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India Building Decoration Market By Type (Interior Renovation, Facade Decoration, Landscape Design and Decoration, Outdoor Decoration, Lighting Design and Decoration); By Application (Commercial Complex, Government Agency, Public Utilities, Transportation Hub, Hotels and Guesthouses); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 71465 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
India Building Decoration Market Size 2023  USD 921.18 Million
India Building Decoration Market, CAGR  8.77%
India Building Decoration Market Size 2032  USD 1,965.38 Million

Market Overview

The India Building Decoration Market is projected to grow from USD 921.18 million in 2023 to an estimated USD 1,965.38 million by 2032, with a compound annual growth rate (CAGR) of 8.77% from 2024 to 2032. The market’s expansion is driven by the increasing demand for residential, commercial, and institutional spaces in urban areas, as well as the rising trend of luxury home decor and renovations.

Key market drivers include the rapid urbanization in India, the expanding real estate sector, and the increasing focus on sustainable building materials and eco-friendly decoration solutions. Additionally, the growth of the e-commerce sector, offering a wide range of building decoration products, has further stimulated the market. Emerging trends such as the use of smart home technologies and modular construction are also contributing to the overall growth of the industry. These trends are aligning with consumers’ preference for more customized and innovative decoration solutions.

Geographically, the market is witnessing robust growth across key metropolitan regions such as Delhi, Mumbai, Bangalore, and Hyderabad, where urbanization is particularly rapid. Key players in the India Building Decoration Market include Asian Paints Limited, Berger Paints India Ltd, and Godrej Interio, which are leading the industry through innovation and expansion of product portfolios to cater to the growing demand for modern and eco-friendly building decoration solutions.

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Market Insights

  • The India Building Decoration Market is projected to grow from USD 921.18 million in 2023 to USD 1,965.38 million by 2032, with a CAGR of 8.77% from 2024 to 2032.
  • Rapid urbanization, increased demand for residential and commercial spaces, and rising disposable incomes are key factors driving market growth.
  • Growing preference for eco-friendly and energy-efficient building materials and decoration solutions is shaping the market’s direction.
  • The adoption of smart home technologies and modular construction is influencing the demand for innovative decoration solutions.
  • High price sensitivity among consumers, especially in rural areas, and fluctuating raw material costs pose challenges for the market.
  • Metropolitan regions such as Delhi, Mumbai, Bengaluru, and Hyderabad are witnessing strong demand due to urbanization and real estate development.
  • Personalized and customized decoration solutions are gaining popularity as consumers seek unique, tailored spaces in both residential and commercial sectors.

Market Drivers

Urbanization and Rapid Growth in Real Estate Development

Urbanization is a pivotal force driving the expansion of the India Building Decoration Market. The urban population is projected to rise significantly, potentially reaching 600 million by 2030. This demographic shift fuels an insatiable demand for housing and infrastructure. In major metropolitan areas like Mumbai, Delhi, and Bengaluru, construction activities have surged, with over 115,100 housing units sold in the top seven cities during the second quarter of 2023—a remarkable 36% increase from the previous year. This trend extends beyond major cities into Tier II locations, where individuals migrate for enhanced living conditions and job opportunities. As urban centers continue to grow, the need for residential, commercial, and institutional buildings escalates. Consequently, there is a rising demand for advanced building decoration solutions such as paints, wallpapers, tiles, and modular designs that enhance both aesthetic appeal and functionality.

Rising Disposable Income and Changing Lifestyles

India’s burgeoning middle class and increasing disposable income are transforming consumer behavior in the building decoration sector. With improved economic conditions, households are more willing to invest in home renovations and modern designs. It is estimated that around 5 million homes will undergo renovations in 2024 as consumers seek to customize their living spaces. This trend is not confined to urban centers; it is gradually spreading to Tier II and III cities as well. The shift towards premium materials and decorative solutions—such as custom furniture and designer wallpapers—reflects changing lifestyles and aspirations among the urban middle class. As consumers prioritize aesthetic appeal in their homes, there is a noticeable uptick in demand for high-quality materials that align with contemporary design trends. This growing willingness to spend on home decor signifies a broader cultural shift towards valuing personalized and stylish living environments.

Technological Advancements in Building Decoration Solutions

The integration of technology into building decoration solutions is significantly influencing market growth. With the rise of smart homes and automation, consumers are increasingly seeking innovative decoration options that enhance both beauty and functionality. Smart lighting systems that adjust based on occupancy are becoming popular among homeowners looking for convenience. Additionally, energy-efficient systems and eco-friendly materials are gaining traction as consumers prioritize sustainability alongside aesthetics. The use of digital platforms has also revolutionized access to decoration products, allowing consumers to explore a wide range of options online. Furthermore, technologies such as virtual reality (VR) and augmented reality (AR) enable consumers to visualize different decoration styles before making purchasing decisions. This technological evolution not only improves user experience but also broadens the market for companies offering cutting-edge building decoration products.

Growing Focus on Sustainable and Eco-Friendly Building Decoration Products

Sustainability is increasingly becoming a critical factor influencing consumer choices in the building decoration market. As environmental awareness rises, there is a growing demand for eco-friendly materials that minimize environmental impact. The Indian Green Building Council reports significant energy conservation achievements through green buildings, which have saved over 45 billion kWh of energy in recent years. Government regulations promoting green practices further drive this trend, encouraging the adoption of low-VOC products and recycled materials in construction. Consumers are now more conscious of their purchases’ environmental footprints, opting for sustainable solutions that meet eco-friendly standards. Businesses are responding by innovating their product lines to incorporate biodegradable materials and energy-efficient decorative options. This commitment to sustainability not only enhances aesthetic appeal but also aligns with broader environmental goals, shaping the future landscape of the India Building Decoration Market.

Market Trends

Rise of Sustainable and Eco-Friendly Building Decoration Solutions

The demand for sustainable and eco-friendly building decoration solutions in India is increasingly evident, as consumers become more environmentally conscious. For instance, companies like Nest-In are pioneering the use of prefabrication technology that not only accelerates construction timelines but also minimizes waste and enhances energy efficiency. This innovative approach aligns with the growing emphasis on green construction practices, which aim to reduce the carbon footprint associated with traditional building methods.Additionally, sustainable materials such as bamboo, reclaimed wood, and low-VOC paints are gaining traction among consumers seeking aesthetic appeal without compromising environmental integrity. The CII-Sohrabji Godrej Green Business Centre in Hyderabad exemplifies this trend, achieving a LEED Platinum rating through its use of energy-efficient designs and renewable energy sources. These developments reflect a broader commitment within the industry to adopt practices that promote sustainability while addressing the challenges posed by urbanization and climate change. As awareness grows, it is clear that eco-friendly building decoration solutions are becoming a vital component of modern architectural practices in India.

Integration of Smart Technologies in Home and Office Decoration

The integration of smart technologies into home and office decoration is transforming how spaces are designed and utilized in India. Companies like ABB India are leading the way with their innovative home automation systems that enhance comfort, security, and energy efficiency. For example, the ABB-free@home system allows users to control various devices—from lighting to security systems—through a single interface, promoting seamless interaction within living spaces.Moreover, smart home ecosystems are becoming increasingly sophisticated, incorporating features such as automated lighting that adjusts based on natural light levels and smart thermostats that optimize energy consumption. The rise of these technologies is not just about convenience; it also represents a significant shift towards sustainability. By leveraging IoT capabilities, homeowners can monitor energy usage in real-time, contributing to lower utility bills and reduced environmental impact.As we move further into 2025, the demand for smart technologies in building decoration will likely continue to grow, driven by consumer preferences for efficiency and personalization. This evolution signifies a future where homes and offices are not only functional but also intelligent environments that adapt to the needs of their occupants.

Personalization and Customization in Building Decoration

The demand for personalized and customized building decoration solutions has grown significantly in recent years, driven by consumers’ desire to create unique living and working environments that reflect their individual tastes and preferences. This trend is particularly evident in the residential sector, where homeowners are increasingly opting for tailor-made decor, whether in terms of color schemes, furniture, wall treatments, or flooring. Consumers are looking for products that allow them to express their personality and creativity through their surroundings, and as a result, there is a growing demand for custom-designed furniture, bespoke cabinetry, personalized wall art, and unique lighting solutions.The rise of e-commerce platforms has also contributed to the growth of this trend, as consumers can now easily access a wide variety of decoration products and services that can be customized to suit their needs. Companies are offering more flexible options, such as made-to-order furniture, customizable wallpapers, and modular designs that allow consumers to create their desired aesthetic with greater ease. In commercial spaces, businesses are also embracing customization, opting for tailored interior designs that reflect their brand identity and company culture. The trend toward personalization is not just about aesthetics—it also extends to functionality, as consumers seek designs that suit their specific needs and preferences. Whether it’s choosing the perfect shade of paint or creating a unique lighting configuration, the ability to personalize one’s living or working space is increasingly seen as an essential aspect of building decoration.

Influence of Digitalization and Virtual Reality in Design Process

Digitalization is transforming the way consumers approach building decoration, with virtual reality (VR) and augmented reality (AR) playing an increasingly significant role in the design process. Consumers can now visualize their decoration choices before making a purchase, using VR and AR tools to explore various design options for their homes or offices. These technologies provide an immersive experience that helps consumers make more informed decisions by allowing them to “try out” different designs, materials, colors, and furniture arrangements in a virtual space.For example, virtual design tools and apps allow users to upload photos of their rooms and experiment with different paint colors, wallpapers, flooring options, and furniture pieces in real time. This ability to visualize potential outcomes before making a final decision has proven to be a valuable tool for both consumers and designers. Additionally, some companies are incorporating VR and AR into their product offerings, allowing customers to experience virtual showrooms or participate in remote consultations with design experts. This trend has been particularly helpful during the COVID-19 pandemic, as it has enabled consumers to continue designing and purchasing home decor products from the comfort of their homes.

Market Challenges

Price Sensitivity and Cost-Effective Product Demand

One of the primary challenges in the India Building Decoration Market is pronounced price sensitivity among consumers, particularly within the residential and small commercial sectors. For instance, surveys indicate that over 70% of Indian consumers prioritize price above all else when making purchasing decisions. This trend is especially prevalent in tier 2 and tier 3 cities, where consumers are often constrained by tight budgets and actively seek cost-effective solutions rather than premium products. The impact of this price sensitivity is evident in the competitive landscape, where manufacturers face pressure to balance affordability with quality and aesthetic appeal.Moreover, fluctuations in raw material costs significantly affect pricing strategies. For example, the price of hardwood has seen a notable increase of approximately 15% over the past year, which directly influences the pricing of finished products like decorative veneers and paints. This volatility creates challenges for manufacturers who must navigate rising production costs while maintaining competitive pricing to attract budget-conscious consumers. To address these challenges, companies need to invest in efficient manufacturing processes and innovative sourcing strategies, ensuring they can offer affordable yet high-quality products without compromising on design or performance.

Lack of Skilled Workforce and Expertise

Another significant challenge facing the India Building Decoration Market is the shortage of skilled labor necessary for high-quality decoration solutions. Reports highlight a critical shortage of skilled professionals, particularly in rural and semi-urban areas, where expertise in interior design, wall treatments, and flooring installation is lacking. Projections suggest that India’s construction sector will require over 30 million additional skilled workers by 2025 to meet ongoing project demands. This skills gap leads to inconsistent quality and project delays, ultimately hindering the industry’s growth.The implications of this shortage are profound; businesses struggle to meet the growing demand for customized and high-end building decoration solutions without a well-trained workforce. The absence of skilled personnel also limits the adoption of advanced technologies that require specialized knowledge for installation. Consequently, companies are increasingly investing in training programs and partnerships with educational institutions to bridge this skills gap. However, attracting young talent to the construction industry remains a challenge due to perceptions of low wages and high-risk work environments. Addressing this issue is essential for ensuring that businesses can deliver high-quality results that meet consumer expectations while advancing industry standards.

Market Opportunities

Growth of the Real Estate and Construction Sectors

The continued expansion of the real estate and construction sectors presents a significant market opportunity for the India Building Decoration Market. Urbanization is a key driver, with projections indicating that by 2030, approximately 600 million people will reside in urban centers, creating a demand for around 25 million additional mid-end and affordable housing units. This surge necessitates a wide range of decoration products, including paints, wallpapers, flooring materials, and innovative lighting solutions. Government initiatives like the Smart Cities Mission are further enhancing urban living standards, particularly in Tier II and Tier III cities, which are expected to account for over 40% of new housing developments by 2025. The focus on creating sustainable and aesthetically pleasing environments will drive demand for high-quality decoration solutions. Additionally, the rise of luxury real estate and high-end commercial spaces increases the need for premium products. Companies that can offer stylish yet cost-effective solutions, along with eco-friendly options, stand to benefit from this expanding market.

Increasing Adoption of Smart and Sustainable Building Solutions

The growing consumer demand for smart and sustainable home and office decoration solutions offers an exciting opportunity for companies in the India Building Decoration Market. Recent surveys indicate that about 30% of homebuyers in the ₹50-₹90 lakh price range prioritize energy-efficient homes, reflecting a shift towards eco-friendly materials and smart technologies. The green building market is projected to contribute significantly to the construction sector, potentially reaching ₹3.2 lakh crore by 2025 due to government incentives and increasing consumer focus on sustainability. Moreover, smart home technologies are gaining traction, with expectations that adoption rates will rise significantly by 2025 as advancements in internet connectivity enhance accessibility to smart devices. This trend is fueled by innovations in energy-efficient lighting and home automation systems that offer convenience while reducing environmental impact. Companies that innovate in providing smart, sustainable decoration solutions will find substantial opportunities to cater to evolving consumer preferences in both residential and commercial markets.

Market Segmentation Analysis

By Type

The India Building Decoration Market encompasses several key segments, each contributing to its growth. Interior renovation is one of the largest segments, driven by factors such as increased disposable income, urbanization, and the desire for personalized spaces, with popular solutions including painting, flooring, and custom furniture. Facade decoration, focusing on the external aesthetic treatment of buildings, is gaining prominence as cities expand and architectural styles evolve, with real estate developers prioritizing visually appealing exteriors. The landscape design and decoration segment is growing as urban interest in green spaces and outdoor living rises, leading to higher demand for landscaping products like garden furniture and artificial lawns. Outdoor decoration, which enhances exterior spaces like balconies and patios, is also on the rise, with products such as outdoor furniture and decorative lighting becoming more popular. Lastly, lighting design and decoration is a critical segment, experiencing significant growth due to the increased adoption of energy-efficient and smart lighting systems, particularly in commercial spaces where lighting impacts ambiance and customer experience.

By Application

The India Building Decoration Market is driven by various application segments, including commercial complexes, government agencies, public utilities, transportation hubs, and hotels and guesthouses. Commercial spaces such as office buildings and retail outlets require modern and high-quality decoration to enhance customer appeal and boost employee productivity. Government buildings demand both functional and aesthetic decoration to meet regulatory standards while maintaining a professional image, with stable demand fueled by infrastructure development and public sector reforms. Public utilities like hospitals, schools, and libraries increasingly adopt modern, attractive designs to improve user experiences. Transportation hubs such as airports, bus stations, and railway stations focus on creating efficient, stylish spaces to accommodate growing passenger traffic and improve customer satisfaction. Lastly, the hospitality sector, encompassing hotels and guesthouses, invests in luxurious, customized interiors to offer memorable guest experiences, driving the demand for contemporary and functional decoration solutions.

Segments

Based on Type

  • Interior Renovation
  • Facade Decoration
  • Landscape Design and Decoration
  • Outdoor Decoration
  • Lighting Design and Decoration

Based on Application

  • Commercial Complex
  • Government Agency
  • Public Utilities
  • Transportation Hub
  • Hotels and Guesthouses

Based on Region

  • North India
  • South India
  • West India
  • East India

Regional Analysis

North India (30%)

North India, with cities like Delhi, Chandigarh, and Jaipur, holds a substantial share of the India Building Decoration Market. This region is witnessing rapid urbanization and infrastructural growth, driving demand for both residential and commercial decoration solutions. The government’s focus on smart cities and affordable housing projects in this region further stimulates the demand for innovative decoration products. The growth in luxury housing and real estate projects, especially in Delhi and surrounding areas, adds to the market’s momentum. As urban centers in the north continue to expand, the demand for high-quality building decoration solutions is expected to rise significantly.

South India (27%)

South India, led by major cities such as Bengaluru, Chennai, and Hyderabad, contributes a significant share to the market. This region benefits from robust economic growth, a flourishing real estate sector, and a high demand for both commercial and residential properties. Bengaluru, as a major IT hub, drives commercial real estate developments, creating a steady demand for office space decoration. The region also places a high emphasis on sustainable and eco-friendly decoration products, with growing interest in modern design solutions. Additionally, South India’s emphasis on residential home decoration, particularly in metropolitan areas, is further propelling market growth.

Key players

  • Milliken Company
  • Tarkett
  • Armstrong Flooring, Inc
  • Gerflor
  • Hunter Douglas
  • Forbo Holding AG
  • Interface, Inc
  • Mannington Mills
  • Beaulieu International Group
  • Altro Group
  • Sanjay Puri Architects
  • Architecture BRIO

Competitive Analysis

The India Building Decoration Market is highly competitive, with several global and local players striving for market dominance. Major companies like Milliken, Tarkett, and Armstrong Flooring, Inc. leverage their extensive product portfolios, offering innovative flooring solutions, sustainable materials, and high-end designs. These players have established strong brand recognition through consistent product quality and technological innovation. Regional players like Sanjay Puri Architects and Architecture BRIO focus on offering personalized design solutions, specializing in architectural and interior design. However, international brands like Hunter Douglas and Gerflor are also gaining a foothold, thanks to their advanced technologies in lighting and wall decor products. The competition is further fueled by the rising demand for sustainable and eco-friendly solutions, where companies offering green and energy-efficient products have a distinct edge. As the market continues to evolve, firms must focus on product differentiation, innovation, and sustainability to maintain a competitive advantage.

Recent Developments

  • In January 2024, Milliken Company received the Innovative Additives Manufacturer accolade at the Modern Plastics Award event in India. This recognition highlights Milliken’s commitment to innovation and sustainability, particularly in its suite of plastic additives designed to enhance the performance of polypropylene and polyethylene plastics. The award underscores the company’s efforts to collaborate with customers to incorporate recycled materials and reduce resource consumption in manufacturing processes.
  • On January 20, 2025, Tarkett reported solid organic sales growth of 2.4% for Q3 2024, driven by strong performance in its sports division. Despite sluggish activity in flooring markets in EMEA and CIS regions, Tarkett’s North American segment saw a moderate increase in sales volumes. The company is adapting its production and cost structure to navigate ongoing market challenges while focusing on innovation and sustainability.
  • In October 2024, Armstrong Flooring announced the launch of its new luxury vinyl tile (LVT) collection tailored for the Indian market. This collection aims to meet the growing demand for aesthetically pleasing and durable flooring solutions among residential and commercial consumers. The introduction of this product line reflects Armstrong’s strategy to enhance its presence in emerging markets like India.
  • In January 2024, Gerflor was awarded the Innovation Leader 2024 prize by Les Echos recognizing its excellence in product innovation and eco-friendly solutions. This accolade affirms Gerflor’s commitment to designing sustainable flooring options that cater to diverse market needs, including residential and commercial applications.
  • On March 12, 2024, Hunter Douglas India played a pivotal role in the design and construction of the Taj Mahal Metro Station in Agra. The station features advanced architectural solutions from Hunter Douglas, including wood-finish metal baffles and linear metal ceilings, enhancing both aesthetics and acoustics for passengers. This project demonstrates Hunter Douglas’s capability to deliver innovative design solutions for major infrastructure projects across India.
  • In July 2024, Forbo reported a challenging first half of the year with a decline in net sales due to market momentum slowing. Despite these challenges, Forbo launched several new products that adhere to high sustainability standards, including a climate-positive linoleum collection. The company aims to improve profitability through operational excellence initiatives while continuing to innovate in product development.
  • In January 2024, Interface released its annual Design Trend Index, highlighting evolving trends in commercial design. The report emphasizes the increasing demand for customization capabilities among clients. Interface is set to launch two new global collections inspired by natural forms and crafted textiles during NeoCon 2024, reflecting its commitment to sustainability and innovative design solutions.
  • In September 2024, Mannington Mills announced strategic partnerships aimed at expanding its product offerings within the Indian market. The company is focusing on developing eco-friendly flooring solutions that align with growing consumer preferences for sustainable products. This initiative is part of Mannington’s broader strategy to enhance its market presence through innovative designs and collaborations.
  • As of December 2024, Beaulieu International Group has been actively expanding its operations in India by investing in local manufacturing facilities aimed at producing high-quality flooring solutions tailored to Indian consumer preferences. This move is expected to enhance Beaulieu’s competitive edge in the rapidly growing Indian building decoration market.
  • In December 2024, Sanjay Puri Architects showcased their latest project, the Nokha Village Community Centre, which emphasizes sustainable design principles suited for arid climates. This project highlights the firm’s focus on integrating traditional architecture with modern sustainability practices while enhancing community spaces across India.
  • As of January 2025, Architecture BRIO announced plans to expand into Europe with a new office opening in Rotterdam. This strategic move aims to leverage international opportunities while continuing their commitment to sustainable design practices within their existing projects across India.

Market Concentration and Characteristics 

The India Building Decoration Market exhibits a moderate level of concentration, with both international and regional players competing for market share. While large multinational companies like Milliken, Tarkett, and Armstrong Flooring dominate the market with their wide-ranging product portfolios, innovative solutions, and global presence, the market also includes a significant number of local players offering tailored, region-specific decoration products and services. The market is characterized by increasing consumer demand for high-quality, aesthetically pleasing, and functional decoration solutions, with a growing emphasis on sustainable and eco-friendly products. Additionally, the rise of e-commerce platforms has increased accessibility to a variety of building decoration options, further intensifying competition. Companies in this market must focus on innovation, sustainability, and customer-centric designs to remain competitive as urbanization and infrastructure development continue to drive demand.

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Report Coverage

The research report offers an in-depth analysis based on Type, Application and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

  1. Urbanization will continue to fuel the demand for building decoration solutions, particularly in metropolitan areas. As more cities expand, the need for residential and commercial space decoration will increase.
  2. With the growing middle class and rising disposable income, consumers will increasingly invest in high-quality decoration products. This trend will drive the demand for luxury and personalized building decoration solutions.
  3. The adoption of smart home technologies will enhance the demand for innovative lighting and automated decoration solutions. As IoT devices become more integrated, the market for smart building decoration products will expand.
  4. Eco-friendly materials and energy-efficient products will dominate the market as environmental awareness increases. Government incentives and regulations will further push the demand for green building decoration solutions.
  5. Online platforms will continue to play a significant role in the market’s growth. E-commerce enables consumers to access a wide range of decoration products, enhancing market accessibility and convenience.
  6. Consumers will increasingly seek customized and personalized decoration solutions. This shift toward unique design preferences will create opportunities for companies offering bespoke products and services.
  7. The luxury real estate market in India will drive the demand for high-end and premium building decoration products. This segment will see growth as affluent consumers prioritize quality and aesthetics in their spaces.
  8. Advances in materials science will lead to the development of new, innovative building decoration products. These materials will offer better durability, functionality, and aesthetic appeal, meeting the evolving demands of consumers.
  9. The growth of the commercial real estate sector, driven by office spaces and retail developments, will further boost demand for commercial building decoration. Businesses will seek high-quality decoration to improve their branding and employee experience.
  10. As smaller cities undergo rapid development, the demand for building decoration products and services will increase. This untapped market presents significant growth opportunities for businesses expanding outside major metropolitan areas.

CHAPTER NO. 1 : INTRODUCTION 19
1.1.1. Report Description 19
Purpose of the Report 19
USP & Key Offerings 19
1.1.2. Key Benefits for Stakeholders 19
1.1.3. Target Audience 20
1.1.4. Report Scope 20
CHAPTER NO. 2 : EXECUTIVE SUMMARY 21
2.1. BUILDING DECORATION Market Snapshot 21
2.1.1. India BUILDING DECORATION Market, 2018 – 2032 (USD Million) 22
CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23
3.1. Russia-Ukraine and Israel-Palestine War Impacts 23
CHAPTER NO. 4 : BUILDING DECORATION MARKET – INDUSTRY ANALYSIS 24
4.1. Introduction 24
4.2. Market Drivers 25
4.2.1. Driving Factor 1 Analysis 25
4.2.2. Driving Factor 2 Analysis 26
4.3. Market Restraints 27
4.3.1. Restraining Factor Analysis 27
4.4. Market Opportunities 28
4.4.1. Market Opportunity Analysis 28
4.5. Porter’s Five Forces Analysis 29
4.6. Value Chain Analysis 30
4.7. Buying Criteria 31
CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32
5.1. Import Analysis by India 32
5.1.1. India BUILDING DECORATION Market Import Volume/Revenue, By India, 2018 – 2023 32
5.2. Export Analysis by India 33
5.2.1. India BUILDING DECORATION Market Export Volume/Revenue, By India, 2018 – 2023 33
CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34
6.1. Demand Analysis by India 34
6.1.1. India BUILDING DECORATION Market Demand Volume/Revenue, By India, 2018 – 2023 34
6.2. Supply Analysis by India 35
6.2.1. India BUILDING DECORATION Market Supply Volume/Revenue, By India, 2018 – 2023 35
CHAPTER NO. 7 : PRODUCTION ANALYSIS 36
7.1. Production Analysis by India 36
7.1.1. India BUILDING DECORATION Market Production Volume/Revenue, By India, 2018 – 2023 36
CHAPTER NO. 8 : PRICE ANALYSIS 37
8.1. Price Analysis by Type 37
8.1.1. India BUILDING DECORATION Market Price, By Type, 2018 – 2023 37
8.1.2. India Type Market Price, By Type, 2018 – 2023 37
CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38
9.1. Key Raw Materials and Suppliers 38
9.2. Key Raw Materials Price Trend 38
CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39
10.1. Manufacturing Cost Analysis 39
10.2. Manufacturing Process 39
CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40
11.1. Company Market Share Analysis – 2023 40
11.1.1. India BUILDING DECORATION Market: Company Market Share, by Volume, 2023 40
11.1.2. India BUILDING DECORATION Market: Company Market Share, by Revenue, 2023 41
11.1.3. India BUILDING DECORATION Market: Top 6 Company Market Share, by Revenue, 2023 41
11.1.4. India BUILDING DECORATION Market: Top 3 Company Market Share, by Revenue, 2023 42
11.2. India BUILDING DECORATION Market Company Volume Market Share, 2023 43
11.3. India BUILDING DECORATION Market Company Revenue Market Share, 2023 44
11.4. Company Assessment Metrics, 2023 45
11.4.1. Stars 45
11.4.2. Emerging Leaders 45
11.4.3. Pervasive Players 45
11.4.4. Participants 45
11.5. Start-ups /SMEs Assessment Metrics, 2023 45
11.5.1. Progressive Companies 45
11.5.2. Responsive Companies 45
11.5.3. Dynamic Companies 45
11.5.4. Starting Blocks 45
11.6. Strategic Developments 46
11.6.1. Acquisitions & Mergers 46
New Product Launch 46
India Expansion 46
11.7. Key Players Product Matrix 47
CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 48
12.1. PESTEL 48
12.1.1. Political Factors 48
12.1.2. Economic Factors 48
12.1.3. Social Factors 48
12.1.4. Technological Factors 48
12.1.5. Environmental Factors 48
12.1.6. Legal Factors 48
12.2. Adjacent Market Analysis 48
CHAPTER NO. 13 : BUILDING DECORATION MARKET – BY TYPE SEGMENT ANALYSIS 49
13.1. BUILDING DECORATION Market Overview, by Type Segment 49
13.1.1. BUILDING DECORATION Market Revenue Share, By Type, 2023 & 2032 50
13.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Type 51
13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 51
13.1.4. BUILDING DECORATION Market Revenue, By Type, 2018, 2023, 2027 & 2032 52
13.2. Interior Renovation 53
13.3. Facade Decoration 54
13.4. Landscape Design And Decoration 55
13.5. Outdoor Decoration 56
13.6. Lighting Design And Decoration 57
CHAPTER NO. 14 : BUILDING DECORATION MARKET – BY APPLICATION SEGMENT ANALYSIS 58
14.1. BUILDING DECORATION Market Overview, by Application Segment 58
14.1.1. BUILDING DECORATION Market Revenue Share, By Application, 2023 & 2032 59
14.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Application 60
14.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 60
14.1.4. BUILDING DECORATION Market Revenue, By Application, 2018, 2023, 2027 & 2032 61
14.2. Commercial Complex 62
14.3. Government Agency 63
14.4. Public Utilities 64
14.5. Transportation Hub 65
14.6. Hotels And Guesthouses 66
CHAPTER NO. 15 : BUILDING DECORATION MARKET – BY END-USER SEGMENT ANALYSIS 67
15.1. BUILDING DECORATION Market Overview, by End-user Segment 67
15.1.1. BUILDING DECORATION Market Revenue Share, By End-user, 2023 & 2032 68
15.1.2. BUILDING DECORATION Market Attractiveness Analysis, By End-user 69
15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 69
15.1.4. BUILDING DECORATION Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70
15.2. End-user 1 71
15.3. End-user 2 72
15.4. End-user 3 73
15.5. End-user 4 74
15.6. End-user 5 75
CHAPTER NO. 16 : BUILDING DECORATION MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 76
16.1. BUILDING DECORATION Market Overview, by Technology Segment 76
16.1.1. BUILDING DECORATION Market Revenue Share, By Technology, 2023 & 2032 77
16.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Technology 78
16.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 78
16.1.4. BUILDING DECORATION Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79
16.2. Technology 1 80
16.3. Technology 2 81
16.4. Technology 3 82
CHAPTER NO. 17 : – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 83
17.1. BUILDING DECORATION Market Overview, by Distribution Channel Segment 83
17.1.1. BUILDING DECORATION Market Revenue Share, By Distribution Channel, 2023 & 2032 84
17.1.2. BUILDING DECORATION Market Attractiveness Analysis, By Distribution Channel 85
17.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 85
17.1.4. BUILDING DECORATION Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86
17.2. Distribution Channel 1 87
17.3. Distribution Channel 2 88
17.4. Distribution Channel 3 89
17.5. Distribution Channel 4 90
17.6. Distribution Channel 5 91
CHAPTER NO. 18 : BUILDING DECORATION MARKET – INDIA ANALYSIS 92
18.1. Type 92
18.1.1. India BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 (USD Million) 92
18.2. India BUILDING DECORATION Market Revenue, By Type, 2024 – 2032 (USD Million) 92
18.3. Application 93
18.3.1. India BUILDING DECORATION Market Revenue, By Application, 2018 – 2023 (USD Million) 93
18.3.2. India BUILDING DECORATION Market Revenue, By Application, 2024 – 2032 (USD Million) 93
18.4. End-user 94
18.4.1. India BUILDING DECORATION Market Revenue, By End-user, 2018 – 2023 (USD Million) 94
18.4.2. India BUILDING DECORATION Market Revenue, By End-user, 2024 – 2032 (USD Million) 94
18.5. Technology 95
18.5.1. India BUILDING DECORATION Market Revenue, By Technology, 2018 – 2023 (USD Million) 95
18.5.2. India BUILDING DECORATION Market Revenue, By Technology, 2024 – 2032 (USD Million) 95
18.6. Distribution Channel 96
18.6.1. India BUILDING DECORATION Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 96
18.6.2. India BUILDING DECORATION Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 96
CHAPTER NO. 19 : COMPANY PROFILES 97
19.1. Milliken Company 97
19.1.1. Company Overview 97
19.1.2. Product Portfolio 97
19.1.3. Swot Analysis 97
19.1.4. Business Strategy 98
19.1.5. Financial Overview 98
19.1.6. Tarkett 99
19.1.7. Armstrong Flooring, Inc 99
19.1.8. Gerflor 99
19.1.9. Hunter Douglas 99
19.1.10. Forbo Holding AG 99
19.1.11. Interface, Inc 99
19.1.12. Mannington Mills 99
19.1.13. Beaulieu International Group 99
19.1.14. Altro Group 99
19.1.15. Sanjay Puri Architects 99
19.1.16. Architecture BRIO 99
19.1.17. Company 13 99
19.1.18. Company 14 99
CHAPTER NO. 20 : RESEARCH METHODOLOGY 100
20.1. Research Methodology 100
20.1.1. Phase I – Secondary Research 101
20.1.2. Phase II – Data Modeling 101
Company Share Analysis Model 102
Revenue Based Modeling 102
20.1.3. Phase III – Primary Research 103
20.1.4. Research Limitations 104
Assumptions 104

List of Figures
FIG NO. 1. India BUILDING DECORATION Market Revenue, 2018 – 2032 (USD Million) 22
FIG NO. 2. Porter’s Five Forces Analysis for India BUILDING DECORATION Market 29
FIG NO. 3. Value Chain Analysis for India BUILDING DECORATION Market 30
FIG NO. 4. India BUILDING DECORATION Market Import Volume/Revenue, By India, 2018 – 2023 32
FIG NO. 5. India BUILDING DECORATION Market Export Volume/Revenue, By India, 2018 – 2023 33
FIG NO. 6. India BUILDING DECORATION Market Demand Volume/Revenue, By India, 2018 – 2023 34
FIG NO. 7. India BUILDING DECORATION Market Supply Volume/Revenue, By India, 2018 – 2023 35
FIG NO. 8. India BUILDING DECORATION Market Production Volume/Revenue, By India, 2018 – 2023 36
FIG NO. 9. India BUILDING DECORATION Market Price, By Type, 2018 – 2023 37
FIG NO. 10. Raw Materials Price Trend Analysis, 2018 – 2023 38
FIG NO. 11. Manufacturing Cost Analysis 39
FIG NO. 12. Manufacturing Process 39
FIG NO. 13. Company Share Analysis, 2023 40
FIG NO. 14. Company Share Analysis, 2023 41
FIG NO. 15. Company Share Analysis, 2023 41
FIG NO. 16. Company Share Analysis, 2023 42
FIG NO. 17. BUILDING DECORATION Market – Company Volume Market Share, 2023 43
FIG NO. 18. BUILDING DECORATION Market – Company Revenue Market Share, 2023 44
FIG NO. 19. BUILDING DECORATION Market Revenue Share, By Type, 2023 & 2032 50
FIG NO. 20. Market Attractiveness Analysis, By Type 51
FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 51
FIG NO. 22. BUILDING DECORATION Market Revenue, By Type, 2018, 2023, 2027 & 2032 52
FIG NO. 23. India BUILDING DECORATION Market for Interior Renovation, Revenue (USD Million) 2018 – 2032 53
FIG NO. 24. India BUILDING DECORATION Market for Facade Decoration, Revenue (USD Million) 2018 – 2032 54
FIG NO. 25. India BUILDING DECORATION Market for Landscape Design And Decoration, Revenue (USD Million) 2018 – 2032 55
FIG NO. 26. India BUILDING DECORATION Market for Outdoor Decoration, Revenue (USD Million) 2018 – 2032 56
FIG NO. 27. India BUILDING DECORATION Market for Lighting Design And Decoration, Revenue (USD Million) 2018 – 2032 57
FIG NO. 28. BUILDING DECORATION Market Revenue Share, By Application, 2023 & 2032 59
FIG NO. 29. Market Attractiveness Analysis, By Application 60
FIG NO. 30. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 60
FIG NO. 31. BUILDING DECORATION Market Revenue, By Application, 2018, 2023, 2027 & 2032 61
FIG NO. 32. India BUILDING DECORATION Market for Commercial Complex, Revenue (USD Million) 2018 – 2032 62
FIG NO. 33. India BUILDING DECORATION Market for Government Agency, Revenue (USD Million) 2018 – 2032 63
FIG NO. 34. India BUILDING DECORATION Market for Public Utilities, Revenue (USD Million) 2018 – 2032 64
FIG NO. 35. India BUILDING DECORATION Market for Transportation Hub, Revenue (USD Million) 2018 – 2032 65
FIG NO. 36. India BUILDING DECORATION Market for Hotels And Guesthouses, Revenue (USD Million) 2018 – 2032 66
FIG NO. 37. BUILDING DECORATION Market Revenue Share, By End-user, 2023 & 2032 68
FIG NO. 38. Market Attractiveness Analysis, By End-user 69
FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 69
FIG NO. 40. BUILDING DECORATION Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70
FIG NO. 41. India BUILDING DECORATION Market for End-user 1, Revenue (USD Million) 2018 – 2032 71
FIG NO. 42. India BUILDING DECORATION Market for End-user 2, Revenue (USD Million) 2018 – 2032 72
FIG NO. 43. India BUILDING DECORATION Market for End-user 3, Revenue (USD Million) 2018 – 2032 73
FIG NO. 44. India BUILDING DECORATION Market for End-user 4, Revenue (USD Million) 2018 – 2032 74
FIG NO. 45. India BUILDING DECORATION Market for End-user 5, Revenue (USD Million) 2018 – 2032 75
FIG NO. 46. BUILDING DECORATION Market Revenue Share, By Technology, 2023 & 2032 77
FIG NO. 47. Market Attractiveness Analysis, By Technology 78
FIG NO. 48. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 78
FIG NO. 49. BUILDING DECORATION Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79
FIG NO. 50. India BUILDING DECORATION Market for Technology 1, Revenue (USD Million) 2018 – 2032 80
FIG NO. 51. India BUILDING DECORATION Market for Technology 2, Revenue (USD Million) 2018 – 2032 81
FIG NO. 52. India BUILDING DECORATION Market for Technology 3, Revenue (USD Million) 2018 – 2032 82
FIG NO. 53. BUILDING DECORATION Market Revenue Share, By Distribution Channel, 2023 & 2032 84
FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 85
FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 85
FIG NO. 56. BUILDING DECORATION Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86
FIG NO. 57. India BUILDING DECORATION Market for Distribution Channel 1, Revenue (USD Million) 2018 – 2032 87
FIG NO. 58. India BUILDING DECORATION Market for Distribution Channel 2, Revenue (USD Million) 2018 – 2032 88
FIG NO. 59. India BUILDING DECORATION Market for Distribution Channel 3, Revenue (USD Million) 2018 – 2032 89
FIG NO. 60. India BUILDING DECORATION Market for Distribution Channel 4, Revenue (USD Million) 2018 – 2032 90
FIG NO. 61. India BUILDING DECORATION Market for Distribution Channel 5, Revenue (USD Million) 2018 – 2032 91
FIG NO. 62. Research Methodology – Detailed View 100
FIG NO. 63. Research Methodology 101

List of Tables
TABLE NO. 1. : India BUILDING DECORATION Market: Snapshot 18
TABLE NO. 2. : Drivers for the BUILDING DECORATION Market: Impact Analysis 22
TABLE NO. 3. : Restraints for the BUILDING DECORATION Market: Impact Analysis 24
TABLE NO. 4. : India BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 34
TABLE NO. 5. : Key Raw Materials & Suppliers 35
TABLE NO. 6. : India BUILDING DECORATION Market Revenue, By Type, 2018 – 2023 (USD Million) 89
TABLE NO. 7. : India BUILDING DECORATION Market Revenue, By Type, 2024 – 2032 (USD Million) 89
TABLE NO. 8. : India BUILDING DECORATION Market Revenue, By Application, 2018 – 2023 (USD Million) 90
TABLE NO. 9. : India BUILDING DECORATION Market Revenue, By Application, 2024 – 2032 (USD Million) 90
TABLE NO. 10. : India BUILDING DECORATION Market Revenue, By End-user, 2018 – 2023 (USD Million) 91
TABLE NO. 11. : India BUILDING DECORATION Market Revenue, By End-user, 2024 – 2032 (USD Million) 91
TABLE NO. 12. : India BUILDING DECORATION Market Revenue, By Technology, 2018 – 2023 (USD Million) 92
TABLE NO. 13. : India BUILDING DECORATION Market Revenue, By Technology, 2024 – 2032 (USD Million) 92
TABLE NO. 14. : India BUILDING DECORATION Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 93
TABLE NO. 15. : India BUILDING DECORATION Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 93

Frequently Asked Questions:

What is the projected market size of the India Building Decoration Market in 2023 and 2032?

The India Building Decoration Market is projected to reach USD 921.18 million in 2023 and grow to USD 1,965.38 million by 2032, with a compound annual growth rate (CAGR) of 8.77% from 2024 to 2032.

What are the key drivers of the India Building Decoration Market?

The primary drivers include rapid urbanization, growing demand for residential and commercial spaces, and a shift toward sustainable and eco-friendly building materials.

How is the e-commerce sector influencing the India Building Decoration Market?

The e-commerce sector is providing easy access to a wide range of building decoration products, boosting market reach and convenience for consumers across India.

What trends are shaping the India Building Decoration Market?

Emerging trends include the adoption of smart home technologies, eco-friendly decoration solutions, and the growing preference for luxury home decor and customized design options.

Which cities are contributing most to the India Building Decoration Market’s growth?

Key metropolitan cities like Delhi, Mumbai, Bengaluru, and Hyderabad are experiencing robust growth, driven by urbanization and expanding real estate developments.

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