Natural & Organic Personal Care Market By Product (Skin Care, Hair Care, Oral Care, Cosmetics, Others (toiletries, deodorants, feminine hygiene products, etc.)), By Distribution Channel (Hypermarket/Supermarket, Specialist Retailers, Drug Stores, Online Retailing, Direct Selling) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Industry Outlook

Natural & Organic Personal Care market is expected to reach US$ 29,741.5 Mn by 2026 with 11.1% CAGR during the forecast period from 2018 to 2026, owing to high demand from the consumer for green and natural products. Negative perception of consumers about synthetic ingredients present in personal care products coupled with increasing health awareness across the globe igniting a paradigm shift from synthetic to organic personal care products. The wide array of synthetic and potentially harmful ingredients such as harmful phthalates, parabens, petroleum-based chemicals, etc. used in skincare and cosmetic products and their associated side effects are creating immense opportunity for naturally produced personal care products offering anti-aging, skin lightening, and super moisturizing benefits. Natural personal care products have plant-based ingredients such as colors, essential oils, biodynamic ingredients, etc. These natural ingredients will drive new product innovations leveraging oils and fruit oils and essences, with multifunctional benefits. Natural & Organic Personal Care are available in different product type that includes skin care, hair care, oral care, cosmetics, and others (toiletries, deodorants, feminine hygiene products, etc.). Natural & Organic Personal Care market is highly competitive due to the presence of large number of listed conglomerate. Few major players operating in the market are Procter & Gamble, Estee Lauder, L’Oreal SA, Avon Products Inc., and Johnson & Johnson among others. Majority of prominent players of natural and organic personal care are headquartered in North America and Europe. Many international manufacturers are also shifting towards natural products due to dynamic consumer requirements. For instance, Procter and Gamble (P&G) has stopped using total 140 fragrances that are linked to detrimental effects such as endocrine disruption, reproductive toxicity and cancer. Natural and organic beauty boom is, therefore, a part of the significant shift in consumer awareness about health and beauty. As the number of beauty blogs and social media accounts is increasing, the users and consumers are observed to be more inclining towards opting chemical-free products. Furthermore, there is growing evidence that some ingredients in skincare products are associated with a range of health concerns such as fertility issues, allergies, rapid aging, cancer and so on, which are being well addressed by natural and organic skin care products.

Market Synopsis

Natural & Organic Personal Care Market

Get a sample copy for more information

"Skin Care Segment represented the Largest Share by Natural & Organic Personal Care Product Type"

Skin Care is the dominant product type by value, and expected to retain its prominence with significant CAGR throughout the forecast period, as skin comprises the largest part of human body façade and act as a physical barrier to withstand pressure, recognize sensations, protects the body from the external environment, and helps to regulate the body temperature. Natural skin care products helps in improving texture, skin tone, and appearance of the skin owing to their essential properties such as pigmentation inhibition, antioxidant capacity, and antimicrobial activity necessary for healthy skin. Skin care products are gaining popularity owing to rising consumer awareness regarding the side-effects of chemicals and synthetic ingredients that causes undesirable side effects, especially people with sensitive skin and potential allergic reactions.

Hair care segment is projected to be the fastest product type market for natural & organic personal care with CAGR of 11.6% throughout the forecast period. Hair care products segment includes shampoo, conditioner, hair coloring products, hair styling products, etc. Factors such as rising aging population, concern over hair fall, dandruff, and hair loss, celebrity endorsement, and increasing popularity of professional hair care products will surge the demand for this segment during the forecast period.

Natural & Organic Personal Care Market

Get a sample copy for more information

"Distribution Channels for Natural and Organic Personal Care Products are Changing Rapidly Owing to Evolving Consumer Perception"

Natural & Organic Personal Care market is segmented into hypermarket/supermarket, specialist retailers, drug stores, online retailing, and direct selling. Supermarket/hypermarket held 28.0% value share in 2017. Growing awareness about the attractive offers coupled with high accessibility to wide assortment of authentic cosmetic and skin care products is expected to boost the demand for supermarket during the forecast period. Supermarket/Hypermarket are stores consisting of multiple variety of products under a single roof to allow customers to accomplish their shopping needs in a go. With the innovative and interesting placement of products, shop designs and merchandise, and dedicated racks by product type enhances shopping experience and facilitates purchasing, consequently attract large amount of foot falls leading to higher revenue. Efficient advertising, point of sale displays and store announcements motivates the customers to view the product, generating impulse buying. Trends show that with the rising number of supermarkets in developing countries, cosmetic skincare manufacturers as part of their business strategy are focusing on selling cosmetic skincare products through supermarkets to contact the masses that in turn expected to propel the growth of this segment during the forecast period. Evolving customer preferences towards online shopping also giving high growth momentum to online retailing segment exhibiting the CAGR of 12.1%. Availability of premium organic beauty products for people spread across the globe, upcoming marketing strategies followed by online sellers such as subscription models and promotional and seasonal sale events on online platform are expected to boost the demand for online retail segment during the forecast period.

Natural & Organic Personal Care Market

Get a sample copy for more information

"Strong Growth in Distribution Channels and the Number of New Product Launches Triggering the Market Growth"

North America was identified as the leading region in Natural and Organic Personal Care market by value with the share of 31.4% in 2017. North American prefer non-toxic and environment friendly personal care products over synthetic products, therefore U.S. based manufacturers are undertaking strategic initiatives to increase their presence and percentage of the natural and organic personal care products in the global market.

Asia-Pacific is projected to witness the fastest growth rate of 12.6% by value between 2018 and 2026, tailing North America. This growth can be attributed to rising health awareness, growing disposable income, and increasing number of health scares cases from adulterated and counterfeit products. In addition, high awareness related with beauty products in young population, rising geriatric population, and economic growth are few other factors driving the Asia-Pacific Natural & Organic Personal Care market. Asia-Pacific market growth is also driven by young and aspirational population investing in grooming, styling, and health products. Moreover, there is noticeable increase in demand for natural & organic personal care products from economies such as China, India, Indonesia, South Korea, etc.

Natural & Organic Personal Care Market

"New Product Development and Acquisition are Preferred Strategies Adopted by the Key Players"

Leading personal care giants are adopting new product launch and acquisition strategies to venture into Natural & Organic Personal Care market. For instance, in March 2018, Avon Products Inc. launched AVON True NutraEffects Skincare, an addition to their natural skin care product portfolio. Also, in February, 2018, P&G acquired its New Zealand based competitor Snowberry, specializing in natural ingredients. This move helped P&G to add natural ingredient based skincare products in their portfolio and provided them an edge over other competitors offering chemical based cosmetics. Major players competing in natural & organic personal care market are Procter & Gamble, Johnson & Johnson, L’Oreal SA, Estee Lauder, Avon Products Inc., The Hain Celestial Group, Natura Cosméticos S.A., KAO Corporation, etc.

Natural & Organic Personal Care Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Forecast period for the purpose of calculating Compounded Annual Growth Rate (CAGR) for each respective segments are considered from 2018 to 2026.

Report Scope by Segments

Natural & Organic Personal Care market report presents the current market dynamics along with quantitative analysis of the global market. The report elucidates the detailed outline of global natural & organic personal care market by categorizing the market in terms of product type, distribution channel, and geography. The objective of publishing this extensive research report is to aid market stakeholders in making better decisions and strategic initiatives in the Natural & Organic Personal Care market.

Research Period  2016-2026
Base Year 2017
Forecast Period  2018-2026
Historical Year  2016
Unit  USD Million

 Product Type Segment (2016–2026; US$ Mn)
 • Skin Care
 • Hair Care
 • Oral Care
 • Cosmetics
 • Others (toiletries, deodorants, feminine hygiene products, etc.)

 Distribution Channel Segment (2016–2026; US$ Mn)
 • Hypermarket/Supermarket
 • Specialist Retailers
 • Drug Stores
 • Online Retailing
 • Direct Selling

 Geography Segment (2016–2026; US$ Mn)
 • North America (U.S., Canada)
 • Europe (Germany, U.K., France, Italy, Spain, Russia, Poland, Rest   of  Europe)
 • Asia Pacific (China, Japan, India, ASEAN, ANZ, Rest of APAC)
 • Latin America (Brazil, Mexico, Rest of LATAM)
 • Middle East and Africa (GCC, South Africa, Rest of MEA)

This market study briefly describes market dynamics including key market drivers, trends, and restraints that aid in making informed decision. Investment opportunities, market entry strategies, and competitive landscape analysis are included to understand the current market scenario. This report also talks about the positioning of market players based on their product offering, business strength, market initiatives and strategies. Furthermore, the report provides attractive investment proposition based on the extensive geographical research.

Key questions answered in this report

  • What are the current market trends in the Natural & Organic Personal Care market and valuable opportunities for the players?
  • How the regulatory framework affects the global as well as the regional markets?
  • Which are the prominent region for investment for the players?
  • What are the main distribution channels and new revenue pockets in Natural & Organic Personal Care market?
  • What is the market size and trend in emerging markets?
  • Which is the largest and fastest growing product type in Natural & Organic Personal Care market?
Choose License Type
Published Date:  May 2018
Category:  Consumer Goods
Report ID:   59147
Report Format:   PDF
Pages:   120
Rating:    4.5 (55)
Connect With Us
24/7 Research Support