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U.S. Plus Size Women’s Clothing Market By Product Type (Casual Wear, Formal Wear, Sports Wear); By Age Group (Below 15 Years, 15-24 Years, 25-45 Years, 46-60 Years, Above 60 Years); By Distribution Channel (Online Retailers, Super Markets & Hyper Markets, Specialty Stores) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 35171 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
U.S. Plus Size Women’s Clothing Market Size 2023  USD 58,871.49 Million
U.S. Plus Size Women’s Clothing Market, CAGR  6.29%
U.S. Plus Size Women’s Clothing Market Size 2032  USD 101,938.14 Million

 

The U.S. plus-size women’s clothing market has seen a remarkable transformation over the past decade, evolving from a niche segment to a significant and influential part of the fashion industry. This change is not only a reflection of shifting societal norms around body positivity and inclusivity but also indicative of the substantial economic potential that this demographic holds. The U.S. plus-size women’s clothing market was valued USD 58,871.49 Million in 2023 and is expected to reach USD 101,938.14 Million by 2032 at a CAGR of 6.29% from 2024 to 2032. This growth is underpinned by a combination of factors, including demographic shifts, changing consumer attitudes towards body image, and the increasing visibility of plus-size influencers and celebrities who are reshaping norms around beauty and fashion.

The demand for plus-size clothing is driven by approximately 67% of American women who wear size 14 and above. This segment of the population has historically been underserved, with limited options in styles, quality, and accessibility. However, the landscape is rapidly changing. Major brands and retailers are expanding their offerings, and new players are entering the market, specializing in plus-size fashion. This expansion is not just limited to casual wear; it encompasses a wide range of categories including formal wear, activewear, lingerie, and swimwear, reflecting a holistic approach to catering to the plus-size consumer.

The online retail segment has played a pivotal role in the market’s growth, offering an extensive selection, size inclusivity, and a more comfortable shopping experience. E-commerce platforms have enabled plus-size women to find clothing that not only fits their size but also aligns with their style preferences and needs. The rise of social media and digital marketing has further fueled the market’s expansion, allowing brands to directly engage with consumers, understand their preferences, and tailor their offerings accordingly.

Despite the market’s growth, there remain significant price disparities, with plus-size clothing often being more expensive than its standard-size counterparts. This price difference has been a point of contention but has also opened up discussions around the cost of additional materials and the need for specialized design and production techniques for plus-size garments.

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Key Market Drivers

Rising Body Positivity and Inclusivity: 

Central to the market’s growth is the increasing embrace of body diversity, championed by the body positivity movement. This cultural shift has not only altered societal perceptions but also compelled fashion brands and designers to expand their size ranges, thereby widening their market. The movement, amplified by social media, has seen influencers and advocates of inclusivity significantly impact consumer preferences and brand strategies, fostering an environment where inclusivity is not just welcomed but expected. For instance, since 2012, awareness of body positivity has been growing, and in an industry traditionally dominated by specific beauty and body standards, the body positivity movement has opened the door to diversity.

Demographic Trends: 

The market is also driven by demographic changes, with the average body size of American women rising. The average American woman aged 20 and up weighs 170.8 pounds (lbs) and stands at 63.5 inches (in), which is almost 5 feet (4 inches) tall. Moreover, the average size of an American woman is now between 16 and 18. This has escalated the demand for plus-size clothing that is both fashionable and fits well. Recognizing that this demographic shift presents a substantial market opportunity, fashion brands and retailers are increasingly focusing on catering to this segment, aligning their offerings with the real body sizes of their customer base.

The Rise of E-Commerce: 

E-commerce has transformed the retail landscape, significantly impacting the plus-size women’s clothing market. Online platforms offer consumers access to an extensive range of plus-size options, overcoming the limitations faced by physical retail spaces. These platforms also afford a more discreet and comfortable shopping experience, particularly appealing to those who may feel stigmatized or underserved by traditional retail environments. For instance, e-commerce and online shopping have played a pivotal role in the growth of the plus-size clothing market, making it easier for individuals to find a variety of styles and sizes.

Influence of Social Media and Plus-Size Celebrities

Social media platforms and plus-size celebrities have played a pivotal role in promoting body positivity and inclusivity. Their influence extends beyond mere advocacy, shaping how brands and consumers view plus-size fashion. Social media, in particular, has enabled influencers and celebrities to reach a wide audience, influencing fashion trends and encouraging brands to adopt more inclusive marketing strategies. For instance, prominent social media figures and adorned celebrities have turned up the pressure for high-street retailers and e-commerce brands to revise their strategies when it comes to plus-size fashion. This dynamic has contributed significantly to the market’s growth, making it a critical driver in the industry’s evolution.

Increased online shopping

The convenience and accessibility of online shopping have further propelled the market’s expansion. Consumers now have unprecedented access to a variety of plus-size clothing options from the comfort of their homes. This ease of shopping, coupled with the privacy it offers, has made online shopping a preferred method for many, further boosting the market’s growth. As a result, consumers’ convenience and easy availability of items are projected to drive growth in the online sales channel over the forecast period. In addition, according to trends, brands such as Forever 21, Mango, H&M, and Nike are focusing on the expansion of online platforms to generate more revenue and reduce maintenance expenses.

Key Market Restraints

While the U.S. plus-size women’s clothing market is experiencing significant growth, it faces challenges that could restrain its expansion. One of the main hurdles is the additional costs associated with producing plus-size clothing, including the need for extra fabric, specialized patterns, and potentially lower production runs, which can drive up the price for consumers. This price disparity can limit access for a segment of the target market, particularly those who are price-sensitive. Moreover, there’s a persistent issue of inconsistent sizing standards across brands, which can frustrate consumers and hinder their shopping experience. Finding the right fit becomes a trial-and-error process, often involving returns and exchanges that can be both time-consuming and discouraging. These operational challenges not only affect consumer satisfaction but also impact retailers’ and brands’ bottom lines through increased logistics and handling costs.

Market Opportunities

  1. Expansion into Untapped Categories: While progress has been made, there remains considerable room for growth in categories such as plus-size activewear, professional wear, and luxury fashion. Brands that can fill these gaps have the opportunity to capture a significant share of the market.
  2. Technology Integration: Advancements in virtual fitting rooms and AI-based size recommendation tools can improve the online shopping experience, reducing returns and increasing customer satisfaction.
  3. Collaborations with Influencers: Partnering with plus-size influencers for capsule collections or brand endorsements can tap into loyal followings and generate significant interest and sales.
  4. Sustainability and Ethical Fashion: The plus-size market is increasingly concerned with sustainability. Brands that offer eco-friendly, ethically produced clothing can differentiate themselves and attract consumers looking to make responsible purchases.
  5. International Expansion: While this overview focuses on the U.S. market, there’s substantial growth potential internationally. Brands that can navigate the complexities of global expansion may find untapped markets eager for plus-size options.
  6. Innovative Retail Experiences: Creating inclusive, welcoming retail spaces that offer personalized services for plus-size consumers can enhance brand loyalty and drive in-store sales.
  7. Adaptive Clothing for Plus-Size Consumers: There’s an emerging opportunity in developing adaptive clothing designed for ease of dressing for individuals with disabilities, catering to an even more diverse consumer base.

Interesting Facts About the Market

  1. Surging Online Sales: The plus-size women’s clothing market has seen a dramatic increase in online sales, outpacing traditional retail growth rates.
  2. Influencer Impact: Plus-size influencers have a tangible impact on consumer purchasing decisions, with campaigns featuring real-size models showing higher engagement and conversion rates.
  3. Diverse Age Appeal: The market spans a wide age range, from teenagers seeking trendy fast-fashion to older women looking for quality and fit, offering broad opportunities for targeted marketing.
  4. Size Inclusivity Initiatives: Major fashion weeks and industry events are increasingly showcasing plus-size designs, signaling a shift towards greater inclusivity in high fashion.
  5. Celebrity Influence: Celebrities launching their plus-size clothing lines have significantly raised market visibility and acceptance.
  6. Technological Innovations: The development of advanced textiles with better stretch, breathability, and durability is enhancing the quality and comfort of plus-size garments.
  7. Economic Impact: The plus-size clothing market contributes significantly to the U.S. economy, supporting thousands of jobs in retail, manufacturing, and design.
  8. Consumer Advocacy: There’s a strong consumer advocacy movement pushing for more inclusive sizing, better representation in advertising, and an end to the “fat tax” on plus-size clothing.
  9. Fast Fashion vs. Sustainability: The market is at the intersection of fast fashion and the growing demand for sustainable practices, presenting a unique challenge for brands.
  10. Educational Initiatives: Design schools are increasingly including plus-size design in their curricula, preparing the next generation of designers to cater to this market.
  11. Demographic Dominance: Over 67% of American women wear a size 14 or above, highlighting the substantial market size and demand for plus-size apparel.

Top Leading Players

The U.S. plus-size women’s clothing market features a mix of established brands and emerging players, including:

  • Lane Bryant
  • Torrid
  • Eloquii
  • Fashion to Figure
  • Forever 21 Plus
  • Old Navy Plus
  • Anthropologie
  • ASOS
  • Dia & Co
  • Universal Standard
  • Baacal

Competitive Landscape

The competitive landscape of the U.S. plus-size women’s clothing market is characterized by both competition and collaboration. Brands are increasingly recognizing the value of inclusivity, leading to more companies entering the plus-size market. This competition drives innovation in product design, marketing strategies, and customer service, improving the overall market offerings for plus-size consumers. Collaborations between mainstream fashion brands and plus-size influencers or designers are becoming more common, helping to bridge the gap between the plus-size community and the wider fashion industry. Furthermore, the rise of digital platforms has lowered barriers to entry, enabling small and niche brands to reach a national audience, intensifying the competition but also diversifying the market.

Segmentations

By Product Type Segment          

  • Casual Wear
  • Formal Wear
  • Sports Wear

By Age Group

  • Below 15 Years
  • 15-24 Years
  • 25-45 Years
  • 46-60 Years
  • Above 60 Years

By Distribution Channel

  • Online Retailers
  • Super Markets & Hyper Markets
  • Speciality Stores

Regional Analysis

The U.S. plus-size women’s clothing market varies significantly across different regions, influenced by factors such as demographics, economic conditions, and cultural attitudes towards body positivity. Urban areas, with their more diverse populations and progressive attitudes, tend to have a higher demand for fashionable plus-size clothing, driving a more vibrant market in regions such as the Northeast and West Coast. The Southern U.S., with its larger population and higher rates of obesity, also represents a significant market for plus-size apparel, though consumer preferences may differ, emphasizing comfort and functionality over high fashion. The Midwest presents a mix of opportunities and challenges, with a demand for plus-size fashion but often limited access to the latest trends in physical retail locations. Market share distribution reflects these regional differences, with online retailers and brands with strong digital presences capturing a significant portion of the market across all regions, mitigating geographical disparities in access to plus-size fashion.

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Future Outlook

  1. Greater Size Inclusivity: Brands are expected to continue expanding their size ranges, making size inclusivity a standard practice in the fashion industry.
  2. Technological Advancements: Innovations in virtual fitting technology and AI-driven personalization will enhance the online shopping experience for plus-size consumers.
  3. Sustainable Fashion: There will be an increased focus on sustainability within the plus-size market, with consumers demanding ethically produced and environmentally friendly options.
  4. Expansion of Plus-Size Male Market: While this report focuses on women’s clothing, the plus-size market for men is also expected to see significant growth, reflecting broader trends in fashion inclusivity.
  5. Physical Retail Revival: As brands recognize the value of the plus-size market, there will be an increase in dedicated plus-size retail spaces, improving accessibility for consumers.
  6. Global Market Growth: U.S. brands are likely to expand their presence in international markets, where demand for plus-size apparel is growing but remains under-served.
  7. Inclusive Marketing Campaigns: Marketing strategies will evolve to more authentically represent plus-size consumers, moving beyond tokenism to genuine inclusion.
  8. Collaborative Design Processes: There will be a rise in co-creation initiatives, involving plus-size consumers in the design process to ensure products meet their needs and preferences.
  9. Education and Training: Educational institutions and industry organizations will develop programs focused on size inclusivity, aiming to address systemic biases in fashion design and merchandising.
  10. Increased Investment: The plus-size women’s clothing market will attract more investment, both from within the fashion industry and from external investors, recognizing the robust growth potential of this segment.

Chapter No. 1 :………. Introduction.. 14

1.1.      Report Description. 14

Purpose of the Report 14

USP & Key Offerings. 14

1.2.      Key Benefits for Stakeholders. 14

1.3.      Target Audience. 15

1.4.      Report Scope  15

Chapter No. 2 :………. Executive Summary. 16

2.1.      Plus Size Women Clothing Market Snapshot 16

2.2.      U.S. Plus Size Women Clothing Market, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 18

2.3.      Insights from Primary Respondents. 18

Chapter No. 3 :………. Geopolitical Crisis Impact Analysis. 19

3.1.      Russia-Ukraine and Israel-Palestine War Impacts. 19

Chapter No. 4 :………. Plus Size Women Clothing Market – Industry Analysis. 20

4.1.      Introduction   20

4.2.      Market Drivers  21

4.3.      Driving Factor 1 Analysis. 21

4.4.      Driving Factor 2 Analysis. 22

4.5.      Market Restraints. 23

4.6.      Restraining Factor Analysis. 23

4.7.      Market Opportunities. 24

4.8.      Market Opportunity Analysis. 24

4.9.      Porter’s Five Forces Analysis. 25

4.10.    Value Chain Analysis. 26

4.11.    Buying Criteria  27

Chapter No. 5 :………. Price Analysis. 28

5.1.      Price Analysis by Product Type. 28

5.1.1.   U.S. Plus Size Women Clothing Market Price, By Product Type, 2018 – 2023. 28

Chapter No. 6 :………. Raw Materials Analysis. 29

6.1.      Key Raw Materials and Suppliers. 29

6.2.      Key Raw Materials Price Trend. 29

Chapter No. 7 :………. Manufacturing Cost Analysis. 30

7.1.      Manufacturing Cost Analysis. 30

7.2.      Manufacturing Process. 30

Chapter No. 8 :………. Analysis Competitive Landscape. 31

8.1.      Company Market Share Analysis – 2023. 31

8.1.1.   U.S. Plus Size Women Clothing Market: Company Market Share, by Revenue, 2023  31

8.1.2.   U.S. Plus Size Women Clothing Market: Company Market Share, by Revenue, 2023  32

8.1.3.   U.S. Plus Size Women Clothing Market: Top 6 Company Market Share, by Revenue, 2023  32

8.1.4.   U.S. Plus Size Women Clothing Market: Top 3 Company Market Share, by Revenue, 2023  33

8.2.      U.S. Plus Size Women Clothing Market Company Volume Market Share, 2023. 34

8.3.      U.S. Plus Size Women Clothing Market Company Revenue Market Share, 2023. 35

8.4.      Company Assessment Metrics, 2023. 36

8.4.1.   Stars  36

8.4.2.   Emerging Leaders. 36

8.4.3.   Pervasive Players. 36

8.4.4.   Participants  36

8.5.      Start-ups /SMEs Assessment Metrics, 2023. 36

8.5.1.   Progressive Companies. 36

8.5.2.   Responsive Companies. 36

8.5.3.   Dynamic Companies. 36

8.5.4.   Starting Blocks  36

8.6.      Strategic Developments. 37

8.6.1.   Acquisitions & Mergers. 37

New Product Launch. 37

Regional Expansion. 37

8.7.      Key Players Product Matrix. 38

Chapter No. 9 :………. PESTEL & Adjacent Market Analysis. 39

9.1.      PESTEL  39

9.1.1.   Political Factors. 39

9.1.2.   Economic Factors. 39

9.1.3.   Social Factors  39

9.1.4.   Technological Factors. 39

9.1.5.   Environmental Factors. 39

9.1.6.   Legal Factors  39

9.2.      Adjacent Market Analysis. 39

Chapter No. 10 :…….. Plus Size Women Clothing Market – By Product Type Segment Analysis. 40

10.1.    Plus Size Women Clothing Market Overview, by Product Type Segment 40

10.1.1. Plus Size Women Clothing Market Revenue Share, By Product Type, 2023 & 2032. 41

10.1.2. Plus Size Women Clothing Market Attractiveness Analysis, By Product Type. 42

10.1.3. Incremental Revenue Growth Opportunity, by Product Type, 2024 – 2032. 42

10.1.4. Plus Size Women Clothing Market Revenue, By Product Type, 2018, 2023, 2027 & 2032  43

10.2.    Casual Wear  44

10.3.    Formal Wear  45

10.4.    Sports Wear  46

Chapter No. 11 :…….. Plus Size Women Clothing Market – By Age Group Segment Analysis. 47

11.1.    Plus Size Women Clothing Market Overview, by Age Group Segment 47

11.1.1. Plus Size Women Clothing Market Revenue Share, By Age Group, 2023 & 2032. 48

11.1.2. Plus Size Women Clothing Market Attractiveness Analysis, By Age Group. 49

11.1.3. Incremental Revenue Growth Opportunity, by Age Group, 2024 – 2032. 49

11.1.4. Plus Size Women Clothing Market Revenue, By Age Group, 2018, 2023, 2027 & 2032  50

11.2.    Below 15 Years  51

11.3.    15-24 Years  52

11.4.    25-45 Years  53

11.5.    46-60 Years  54

11.6.    Above 60 Years  55

Chapter No. 12 :…….. Plus Size Women Clothing Market – By Distribution Channel Segment Analysis. 56

12.1.    Plus Size Women Clothing Market Overview, by Distribution Channel Segment 56

12.1.1. Plus Size Women Clothing Market Revenue Share, By Distribution Channel, 2023 & 2032  57

12.1.2. Plus Size Women Clothing Market Attractiveness Analysis, By Distribution Channel 58

12.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032. 58

12.1.4. Plus Size Women Clothing Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032  59

12.2.    Online Retailers. 60

12.3.    Super Markets & Hyper Markets. 61

12.4.    Speciality Stores. 62

12.5.    Others  63

Chapter No. 13 :…….. Company Profiles. 64

13.1.    Lane Bryant  64

13.1.1. Company Overview.. 64

13.1.2. Product Portfolio. 64

13.1.3. Swot Analysis  64

13.1.4. Business Strategy. 64

13.1.5. Financial Overview.. 65

13.2.    Torrid   66

13.3.    Eloquii 66

13.4.    Fashion to Figure. 66

13.5.    Forever 21 Plus  66

13.6.    Old Navy Plus  66

13.7.    Anthropologie  66

13.8.    ASOS  66

13.9.    Dia & Co   66

13.10.  Universal Standard. 66

13.11.  Baacal 66

Chapter No. 14 :…….. Research Methodology. 67

14.1.    Research Methodology. 67

14.2.    Phase I – Secondary Research. 68

14.3.    Phase II – Data Modeling. 68

Company Share Analysis Model 69

Revenue Based Modeling. 69

14.4.    Phase III – Primary Research. 70

14.5.    Research Limitations. 71

Assumptions. 71

List of Figures

FIG NO. 1………. U.S. Plus Size Women Clothing Market, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 18

FIG NO. 2………. Porter’s Five Forces Analysis for U.S. Plus Size Women Clothing Market. 25

FIG NO. 3………. Value Chain Analysis for U.S. Plus Size Women Clothing Market. 26

FIG NO. 4………. U.S. Plus Size Women Clothing Market Price, By Product Type, 2018 – 2023. 28

FIG NO. 5………. Raw Materials Price Trend Analysis, 2018 – 2023. 29

FIG NO. 6………. Manufacturing Cost Analysis. 30

FIG NO. 7………. Manufacturing Process. 30

FIG NO. 8………. Company Share Analysis, 2023. 31

FIG NO. 9………. Company Share Analysis, 2023. 32

FIG NO. 10……… Company Share Analysis, 2023. 32

FIG NO. 11……… Company Share Analysis, 2023. 33

FIG NO. 12……… Plus Size Women Clothing Market – Company Volume Market Share, 2023. 34

FIG NO. 13……… Plus Size Women Clothing Market – Company Revenue Market Share, 2023. 35

FIG NO. 14……… Plus Size Women Clothing Market Revenue Share, By Product Type, 2023 & 2032. 41

FIG NO. 15……… Market Attractiveness Analysis, By Product Type. 42

FIG NO. 16……… Incremental Revenue Growth Opportunity by Product Type, 2024 – 2032. 42

FIG NO. 17……… Plus Size Women Clothing Market Revenue, By Product Type, 2018, 2023, 2027 & 2032. 43

FIG NO. 18……… U.S. Plus Size Women Clothing Market for Casual Wear, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 44

FIG NO. 19……… U.S. Plus Size Women Clothing Market for Formal Wear, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 45

FIG NO. 20……… U.S. Plus Size Women Clothing Market for Sports Wear, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 46

FIG NO. 21……… Plus Size Women Clothing Market Revenue Share, By Age Group, 2023 & 2032. 48

FIG NO. 22……… Market Attractiveness Analysis, By Age Group. 49

FIG NO. 23……… Incremental Revenue Growth Opportunity by Age Group, 2024 – 2032. 49

FIG NO. 24……… Plus Size Women Clothing Market Revenue, By Age Group, 2018, 2023, 2027 & 2032. 50

FIG NO. 25……… U.S. Plus Size Women Clothing Market for Below 15 Years, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 51

FIG NO. 26……… U.S. Plus Size Women Clothing Market for 15-24 Years, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 52

FIG NO. 27……… U.S. Plus Size Women Clothing Market for 25-45 Years, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 53

FIG NO. 28……… U.S. Plus Size Women Clothing Market for 46-60 Years, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 54

FIG NO. 29……… U.S. Plus Size Women Clothing Market for Above 60 Years, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 55

FIG NO. 30……… Plus Size Women Clothing Market Revenue Share, By Distribution Channel, 2023 & 2032. 57

FIG NO. 31……… Market Attractiveness Analysis, By Distribution Channel 58

FIG NO. 32……… Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032. 58

FIG NO. 33……… Plus Size Women Clothing Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032. 59

FIG NO. 34……… U.S. Plus Size Women Clothing Market for Online Retailers, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 60

FIG NO. 35……… U.S. Plus Size Women Clothing Market for Super Markets & Hyper Markets, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 61

FIG NO. 36……… U.S. Plus Size Women Clothing Market for Speciality Stores, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 62

FIG NO. 37……… U.S. Plus Size Women Clothing Market for Others, Volume (Kilo Units) & Revenue (USD Million) 2018 – 2032. 63

FIG NO. 38……… Research Methodology – Detailed View.. 67

FIG NO. 39……… Research Methodology. 68

 

List of Tables

TABLE NO. 1. :…. U.S. Plus Size Women Clothing Market: Snapshot. 17

TABLE NO. 2. :…. Drivers for the Plus Size Women Clothing Market: Impact Analysis. 22

TABLE NO. 3. :…. Restraints for the Plus Size Women Clothing Market: Impact Analysis. 24

TABLE NO. 4. :…. Key Raw Materials & Suppliers. 30

Frequently Asked Questions:

What is the value of the U.S. plus-size women’s clothing market, and what growth is expected?

As of 2023, the U.S. plus-size women’s clothing market was valued at USD 58,871.49 Million. It is projected to reach USD 101,938.14 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.29% from 2024 to 2032. This growth is supported by several factors, including demographic shifts, changing consumer attitudes towards body image, and the increasing influence of plus-size influencers and celebrities.

What percentage of American women contribute to the demand for plus-size clothing?

Approximately 67% of American women wear a size 14 or above. This significant segment of the population has historically been underserved in the fashion industry, with limited options available in terms of style, quality, and accessibility.

How has the online retail segment impacted the plus-size women’s clothing market?

The online retail segment has been a key driver in the market’s growth, providing an extensive selection of plus-size clothing that is size-inclusive and caters to a variety of style preferences and needs. E-commerce platforms offer a more comfortable shopping experience, allowing consumers to easily find clothing that fits well and meets their fashion standards. The convenience and accessibility of online shopping have significantly contributed to the expansion of the market.

Why is plus-size clothing often more expensive than standard-size clothing?

The price disparities between plus-size and standard-size clothing have been a point of contention. This difference in pricing can be attributed to several factors, including the cost of additional materials required for larger garments and the specialized design and production techniques necessary for creating plus-size clothing. Discussions around this issue continue as the market evolves, highlighting the need for fair pricing strategies that consider the unique requirements of plus-size fashion production.

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