Demand Side Platform (DSP) Software Market By Deployment Model (Cloud, On-premise), By Organization Size Segment (Small Size Business, Medium Size Business, Large Enterprises), By Industry Vertical (Consumer, Retail And Restaurants, Media & Entertainment, Travel And Transportation, Government) - Growth, Future Prospects And Competitive Analysis, 2019 - 2027

"Changing Nature of Advertising Industry, And Growing Need for Optimizing and Managing Data Exchange in Media Industry is Likely to Fuel the Growth of the Demand Side Platform (DSP) Software Market"

Globally, the demand side platform (DSP) software market is expected to grow with a CAGR of more than 25% during the forecast period from 2019 to 2027, starting from US$ 6.83 Bn in 2018. Demand-side platform is a software that helps the buyers in the digital advertising industry to keep a track of numerous data exchange and ad exchange accounts through a single common interface. Advertisers to search, buy, and upload video advertisements from a marketplace on which publishers list their advertising inventory can use this platform. As demand side platform assists advertisers with operations such as buying inventory and streamlining the media buying process from multiple sources, its demand is increasing. The DSP software market is experiencing a rapid growth as the digital marketplace is growing drastically. Advantages offered by DSP such as real-time bidding, easy management, and enhanced campaign reporting are making it easier for user to opt for this system. Moreover, growing need to manage and improve the data exchange accounts in the media industry with the help of one interface is the major factor driving the growth of the market. However, high cost of the software and lack of technical experts are likely to restrain the market growth during the forecast period.

Market Synopsis

Demand Side Platform (DSP) Software Market

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"Cloud based Demand Side Platforms are expected to witness a rapid growth during the forecast period"

In 2018, On-premise deployment model dominated the market by holding largest market share. However, cloud based models are gaining pace and are expected to overrun the on-premise models market during the forecast period. Cloud based deployment model is expected to grow at a CAGR of around 25% from 2019 to 2027. This growth is mainly attributed to the benefits offered by this model. Cloud-based deployment model are cost-effective and are reliable to use compared to the on-premise deployment model. Cloud based model provides access to all paid advertising channels, including search, TV, display, social and video, through a single dashboard. This reduces the overhead costs and makes it easy for the user to process. Moreover, large number of vendors are opting for the cloud deployment owing to its features.

Demand Side Platform (DSP) Software Market

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"Asia Pacific to Register the Fastest Growth"

North America dominates the Demand Side Platform (DSP) Software Market. In 2018, the regional market accounted for nearly 35% of the total revenue generated worldwide. US holds the maximum market share of North American demand side platform software market. As most of the technology providers are based in this region, and highest adoption of advanced technologies is in the US, this regional segment is expected to continue dominating the demand side platform market during the forecast period. Due to the enhanced use of digital advertising, and online buying and selling in this region, DSP software is in increasing demand. This makes it a perfect market for the DSP software providers. Moreover, Asia-Pacific offers lucrative opportunities to the local and international players operating in the demand side platform software market. Factors such as huge population base, increasing penetration of digital technology, high investment opportunities are expected to contribute to the growth of DSP Software Market in this region.

Demand Side Platform (DSP) Software Market

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Some of the prominent players operating in the DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console among others.

Demand Side Platform (DSP) Software Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The Demand Side Platform (DSP) Software Market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global demand side platform (DSP) software market based on application, and geography. Key segments covered in the report are as follows:

Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion

 Deployment Model Segment (2017–2027; US$ Bn)
 • Cloud
 • On-premise

 Organization Size Segment (2017–2027; US$ Bn)
 • Small size business
 • Medium size business
 • Large enterprises

 Industry Verticals Segment (2017–2027; US$ Bn)
 • Consumer, retail and restaurants
 • Media & entertainment
 • Travel and transportation
 • Government

 Geography Segment (2017–2027; US$ Bn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
 • Rest of the World (Middle East & Africa, Latin America)

Key questions answered in this report

  • What was the market size of Demand Side Platform (DSP) Software in 2018 and forecast up to 2027?
  • Which is the largest regional market for cloud based DSP software segment?
  • What are the major trends followed in Demand Side Platform (DSP) Software Market across different regions?
  • Who are the key Demand Side Platform (DSP) Software companies leading the market?
  • What are the key strategies adopted by the leading Demand Side Platform (DSP) Software companies in market?

Unique data points of this report

  • Statistics on analytics solutions penetration and spending worldwide
  • Recent trends across different regions in terms of adoption of analytics solutions for various applications in various industrial sectors
  • Notable developments going on in Demand Side Platform (DSP) Software industry
  • Attractive investment proposition for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)
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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  Jul 2019
Category:  Technology & Media
Report ID:   59763
Report Format:   PDF
Pages:   120
Rating:    4.4 (66)
Delivery Time: 24 Hours to 48 Hours   
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