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Feminine Hygiene Products Market Growth, Future Prospects & Competitive Analysis, 2016 - 2023


Increased awareness about availability of female hygiene products due to intensive marketing strategies, the female population worldwide is increasingly prompted to adopt such products. Availability of a wide product range catering several hygiene needs and extended disposable income of the female population has led to increase in the sale of these products. Vendors in this industry are increasingly focusing on augmenting the visibility of their products through all channels including the social media. Changing perceptions of users is also playing a critical role in defining the market trends.

Among the various applications considered in this scope, products addressed to protection (antiseptic and antibacterial) application capture the largest market share and it is expected that the trends will continue through the forecast period. The need for protective hygiene products is mainly driven by requirement for hygiene during menstrual period. The demand for whitening products is on a gradual rise, particularly in the emerging markets of Asia-Pacific. Use of revitalizing products on a daily basis is also becoming a widespread trend.

Rigorous marketing strategies adopted by market players has intensified the overall competition among the market players. Geographical expansion of international players is also prominently observed in the recent years. Growing awareness due to the media efforts has created significant surge in demand for feminine hygiene products over the past few years. The manufacturers of these products are anticipated to retain competitive prices of their products while simultaneously expensing the sales channels.

The global feminine hygiene products market is segmented on the following bases:

1.    Products

a.    Wash/gels

b.    Wipes

c.    Moisturizers

2.    Applications

a.    Protection (antiseptic and antibacterial)

b.    Whitening

c.    Revitalizing and Moisturizing

d.    Others

3.    Sales Channel

a.    Departmental Stores

b.    Supermarket and Convenience Stores

c.    E-tailers

d.    Others

4.    Geography

a.    North America

               i.    US

               ii.    Canada

b.    Europe

               i.    UK

               ii.    Germany

               iii.    Rest of Europe

c.    Asia Pacific

               i.    Japan

               ii.    China

               iii.    Rest of APAC

d.    Latin America

e.    Middle East and Africa

Key players identified for feminine hygiene products market include but are not limited to:

Sanofi (Lactacyd), Combe Incorporated, C. B. Fleet, Corman SpA, The Boot Company, SweetSpot Labs, Sliquid Splash, Honey Pot, Nature Certified, LIFEON Labs, Emerita, Laclede, Inc. and several others

This report offers:

  • An overview of the global markets for feminine hygiene products
  • Market trends assessment for the period 2013-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRS during 2016-2023
  • Qualitative assessment tools such as market drivers, challenges and future prospects, major commercial events, etc.
  • Market competition scrutiny tools such as Porter’s five forces analysis, market share assessment, attractive investment proposition and others
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the feminine hygiene products market
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