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Saudi Arabia Meat Market By Type (Beef, Mutton, Other Meat) By Form (Fresh/Chilled, Frozen/Canned, Processed) By Distribution Channel (Off-Trade, Convenience Stores, Online Channel, Supermarkets & Hypermarkets, On-Trade, Others) – Growth, Future Prospects & Competitive Analysis, 2016 – 2028

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Published: | Report ID: 10325 | Report Format : PDF

About this report

The Saudi Arabia meat market report explores the critical analysis of the Saudi Arabia meat industry using key parameters. The report consists of investment strategies, the need for investments in the Saudi Arabia meat industry, and the multiple benefits for investors. Importantly, this report sets out major changes in the technical regulations for the Saudi Arabia meat industry and how economic and non-economic barriers are helping the Saudi Arabia meat market grow. Moreover, the report analyses the country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses include Porter’s five forces analysis, PESTEL analysis, value chain analysis, etc.

REPORT ATTRIBUTE DETAILS
Saudi Arabia Meat Market by Volume Yes
Saudi Arabia Meat Market by Value Yes
Saudi Arabia Meat Market, Tornado Analysis Yes
Saudi Arabia Meat Market, STAR Analysis Yes
Saudi Arabia Meat Market, SRC Analysis Yes
Saudi Arabia Meat Market, Import-Export Data Yes (On Demand)
Saudi Arabia Meat Market Pricing Analysis Yes (On Demand)
Saudi Arabia Meat Market Segment Analysis By Type (Beef, Mutton, and Other Meat)

By Form (Fresh/Chilled, Frozen/Canned, and Processed)

By Distribution Channel (Off-Trade, Convenience Stores, Online Channel, Supermarkets & Hypermarkets, On-Trade, and Others)

Saudi Arabia Meat Market Key Companies Al-Kabeer Group ME – The Savola Group, Almunajem Foods, Americana Foods Inc, BRF S.A., Mahmoud Al Nasher and Partners Co. (Nasher Fresh Meat Company), Sunbulah Group, Tanmiah Food Company, and The Organic Meat Company Ltd
Saudi Arabia Meat Market Competitive Landscape Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Country-level Presence Analysis

Major Strategies Adopted

Key Highlights of the report

How are the major segments performing in the Saudi Arabia Meat Market?

  • The beef segment led the market in terms of type in 2021 and is expected to continue throughout the projection period. Most Saudi Arabian consumers prefer slow-cooked meat, such as beef, as it tastes better. Fresh beef is the most popular beef type in the country. The availability of fresh beef at the local butcher or supermarket shops contributes to its popularity.
  • In 2021, the fresh/chilled form segment held the largest market share due to the country’s abundance of butcher shops and slaughterhouses, which made fresh/chilled meat accessible to a large consumer base. Fresh meat is regarded as being of higher quality. Customers can buy freshly cut meat immediately through an offline channel after the lockdown.
  • The convenience stores segment dominated the market in the distribution channel in 2021 and is expected to continue over the forecast period. Convenience stores have the largest market share owing to the availability of fresh and reasonably priced meat in these stores. Customers prefer reliable meat sources, as they only shop at certain convenience stores. Numerous slaughterhouses and their partnerships with convenience stores to exchange fresh meat support market expansion.

What is the competitive environment of the Saudi Arabia meat market?

The Saudi meat market is highly fragmented due to numerous dominant and minor key players. Due to aggressive import policies, foreign competitors from India, Pakistan, China, and other European nations also claim a sizeable market share. Key players are concentrating on online distribution channels to brand their products, increase their customer base, and broaden their geographic reach. For instance, The Organic Meat Company Ltd (TOMCL), a Pakistan-based meat processing business, disclosed in September 2021 that it had been awarded a USD 1 million contract to provide frozen meat to Saudi Arabia.

Food & Beverage

Executive Summary

How does increasing import activities for meat support market growth?

Meat production occasionally falls short of demand due to Saudi Arabia’s high domestic meat consumption. Meat imports are increasing, which presents opportunities for international businesses to grow. In Saudi Arabia, where the meat market is rapidly expanding, France, Pakistan, Argentina, India, and the United States are among the major meat importers. Due to the intense and rapidly growing demand for meat in Saudi Arabia, chicken and sheep are two of the most frequently imported meats. The country’s most widely consumed type of beef is fresh beef, with consumers favoring locally produced beef over processed and frozen beef imported. The vast majority of the country’s edible meats are imported. Saudi Arabia started the National Industrial Development & Logistics Program-NIDLP to increase edible meat production between 2020 and 2025. It intends to strengthen food security by establishing a regional food hub to ensure that local manufacturers meet all food needs. Specialized manufacturing clusters would be established, connecting farmers, packaging plants, manufacturers, and retail businesses. This will allow the local edible meat processing sector to meet 85% of the local market demand for processed food items by 2030.

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Which are the key investments by the Saudi Arabia meat market players?

Saudi Arabia is renowned for its domestic and foreign investments in various industries. Food production is at the top of the list due to its numerous benefits. The Saudi economy relies heavily on the food & agriculture industries, which account for a sizable portion of the country’s GDP. According to a report in Arabian Business, Saudi Arabia’s agriculture minister introduced a new plan to increase self-sufficiency by increasing poultry meat production to 80% by 2025. The funding aims to boost the annual broiler meat production capacity to 1.3 million tons. According to Saudi Arabia’s agriculture minister, companies that want to expand will be reimbursed for 70% of the investment cost if advanced technology is used. In addition, industry players are investing heavily in the mass production of meat products rich in iron, fiber, and vitamin C to appeal to health-conscious consumers.

Some major players in the Saudi Arabia meat market are Al-Kabeer Group ME – The Savola Group, Almunajem Foods, Americana Foods Inc, BRF S.A., Mahmoud Al Nasher and Partners Co. (Nasher Fresh Meat Company), Sunbulah Group, Tanmiah Food Company, and The Organic Meat Company Ltd.

What are the Major Driving Factors for the Saudi Arabia Meat Market?

The market is rapidly expanding due to rising demand for high-protein foods for their health advantages, transferring consumption patterns, and the country’s flourishing tourism industry. Besides, rising halal meat imports and certification are expected to boost the Saudi Arabia meat market during the forecast period. The meat industry is expected to benefit from the rising demand for seafood in Saudi Arabia. Due to its proximity to the Red Sea and Arabian Gulf, Saudi Arabia has always consumed a substantial amount of seafood. Saudi Arabia’s high domestic meat consumption occasionally causes meat production to fall short of demand. Imports of meat are rising, which offers global players expansion opportunities. France, Argentina, India, and the United States are among the major meat importers in Saudi Arabia, where the meat market is expanding quickly. Chicken and sheep are among the most commonly imported food items in Saudi Arabia owing to the country’s intense and quickly developing demand for meat.

What are the Major Risks for the Saudi Arabia Meat Market?

The Saudi government is extremely strict regarding the importation and distribution of meat within the country. Islamic legislation requires stringent halal certifications, which are difficult to obtain, limiting market expansion. Brazilian poultry imports have also recently been prohibited by Saudi Arabia, which is considered to have increased domestic production. Such extreme measures might hinder the entry of new international competitors and ultimately constrain market growth.

Which is the key type in the Saudi Arabia meat market?

The beef segment is expected to dominate the market during the forecast period. The most widely consumed type of beef in the nation is fresh beef. Fresh beef is widely available at butcher shops and supermarkets, contributing to its popularity. Many Saudi Arabian consumers prefer slow-cooked meat, like beef, as it tastes better. Fresh beef is the country’s most popular beef, with consumers preferring locally available beef over imported processed and frozen beef. Consumption across on-trade and off-trade channels is rising due to the increase in production and availability. Production was increased to 60% to meet the demand for locally produced goods in 2020.

What is the regulatory landscape for the Saudi Arabia meat market?

Saudi Arabia’s government has established organizations like the Grain Silos and Flour Mills Organization and the Saudi Food and Drug Authority to support regional farmers and ensure that food meets safety standards before humans consume it. In addition, the Saudi Ministry of Water, Environment, and Agriculture implemented a new animal feed policy. In 2020, the government will stop giving import subsidies to livestock and poultry producers in favor of direct payments. This factor will provide opportunities for growth in the Saudi Arabia meat market in the upcoming years. For instance, in May 2021, the Saudi Food & Drug Authority prohibited 11 poultry meat plants from Brazil.

What is the Market Size of Saudi Arabia’s Meat value?

The Saudi Arabia meat market is anticipated to grow at a substantial CAGR of 5.5% in the upcoming years. The Saudi Arabia meat industry is estimated to be worth USD XX billion in 2021 and is expected to be worth USD XX billion by 2028.

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What are the major players planning for the future of the Saudi Arabia meat market?

The intense competition in Saudi Arabia has pressured all players in the Arab meat processing factory to strive to provide exceptional products. The players provide top-notch meat products at competitive prices with quick turnaround times. They also create brand-new foods for customers to experiment with various tastes and preferences, allowing them to stay ahead of the competition. Saudi meat suppliers ensure their partners access the right ingredients and products at reasonable prices. This enables them to achieve their business objectives by meeting the demands of their customers. Key players use a variety of tactics to carve out a place for themselves on the international market in terms of consumer recognition. Major players, for example, are emphasizing product innovation. Companies will also likely expand their distribution and retail networks to reach a larger consumer base over the forecast period.

Segmentation of Saudi Arabia Meat Market –

Saudi Arabia Meat Market – By Type

  • Beef
  • Mutton
  • Other Meat

Saudi Arabia Meat Market – By Form

  • Fresh/Chilled
  • Frozen/Canned
  • Processed

Saudi Arabia Meat Market – By Distribution Channel

  • Off-Trade
  • Convenience Stores
  • Online Channel
  • Supermarkets & Hypermarkets
  • On-Trade
  • Others

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Saudi Arabia Meat Market
2.2. Saudi Arabia Meat Market, By Type
2.3. Saudi Arabia Meat Market, By Form
2.4. Saudi Arabia Meat Market, By Distribution Channel

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Saudi Arabia Meat Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Market Drivers
3.2.3. Market Restraints
3.2.4. Market Opportunities
3.2.5. Major Industry Challenges
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Form
3.3.3. Distribution Channel

4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Value Chain Analysis
4.4. Technology Analysis
4.5. Marketing Strategy Analysis
4.5.1. Direct Marketing
4.5.2. Indirect Marketing
4.5.3. Marketing Channel Development Trend

5. Market Positioning of Key Players, 2021
5.1. Company market share of key players, 2021
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Country-level Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Others

6. COVID-19 Impact Analysis
6.1. Saudi Arabia Meat Market Pre Vs Post COVID 19, 2019 – 2028
6.2. Impact on Import & Export
6.3. Impact on Demand & Supply

7. Saudi Arabia Meat Market
7.1. Saudi Arabia Meat Market, by Type, 2016-2028(US$ Bn)
7.1.1. Overview
7.1.2. Saudi Arabia Meat Market, By Type, 2021 vs 2028 (in%)
7.1.3. Saudi Arabia Meat Market, By Beef, 2016-2028 (US$ Bn)
7.1.4. Saudi Arabia Meat Market, By Mutton, 2016-2028 (US$ Bn)
7.1.5. Saudi Arabia Meat Market, By Other Meat, 2016-2028 (US$ Bn)
7.2. Saudi Arabia Meat Market, by Form, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Saudi Arabia Meat Market, By Form, 2021 vs 2028 (in%)
7.2.3. Saudi Arabia Meat Market, By Fresh/Chilled, 2016-2028 (US$ Bn)
7.2.4. Saudi Arabia Meat Market, By Frozen/Canned, 2016-2028 (US$ Bn)
7.2.5. Saudi Arabia Meat Market, By Processed, 2016-2028 (US$ Bn)
7.3. Saudi Arabia Meat Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Saudi Arabia Meat Market, By Distribution Channel, 2021 vs 2028 (in%)
7.3.3. Saudi Arabia Meat Market, By Off-Trade, 2016-2028 (US$ Bn)
7.3.4. Saudi Arabia Meat Market, By Convenience Stores, 2016-2028 (US$ Bn)
7.3.5. Saudi Arabia Meat Market, By Online Channel, 2016-2028 (US$ Bn)
7.3.6. Saudi Arabia Meat Market, By Supermarkets & Hypermarkets, 2016-2028 (US$ Bn)
7.3.7. Saudi Arabia Meat Market, By On-Trade, 2016-2028 (US$ Bn)
7.3.8. Saudi Arabia Meat Market, By Others, 2016-2028 (US$ Bn)
8. Company Profiles
8.1. Al-Kabeer Group ME – The Savola Group
8.1.1. Company Overview
8.1.2. Products/Services Portfolio
8.1.3. Country-level Presence
8.1.4. Financial Summary
8.1.4.1. Market Revenue and Net Profit (2019-2021)
8.1.4.2. Business Segment Revenue Analysis
8.1.4.3. Country-level Revenue Analysis
8.2. Almunajem Foods
8.3. Americana Foods Inc
8.4. BRF S.A.
8.5. Mahmoud Al Nasher and Partners Co. (Nasher Fresh Meat Company)
8.6. Sunbulah Group
8.7. Tanmiah Food Company
8.8. The Organic Meat Company Ltd

List of Figures

FIG. 1 Saudi Arabia Meat Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Saudi Arabia Meat Market Segmentation
FIG. 4 Saudi Arabia Meat Market, by Type, 2021 (US$ Bn)
FIG. 5 Saudi Arabia Meat Market, by Form, 2021 (US$ Bn)
FIG. 6 Saudi Arabia Meat Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Type, 2021
FIG. 8 Attractive Investment Proposition, by Form, 2021
FIG. 9 Attractive Investment Proposition, by Distribution Channel, 2021
FIG. 10 Market Share Analysis of Key Saudi Arabia Meat Market Manufacturers, 2021
FIG. 11 Market Positioning of Key Saudi Arabia Meat Market Manufacturers, 2021
FIG. 12 Saudi Arabia Meat Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 13 Saudi Arabia Meat Market, by Beef, Value, 2016-2028 (US$ Bn)
FIG. 14 Saudi Arabia Meat Market, by Mutton, Value, 2016-2028 (US$ Bn)
FIG. 15 Saudi Arabia Meat Market, by Other Meat, Value, 2016-2028 (US$ Bn)
FIG. 16 Saudi Arabia Meat Market Value Contribution, By Form, 2021 & 2028 (Value %)
FIG. 17 Saudi Arabia Meat Market, by Fresh/Chilled, Value, 2016-2028 (US$ Bn)
FIG. 18 Saudi Arabia Meat Market, by Frozen/Canned, Value, 2016-2028 (US$ Bn)
FIG. 19 Saudi Arabia Meat Market, by Processed, Value, 2016-2028 (US$ Bn)
FIG. 20 Saudi Arabia Meat Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 21 Saudi Arabia Meat Market, by Off-Trade, Value, 2016-2028 (US$ Bn)
FIG. 22 Saudi Arabia Meat Market, by Convenience Stores, Value, 2016-2028 (US$ Bn)
FIG. 23 Saudi Arabia Meat Market, by Online Channel, Value, 2016-2028 (US$ Bn)
FIG. 24 Saudi Arabia Meat Market, by Supermarkets & Hypermarkets, Value, 2016-2028 (US$ Bn)
FIG. 25 Saudi Arabia Meat Market, by On-Trade, Value, 2016-2028 (US$ Bn)
FIG. 26 Saudi Arabia Meat Market, by Others, Value, 2016-2028 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Saudi Arabia Meat Market
TABLE 2 Saudi Arabia Meat Market, by Competitive Benchmarking, 2021
TABLE 3 Saudi Arabia Meat Market, by Key Strategies Analysis, 2021
TABLE 4 Saudi Arabia Meat Market, by Type, 2016-2028 (US$ Bn)
TABLE 5 Saudi Arabia Meat Market, by Form, 2016-2028 (US$ Bn)
TABLE 6 Saudi Arabia Meat Market, by Distribution Channel, 2016-2028 (US$ Bn)

Frequently Asked Questions

How does COVID-19 impact the Saudi Arabia meat market?

The COVID-19 pandemic negatively affected the expansion of the meat market in Saudi Arabia. Due to restrictions on supply chains, butcher shops and slaughterhouses have temporarily shut down, and meat products were not available in supermarkets & hypermarkets. Moreover, increased awareness and the risk of the spread of zoonotic diseases reduced demand for meat in Saudi Arabia, resulting in massive losses, particularly for domestic suppliers.

What are the key drivers for the growth of the Saudi Arabia meat market?

Saudi Arabia’s meat market is expected to expand rapidly due to rising demand for high-protein foods for health reasons, a shifting consumption pattern, and the country’s thriving tourism sector.

Which is the major segment in the Saudi Arabia meat market by type?

The beef segment had a major market share in 2021.

Which is the major segment in the Saudi Arabia meat market by distribution channel?

The convenience stores segment had a major share of the market.

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