Natural & Organic Personal Care Market By Product Type (Skincare, Hair Care, Oral Care, Cosmetics, Other) By Distribution Channel (Hypermarkets/Supermarkets, Specialist Retailers, Drug Stores, Online Retailing, Direct Selling) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

What is the Global Scenario of Natural & Organic Personal Care?

The beauty and personal care industry witnessed a revolution as consumer perceptions of various goods continue to shift. As a result, the interest of consumers in learning more about the product, its ingredients, and its benefits. This increased consumer knowledge of the hazardous chemicals in conventional personal care products has paved the way for the natural and organic personal product market. In 59% of situations, consumers believe their care products are dangerous. In addition, 56% of customers are aware of the substances in their care products, and 92% agree that they should implement strict limits on using ingredients in personal care products.


What is the Market Size of Natural & Organic Personal Care in terms of value?

Global Natural & Organic Personal Care Market is projected to increase at a significant CAGR of 9.1% in the coming years. In 2021, the global natural & organic personal care market was valued at USD 12.9 Billion and was projected to reach a value of USD 21.8 Billion by 2028. The demand for natural & organic personal care is projected to increase substantially in the coming years. It is presumed to generate revenue opportunities for the key industry players worth USD 8.9 Billion over the forecast period between 2022 to 2028.

What is Growth Strategy for Natural & Organic Personal Care Market?

Consumer focus has switched to online enterprises at an unprecedented rate due to the COVID-19 epidemic. Due to these recent advancements, significant companies in the sector have been investing in providing their clients with a distinctive digital experience. This commercial highlighted the unexpected conflict between the importance of natural ingredients and safe, sustainable skincare. Such collaboration and collaborations increase the likelihood of persuading consumers to acquire certified goods. Online-addicted millennials also exhibit a marked affinity for hot stories, new products, and celebrity endorsements.

Interesting Facts about Natural & Organic Personal Care Industry

  • The top 5 countries for natural & organic personal care exports are the U.S., China, Germany, the U.K., and France.
  • With a revenue share of around 43% in 2021, hypermarkets/supermarkets were the largest distribution channel segment. Many brands are expanding their offers to hypermarkets/supermarkets in response to rising consumer interest in organic beauty products.
  • Because of the growing interest in natural formulations in facial skincare regimens, the market for organic skincare has seen a considerable increase in demand.
  • Furthermore, rising worries about skin disorders such as skin blackening and burn are propelling market expansion during the study period.
  • Additionally, skin sensitivity and awareness of the detrimental effects of chemicals and synthetic items boost the market's growth.

Who are the Top 10 Players/Companies in Natural & Organic Personal Care Market in Terms of Value?

The key players in the global natural & organic personal care market in terms of value include The Estée Lauder Companies Inc., L’Oréal SA, Weleda AG, Burt’s Bees, Arbonne International, LLC,KORRES S.A. – Natural Products, Avon Products, Inc., Bare Escentuals Beauty, Inc., Coty Inc., and AVEENO. The market is still evolving, with more room for expansion soon as new entrants and established firms debut novel products to meet the growing demand for environmentally friendly skincare products worldwide. For example, SO'BiO étic, a French beauty brand, released its chemical-free beauty product range in the United States in June 2021. A hydrating day cream, organic brightening moisturizing cream, tone correction serum, and organic cleaning foam are the new products in the line. In addition, Lacaille Beauty debuted its website and natural organic hair care product line in April 2021.

Who are the Top 10 Countries in the Natural & Organic Personal Care Market?

The major countries in the global natural & organic personal care market are China, India, the U.S., Canada, the U.K., Germany, France, Russia, Japan, and South Africa. In the United States, the market for natural and organic personal care products is expected to capture nearly 85% of the market share of North American Market by 2028. China, the world's second-largest economy, is expected to reach a significant market size, representing a 16% CAGR from 2021 to 2028. Japan and Canada are two more critical geographic markets, with forecasted growth rates of 3.4% and 7.6%, respectively, during the forecast period. Finally, Germany is expected to expand at a CAGR of around 5.2% in Europe.

Which is the Key Product Type in the Natural & Organic Personal Care Market?

The key product type of natural & organic personal care includes skincare, hair care, oral care, cosmetics, and others. In 2021, the skincare category accounted for more than 51% of the market, and this dominance is anticipated to persist during the projection period. Growing skin issues like dryness and aging skin are driving up product demand. Regional and global brands' product launches in this market segment are anticipated to accelerate market expansion. For instance, Sukin, an Australian organic cosmetic company, unveiled an age-defying product line in May 2021. These products' active ingredients include pure ribose, paracress extract, Crambe oil, white hibiscus, and baobab, which help to lessen wrinkles and preserve smooth skin. As a result, product demand will probably be driven by growing consumer knowledge of these compounds' advantages in treating skin issues over the projection period.

Oral care is expected to increase quickly over the projection period, at a CAGR of 10.5% from 2021 to 2028. People of all ages opt for such items due to the growing consumer focus on dental health and wellness. Oral disorders afflicted over 3.5 billion individuals, according to a report issued by the World Health Organization (WHO) in 2020. The market is being driven by the development of adequate and routine mouth-care products, an increase in the number of service providers, and widespread adoption of the idea of oral hygiene. Consumers prefer proper oral hygiene since it helps keep the body's natural defenses and microorganisms under control and prevents cavities and gum problems.

What are the Major Driving Factors for Natural & Organic Personal Care Market?

Home-bound consumers' usage of online purchase platforms is expected to boost demand for these beauty goods. This element has also cleared the way for a slew of new business chances for various industry players. Personal care items are predicted to grow more important in people's lives as they focus more on their beauty, healthier lifestyles, and general well-being. Many cosmetic product users now prioritize factors such as chemical-free ingredients and environmental credentials. According to a research study, more than 34% of consumers in the United States choose to buy organic beauty products over synthetic products.

What are the Major Restraints for Natural & Organic Personal Care Market?

The high cost of organic personal care products will slow the market's expansion. Furthermore, fluctuating raw material prices will directly impact the prices of organic personal care products, limiting the market's growth rate. On the other hand, organic personal care products have a short shelf life, which will slow the market's growth. The negative impact of the COVID-19 epidemic on the supply chain and the rise in fake items would operate as a market restraint, slowing the market's growth pace.

Which Region Dominated the World Natural & Organic Personal Care Market?

In 2021, Europe contributed the second-largest share of the worldwide market, approximately 26%. Consumers across the area gravitate toward organic beauty products as demand for organic ingredients grows, which is projected to drive market expansion during the forecast period. As a result of these trends, leading players in the region are developing new goods to capture a more significant part of the market.

However, from 2021 to 2028, The Asia Pacific region will have the highest CAGR. As consumers' concerns about their health and cleanliness have grown, so has the region's demand for chemical-free personal goods. As a result of these factors, manufacturers were forced to upgrade their product offerings to meet consumers' rapidly changing needs. As a result, organic brands available in the region include L'Occitane, Origins, and Mamaearth. Furthermore, this region has the potential to grow as per capita consumption rises and the population grows. Moreover, demand for these goods is likely to be fueled by an increase in middle-class homes and increased skin awareness and sustainability understanding among customers.

Frequently asked questions about Global Natural & Organic Personal Care industry

Segmentation of Global Natural & Organic Personal Care Market-

Global Natural & Organic Personal Care Market – By Product Type

  • Skincare
  • Hair Care
  • Oral Care
  • Cosmetics
  • Other

 Global Natural & Organic Personal Care Market – By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialist Retailers
  • Drug Stores
  • Online Retailing
  • Direct Selling

Natural & Organic Personal Care market is expected to grow at a CAGR of 9.1% from 2021 to 2028 to reach USD 21.8 Billion by 2028.

The Asia Pacific accounted for the highest share in the global natural & organic personal care market in terms of value and volume.

Growing demand for organic skin and hair care products and expanding e-commerce penetration in emerging countries are propelling the organic personal care market forward.

Skin Type natural & organic personal care had a significant share in 2021 with more than 51% of the market revenue share. Besides, oral care is projected to witness the fastest growth.

The prominent firms participating in the Organic Personal Care Products Market are L'Oréal S.A., Beiersdorf AG, The Estée Lauder Companies Inc., Korres S.A. Natural Products, and Arbonne International LLC.

Natural and Organic Personal Care Market Scope

Report Attribute Details
Market Value in 2021 USD 12.9 Billion
Market Value in 2028 USD 21.8 Billion
CAGR 9.1%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Aug 2022
Category:  Consumer Goods
Report ID:   59147
Report Format:   PDF
Pages:   182
Rating:    4.8 (72)
Delivery Time: 24 Hours to 48 Hours   
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