Haptic Holography Market

Increasing demand of Haptic Holograms in Media & Advertising Industry boosts the Global Haptic Holography Market.

The global haptic holography market was valued at US$ 253.5 Mn in 2018 and is expected to reach US$ 4,678.4 Mn by 2027, expanding at a CAGR of 38.5% during the forecast from 2019 to 2027.

As humans are moving toward a more digitalized world, technologies to blend the virtual world with the physical world is a utilitarian application. Haptic holography is one of them, with capabilities to transform the business in an unimagined way. Furthermore, the global haptic holography market is a novelty market and is projected to gain momentum during the forecast period. Increasing demand for real-time and transfigure imaging are some key factors responsible for uplifting the market growth. Moreover, the increasing adoption of haptic holography for product promotion, advertising, marketing, medical scanning, education, entertainment, and other applications has provided market growth momentum.

Intelligent holograms also help companies in their product planning & development, sales promotion, large-scale presentation, and immersive interaction. For instance, in October 2019, the Coca-Cola Company announced a rise of 12% in sales when products were being promoted using HYPERVSN devices. Similarly, other retail companies are also shifting towards touchable holographic projection to sell and promote their brands.

Market Synopsis

Consumer Electronics Application Segment anticipated witnessing proliferating growth during the Forecast Period.

The consumer electronics segment is anticipated to witness marvelous growth during the forecast period due to the rising adoption of the smart wearable and electronic devices. In addition, the rising trend of smart, durable, and small-sized electronics has transformed the consumer electronics segment. Furthermore, the haptic holography technology being in its rudimentary stage, provides an enormous opportunity for the market players to overcome the present limitations. On the other hand, the touchable holography cost is also a major challenge as it costs US$ 98,000 for a 42-inch holographic projection—however, further advancement in the technology cost is expected to reduce in the future.

3D holographic technology is used in commercial applications such as advertising, marketing, brand promotion, and other presentations. As a result, holographic kiosks and digital signage are transforming the retail industry significantly. Looking at the robust demand for holographic kiosks from the retail industry, market players are also investing prominently in developing new advanced holographic kiosks. For instance, in the first quarter of 2019, ARHT Media Inc. announced to launch of its first unmanned interactive holographic kiosk.

Regional Analysis 

North America dominated the Global Haptic Holography Market in 2018.

In 2018, North America held the largest revenue share in the global haptic holography market and was anticipated to lead the market during the forecast period. The significant market growth is mainly attributed to a sophisticated system for radical financial ideas. In addition, the adoption of upcoming inventions and technologies is frequent throughout various business sectors. Recently, Walmart partnered with HYPERVSN to use holographic projection in retail advertising. Besides this, automobile leaders are integrating intelligent holographic projection technology for transforming automotive mirrors into an intelligent dashboards.

The Asia Pacific is projected as the fastest growing region due to the largest consumer electronics marketplace. Next to North America, Asia Pacific has a significant presence of industries in wide sectors that are transforming their market experience by adopting digitization and mixed reality. Haptic Holographic adds an exciting experience to this by reducing cost.

Key Players & Competitive Landscape: 

Increasing Partnerships and Collaboration Deals will spur the Competition in the Global Haptic Holography Market.

The global haptic holography market is in its nascent stage and thus offers an alluring opportunity for the market players to tap a larger consumer base through its attractive features. In the wake of the same, market players adopt merger, acquisition, and partnership approaches with retail, medical, automotive, electronics, or other industry players to implement their technology in transforming their products.

List of Companies Covered:

• Real View Imaging Ltd.
• AV Concepts
• Holoxica Ltd.
• Musion 3D
• SeeReal Technologies
• Immersion Corporation
• HoloTech Switzerland AG
• EchoPixel Inc.
• NanoLive SA
• Realfiction

Key Industry Development:

• On August 31, 2019, Volkswagen AG acquired a minority stake in SeeReal Technologies. This partnership helped Volkswagen AG to access the display technologies of SeeReal Technologies for the automobile sector. The advanced display technology based on haptic holography help the company to display the hidden information with 99% more clarity.
• On August 03, 2017, RealView Imaging Ltd. announced a new medical holographic product, ‘HOROSCOPE-i.’ The RealSense technology of Intel Corporation powers the new product. The product supports 3-dimensional holographic projection and interaction capability for medical interventional procedures.

Historical & Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment was calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The haptic holography market research offers market size and forecasts based on market dynamics and predominant trends shaping the industry. In addition, the report provides an all-around view of the global haptic holography market based on product type, application, and geography.

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Haptic Holography Market
2.2. Global HH Market, by Product Type, 2018 (US$ Mn)
2.3. Global HH Market, by Application, 2018 (US$ Mn)
2.4. Global HH Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global HH Market Value, 2017-2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Haptic Holography (HH) Market, by Product Type, 2017-2027 (US$ Mn)
4.1. Overview
4.2. Touchable Hologram Kiosks
4.3. Digital Signage
4.4. Medical Scanners
4.5. Holographic Projection Notebooks
4.6. Others

5. Global Haptic Holography (HH) Market, by Application, 2017-2027 (US$ Mn)
5.1. Overview
5.2. Consumer Electronics
5.3. Medical
5.4. Automotive
5.5. Defense
5.6. Industrial
5.7. Commercial
5.8. Others

6. North America Haptic Holography (HH) Market Analysis, 2017-2027 (US$ Mn)
6.1. Overview
6.1.1. North America HH Market Value, 2017-2027, (US$ Mn)
6.2. North America HH Market Value, By Product Type, 2017-2027 (US$ Mn)
6.2.1. Touchable Hologram Kiosks
6.2.2. Digital Signage
6.2.3. Medical Scanners
6.2.4. Holographic Projection Notebooks
6.2.5. Others
6.3. North America HH Market Value, By Application, 2017-2027 (US$ Mn)
6.3.1. Consumer Electronics
6.3.2. Medical
6.3.3. Automotive
6.3.4. Defense
6.3.5. Industrial
6.3.6. Commercial
6.3.7. Others
6.4. North America HH Market Value, By Country/ Region, 2017-2027 (US$ Mn)
6.4.1. Market Analysis
6.4.2. U.S.
6.4.3. Rest of North America

7. Europe Haptic Holography (HH) Market Analysis, 2017-2027 (US$ Mn)
7.1. Overview
7.1.1. Europe HH Market Value, 2017-2027, (US$ Mn)
7.2. Europe HH Market Value, By Product Type, 2017-2027 (US$ Mn)
7.2.1. Touchable Hologram Kiosks
7.2.2. Digital Signage
7.2.3. Medical Scanners
7.2.4. Holographic Projection Notebooks
7.2.5. Others
7.3. Europe HH Market Value, By Application, 2017-2027 (US$ Mn)
7.3.1. Consumer Electronics
7.3.2. Medical
7.3.3. Automotive
7.3.4. Defense
7.3.5. Industrial
7.3.6. Commercial
7.3.7. Others
7.4. Europe HH Market Value, By Country/ Region, 2017-2027 (US$ Mn)
7.4.1. Market Analysis
7.4.2. U.K.
7.4.3. Germany
7.4.4. France
7.4.5. Rest of Europe

8. Asia Pacific Haptic Holography (HH) Market Analysis, 2017-2027 (US$ Mn)
8.1. Overview
8.1.1. Asia Pacific HH Market Value, 2017-2027, (US$ Mn)
8.2. Asia Pacific HH Market Value, By Product Type, 2017-2027 (US$ Mn)
8.2.1. Touchable Hologram Kiosks
8.2.2. Digital Signage
8.2.3. Medical Scanners
8.2.4. Holographic Projection Notebooks
8.2.5. Others
8.3. Asia Pacific HH Market Value, By Application, 2017-2027 (US$ Mn)
8.3.1. Consumer Electronics
8.3.2. Medical
8.3.3. Automotive
8.3.4. Defense
8.3.5. Industrial
8.3.6. Commercial
8.3.7. Others
8.4. Asia Pacific HH Market Value, By Country/ Region, 2017-2027 (US$ Mn)
8.4.1. Market Analysis
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. Rest of Asia Pacific

9. Rest of the World Haptic Holography (HH) Market Analysis, 2017-2027 (US$ Mn)
9.1. Overview
9.1.1. Rest of the World HH Market Value, 2017-2027, (US$ Mn)
9.2. Rest of the World HH Market Value, By Product Type, 2017-2027 (US$ Mn)
9.2.1. Touchable Hologram Kiosks
9.2.2. Digital Signage
9.2.3. Medical Scanners
9.2.4. Holographic Projection Notebooks
9.2.5. Others
9.3. Rest of the World HH Market Value, By Application, 2017-2027 (US$ Mn)
9.3.1. Consumer Electronics
9.3.2. Medical
9.3.3. Automotive
9.3.4. Defense
9.3.5. Industrial
9.3.6. Commercial
9.3.7. Others
9.4. Rest of the World Haptic Holography Market Value, By Region, 2017-2027 (US$ Mn)
9.4.1. Market Analysis
9.4.2. Middle East & Africa
9.4.3. Latin America

10. Company Profiles
10.1. Real View Imaging Ltd.
10.2. AV Concepts
10.3. Holoxica Ltd.
10.4. Musion 3D
10.5. SeeReal Technologies
10.6. Immersion Corporation
10.7. HoloTech Switzerland AG
10.8. EchoPixel Inc.
10.9. NanoLive SA
10.10. Realfiction

List of Figures

FIG. 1 Global Haptic Holography (HH) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global HH Market Segmentation
FIG. 4 Global HH Market, by Product Type, 2018 (US$ Mn)
FIG. 5 Global HH Market, by Application, 2018 (US$ Mn)
FIG. 6 Global HH Market, by Geography, 2018 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Global Market Positioning of Key HH Market Players, 2018
FIG. 9 Global HH Market Value Share, by Product Type, 2018 & 2027 (Value %)
FIG. 10 Global HH Market for Touchable Hologram Kiosks, 2017–2027 (US$ Mn)
FIG. 11 Global HH Market for Digital Signage, 2017–2027 (US$ Mn)
FIG. 12 Global HH Market for Medical Scanners, 2017–2027 (US$ Mn)
FIG. 13 Global HH Market for Holographic Projection Notebooks, 2017–2027 (US$ Mn)
FIG. 14 Global HH Market for Others, 2017–2027 (US$ Mn)
FIG. 15 Global HH Market Value Share, by Application, 2018 & 2027 (Value %)
FIG. 16 Global HH Market for Consumer Electronics, 2017–2027 (US$ Mn)
FIG. 17 Global HH Market for Medical, 2017–2027 (US$ Mn)
FIG. 18 Global HH Market for Automotive, 2017–2027 (US$ Mn)
FIG. 19 Global HH Market for Defense, 2017–2027 (US$ Mn)
FIG. 20 Global HH Market for Industrial, 2017–2027 (US$ Mn)
FIG. 21 Global HH Market for Commercial, 2017–2027 (US$ Mn)
FIG. 22 Global HH Market for Others, 2017–2027 (US$ Mn)
FIG. 23 North America HH Market, 2017–2027 (US$ Mn)
FIG. 24 Europe HH Market, 2017–2027 (US$ Mn)
FIG. 25 Asia Pacific HH Market, 2017–2027 (US$ Mn)
FIG. 26 RoW HH Market, 2017–2027 (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Haptic Holography (HH) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global HH Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 5 Global HH Market, by Application, 2017–2027 (US$ Mn)
TABLE 6 Global HH Market, by Geography, 2017–2027 (US$ Mn)
TABLE 7 North America HH Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 8 North America HH Market, by Application, 2017–2027 (US$ Mn)
TABLE 9 North America HH Market, by Country/ Region, 2017–2027 (US$ Mn)
TABLE 10 Europe HH Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 11 Europe HH Market, by Application, 2017–2027 (US$ Mn)
TABLE 12 Europe HH Market, by Country/ Region, 2017–2027 (US$ Mn)
TABLE 13 Asia Pacific HH Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 14 Asia Pacific HH Market, by Application, 2017–2027 (US$ Mn)
TABLE 15 Asia Pacific HH Market, by Country/ Region, 2017–2027 (US$ Mn)
TABLE 16 Rest of the World HH Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 17 Rest of the World HH Market, by Application, 2017–2027 (US$ Mn)
TABLE 18 Rest of the World HH Market, by Country/ Region, 2017–2027 (US$ Mn)
TABLE 19 Real View Imaging Ltd.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 20 AV Concepts: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 21 Holoxica Ltd. : Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 22 Musion 3D: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 23 SeeReal Technologies: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 24 Immersion Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 25 HoloTech Switzerland AG: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 26 EchoPixel Inc. : Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 27 NanoLive SA: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 28 Realfiction: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)