Window Coverings Market By Technology (Manual, Automatic) By Installation (Retrofit, New Construction) By Distribution Channel (Offline, Online) By Application(Residential, Commercial) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028



Window Coverings Market by Volume


Market by Value


Market, Tornado Analysis


Market, STAR Analysis


Market, SRC Analysis


Market, Import-Export Data

Yes (On Demand)

Market Pricing Analysis

Yes (On Demand)

Market Segment Analysis

By Technology (Manual and Automatic)

By Installation (Retrofit and New Construction)

By Distribution Channel (Offline and Online)

By Application (Residential and Commercial)

By Type (Blinds & Shades, Curtains, Shutters, and Others)

Market, Regional Analysis

North America (US and Canada)

Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

Latin America (Brazil, Mexico, and the Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and the Rest of the Middle East and Africa)

Market Key Companies

The Bombay Dyeing & Manufacturing Company Ltd, Welspun India Limited, Skandia Window Fashions, MechoShade Systems LLC, Innovative Openings Inc, Lotus & Windoware Inc, Lafayette Venetian Blind Inc, and Newell Brands Inc

Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted


Key Highlights of the report

How are the major segments performing in the Window Coverings Market?

  • The manual technology segment led the global market in 2021 and is anticipated to continue throughout the projected period due to the cost-effectiveness of such types of covers over other types. Further expected to support future segmental dividends is the accessibility of the multi-hued and textured window covers under the manual classification.
  • In 2021, the retrofit installation segment accounted for the largest global window coverings market revenue share. Renovation and retrofitting are two prominent trends driving the residential window coverings market. Increased investments in home renovations and the restart of construction projects due to the relaxation of COVID-19 regulations are anticipated to drive the market.
  • The offline distribution channel segment dominated the global market in 2021. It will likely continue during the projection period as the customers can inspect the quality of the window covers in person at physical stores. The simple accessibility of affordable window coverings at wholesale stores also fuels segmental growth.
  • The residential application segment dominated the global market in 2021, owing to the high demand for curtains and blinds among parents and guardians for regular window wrapping usage. Moreover, rising household ornament trends will direct demand for decorative window covers among households, enabling further segmental expansion.
  • Blinds and shades accounted for most of the global market revenue in 2021, as they are more resistant to external sunlight and moisture than other types. Such covers can also be cleaned or vacuumed more quickly than other types, which promotes segment growth.

Which region dominated the window coverings market?

The Asia Pacific region was expected to hold a significant share of the global window coverings market in 2021. As Asia Pacific emerging countries adopt the Western culture, there is a growing emphasis on making homes aesthetically appealing. Additionally, renting a home in a city is becoming more popular. Customers frequently choose new window coverings as they change the color of their walls and other home furnishings. All of these factors are driving the regional window coverings market. Rapidly growing infrastructure development and urbanization are further propelling this region's market growth. Besides, the growing tourism industry in Malaysia and Thailand is predicted to increase demand for window covering in regional commercial sectors.

How is US Market Performing in the Window Coverings Market?

The United States accounts for the largest share of the North American window coverings market, owing to consumers' growing preference for technologically advanced window-covering products like remotely controllable blinds and shades, particularly in commercial buildings. The residential construction sector in the United States is also rapidly expanding. People in the United States spend much money on home décor and wall décor, driving the window coverings market forward. The growing number of smart homes and the widespread use of smart technologies to transform home décor drive sales growth in the smart window covering market. The presence of major window coverings manufacturers in the country further contributes to demand growth.

What is the competitive environment of the window coverings market?

The global window coverings market is fragmented, with several international and regional players. The market is propelled forward by design innovation, mergers and acquisitions, and partnerships. Key players prioritize smart solutions to diversify their customer bases and maintain a competitive advantage. For instance, in August 2020, Blinds.com, a Home Depot Manufacturer, added a comprehensive, integrated system to its popular line of cellular shades that could cover any window in the house and provide customers with the benefits of cordless operation without the requirement for motorization. Similarly, Hunter Douglas launched the Designer Roller Duolite Shade in July 2020, a roller shade with a translucent fabric for luminous diffusion and a thick liner for room discoloration.

Executive Summary

What are the key trends or recent developments in the Window Coverings Market?

  • Hunter Douglas, the leading manufacturer of custom window coverings worldwide, launched two new installation options for a premium automated shade experience in July 2020.
  • In 2019, Mecho introduced SolarTrac 4.0, a technologically advanced automated window shading management system. With the help of daylight management, this system enables the development of maximum occupant and building performance.

What are all the technical developments in the window coverings market?

Technological advancements and innovations, such as sensor-based window coverings and an increase in the number of smart homes, are some recent developments that have created long-term growth potential for the window coverings market. Several manufacturers use artificial intelligence to offer creative solutions and boost sales. Leading market participants, particularly tech specialists, are using technology to meet rising consumer desires, which is expected to help their businesses thrive. For instance, SelectBlinds.com, the online provider of customized window décor, announced the March 2021 release of two Motorized Architect Roller Shades operated by new Eve MotionBlinds and Apple HomeKit Technology. The Eve MotionBlinds motors are linked blinds & shades motors that facilitate thread smart home technology and Bluetooth functionality.

Which are the key investments by the window coverings market players?

The main trends in the window coverings industry are partnerships, acquisitions, and collaboration. Major global window coverings market players invest in collaborations and partnerships to meet customer demand, leverage each other's resources, and expand into new target markets. For instance, Coulisse B.V., a Dutch company, collaborated with Eve Systems GmbH, a German smart home & home automation company, in February 2021 to introduce a wide range of smart motors for curtains, roller blinds, Venetian blinds, and cellular shades. The new product was created to make smart/motorized window coverings easier to install, automate, and control directly from the iPhone.


Some major players in the window coverings market are Welspun India Limited, The Bombay Dyeing & Manufacturing Company Ltd, Skandia Window Fashions, MechoShade Systems LLC, Innovative Openings Inc, Lotus & Windoware Inc, Lafayette Venetian Blind Inc, Newell Brands Inc.

What are the Major Driving Factors for the Window Coverings Market?

Global market growth is anticipated to be fueled by factors such as increasing urbanization brought on by population growth, expanding construction and renovation projects, and rising spending on décor goods globally in both the residential and commercial sectors. Another significant factor fueling demand for various window-covering product offerings, including curtains, blinds, and shades, and supporting revenue growth in the target market, is an increasing preference for modernizing homes, businesses, and offices. The rapidly expanding hospitality industry, fueled by an increase in hotels, restaurants, and other establishments, is driving demand for window coverings and is expected to propel global market expansion throughout the projection period.

What are the Major Risks for the Window Coverings Market?

Rising raw material costs are one of the key contributors to higher end-product costs, which may hinder global market growth in the upcoming years. Additionally, fierce competition forces businesses to cut costs to boost profits, maintain market share, and increase sales. These elements and the simplicity of finding low-quality and counterfeit goods at low prices can limit the market's growth.

Which is the key type in the window coverings market?

Blinds and shades are expected to have a significant market share as they can withstand external humidity and sunlight better than other types. The advancement of new blinds and the improved acoustic properties of honeycomb blinds have allowed end users to reduce energy use and carbon emissions. The growing market for technically advanced blinds & shades from developed nations is driving this segment's demand. Key players have introduced automatic weather sensor shades and remote-controlled shades. The introduction of such technologically advanced shades is anticipated to boost the market growth in the upcoming years.

How is the window coverings market performing in regions?

North American market is anticipated to hold the largest revenue share in the global window coverings market during the forecast period. The presence of several key players and the introduction of technologically advanced window-covering solutions are driving regional market growth. The North American market for window curtains and shutters for interior spaces is booming due to the increasing penetration of smart technologies in households in the United States and Canada. Remote-controlled and solar-blocking curtains are two high-tech innovations that are becoming increasingly popular in the region.

What is the regulatory landscape for the window coverings market?

Several restrictions on corded window coverings have recently been imposed, most notably in Canada. Health Canada, a federal agency, has been working to lessen the risks associated with corded blinds in Canada for the past three decades due to an increase in the number of children dying due to this risk. In May 2019, Health Canada published new regulations for corded window blinds that set restrictions on the size of loops and cord lengths on blinds (both ready-made and custom-made) sold across the nation. Governments in developing countries are expected to enact such policies to protect children from this potential danger. In a highly competitive industry, window-covering manufacturers must adjust to new regulations to stay ahead.

What is the Market Size of Window Coverings regarding value?

The global window coverings market is anticipated to grow at a substantial CAGR of 4.7% in the upcoming years. The global Window Coverings industry was estimated to be worth USD 11.1 billion in 2021 and was expected to be worth USD 14.62 billion by 2028.

What are the major players planning for the future of the window coverings market?

The global window coverings market provides numerous opportunities for new entrants. Companies in the early stages of development typically sell electronic blinds and shades on a local or regional level. Leading players in the window coverings market are presently focusing on innovation. They have visually appealing designs with innovative features. As competition increases, most businesses will likely focus on product differentiation and customization to gain a competitive advantage. Moreover, they concentrate on improving their product advertising and implementing active marketing campaigns. Furthermore, increased brand collaboration for producing a better and wider variety of products is anticipated to increase window-covering demand and transform the competitive environment in the upcoming years.

Segmentation of Global Window Coverings Market-

Global Window Coverings Market – By Technology

  • Manual
  • Automatic

Global Window Coverings Market – By Installation

  • Retrofit
  • New Construction

Global Window Coverings Market – By Distribution Channel

  • Offline
  • Online

Global Window Coverings Market – By Application

  • Residential
  • Commercial

Global Window Coverings Market – By Type

  • Blinds & Shades
  • Curtains
  • Shutters
  • Others

Global Window Coverings Market – By Region

  • North America
    • US.
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Frequently asked questions about the global window coverings market

The COVID-19 outbreak has also impacted the window coverings market. Commercial and residential building construction has declined significantly during the pandemic. The window coverings market has slowed due to the drop in real-estate construction.

Asia Pacific accounted for the most heightened share in the global window coverings market.

Rising urbanization owing to population growth, rapidly expanding renovation and construction activities, and increased spending on décor products in the commercial and residential sectors globally are all expected to drive global window coverings market expansion.

The retrofit segment had a major global market revenue share in 2021.

In 2021, the residential segment had a major global market share.

Window Coverings Market Scope

Report Attribute Details
Market Value in 2021 USD 11.1 billion
Market Value in 2028 USD 14.62 billion
CAGR 4.7%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Jan 2023
Category:  Consumer Goods
Report ID:   60867
Report Format:   PDF
Pages:   130
Rating:    4.4 (40)
Delivery Time: 24 Hours to 48 Hours   
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