Home / Food & Beverage / Protein Bars Market By Product Type (Snack Bars, Energy Bars, Meal Replacement Bars, Others), By Category (Nutrition Bars, Gluten-Free Protein Bars, Others), By Protein Content (High Protein, Medium Protein, Low Protein), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others) - Growth, Share, Opportunities & Competitive Analysis, 2019 -2027

Protein Bars Market By Product Type (Snack Bars, Energy Bars, Meal Replacement Bars, Others), By Category (Nutrition Bars, Gluten-Free Protein Bars, Others), By Protein Content (High Protein, Medium Protein, Low Protein), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others) - Growth, Share, Opportunities & Competitive Analysis, 2019 -2027

Published: Feb 2020 | Report Code: 60204-02-20

Key Market Insights

“Growing health awareness increases the demand for protein bars market”

The protein bars market expected to grow at a CAGR of 6.7% during the forecast period from 2019 to 2027, starting from US$ 1,250 Mn in 2018.

Consumers nowadays are more inclined towards using convenience and high-protein content food products. As per the recent research studies, about 90% of American purchase convenience food. Moreover, 25% consumers opts for time saving and ready to eat food products. Thereby, increases the demand for protein bars globally. Additionally, protein bars can be consumed by chronic kidney disease patients as these bars can act as good of protein. Moreover, protein bars resemble snack or candy bar thereby, gaining wide acceptance among patients globally.

Manufacturers are launching new and improved protein bars in the market. Key manufactures are focusing to provide innovative protein bar product in the market. For instance, in June 2018, Thinkkids launched a new protein bar for kids. The new protein bar for kids 45 percent less sugar. The Thinkkids bar offers balance between taste and nutrition. Moreover, the Thinkkids bar is GMO-free, Gluten-free and produced without adding artificial colors and flavors. Increasing demand for collagen based products is one of the key factor driving the protein bars market.

Market Synopsis

Protein Bars Market

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Category Analysis                                                                       

“Rising demand for meal replacement products supports the demand for nutritional bars globally” 

In 2018, nutrition bar dominated the protein bars market and expected to continue its dominance during the forecast period. Consumers nowadays are more inclined to use meal replacement products. Nutrition bars are best available source for meal replacement. As per research studies, 95% of the people in the U.S. suffers from type 2 diabetes and majority of type 2 diabetes patients are overweight. Thereby, increases the demand for nutrition bars as nutrition bars are simple and effective weight loss tool. Moreover, nutrition bars have gain a lot of popularity in the recent years are proven to be viable option to supportive weight loss.  

Major manufacturers are increasing their product portfolio for providing consumers new nutrition bars. For instance, in August 2019, the Hershey Company acquired One Brand LLC. The One Brand LLC produces high-protein nutrition bars with low-sugar content. Through the acquisition Hershey aims to increase its product portfolio in the nutrition bars.

Protein Bars Market

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Regional Analysis

“Rising demand for healthy food in the North American region propels the market growth”

North America dominated the protein bars market in 2018 and expected to continue its dominance during the forecast period. Consumers in the North America region are more inclined towards using plant based and clean label based bars. Thereby, increases the demand for protein bars in the region. Moreover, consumer are inclining towards protein rich food in the U.S. and Canada. The research study suggests that the growth of products labeled as good source of protein accounts for about 4%, additionally, products labeled as excellent source of protein records growth up to 12% in the past few years.

“Asia Pacific is projected to be the fastest growing market for protein bars market”

Increasing awareness of consumers towards healthy foods products and rising per capita income of people in the Asia pacific region supports the growth of the market. Moreover, increasing number of gyms and health clubs and fitness trends in the region also drives the protein bars market.

Protein Bars Market

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List of Companies Covered:

  • Tom Oliver Nutrition
  • Abbott.
  • The Balance Bar Company
  • Think!
  • Caveman Foods LLC
  • Clif Bar & Company.
  • QuestNutrition
  • Kellogg NA Co.
  • Simply Good Foods USA, Inc.
  • NuGo Nutrition
  • Prinsen Berning
  • Mars Inc.
  • General Mills, Inc.

Protein Bars Market

Key Industry Developments:

  • In October 2017, Kellogg Co. acquired RXBAR. RXBAR is a niche manufacturer of protein bar. Through the acquisition Kellogg Co. aims to add clean-label, high-protein snaking to its product portfolio.
  • In February 2017, General Mills Inc. invested in D’s Natural. D’s Natural is a Denver-based company that manufactures vegan, dairy-based protein bars.  D’s Natural is famous for its No Cow Bar, a protein-infused nut spread and Fluffbutter. D’s Natural products are sold around 10,000 stores nationwide.  
  • In July 2019, General Mills Inc. launched a new product. The new Larabar is a protein bar prodded from plant-based proteins. The Larabar protein bar contains 11 grams of plant-based protein from nuts and peas. The new protein bars are vegan, dairy and gluten-free and are available in almond chocolate brownie, chocolate peanut butter cup and apple cobbler flavors.
  • In January 2018, Nature’s Bounty acquires protein bar manufacture The Best Bar Ever. The acquisition aims to introduce new range of sport nutrition products to the Nature’s Bounty product portfolio. The Best Bar Ever produces protein bars from natural ingredients, that are available in flavors such as cookie dough peanut butter crunch and chocolate peanut butter. 

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.

Market Segmentation

 

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Million
Segmentation

 Product Type (2017–2027; US$ Mn)
 • Snack Bars
 • Energy Bars
 • Meal Replacement Protein Bars
 • Others (Women Protein Bars, Low-Carb Protein Bars)

 Category (2017–2027; US$ Mn)
 • Nutrition Bars
 • Gluten-Free Protein Bars
 • Others (Vegan, Organic Bars, etc.)

 Protein Content (2017–2027; US$ Mn)
 • High Protein
 • Medium Protein
 • Low Protein

 Distribution Channel (2017–2027; US$ Mn)
 • Supermarkets & Hypermarkets
 • Convenience Stores
 • Online
 • Others (Specialty Stores, etc.)

 Geography (2017–2027; US$ Mn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (Japan, China, India, Rest of Asia Pacific)
 • Rest of the World (Latin America, Middle East & Africa)

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall protein bars market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Key questions answered in this report

  • What are the current market trends and dynamics in the protein market and valuable opportunities for emerging players?
  • What is driving protein bars market?
  • What are the key challenges to market growth?
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which product type segment holds a larger market share and why?
  • Are low and middle-income economies investing in the protein bars market?
  • What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Protein Bars (PB) Market
2.2. Global PB Market, by Product Type, 2018 (US$ Mn)
2.3. Global PB Market, by Category, 2018 (US$ Mn)
2.4. Global PB Market, by Protein Content, 2018 (US$ Mn)
2.5. Global PB Market, by Distribution Channel, 2018 (US$ Mn)
2.6. Global PB Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global PB Market Value, 2017-2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Protein Bars (PB) Market, by Product Type, 2017-2027 (US$ Mn)
4.1. Overview
4.2. Snack Bars
4.3. Energy Bars
4.4. Meal Replacement Bars
4.5. Others (Women Protein Bars, Low-Carb Protein Bars, etc.)

5. Global Protein Bars (PB) Market, By Category, 2017-2027 (US$ Mn)
5.1. Overview
5.2. Nutrition Bars
5.3. Gluten-Free Protein Bars
5.4. Others (Vegan, Organic Bars, etc.)

6. Global Protein Bars (PB) Market, by Protein Content, 2017-2027 (US$ Mn)
6.1. Overview
6.2. High Protein
6.3. Medium Protein
6.4. Low Protein

7. Global Protein Bars (PB) Market, by Distribution Channel, 2017-2027 (US$ Mn)
7.1. Overview
7.2. Supermarkets & Hypermarkets
7.3. Convenience Stores
7.4. Online
7.5. Others (Specialty Stores, etc.)

8. North America Protein Bars (PB) Market Analysis, 2017-2027 (US$ Mn)
8.1. Overview
8.1.1. North America PB Market Value and Growth, 2017-2027, (US$ Mn)
8.2. North America PB Market Value, By Product Type, 2017-2027 (US$ Mn)
8.2.1. Market Analysis
8.3. North America PB Market Value, By Category, 2017-2027 (US$ Mn)
8.3.1. Market Analysis
8.4. North America PB Market Value, By Protein Content, 2017-2027 (US$ Mn)
8.4.1. Market Analysis
8.5. North America PB Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
8.5.1. Market Analysis
8.6. North America PB Market Value, By Region/Country, 2017-2027 (US$ Mn)
8.6.1. Market Analysis
8.6.2. U.S.
8.6.3. Rest of North America

9. Europe Protein Bars (PB) Market Analysis, 2017-2027 (US$ Mn)
9.1. Overview
9.1.1. Europe PB Market Value and Growth, 2017-2027, (US$ Mn)
9.2. Europe PB Market Value, By Product Type, 2017-2027 (US$ Mn
9.2.1. Market Analysis
9.3. Europe PB Market Value, By Category, 2017-2027 (US$ Mn)
9.3.1. Market Analysis
9.4. Europe PB Market Value, By Protein Content, 2017-2027 (US$ Mn)
9.4.1. Market Analysis
9.5. Europe PB Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
9.5.1. Market Analysis
9.6. Europe PB Market Value, By Region/Country, 2017-2027 (US$ Mn)
9.6.1. Market Analysis
9.6.2. U.K.
9.6.3. Germany
9.6.4. France
9.6.5. Rest of Europe

10. Asia Pacific Protein Bars (PB) Market Analysis, 2017-2027 (US$ Mn)
10.1. Overview
10.1.1. Asia Pacific PB Market Value and Growth, 2017-2027, (US$ Mn)
10.2. Asia Pacific PB Market Value, By Product Type, 2017-2027 (US$ Mn)
10.2.1. Market Analysis
10.3. Asia Pacific PB Market Value, By Category, 2017-2027 (US$ Mn)
10.3.1. Market Analysis
10.4. Asia Pacific PB Market Value, By Protein Content, 2017-2027 (US$ Mn)
10.4.1. Market Analysis
10.5. Asia Pacific PB Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
10.5.1. Market Analysis
10.6. Asia Pacific PB Market Value, By Region/Country, 2017-2027 (US$ Mn)
10.6.1. Market Analysis
10.6.2. Japan
10.6.3. China
10.6.4. India
10.6.5. Rest of Asia Pacific

11. Rest of the World Protein Bars (PB) Market Analysis, 2017-2027 (US$ Mn)
11.1. Overview
11.1.1. Rest of the World PB Market Value and Growth, 2017-2027, (US$ Mn)
11.2. Rest of the World PB Market Value, By Product Type, 2017-2027 (US$ Mn)
11.2.1. Market Analysis
11.3. Rest of the World PB Market Value, By Category, 2017-2027 (US$ Mn)
11.3.1. Market Analysis
11.4. Rest of World PB Market Value, By Protein Content, 2017-2027 (US$ Mn)
11.4.1. Market Analysis
11.5. Rest of World PB Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
11.5.1. Market Analysis
11.6. Rest of the World PB Market Value, By Region, 2017-2027 (US$ Mn)
11.6.1. Market Analysis
11.6.2. Middle East & Africa
11.6.3. Latin America

12. Company Profiles
12.1. Tom Oliver Nutrition
12.2. Abbott.
12.3. The Balance Bar Company
12.4. Think!
12.5. Caveman Foods LLC
12.6. Clif Bar & Company.
12.7. QuestNutrition
12.8. Kellogg NA Co.
12.9. Simply Good Foods USA, Inc.
12.10. NuGo Nutrition
12.11. Prinsen Berning
12.12. Mars Inc.
12.13. General Mills, Inc.

* PB - Protein Bars

FIG. 1 Global Protein Bars (PB) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global PB Market Segmentation
FIG. 4 Global PB Market, by Product Type, 2018 (US$ Mn)
FIG. 5 Global PB Market, by Category, 2018 (US$ Mn)
FIG. 6 Global PB Market, by Protein Content, 2018 (US$ Mn
FIG. 7 Global PB Market, by Distribution Channel, 2018 (US$ Mn)
FIG. 8 Global PB Market, by Geography, 2018 (US$ Mn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Global Market Positioning of Key PB Market Manufacturers, 2018
FIG. 11 Global PB Market Value Contribution, By Product Type, 2018 & 2027 (Value %)
FIG. 12 Global PB Market, by Snack Bars, Value, 2017–2027 (US$ Mn)
FIG. 13 Global PB Market, by Energy Bars, Value, 2017–2027 (US$ Mn)
FIG. 14 Global PB Market, by Meal Replacement Protein Bars, Value, 2017–2027 (US$ Mn)
FIG. 15 Global PB Market, by Others (Women Protein Bars, Low-Carb Protein Bars etc.), Value, 2017–2027 (US$ Mn)
FIG. 16 Global PB Market Value Contribution, By Category, 2018 & 2027 (Value %)
FIG. 17 Global PB Market, by Nutrition Bars, Value, 2017–2027 (US$ Mn)
FIG. 18 Global PB Market, by Gluten-Free Protein Bars, Value, 2017–2027 (US$ Mn)
FIG. 19 Global PB Market, by Others (Vegan, Organic Bars, etc.) , Value, 2017–2027 (US$ Mn)
FIG. 20 Global PB Market Value Contribution, By Protein Content, 2018 & 2027 (Value %)
FIG. 21 Global PB Market, by High Protein, Value, 2017–2027 (US$ Mn)
FIG. 22 Global PB Market, by Medium Protein, Value, 2017–2027 (US$ Mn)
FIG. 23 Global PB Market, by Low Protein, Value, 2017–2027 (US$ Mn)
FIG. 24 Global PB Market Value Contribution, By Distribution Channel, 2018 & 2027 (Value %)
FIG. 25 Global PB Market, by Hypermarkets & Supermarkets, Value, 2017–2027 (US$ Mn)
FIG. 26 Global PB Market, by Convenience Store, Value, 2017–2027 (US$ Mn)
FIG. 27 Global PB Market, by Online, Value, 2017–2027 (US$ Mn)
FIG. 28 Global PB Market, by Others (Specialty Stores, etc.), Value, 2017–2027 (US$ Mn)
FIG. 29 U.S. PB Market, 2017–2027 (US$ Mn)
FIG. 30 Rest of North America PB Market, 2017–2027 (US$ Mn)
FIG. 31 U.K. PB Market, 2017–2027 (US$ Mn)
FIG. 32 Germany PB Market, 2017–2027 (US$ Mn)
FIG. 33 France PB Market, 2017–2027 (US$ Mn)
FIG. 34 Rest of Europe PB Market, 2017–2027 (US$ Mn)
FIG. 35 Japan PB Market, 2017–2027 (US$ Mn)
FIG. 36 China PB Market, 2017–2027 (US$ Mn)
FIG. 37 India PB Market, 2017–2027 (US$ Mn)
FIG. 38 Rest of Asia Pacific PB Market, 2017–2027 (US$ Mn)
FIG. 39 Middle East & Africa PB Market, 2017–2027 (US$ Mn)
FIG. 40 Latin America PB Market, 2017–2027 (US$ Mn)

TABLE 1 Market Snapshot: Global Protein Bars (PB) Market
TABLE 2 Global PB Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 3 Global PB Market, by Category, 2017–2027 (US$ Mn)
TABLE 4 Global PB Market, by Protein Content, 2017–2027 (US$ Mn
TABLE 5 Global PB Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 6 Global PB Market, by Geography, 2017–2027 (US$ Mn)
TABLE 7 North America PB Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 8 North America PB Market, by Category, 2017–2027 (US$ Mn)
TABLE 9 North America PB Market, by Protein Content, 2017–2027 (US$ Mn)
TABLE 10 North America PB Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 11 North America PB Market, by Country, 2017–2027 (US$ Mn)
TABLE 12 Europe PB Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 13 Europe PB Market, by Category, 2017–2027 (US$ Mn)
TABLE 14 Europe PB Market, by Protein Content, 2017–2027 (US$ Mn)
TABLE 15 Europe PB Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 16 Europe PB Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 17 Asia Pacific PB Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 18 Asia Pacific PB Market, by Category, 2017–2027 (US$ Mn)
TABLE 19 Asia Pacific PB Market, by Protein Content, 2017–2027 (US$ Mn)
TABLE 20 Asia Pacific PB Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 21 Asia Pacific PB Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 22 RoW PB Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 23 RoW PB Market, by Category, 2017–2027 (US$ Mn)
TABLE 24 RoW PB Market, by Protein Content, 2017–2027 (US$ Mn)
TABLE 25 RoW PB Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 26 RoW PB Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 27 Tom Oliver Nutrition: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 28 Abbott: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 29 The Balance Bar Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 30 Think!: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 31 Caveman Foods LLC: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 32 Clif Bar & Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 33 QuestNutrition: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 34 Kellogg NA Co.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 35 Simply Good Foods USA, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 36 NuGo Nutrition: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 37 Prinsen Berning: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 38 Mars Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 39 General Mills, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments

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