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Riding Gear Market By Product Type (Jackets, Pants, Gloves, Protectors, Helmets, Shoes, Others); By End-User/Application (Road Motorcycle Gear, Off-road Motorcycle Gear); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 37648 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Riding Gear Market Size 2023  USD 29.4 billion
Riding Gear Market, CAGR  5.55%
Riding Gear Market Size 2032  USD 19.3 billion

Market Overview:

The riding gear market is on a steady ascent, poised to reach a projected value of USD 29.4 billion by 2032, a significant increase from USD 19.3 billion in 2023, reflecting a compound annual growth rate (CAGR) of 5.55%.

The riding gear market faces challenges stemming from market saturation in developed regions like North America and Europe, where high motorcycle ownership rates have led to a slowdown in gear demand. Additionally, shifting consumer preferences towards premium, high-performance gear and potential economic downturns may further impact market growth, particularly in discretionary spending on non-essential items like riding gear. However, despite these challenges, the market holds promise for future expansion driven by emerging markets such as Southeast Asia and India. The surge in motorcycle ownership in these regions creates new demand for riding gear, presenting growth opportunities for manufacturers and retailers.

Furthermore, the riding gear market’s growth potential is bolstered by a growing focus on safety, technological advancements, and geographical diversity. With increasing awareness of safety regulations and the rising risk of motorcycle accidents, riders are prioritizing protective equipment, driving demand for innovative gear with enhanced features like lightweight materials and integrated technology. Moreover, while North America and Europe remain dominant players, the market is experiencing growth in Asia Pacific and Latin America due to rising disposable incomes and the growing adoption of motorcycles. Key players in the industry, including established brands like Alpinestars, Dainese, and Shoei, must adapt to changing consumer preferences, prioritize innovation and safety, and capitalize on growth opportunities in emerging regions to ensure future success.

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Market Drivers:

Safety Concerns and Popularity of Motorcycles:

The expansion of the riding gear market is driven by heightened safety concerns among riders, coupled with the increasing global popularity of motorcycles. For instance, in 2023, global two-wheeler sales (motorcycles, scooters, and registered mopeds) reached 62.6 million units. Awareness of road accidents and the potential severity of motorcycle injuries has prompted a surge in demand for high-quality protective gear. For example, motorcycle riders are 28 times more likely to die and four times more likely to be injured in an accident than car occupants. Simultaneously, factors such as affordability, fuel efficiency, and the sense of freedom associated with motorcycles have contributed to their rising popularity. As more individuals opt for motorcycle riding, there is a growing need for riding gear to ensure rider safety on the roads.

Technological Advancements and Comfort Enhancements:

Technological innovations and comfort enhancements are shaping the evolution of riding gear, with manufacturers continuously striving to develop gear that offers superior protection without compromising comfort. For instance, advancements in materials, such as abrasion-resistant fabrics and impact-absorbing padding, alongside the integration of communication systems and climate control elements into helmets and jackets, are gaining traction in the market. Riders increasingly seek gear that enhances their overall riding experience, driving the adoption of innovative features and functionalities.

Diversity and Segmentation in Riding Gear:

The riding gear market is witnessing an expansion in diversity and segmentation to cater to a broader range of rider preferences and needs. For example, gear tailored for different riding styles and demographics, including adventure touring and off-road riding, is becoming increasingly prevalent. Additionally, there is a growing emphasis on women-specific gear designed for optimal fit and comfort, reflecting the rise of female ridership. Moreover, manufacturers are focusing on sustainability by adopting eco-friendly materials and sustainable practices, aligning with consumer preferences for environmentally conscious products. For instance, the motorcycle apparel industry is segmented by type (jackets, helmets, gloves, knee guards, shoes, and other types), material type (mesh, leather, plastic, carbon fiber, and other material types), distribution channel (offline and online), and geography (North America, Europe, Asia-Pacific, and Rest of the World).

Rising Disposable Incomes and Leisure Spending:

Rising disposable incomes, particularly in developing economies, are fueling increased spending on recreational activities like motorcycle riding. This trend contributes to the growing demand for riding gear as riders seek high-quality equipment for their leisure pursuits. With the popularity of motorcycle touring and adventure riding on the rise, there is a heightened need for gear that offers safety, comfort, functionality, and weather protection for extended journeys. Consequently, the riding gear market is well-positioned to capitalize on these trends and opportunities for continued growth and innovation.

Market Trends:

Surge in Comfort and Convenience:

Riders are increasingly prioritizing comfort and convenience in their gear choices. For instance, a survey conducted by the Motorcycle Industry Council found that 70% of riders cited comfort as a key factor influencing their gear choices. They seek features like improved ventilation systems, lightweight yet protective materials, and ergonomic designs that minimize fatigue during long rides. A case in point is the introduction of D3O technology, a lightweight, flexible material that hardens upon impact, offering superior protection without compromising comfort.

Tech Integration and Safety Focus:

Technology is playing a pivotal role in the evolution of riding gear, particularly in enhancing safety and rider experience. For instance, the adoption of airbag vests, which inflate in the event of a crash to protect the rider’s chest and abdomen, has seen a significant increase in recent years. Moreover, advancements in reflective materials and impact-absorbing technologies are raising safety standards, providing riders with greater peace of mind on the road. An example of this is the use of High Visibility (Hi-Viz) gear, which significantly increases a rider’s visibility to other road users, thereby reducing the risk of accidents.

Market Challenges Analysis:

High Cost of High-Quality Gear:

Premium riding gear, renowned for its superior protection and performance, often comes with a substantial price tag. This poses a notable barrier to entry for new riders or those with budget constraints. While more affordable options are available, they may not offer the same level of safety and functionality as their high-end counterparts. The significant price disparity between different gear tiers can impede market growth, particularly in regions where the average disposable income is lower.

Safety Concerns and Awareness:

Despite the undeniable safety benefits of riding gear, there remains a lack of awareness or underestimation of risk among some motorcyclists. This can lead to riders neglecting proper gear selection or use, compromising their safety on the road. Furthermore, varying safety regulations across regions and evolving motorcycle technology can create confusion among consumers regarding the appropriate protective equipment required for safe riding.

Segmentation Analysis:

By Product Type:

Riding gear encompasses a range of essential components designed to ensure rider safety and comfort on the road. Helmets, offering protection for the most critical body part, represent a significant segment of the market, providing vital head protection. Jackets, available in leather or textile materials, offer varying degrees of protection and weatherproofing to shield riders from the elements. Complementing jackets, leather and textile pants provide abrasion resistance and additional protection for the lower body. Gloves are essential for protecting hands from injury and adverse weather conditions, while motorcycle boots, designed for ankle and foot protection, come in various styles tailored to different riding needs. Body armor, whether standalone or integrated into jackets, offers additional impact protection for vital areas. Additionally, the market includes other riding gear such as goggles, airbag vests, knee/shin guards, and neck braces, catering to specific safety and comfort needs of riders.

By End-User:

The riding gear market can be divided into two primary segments: road motorcycle gear and off-road motorcycle gear. Road motorcycle gear is tailored for use on paved roads and caters to commuters, touring riders, and sportbike enthusiasts. This gear typically includes full-face helmets, riding jackets, pants, gloves, and boots optimized for comfort, protection, and aerodynamics. Enhanced weatherproofing, ventilation systems, and abrasion-resistant materials are common features, ensuring rider safety and comfort during long-distance rides or varying weather conditions. On the other hand, off-road motorcycle gear is designed for riders engaging in activities like motocross, trail riding, or adventure touring in rugged terrains. This segment comprises specialized protective equipment such as off-road helmets, dirt bike jerseys and pants, motocross boots, knee and elbow guards, and chest protectors. Off-road gear prioritizes durability, flexibility, and impact protection to withstand the challenges of uneven terrain, jumps, and obstacles encountered off-road.

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Based on Product Type:

  • Jacket
  • Pants
  • Gloves
  • Protector
  • Helmets
  • Shoes
  • Others

Based on End-User/Applications:

  • Road Motorcycle Gear
  • Off-road Motorcycle Gear

Based on Region :

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Regional Analysis:

North America:

North America holds the largest share of the global Riding Gear market, estimated to be around 35%. The United States represents the dominant market within this region, driven by a strong motorcycle culture, high disposable incomes, and the presence of major riding gear manufacturers.


Europe accounts for a significant share of approximately 30% in the global Riding Gear market. Countries like Germany, France, Italy, and the United Kingdom are major contributors to this region’s market growth, driven by a rich motorcycling heritage and the adoption of stringent safety regulations.

 Key player:

  • Eicher Motors Limited – Royal Enfield
  • Steelbird Hi-Tech Global Ltd.
  • Vega Auto Accessories Pvt. Ltd.
  • S- Mart Kumar Impex Pvt. Ltd. (SMK Helmets)
  • Rynox Gears Pvt. Ltd.
  • Dirtsack
  • Studds Accessories Ltd.
  • LS2 Helmets Global
  • Spartan ProGear Co.
  • Aerostich
  • Mototech Industries
  • Resurgence Gear

Competitive Analysis:

Alpinestars, headquartered in Italy, stands out as a multinational renowned for its cutting-edge protective gear tailored for motorcycle riders. Renowned for its technological innovations and premium offerings, the brand has solidified its position as a leader in the industry. Another Italian powerhouse, Dainese, boasts a rich legacy in motorcycle safety apparel, offering a comprehensive range of gear catering to diverse riding styles. Meanwhile, REV’IT!, based in the Netherlands, distinguishes itself through innovative designs that prioritize both comfort and safety, making its gear particularly popular among touring and adventure riders. Fox Racing, a US-based brand, commands a strong presence in the off-road motorcycle segment, delivering specialized gear designed specifically for motocross, enduro, and other dirt bike disciplines. Lastly, AGV Helmets, hailing from Italy, has built a reputation for producing high-quality helmets tailored for various riding styles, with a steadfast commitment to safety and performance.

Recent Developments:

In October 2022, Steelbird Hi-tech India Limited, Asia’s leading helmet manufacturer, accomplished the launch of 117 RiderZ Shoppe retail stores in India, Bangladesh, and Cambodia. Currently, the company is focused on expanding its footprint further, aiming to establish 1,000 more Steelbird RiderZ Shoppe outlets within the next two years.

In May 2022, Royal Enfield collaborated with Italian riding gear brand Alpinestars to create a riding apparel collection with high protection and performance.

In January 2022,  Alpinestars launched next-generation tech-air airbag systems by the name Tech-Air 3, Tech-Air 10, and Tech-Air Off-Road V2 autonomous Airbag Systems. Tech-Air 3 airbag system is an over-jacket airbag system intended for road riders and commuters and is suitable for use in all weather conditions. Tech-Air 10 airbag system offers body protection to road riders, track day riders, and racers by covering the rider’s full back, chest, shoulders, and hips. Tech-Air Off-road V2 protects racers on the muddier side of the tracks.

Market Concentration & Characteristics:

The Riding Gear market exhibits a relatively concentrated landscape, with a few major players dominating the market share. These established brands often cater to diverse customer segments within the riding community, offering a range of products at various price points. However, smaller, niche players are also present, specializing in specific gear categories or catering to unique customer preferences.

 Report Coverage:

The research report offers an in-depth analysis based on Product, Application, and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

  1. Increasing public awareness of motorcycle safety will continue to drive demand for protective gear, particularly in developing economies.
  2. Advancements in materials and manufacturing will lead to the development of lighter, more breathable, and more comfortable riding gear while maintaining optimal protection.
  3. Manufacturers will prioritize features that enhance rider comfort, such as improved ventilation and weatherproofing, catering to a wider range of riding conditions.
  4. The growing popularity of motorcycling among women and younger demographics will influence the design and functionality of riding gear, with a focus on style and inclusivity.
  5. The increasing adoption of electric motorcycles is expected to create a niche market for specialized riding gear tailored to the unique needs of electric motorcycle riders.
  6. The burgeoning e-commerce sector will play a crucial role in expanding market reach and offering consumers greater convenience and access to a wider variety of riding gear options.
  7. Manufacturers will likely incorporate eco-friendly materials and sustainable production practices into their operations, catering to environmentally conscious consumers.
  8. Advancements in data analytics could pave the way for personalized riding gear recommendations and custom-fit options based on individual rider measurements and preferences.
  9. Integration of smart technologies into riding gear, such as connectivity with navigation systems and safety features, could become more prevalent.
  10. The riding gear market is expected to see significant growth in emerging economies like India, Southeast Asia, and Latin America, fueled by rising disposable income and increasing motorcycle ownership.

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Frequently Asked Questions:

What is the current size of the Riding Gear market?

The Riding Gear market was valued at USD 29.4 billion in 2023.

What factors are driving the growth of the Riding Gear market?

Factors driving the growth of the Riding Gear market include increasing demand for comfort and safety features in motorcycle gear, technological advancements leading to innovative designs, and a rise in motorcycle ownership globally.

What are the key segments within the Riding Gear market?

The key segments within the Riding Gear market include helmets, jackets, pants, gloves, boots, and protective gear such as body armor and knee guards.

What are some challenges faced by the Riding Gear market?

Challenges faced by the Riding Gear market include market saturation in developed regions, economic downturns impacting discretionary spending, and the high initial costs associated with premium gear offerings.

Who are the major players in the Riding Gear market?

Major players in the Riding Gear market include Alpinestars, Dainese, REV’IT!, Fox Racing, AGV Helmets, and other established brands specializing in motorcycle gear and accessories.

Which segment is leading the market share?

Helmets and jackets are typically leading segments in the Riding Gear market due to their importance in rider safety and legal requirements in many regions.

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