The outlook for motorcycle infotainment systems appear upbeat with the growing integration of smart systems in automobiles. Motorcycle infotainment system provides both the entertainment and information to rider while riding a motorcycle. These systems are assembly of hardware and software that provides audio-video information and enables communication between connected vehicles. Motorcycle infotainment system is an integration of multimedia and driver assisting technologies in a single module. Over the last few years, rapid growth in the IT and smartphone industry has coincided with surge in demand for infotainment services. Evolving digital habits of consumers coupled with need for seamless internet connectivity while on-the-move is identified as one of the factors facilitating the growth of the motorcycle infotainment system market.
Motorcycle infotainment systems enable connectivity on wheels, thereby facilitating real-time communication on-the-go and enabling rider to stay connected with the online platform. Increasing demand for high-speed connectivity and availability of low-cost data plans has brought revolution in the infotainment industry. Motorcycle manufacturers are now providing in-built systems that have the capability of staying connected through real-time streaming and data transfer. Thus, increased dependency on technology coupled with rising need for continuous connectivity is driving the growth prospects of the motorcycle infotainment system market worldwide. Motorcycle infotainment systems market is still in its infancy and is anticipated to register strong growth during the forecast period due to the growing demand for connected vehicles and entry of new players in the market. As of now, Harley Davidson enjoys strong market penetration with infotainment systems integrated in majority of its high-end models. On the other hand, BMW and Honda too have few models with integrated infotainment system. In 2015, Yamaha, Honda and BMW collaborated for developing intelligent transportation systems (C-ITS) designed mainly for two-wheelers.
The evolving trend of connectivity in vehicles has provoked consumers to connect their tablets and smartphones to infotainment systems for entertainment and accessing information. Rising demand for better driver-experience has compelled OEMs to collaborate with electronic manufacturers for developing more advanced and better infotainment systems. Increasing number of manufacturers are making huge investments and are working towards offering advanced electronic components in order to boost automotive grade electronics. Furthermore, the ability of smart devices to provide users with a real-time and transparent feedback mechanism for checking vehicle’s health status and their driving behavior is expected to facilitate the growth of motorcycle infotainment system market. On the other hand, distraction caused due to the infotainment systems can be a serious safety concern, which may acts as a challenge for the growth of the motorcycle infotainment system market.
The global motorcycle infotainment system market is segmented on the following basis:
- By Application
- Two-wheeler Motorcycles
- By Sales Channel
- By Geography
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Rest of the World
- Middle East & Africa
- Latin America
Key players identified in the global motorcycle infotainment system market include but are not limited to:
BMG AG, Bombardier Recreational Products (BRP), Clarion Co., Ltd., Garmin Ltd., Harman International, Harley-Davidson, Honda Motor Co., Ltd., Polaris Industries, Inc., Sena Technologies, Inc. and TomTom International BV among others.