Video On-Demand Market By Technology (Subscription Video On Demand (SVOD), Transactional Video On Demand (TVOD), AD Based Video On Demand (AVOD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

Increasing Adoption of Smartphone and Internet Services is Driving the Growth of Video On-Demand Market

Globally, the video-on-demand market is expected to grow with a CAGR of 9.2% during the forecast period from 2019 to 2027. The market is driven by the increasing adoption of smartphones and the internet across the globe. As a result, the total number of smartphone and internet users over the past decade has increased significantly. In 2018, the total number of smartphone and internet users was estimated to be approximately 3.3 billion and 3.9 billion, respectively. The number is further estimated to increase during the forward period. This growth is driven by the increasing disposable income of the population across the developing region.

Moreover, the decline in the price of smartphone users and low-priced data services is also acting as a major force driving the growth of the market. The growing need among the media and entertainment companies to provide better customer experience is also a major driver of the market's growth. The growing adoption of over-the-top (OTT) media services is also augmenting the growth of the video-on-demand market. However, the data safety and security issues associated with video-on-demand services are inhibiting the market's growth. 

Market Synopsis

SVOD is Estimated to Grow Significantly During the Forecast Period  

The video on-demand market is categorized based on technology into subscription video on demand (SVOD), transactional video on demand (TVOD), AD based video on demand (AVOD). AVOD accounted for 55% of the revenue in 2018. However, the SVOD market is estimated to grow substantially during the forecast period. The growth of the market is driven by the increasing demand for unlimited content without ADs. Furthermore, the growing adoption of OTT platforms is also propelling market growth.

North America is Leading the Video On-Demand Market  

North America accounted for more than 40% of the video-on-demand market in 2018. The market's growth is attributed to the high number of smartphone and internet users in the region. Moreover, the increasing adoption of OTT platforms in the region also served as a major driver for the growth of the market. Additionally, large-scale content development in the region and the rising collaboration activities between content developers and content distributors are accelerating the market's growth.

The key players in the video-on-demand market are Akamai Technologies Inc, Alcatel-Lucent, Amazon.com Inc, AT&T Inc, Avaya Inc, Cisco Corporation, Ericsson Corporation, Fujitsu, Huawei Technologies, Hulu LLC, Level 3 Communications, Netflix Inc, and ZTE Corporation.

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. In addition, compounded Annual Growth Rate (CAGR) for each respective segment was calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The video-on-demand market report provides market size and estimates based on market dynamics and key trends observed in the industry. In addition, the report provides a holistic view of the global video-on-demand market based on technology, content type, and geography. 

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