Home / Technology & Media / Video On-Demand Market By Technology (Subscription Video On Demand (SVOD), Transactional Video On Demand (TVOD), AD Based Video On Demand (AVOD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

Video On-Demand Market By Technology (Subscription Video On Demand (SVOD), Transactional Video On Demand (TVOD), AD Based Video On Demand (AVOD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

Published: Nov 2019 | Report Code: 60014-11-19

Increasing Adoption of Smartphone and Internet Services is Driving the Growth of Video On-Demand Market

Globally, the video on-demand market is expected to grow with a CAGR of 9.2% during the forecast period from 2019 to 2027. The market is driven by the increasing adoption of the smartphones and internet across the globe. Over the past decade, the total number of smartphone users and internet users has increased significantly. In 2018, the total number of the smartphone users and internet users were estimated to be approximately 3.3 billion and 3.9 billion respectively, and the number is further estimated to increase during the forward period. This growth is driven by the increasing disposal income of the population across the developing region.

Moreover, the decline in the price of the smart phone users and low priced data services is also acting as a major force driving the growth of the market. The growing need among the media and entertainment companies to provide better customer experience is also acting as a major driver for the growth of the market. The growing adoption of over the top (OTT) media services is also augmenting the growth of the video on demand market. However, the data safety and security issues associated with the use of video on demand service is inhibiting the growth of the market. 

Market Synopsis

Video On-Demand Market 

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SVOD is Estimated to Grow Significantly During the Forecast Period  

The video on demand market is categorized based on technology into subscription video on demand (SVOD), transactional video on demand (TVOD), AD based video on demand (AVOD). AVOD accounted for 55% in the revenue in 2018. However, the SVOD market is estimated to grow substantially during the forecast period. The growth of the market is driven by the increasing demand for unlimited content without ADs. Furthermore, the growing adoption of OTT platforms is also propelling the market growth.

Video On-Demand Market

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North America is Leading the Video On-Demand Market                              

North America accounted for more than 40% share in the video on demand market in 2018. The growth of the market is attributed to the high number of smartphone users and internet users in the region. Moreover, the increasing adoption of the OTT platforms in the region also served as a major driver for the growth of the market. Additionally, large scale content development in the region along with the rising collaboration activities between the content developers and content distributors is also accelerating the growth of the market.

Video On-Demand Market

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The key players in the video on-demand market are Akamai Technologies Inc, Alcatel-Lucent, Amazon.com Inc, AT&T Inc, Avaya Inc, Cisco Corporation, Ericsson Corporation, Fujitsu, Huawei Technologies, Hulu LLC, Level 3 Communications, Netflix Inc, and ZTE Corporation.

Video On-Demand Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The video on-demand market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global video on-demand market based on technology, content type and geography. Key segments covered in the report are as follows:

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion
Segmentation

 Technology Segment (2017–2027; US$ Bn)
 • SVOD
 • AVOD
 • TVOD

 Content Type Segment (2017–2027; US$ Bn)
 • Sports
 • Music
 • TV Entertainment
 • Kids
 • Movies
 • Others

 Geography Segment (2017–2027; US$ Bn)
 • North America (U.S. and Rest of North America)
 • Europe (U.K., Germany, France, and Rest of Europe)
 • Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
 • Rest of World (Middle East & Africa (MEA), Latin America)

Key questions answered in this report

  • What was the market size of video on-demand in 2018 and forecast up to 2027?
  • Which is the largest regional market for video on-demand?
  • What are the major trends followed in video on-demand market across different regions?
  • Who are the key companies in the video on-demand market?
  • What are the key strategies adopted by the leading video on-demand companies in market?

Unique data points of this report

  • Statistics on video on-demand and spending worldwide
  • Recent trends across different regions in terms of adoption of video on-demand across applications
  • Notable developments going on in the industry
  • Attractive investment proposition for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

Chapter 1 Preface
1.1 Report Scope and Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Approach Adopted
1.3.4 Top-Down Approach
1.3.5 Bottom-Up Approach
1.3.6 Phase III – Expert Panel Review
1.3.7 Assumptions
1.4 Market Segmentation

Chapter 2 Executive Summary
2.1 Market Snapshot: Global VOD Market
2.1.1 Global VOD Market, by Technology, 2018 (US$ Mn)
2.1.2 Global VOD Market, by Content Type, 2018 (US$ Mn)
2.1.3 Global VOD Market, by Geography, 2018 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.2 Market Restraint
3.3 Attractive Investment Proposition, by Geography, 2018
3.4 Market Positioning of Key VOD Vendors, 2018

Chapter 4 Global Video On Demand (VOD) Market, by Technology
4.1 Overview
4.1.1 Global VOD Market Value Share, by Technology, 2018 & 2027 (Value, %)
4.2 Subscription VOD (SVOD)
4.2.1 Global VOD Market Value from Subscription VOD (SVOD), 2017 – 2027(US$ Mn)
4.3 Transactional VOD (TVOD)
4.3.1 Global VOD Market Value from Transactional VOD (TVOD), 2017 – 2027(US$ Mn)
4.4 AD Based VOD (AVOD)
4.4.1 Global VOD Market Value from AD Based VOD (AVOD), 2017 – 2027(US$ Mn)

Chapter 5 Global Video On Demand (VOD) Market, by Content Type
5.1 Overview
5.1.1 Global VOD Market Value Share, by Content Type, 2018 & 2027 (Value, %)
5.2 Sports
5.2.1 Global VOD Market Value from Sports, 2017 – 2027(US$ Mn)
5.3 Music
5.3.1 Global VOD Market Value from Music, 2017 – 2027(US$ Mn)
5.4 TV Entertainment
5.4.1 Global VOD Market Value from TV Entertainment, 2017 – 2027(US$ Mn)
5.5 Kids
5.5.1 Global VOD Market Value from Kids, 2017 – 2027(US$ Mn)
5.6 Movies
5.6.1 Global VOD Market Value from Movies, 2017 – 2027(US$ Mn)
5.7 Others
5.7.1 Global VOD Market Value from Others, 2017 – 2027(US$ Mn)

Chapter 6 North America Video On Demand (VOD) Market Analysis, 2017 – 2027 (US$ Mn)
6.1 Overview
6.2 North America VOD Market Analysis, by Technology, 2017 – 2027 (US$ Mn)
6.2.1 Market Analysis
6.3 North America VOD Market Analysis, by Content Type, 2017 – 2027 (US$ Mn)
6.3.1 Market Analysis
6.4 North America VOD Market, by Country, 2017 – 2027 (US$ Mn)
6.4.1 Market Analysis
6.4.2 U.S.
6.4.2.1 U.S. VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
6.4.2.2 U.S. VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
6.4.3.2 Canada VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)

Chapter 7 Europe Video On Demand (VOD) Market Analysis, 2017 – 2027 (US$ Mn)
7.1 Overview
7.2 Europe VOD Market Analysis, by Technology, 2017 – 2027 (US$ Mn)
7.2.1 Market Analysis
7.3 Europe VOD Market Analysis, by Content Type, 2017 – 2027 (US$ Mn)
7.3.1 Market Analysis
7.4 Europe VOD Market, by Country, 2017 – 2027 (US$ Mn)
7.4.1 Market Analysis
7.4.2 U.K.
7.4.2.1 U.K. VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
7.4.2.2 U.K. VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
7.4.3 Germany
7.4.3.1 Germany VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
7.4.3.2 Germany VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
7.4.4 France
7.4.4.1 France VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
7.4.4.2 France VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
7.4.5 Rest of Europe
7.4.5.1 Rest of Europe VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
7.4.5.2 Rest of Europe VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)

Chapter 8 Asia Pacific Video On Demand (VOD) Market Analysis, 2017 – 2027 (US$ Mn)
8.1 Overview
8.2 Asia Pacific VOD Market Analysis, by Technology, 2017 – 2027 (US$ Mn)
8.2.1 Market Analysis
8.3 Asia Pacific VOD Market Analysis, by Content Type, 2017 – 2027 (US$ Mn)
8.3.1 Market Analysis
8.4 Asia Pacific VOD Market, by Country, 2017 – 2027 (US$ Mn)
8.4.1 Market Analysis
8.4.2 China
8.4.2.1 China VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
8.4.2.2 China VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
8.4.3 Japan
8.4.3.1 Japan VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
8.4.3.2 Japan VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
8.4.4 India
8.4.4.1 India VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
8.4.4.2 India VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
8.4.5 Rest of Asia Pacific
8.4.5.1 Rest of Asia Pacific VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
8.4.5.2 Rest of Asia Pacific VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)

Chapter 9 Rest of the World (RoW) Video On Demand (VOD) Market Analysis, 2017 – 2027 (US$ Mn)
9.1 Overview
9.2 RoW VOD Market Analysis, by Technology, 2017 – 2027 (US$ Mn)
9.2.1 Market Analysis
9.3 RoW VOD Market Analysis, by Content Type, 2017 – 2027 (US$ Mn)
9.3.1 Market Analysis
9.4 RoW VOD Market, by Country, 2017 – 2027 (US$ Mn)
9.4.1 Market Analysis
9.5 RoW VOD Market, by Country (US$ Mn)
9.5.1 Market Analysis
9.5.2 Middle East & Africa (MEA)
9.5.2.1 MEA VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
9.5.2.2 MEA VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
9.5.3 Latin America
9.5.3.1 Latin America VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
9.5.3.2 Latin America VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)

Chapter 10 Company Profiles
10.1 Akamai Technologies
10.2 Alactel Lucent
10.3 Amazon.com Inc.
10.4 AT&T Inc.
10.5 Avaya Inc.
10.6 Cisco Corporation
10.7 Ericsson Corporation
10.8 Fujitsu
10.9 Huawei Technologies
10.10 Hulu Inc.
10.11 Level 3 Communications
10.12 Netflix Inc.
10.13 ZTE Corporation

* Here we are using VOD as a short form of Video On Demand

FIG. 1 Global Video On Demand (VOD) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global VOD Market Segmentation
FIG. 4 Global VOD Market, by Technology, 2018 (US$ Mn)
FIG. 5 Global VOD Market, by Content Type, 2018 (US$ Mn)
FIG. 6 Global VOD Market, by Geography, 2018 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Market Positioning of Key VOD Vendors, 2018
FIG. 9 Global VOD Market Value Share, by Technology, 2018 & 2027 (Value, %)
FIG. 10 Global VOD Market Value from Subscription VOD (SVOD), 2017 – 2027(US$ Mn)
FIG. 11 Global VOD Market Value from Transactional VOD (TVOD), 2017 – 2027(US$ Mn)
FIG. 12 Global VOD Market Value from AD Based VOD (AVOD), 2017 – 2027(US$ Mn)
FIG. 13 Global VOD Market Value Share, by Content Type, 2018 & 2027 (Value, %)
FIG. 14 Global VOD Market Value from Sports, 2017 – 2027(US$ Mn)
FIG. 15 Global VOD Market Value from Music, 2017 – 2027(US$ Mn)
FIG. 16 Global VOD Market Value from TV Entertainment, 2017 – 2027(US$ Mn)
FIG. 17 Global VOD Market Value from Kids, 2017 – 2027(US$ Mn)
FIG. 18 Global VOD Market Value from Movies, 2017 – 2027(US$ Mn)
FIG. 19 Global VOD Market Value from Others, 2017 – 2027(US$ Mn)

TABLE 1 Market Snapshot: Global Video On Demand (VOD) Market Value
TABLE 2 North America VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
TABLE 3 North America VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
TABLE 4 North America VOD Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 5 U.S. VOD Market Value, by Technology 2017– 2027 (US$ Mn)
TABLE 6 U.S. VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 7 Canada VOD Market Value, by Technology 2017– 2027 (US$ Mn)
TABLE 8 Canada VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 9 Europe VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
TABLE 10 Europe VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
TABLE 11 Europe VOD Market Value, by Country, 2017 – 2027 (US$ Mn)
TABLE 12 U.K. VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
TABLE 13 U.K. VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 14 Germany VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 15 Germany VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 16 France VOD Market Value, by Technology 2017– 2027 (US$ Mn)
TABLE 17 France VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 18 Rest of Europe VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 19 Rest of Europe VOD Market Value, by Content Type2017 – 2027 (US$ Mn)
TABLE 20 Asia Pacific VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
TABLE 21 Asia Pacific VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
TABLE 22 Asia Pacific VOD Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 23 China VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 24 China VOD Market Value, by Content Type2017 – 2027 (US$ Mn)
TABLE 25 Japan VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 26 Japan VOD Market Value, by Content Type2017 – 2027 (US$ Mn)
TABLE 27 India VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 28 India VOD Market Value, by Content Type 2017 – 2027 (US$ Mn)
TABLE 29 Rest of Asia Pacific VOD Market Value, by Technology 2017 – 2027 (US$ Mn)
TABLE 30 Rest of Asia Pacific VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
TABLE 31 RoW VOD Market Value, by Technology, 2017 – 2027 (US$ Mn)
TABLE 32 RoW VOD Market Value, by Content Type, 2017 – 2027 (US$ Mn)
TABLE 33 RoW VOD Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 34 RoW VOD Market Value, by Country,2017 – 2027 (US$ Mn)
TABLE 35 MEA VOD Market Value, by Technology – 2027 (US$ Mn)
TABLE 36 MEA VOD Market Value, by Content Type2017 – 2027 (US$ Mn)
TABLE 37 Latin America VOD Market Value, by Technology – 2027 (US$ Mn)
TABLE 38 Latin America VOD Market Value, by Content Type2017 – 2027 (US$ Mn)
TABLE 39 Akamai Technologies: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 40 Alactel Lucent: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 41 Amazon.com Inc.: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 42 AT&T Inc.: Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 43 Avaya Inc.: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 44 Cisco Corporation: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 45 Ericsson Corporation: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 46 Fujitsu: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 47 Huawei Technologies: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 48 Hulu Inc.: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 49 Level 3 Communications: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 50 Netflix Inc.: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 51 ZTE Corporation: Company Snapshot (Business Description; Printing Process Portfolio; Financial Information; Business Overview and Recent Development)

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