Home / Technology & Media / Mixed Reality Market By Component (Hardware, Software), By Application (Healthcare, Aerospace & Defense, Entertainment, Automotive, Others) - Growth, Future Prospects, And Competitive Analysis, 2019 – 2027

Mixed Reality Market By Component (Hardware, Software), By Application (Healthcare, Aerospace & Defense, Entertainment, Automotive, Others) - Growth, Future Prospects, And Competitive Analysis, 2019 – 2027

Published: Dec 2019 | Report Code: 60132-12-19

Key Market Insights

Growing popularity of 5G & IoT technology will spur the market growth

The global mixed reality market is growing competently, and accounted for US$ 75 Mn in 2018 and is expected to grow to US$ 3417.64 Mn in 2027 at a CAGR of 53.9% throughout the forecast period 2019 to 2027.

Mixed reality is an interdisciplinary field involving computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualization, and the design of displays and sensors. Mixed reality concepts are increasingly being adopted by various industries including automotive, healthcare, and office environments.

The growing popularity of 5G technology, IoT technology and availability of low-cost hardware among others have an encouraging impact on the growth of mixed reality market. However, new business products are counting profoundly on the customer market but in the upcoming years, Bring Your Own Device (BYOD) trend is expected to gain more popularity within the mixed reality market.

Market Synopsis

Mixed Reality Market

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Component Analysis

Increased investment flows by major players will shoot revenue growth during the forecast period

The hardware segment is the highest revenue contributing segment, accounting for more than 50% of the total market revenue generated worldwide. This is due to the development of advanced mixed reality hardware components such as sensors, processors, and displays among others. Companies such as HTC, Microsoft and Facebook among others are investing heavily in this technology.

In contrast, Software is expected to register the fastest growth during the forecast period. The growing inclination towards augmented reality, virtual reality and internet of things technology and their adoption in various enterprises are acting as a major driving force. For Instance, The WaveVR has developed a virtual reality concert platform which allows customers to watch musical performances when paired with the HTC Vive, it allows them to DJ their own set in a virtual venue.

Mixed Reality Market

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Regional Analysis

Increasing adoption of technologically advanced solutions, the growing emphasis on digitalization and artificial intelligence holds the U.S. in dominant position

In 2018, North America appeared to be the largest contributing region in the mixed reality market accounting for more than 1/3rd of the global revenue. North America expected to continue its dominance throughout the forecast period trailed by Europe. This is due to an increase in technology adoption of mixed reality devices, 5G technology and artificial intelligence.

In contrast, the Asia Pacific region is expected to register the highest growth throughout the forecast period. Owing to a surge in adoption of advanced technology, increase in application areas and proliferation of smartphone devices in the emerging economies such as China and India. In addition, the penetration of mixed reality in education technology is expected to further boost the mixed reality market growth.

Mixed Reality Market

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Increased research and development with strong product portfolio in the developed regions

Top manufacturers are focusing on developing advanced products for application in various industries. The developers are entering new partnership agreements, product development, mergers and acquisitions, and improved R&D. This in turn, will increase the expansion of the mixed reality market in the emerging nations in the near future.

List of Companies Covered:

  • HTC Corporation
  • Microsoft Corporation
  • Facebook, Inc.
  • Apple, Inc.
  • Google, Inc.
  • Intel Corporation
  • Accenture
  • Dell Technologies
  • Magic Leap, Inc.
  • Amber Garage, Inc.

Mixed Reality Market

Key Industry Development:

  • In April 2016, BMW Group launched a mixed reality system integrated with their automobile design which has been developed wholly using the equipment from the computer gaming industry. This system promises noteworthy benefits over the virtual reality systems that have existed to date, thereby delivering virtual reality on developer workstations.

Historical & Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment is calculated for the forecast period from 2019 to 2027.

Market Segmentation 

 

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Million
Segmentation

 Component Segment (2017–2027; US$ Mn)
 • Hardware
 • Software

 Application Segment (2017–2027; US$ Mn)
 • Healthcare
 • Aerospace & Defense
 • Entertainment
 • Automotive
 • Others (E-commerce & Retail)

 Geography Segment (2017–2027; US$ Mn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, Russia, Rest of Europe)
 • Asia Pacific (Japan, China, India, Rest of Asia Pacific)
 • Rest of the World (Middle East & Africa, Latin America)

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that gives a better market understanding of the overall spinal fusion market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Key questions answered in this report

  • The worldwide market value of the mixed reality market in 2017 and 2018
  • Estimated forecast and market projections up to 2027
  • Which is the largest regional market for mixed reality?
  • Which segment has the highest penetration of mixed reality solutions?
  • Which are the key trends driving the global mixed reality market growth?
  • Who are the leading developers in the mixed reality market worldwide?
  • What are the key strategies adopted by the leading mixed reality developers?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Component
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Mixed Reality (MR) Market
2.2. Global MR Market, by Component, 2018 (US$ Mn)
2.3. Global MR Market, by Application, 2018 (US$ Mn)
2.4. Global MR Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global MR Market Value, 2017-2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Mixed Reality (MR) Market, by Component , 2017-2027 (US$ Mn)
4.1. Overview
4.2. Hardware
4.3. Software

5. Global Mixed Reality (MR) Market, by Application, 2017-2027 (US$ Mn)
5.1. Overview
5.2. Healthcare
5.3. Aerospace & Defense
5.4. Entertainment
5.5. Automotive
5.6. Others (E-commerce & Retail)

6. North America Mixed Reality (MR) Market Analysis, 2017-2027 (US$ Mn)
6.1. Overview
6.1.1. North America MR Market Value and Growth, 2017-2027, (US$ Mn)
6.2. North America MR Market Value, By Component, 2017-2027 (US$ Mn)
6.2.1. Market Analysis
6.3. North America MR Market Value, By Application, 2017-2027 (US$ Mn)
6.3.1. Market Analysis
6.4. North America MR Market Value, By Region/Country, 2017-2027 (US$ Mn)
6.4.1. Market Analysis
6.4.2. U.S.
6.4.3. Rest of North America

7. Europe Mixed Reality (MR) Market Analysis, 2017-2027 (US$ Mn)
7.1. Overview
7.1.1. Europe MR Market Value and Growth, 2017-2027, (US$ Mn)
7.2. Europe MR Market Value, By Component, 2017-2027 (US$ Mn)
7.2.1. Market Analysis
7.3. Europe MR Market Value, By Application, 2017-2027 (US$ Mn)
7.3.1. Market Analysis
7.4. Europe MR Market Value, By Region/Country, 2017-2027 (US$ Mn)
7.4.1. Market Analysis
7.4.2. U.K.
7.4.3. Germany
7.4.4. France
7.4.5. Rest of Europe

8. Asia Pacific Mixed Reality (MR) Market Analysis, 2017-2027 (US$ Mn)
8.1. Overview
8.1.1. Asia Pacific MR Market Value and Growth, 2017-2027, (US$ Mn)
8.2. Asia Pacific MR Market Value, By Component, 2017-2027 (US$ Mn)
8.2.1. Market Analysis
8.3. Asia Pacific MR Market Value, By Application, 2017-2027 (US$ Mn)
8.3.1. Market Analysis
8.4. Asia Pacific MR Market Value, By Region/Country, 2017-2027 (US$ Mn)
8.4.1. Market Analysis
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. Rest of Asia Pacific

9. Rest of the World Mixed Reality (MR) Market Analysis, 2017-2027 (US$ Mn)
9.1. Overview
9.1.1. Rest of the World MR Market Value and Growth, 2017-2027, (US$ Mn)
9.2. Rest of the World MR Market Value, By Component, 2017-2027 (US$ Mn)
9.2.1. Market Analysis
9.3. Rest of the World MR Market Value, By Application, 2017-2027 (US$ Mn)
9.3.1. Market Analysis
9.4. Rest of the World MR Market Value, By Region, 2017-2027 (US$ Mn)
9.4.1. Market Analysis
9.4.2. Middle East & Africa
9.4.3. Latin America

10. Company Profiles
10.1. HTC Corporation
10.2. Microsoft Corporation
10.3. Facebook, Inc.
10.4. Apple, Inc.
10.5. Google, Inc.
10.6. Intel Corporation
10.7. Accenture
10.8. Dell Technologies
10.9. Magic Leap, Inc.
10.10. Amber Garage, Inc.

* Here we are using MR as a short form of Mixed Reality

FIG. 1 Global Mixed Reality (MR) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global MR Market Segmentation
FIG. 4 Global MR Market, by Component, 2018 (US$ Mn)
FIG. 5 Global MR Market, by Application, 2018 (US$ Mn)
FIG. 6 Global MR Market, by Geography, 2018 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Global Market Positioning of Key MR Market Vendors, 2018
FIG. 9 Global MR Market, by Hardware, Value, 2017–2027 (US$ Mn)
FIG. 10 Global MR Market, by Software, Value, 2017–2027 (US$ Mn)
FIG. 11 Global MR Market, by Healthcare, 2017–2027 (US$ Mn)
FIG. 12 Global MR Market, by Aerospace & Defense, Value, 2017–2027 (US$ Mn)
FIG. 13 Global MR Market, by Entertainment, Value, 2017–2027 (US$ Mn)
FIG. 14 Global MR Market, by Automotive, Value, 2017–2027 (US$ Mn)
FIG. 15 Global MR Market, by Others (E-commerce & Retail), Value, 2017–2027 (US$ Mn)
FIG. 16 U.S. MR Market, 2017–2027 (US$ Mn)
FIG. 17 Canada MR Market, 2017–2027 (US$ Mn)
FIG. 18 U.K. MR Market, 2017–2027 (US$ Mn)
FIG. 19 Germany MR Market, 2017–2027 (US$ Mn)
FIG. 20 France MR Market, 2017–2027 (US$ Mn)
FIG. 21 Italy MR Market, 2017–2027 (US$ Mn)
FIG. 22 Rest of Europe MR Market, 2017–2027 (US$ Mn)
FIG. 23 Japan MR Market, 2017–2027 (US$ Mn)
FIG. 24 China MR Market, 2017–2027 (US$ Mn)
FIG. 25 India MR Market, 2017–2027 (US$ Mn)
FIG. 26 Rest of Asia Pacific MR Market, 2017–2027 (US$ Mn)
FIG. 27 Middle East & Africa MR Market, 2017–2027 (US$ Mn)
FIG. 28 Latin America MR Market, 2017–2027 (US$ Mn)

TABLE 1 Market Snapshot: Global Mixed Reality (MR) Market
TABLE 2 Global MR Market, by Component, 2017–2027 (US$ Mn)
TABLE 3 Global MR Market, by Application, 2017–2027 (US$ Mn)
TABLE 4 Global MR Market, by Geography, 2017–2027 (US$ Mn)
TABLE 5 North America MR Market, by Component, 2017–2027 (US$ Mn)
TABLE 6 North America MR Market, by Application, 2017–2027 (US$ Mn
TABLE 7 North America MR Market, by Country, 2017–2027 (US$ Mn)
TABLE 8 Europe MR Market, by Component, 2017–2027 (US$ Mn)
TABLE 9 Europe MR Market, by Application, 2017–2027 (US$ Mn)
TABLE 10 Europe MR Market, by Country, 2017–2027 (US$ Mn)
TABLE 11 Asia Pacific MR Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 12 Asia Pacific MR Market, by Component, 2017–2027 (US$ Mn)
TABLE 13 Asia Pacific MR Market, by Application, 2017–2027 (US$ Mn)
TABLE 14 Asia Pacific MR Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 15 RoW MR Market, by Component, 2017–2027 (US$ Mn)
TABLE 16 RoW MR Market, by Application, 2017–2027 (US$ Mn)
TABLE 17 RoW MR Market, by Country/Region, 2017–2027 (US$ Mn)

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