Demand Side Platform (DSP) Software Market By Deployment Model (Cloud, On-premise), By Organization Size Segment (Small Size Business, Medium Size Business, Large Enterprises), By Industry Vertical (Consumer, Retail And Restaurants, Media & Entertainment, Travel And Transportation, Government) - Growth, Future Prospects And Competitive Analysis, 2019 - 2027

The Changing Nature of the Advertising Industry and the Growing Need for Optimizing and Managing Data Exchange in the Media Industry are Likely to Fuel the Growth of the Demand Side Platform (DSP) Software Market.

Globally, the demand-side platform (DSP) software market is expected to grow with a CAGR of more than 25% during the forecast period from 2019 to 2027, starting from US$ 6.83 Bn in 2018. The demand-side platform is software that helps buyers in the digital advertising industry keep track of numerous data exchange and ad exchange accounts through a single common interface. Advertisers who want to search, buy, and upload video advertisements from a marketplace on which publishers list their advertising inventory can use this platform.

As demand-side platforms assist advertisers with operations such as buying inventory and streamlining the media buying process from multiple sources, their demand is increasing. The DSP software market is experiencing rapid growth as the digital marketplace is growing drastically. The advantages offered by DSP, such as real-time bidding, easy management, and enhanced campaign reporting, make it easier for users to opt for this system. Moreover, the growing need to manage and improve the data exchange accounts in the media industry with the help of one interface is a major factor driving the growth of the market. However, the high cost of the software and lack of technical experts are likely to restrain the market growth during the forecast period.

Cloud-based demand-side platforms are expected to witness rapid growth during the forecast period.

In 2018, the on-premises deployment model dominated the market, holding the largest share. However, cloud-based models are gaining pace and are expected to overtake the on-premise models market during the forecast period. The cloud-based deployment model is expected to grow at a CAGR of around 25% from 2019 to 2027. This growth is mainly attributed to the benefits offered by this model. The cloud-based deployment models are more cost-effective and reliable to use compared to the on-premise deployment model. A cloud-based model provides access to all paid advertising channels, including search, TV, display, social, and video, through a single dashboard. This reduces the overhead costs and makes it easy for the user to process. Moreover, a large number of vendors are opting for cloud deployment owing to its features.

Asia Pacific to Register the Fastest Growth

North America dominates the demand-side platform (DSP) software market. In 2018, the regional market accounted for nearly 35% of the total revenue generated worldwide. The US holds the maximum market share of the North American demand-side platform software market. As most of the technology providers are based in this region, and the highest adoption of advanced technologies is in the US, this regional segment is expected to continue dominating the demand-side platform market during the forecast period. Due to the enhanced use of digital advertising and online buying and selling in this region, DSP software is in increasing demand. This makes it a perfect market for DSP software providers. Moreover, Asia-Pacific offers lucrative opportunities to the local and international players operating in the demand-side platform software market. Factors such as a huge population base, increasing penetration of digital technology, and high investment opportunities are expected to contribute to the growth of the DSP software market in this region.

Some of the prominent players operating in DoubleClick include MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console, among others.

Historical and Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The Demand Side Platform (DSP) Software Market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global demand-side platform (DSP) software market based on application and geography. Key segments covered in the report are as follows:

Key questions are answered in this report.

  • What was the market size of demand-side platform (DSP) software in 2018, and what is the forecast up to 2027?
  • Which is the largest regional market for the cloud-based DSP software segment?
  • What are the major trends followed in the demand-side platform (DSP) software market across different regions?
  • Who are the key Demand Side Platform (DSP) software companies leading the market?
  • What are the key strategies adopted by the leading demand-side platform (DSP) software companies in the market?

Unique data points of this report

  • Statistics on analytics solution penetration and spending worldwide
  • Recent trends across different regions in terms of the adoption of analytics solutions for various applications in various industrial sectors
  • Notable developments are going on in the Demand Side Platform (DSP) software industry.
  • Attractive investment propositions for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

Frequently Asked Questions:

The market for Demand Side Platform (DSP) Software Market expected to reach US$ 6.83 Bn By 2023.

The Demand Side Platform (DSP) Software Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2019 To 2027.

The base year of this report is 2015.

MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console are some of the major players in the global market.

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Published Date:  Jul 2019
Category:  Technology & Media
Report ID:   59763
Report Format:   PDF
Pages:   120
Rating:    4.4 (66)
Delivery Time: 24 Hours to 48 Hours   
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