Key Market Insights
"Increasing demand of Haptic Holograms in Media & Advertising Industry boosts the Global Haptic Holography Market"
The global haptic holography market was valued at US$ 253.5 Mn in the year 2018 and expected to reach US$ 4,678.4 Mn by the year 2027, expanding at a CAGR of 38.5% during the forecast from 2019 to 2027.
As humans are moving towards the more digitalized world, technologies to blend the virtual world with physical world is an utilitarian application. Haptic holography is one of them, with capabilities to transform the business in an unimagined way. Furthermore, the global haptic holography market is a novelty market and projected to gain momentum during the forecast period. Increasing demand for real-time imaging and transfigure imaging are some of the key factors responsible to uplift the market growth. Moreover, increasing adoption of haptic holography for product promotion, advertising, marketing, medical scanning, education, entertainment, and other applications have provided momentum to the market growth.
Intelligent holograms also help companies in their product planning & development, sales promotion, large-scale presentation, and for immersive interaction. For instance, in October 2019, the Coca-Cola Company announced a rise of 12% in sales when products were being promoted using HYPERVSN devices. Similarly, other retail companies are also shifting towards touchable holographic projection to sell and promote their brands.
Market Synopsis
Application Analysis
"Consumer Electronics Application Segment anticipated to witness proliferating growth during the Forecast Period"
The consumer electronics segment anticipated to witness marvelous growth during the forecast period due to the rising adoption of smart wearable and electronic devices. In addition, the rising trend of smart, durable, and small-sized electronics have transformed the consumer electronics segment. Furthermore, the haptic holography technology being in its rudimentary stage provides an enormous opportunity for the market players to overcome the present limitations. The touchable holography cost is also a major challenge as it costs US$ 98,000 for a 42-inch holographic projection. However, further advancement in the technology cost expected to reduce in the future.
Presently, 3D holographic technology is remarkably used in commercial applications such as advertising, marketing, brand promotion, and other presentations. Holographic kiosk and digital signage are transforming the retail industry significantly. Looking at robust demand for holographic kiosks from retail industry market players are also investing prominently in developing new advanced holographic kiosks. For instance, in the first quarter of 2019, ARHT Media Inc. announced to launch its first unmanned interactive holographic kiosk.
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Regional Analysis
"North America dominated the Global Haptic Holography Market in the year 2018"
In 2018, North America held the largest revenue share in the global haptic holography market and anticipated to lead the market during the forecast period. The significant market growth is mainly attributed to the presence of sophisticated system for financial radical ideas. In addition, the adoption of upcoming inventions and technologies are frequent throughout various business sectors. Recently, Walmart announced its partnership with HYPERVSN for using holographic projection in retail advertising. Besides this, automobile leaders are integrating intelligent holographic projection technology for transforming the automotive mirrors into an intelligent dashboard.
The Asia Pacific projected as the fastest growing region owing to the largest consumer electronics marketplace. Next to North America, Asia Pacific has significant presence of industries in wide sectors that are transforming their market experience by adopting digitization and mixed reality. Haptic Holographic adds an exciting experience to this by reducing cost.
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Key Players & Competitive Landscape:
"Increasing Partnerships and Collaboration Deals will spur the Competition in the Global Haptic Holography Market"
The global haptic holography market is in its nascent stage and thus offers alluring opportunity for the market players to tap a larger consumer base by its attractive features. In the wake of same, market players adopt merger, acquisition, and partnership approaches with retail, medical, automotive, electronics, or other industry players to implement their technology in transforming their product.
List of Companies Covered:
- Real View Imaging Ltd.
- AV Concepts
- Holoxica Ltd.
- Musion 3D
- SeeReal Technologies
- Immersion Corporation
- HoloTech Switzerland AG
- EchoPixel Inc.
- NanoLive SA
- Realfiction
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Key Industry Development:
- On August 31, 2019, Volkswagen AG acquired a minority stake in SeeReal Technologies. This partnership helped Volkswagen AG to access the display technologies of SeeReal Technologies for automobile sector. The advanced display technology based on haptic holography help the company to display the hidden information by 99% more clarity.
- On August 03, 2017, RealView Imaging Ltd. announced a new medical holographic product ‘HOLOSCOPE-i’. The new product is powered by RealSense technology of Intel Corporation. The product supports 3-dimensional holographic projection and interaction capability for medical interventional procedures.
Historical & Forecast Period
This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment calculated for the forecast period from 2019 to 2027.
Report Scope by Segments
The research study titled haptic holography market offers market size and forecasts based on market dynamics and predominant trends shaping the industry. The report provides all round view of the global haptic holography market based on product type, application, and geography. Key segments covered in the report are as follows:
| ATTRIBUTE |
DETAILS |
| Research Period |
2017-2027 |
| Base Year |
2018 |
| Forecast Period |
2019-2027 |
| Historical Year |
2017 |
| Unit |
USD Million |
| Segmentation |
Product Type Segment (2017–2027; US$ Mn)
• Touchable Hologram Kiosks
• Digital Signage
• Medical Scanners
• Holographic Projection Notebooks
• Others
|
|
Application Segment (2017–2027; US$ Mn)
• Consumer Electronics
• Medical
• Automotive
• Defense
• Industrial
• Commercial
• Others
|
|
Geography Segment (2017–2027; US$ Mn)
• North America (U.S. and Rest of North America)
• Europe (U.K., Germany, France, and Rest of Europe)
• Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
• Rest of World (Middle East & Africa (MEA), Latin America)
|
Key questions answered in this report
- What was the global market size of haptic holography in 2017 & 2018?
- What is estimated forecast and market projections up to 2027?
- Which is largest regional market for haptic holography?
- Which haptic holography product is largely preferred on global scale?
- Which is the most lucrative application segment of haptic holography?
- Which are the predominant trends shaping the global haptic holography market?
- Which is the most promising, attractive, and less-explored region in the global haptic holography market?
- Who are the leading players in the global haptic holography market?
- What are the premiere strategies adopted by the leading players in the global haptic holography market?
