Toilet Care Market: Growth, Future Prospects & Competitive Analysis, 2016 - 2023


Toilet care products are basically utilized in cleaning of toilets in various places such as in commercial areas, hotels and home. It has been notified that higher consumer preferences for hassle free products and disposables are expected to bolster the demand for toilet care products over the forecast period.

The global toilet care market is growing at a significant pace and is anticipated to observe robust growth over the next seven years till 2023. Launching of better performing products as well as rising potential in emerging countries is expected to impel the toilet care market growth over the forecast period. Apart from this, rising awareness related to health and hygiene is likely to boost the toilet care market growth in future.

At present, Asia Pacific region grabbed the highest share in revenue of toilet care market and is expected to dominate over the forecast period. Rising awareness related to health consciousness and rapidly enhancing public awareness, as well as development of domestic and institutional buildings is anticipated to foster the growth of toilet care market over the forecast period. Apart from this, strong encouragement by major international brands as well as escalating personal disposable income in China and India is likely to impel the growth of region. Innovation in these products is anticipated to fuel the growth of the toilet care market in Europe and North America region.  

The global toilet care market is mainly concentrated in Asia Pacific. Major players are emphasizing on different market strategies to enter and enhance their market position and distribution network.     

Global Toilet Care Market is segmented on the following bases:

  • By Product Type
    • Toilet care gel
    • Toilet care liquid
    • Toilet Freshener
    • Toilet Care Powder
    • Toilet Cleaning Brush
    • Toilet Paper
    • Others
  • By Sales Channel
    • Supermarket/Hypermarket
    • Convenience Store
    • Departmental Store
    • Online Store
    • Others
  • By Geography
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • France
      • Germany
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • Japan
      • China
      • India
      • Australia
      • Rest of APAC
    • Rest of World
      • Latin America
        • Brazil
        • Rest of Latin America
      • Middle-East & Africa
      • Africa

Key Players Identified Across the Value Chain in the Toilet Care Market include but are not limited to:

Procter and Gamble, SC Johnson, Unilever, Reckitt Benckiser, Kao Corp., Werner and Mertz, McBride Plc, Clorox Co., Henkel AG, Jeyes Group Ltd., Dabur India, and others.

This report offers:

  • An overview of the Global Toilet Care Market
  • Market trends assessment for the period 2016-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023 and 2015 as the base year
  • Qualitative assessment tools such as market drivers, challenges and future prospects, and competitive analysis: market positioning of key market players
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the global Toilet Care Market
  • This report includes estimation of market sizes for value. Both, top-down and bottom-up approaches have been used to estimate and validate the size of the Toilet Care Market
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Published Date:  Nov 2016
Category:  Consumer Goods
Report ID:   58219
Report Format:   PDF
Pages:   120
Rating:    4.2 (40)
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