparative Analysis
9.3. Asia Pacific IW Market Value, by Projection, 2016 – 2026 (US$ Bn)
9.3.1. Comparative Analysis
9.4. Asia Pacific IW Market Value, by End-users, 2016 – 2026 (US$ Bn)
9.4.1. Comparative Analysis
9.5. Asia Pacific IW Market Value, By Country, 2016 – 2026 (US$ Bn)
9.5.1. China
9.5.2. Japan
9.5.3. India
9.5.4. Rest of Asia Pacific

10. Rest of World (RoW) Interactive Whiteboard (IW) Market Analysis, 2016 – 2026 (US$ Bn)
10.1. Overview
10.1.1. Rest of the World IW Market Value, Volume and Growth, 2016-2026, (US$ Mn) (Y-o-Y %)
10.2. RoW IW Market Value, by Technology, 2016 – 2026 (US$ Bn)
10.2.1. Comparative Analysis
10.3. RoW IW Market Value, by Projection, 2016 – 2026 (US$ Bn)
10.3.1. Comparative Analysis
10.4. RoW IW Market Value, by End-users, 2016 – 2026 (US$ Bn)
10.4.1. Comparative Analysis
10.5. RoW IW Market Value, By Country, 2016 – 2026 (US$ Bn)
10.5.1. Middle-East and Africa
10.5.2. Latin America

11. Company Profiles
11.1. Samsung Electronics Co. Ltd.
11.1.1. Samsung Electronics Co. Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.2. Cisco Systems, Inc.
11.2.1. Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.3. Hitachi Ltd.
11.3.1. Hitachi Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.4. Panasonic Corp.
11.4.1. Panasonic Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.5. Microsoft Corporation
11.5.1. Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.6. Google, Inc.
11.6.1. Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.7. LG Electronics Ltd.
11.7.1. LG Electronics Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.8. Sharp Corp.
11.8.1. Sharp Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.9. BenQ Corp.
11.9.1. BenQ Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.10. Vestel Elektronik Sanayi e Ticaret AS
11.10.1. Vestel Elektronik Sanayi e Ticaret AS: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.11. PolyVision Corp.
11.11.1. PolyVision Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.12. Promethean World plc
11.12.1. Promethean World plc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.13. QomoHiteVision LLC
11.13.1. QomoHiteVision LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.14. Seiko Epson Corp.
11.14.1. Seiko Epson Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.15. Smart Technologies Inc.
11.15.1. Smart Technologies Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
11.16. Julong Educational Technology Co. Ltd.
11.16.1. Julong Educational Technology Co. Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

List of Figures

FIG. 1 Global Interactive Whiteboard (IW) Market: Market Segmentation
FIG. 2 Global IW Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global IW Market, by Technology, 2017 (US$ Mn)
FIG. 5 Global IW Market, by Projection, 2017 (US$ Mn)
FIG. 6 Global IW Market, by End-users, 2017 (US$ Mn)
FIG. 7 Global IW Market, by Geography, 2017 (US$ Mn)
FIG. 8 Global IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 9 See-Saw Analysis: Global IW Market
FIG. 10 Attractive Investment Proposition
FIG. 11 Market Positioning of Key Reciprocating Engine Manufacturers, 2017
FIG. 12 Global IW Market Value, by Technology, 2017 & 2026 (%)
FIG. 13 Global Resistive IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 14 Global Capacitive IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 15 Global Electromagnetic IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 16 Global Optical IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 17 Global Others IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 18 IW Market Value, by Projection, 2017 & 2026 (%)
FIG. 19 Global Front Projection IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 20 Global Rear Projection IW Market Value, 2016 – 2026, (US$ Mn)
FIG. 21 IW Market Value, by End-users, 2017 & 2026 (%)
FIG. 22 IW Market Value for Educational End-user, 2016 – 2026, (US$ Mn)
FIG. 23 IW Market Value for Corporate End-user, 2016 – 2026, (US$ Mn)
FIG. 24 IW Market Value for Government End-user, 2016 – 2026, (US$ Mn)
FIG. 25 IW Market Value for Other End-user, 2016 – 2026, (US$ Mn)
FIG. 26 North America IW Market Value, 2016-2026, (US$ Mn)
FIG. 27 U.S. IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 28 Rest of North America IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 29 Europe IW Market Value, 2016-2026, (US$ Mn)
FIG. 30 U.K. IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 31 Germany IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 32 France IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 33 Rest of Europe IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 34 Asia Pacific IW Market Value, 2016-2026, (US$ Mn) (Y-o-Y %)
FIG. 35 China IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 36 Japan IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 37 India IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 38 Rest of Asia Pacific IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 39 Rest of the World IW Market Value, Volume and Growth, 2016-2026, (US$ Mn) (Y-o-Y %)
FIG. 40 MEA IW Market Value, 2016 – 2026 (US$ Mn)
FIG. 41 Latin America IW Market Value, 2016 – 2026 (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Interactive Whiteboard (IW) Market (Value)
TABLE 2 Global Motor Vehicle Production , 2012 – 2017
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Challenges
TABLE 5 North America IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 6 North America IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 7 North America IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 8 U.S. IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 9 U.S. IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 10 U.S. IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 11 Rest of North America IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 12 Rest of North America IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 13 Rest of North America IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 14 Europe IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 15 Europe IW Market Analysis, By Type, 2016 – 2026 (Thousand Units)
TABLE 16 Europe IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 17 Europe IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 18 U.K. IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 19 U.K. IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 20 U.K. IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 21 Germany IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 22 Germany IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 23 Germany IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 24 France IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 25 France IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 26 France IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 27 Rest of Europe IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 28 Rest of Europe IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 29 Rest of Europe IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 30 Asia Pacific IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 31 Asia Pacific IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 32 Asia Pacific IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 33 China IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 34 China IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 35 China IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 36 Japan IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 37 Japan IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 38 Japan IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 39 India IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 40 India IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 41 India IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 42 Rest of Asia Pacific IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 43 Rest of Asia Pacific IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 44 Rest of Asia Pacific IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 45 Rest of the World IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 46 Rest of the World IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 47 Rest of the World IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 48 MEA IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 49 MEA IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 50 MEA IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 51 Latin America IW Market Analysis, by Technology, 2016 – 2026 (US$ Mn)
TABLE 52 Latin America IW Market Analysis, by Projection, 2016 – 2026 (US$ Mn)
TABLE 53 Latin America IW Market Analysis, by End-users, 2016 – 2026 (US$ Mn)
TABLE 54 Samsung Electronics Co. Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 55 Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 56 Hitachi Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 57 Panasonic Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 58 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 59 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 60 LG Electronics Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 61 Sharp Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 62 BenQ Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 63 Vestel Elektronik Sanayi e Ticaret AS: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 64 PolyVision Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 65 Promethean World plc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 66 QomoHiteVision LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 67 Seiko Epson Corp.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 68 Smart Technologies Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 69 Julong Educational Technology Co. Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)