| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2019-2022 |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Account-Based Advertising Software Market Size 2024 |
USD 2575 Million |
| Account-Based Advertising Software Market, CAGR |
13.08% |
| Account-Based Advertising Software Market Size 2032 |
USD 6884.36 Million |
Market Overview
The Account-Based Advertising Software Market is projected to grow from USD 2575 million in 2024 to an estimated USD 6884.36 million by 2032, with a compound annual growth rate (CAGR) of 13.08% from 2024 to 2032.
Key drivers of the account-based advertising software market include the increasing adoption of personalized marketing strategies by businesses to reach specific target accounts. As companies focus on enhancing their customer acquisition and retention strategies, account-based advertising allows them to tailor their campaigns to high-value prospects, improving ROI and engagement. The integration of AI and machine learning in advertising platforms is also driving market growth by enabling better targeting, campaign optimization, and real-time analytics. Moreover, the growing demand for multichannel marketing strategies, including social media, search, and display advertising, is fueling the adoption of account-based advertising software.
Regionally, North America leads the account-based advertising software market, with a large number of technology-driven companies investing heavily in account-based marketing strategies. The United States is a significant contributor to the market, supported by its advanced advertising technology ecosystem and high demand for data-driven marketing solutions. In Europe, companies are increasingly adopting account-based advertising to improve engagement with decision-makers in B2B industries. Meanwhile, the Asia Pacific region, particularly countries like China, India, and Japan, is expected to witness rapid market growth due to the digital transformation of businesses and the rise of e-commerce. Latin America and the Middle East & Africa are also experiencing increasing demand for account-based advertising solutions, driven by the expansion of digital marketing activities across industries.
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Market Insights:
- The Account-Based Advertising Software Market is projected to grow from USD 2575 million in 2024 to USD 6884.36 million by 2032, with a CAGR of 13.08%.
- Increasing demand for personalized marketing strategies and the need for businesses to target specific high-value accounts are driving the market’s growth.
- The integration of AI and machine learning in advertising platforms enhances targeting, campaign optimization, and real-time analytics, fueling demand.
- High initial costs and complexity of integrating account-based advertising solutions may deter smaller businesses from adoption.
- Lack of skilled professionals and the need for significant data management and analysis pose challenges to market growth.
- North America leads the market, driven by the advanced advertising technology ecosystem and strong demand for data-driven marketing solutions in the U.S.
- Rapid growth is expected in Asia Pacific, particularly in China, India, and Japan, due to the digital transformation of businesses and the rise of e-commerce.
Market Drivers:
Growing Demand for Personalization in Marketing:
Personalization has become a key focus in modern marketing strategies, with businesses prioritizing the tailoring of campaigns to specific customers and high-value accounts. Companies are increasingly turning to account-based advertising to leverage data and deliver targeted messages to selected audiences, improving customer acquisition and retention strategies. Personalization has proven to significantly enhance marketing outcomes, delivering higher return on investment (ROI) and boosting sales. For instance, a significant number of consumers expect personalized experiences. Research indicates that 72% of customers anticipate personalized interactions with businesses. This shift towards customization has led to a rising demand for software solutions that provide more control over targeting. The integration of artificial intelligence (AI) and machine learning further enhances this trend by helping brands understand customer behavior and adjust campaigns in real-time. For instance, Amazon’s AI-powered systems personalize advertising and product recommendations, contributing to substantial growth in its digital ad revenues. This increasing need for tailored advertising solutions is expected to sustain the demand for account-based advertising software.
Increasing Use of Data-Driven Insights and AI Technologies:
The integration of AI and data-driven insights has transformed advertising practices, making them more targeted and efficient. AI allows businesses to analyze large datasets, uncover patterns, and predict consumer behavior, leading to improved campaign performance in account-based advertising. The reliance on data continues to grow, with companies adopting more advanced tools for data collection, analysis, and reporting. For instance, AI and machine learning technologies are central to this shift. These technologies enable companies to track individual interactions with customers and customize content in real-time, enhancing engagement. For example, Amazon’s use of AI to personalize advertising has significantly boosted its digital advertising revenues. As AI continues to evolve, its increasing role in refining account-based advertising campaigns will remain a major driver of market growth. Furthermore, reports indicate that AI could add trillions of dollars to the global economy by 2030, underlining the immense potential of AI-powered marketing solutions.
Demand for Integrated Marketing Solutions:
There is a noticeable shift towards integrated, omnichannel marketing solutions. Businesses are increasingly utilizing multiple channels—such as social media, email, search engines, and display ads—to reach their target audiences. As a result, the demand for software solutions that allow seamless campaign management across these channels is growing. For instance, the global digital advertising market is expected to expand as businesses place greater emphasis on omnichannel strategies. Digital advertising is set to comprise a significant portion of total advertising spend in the coming years. This shift is prompting companies to invest in account-based advertising solutions that can handle campaigns across various touchpoints efficiently. The adoption of unified platforms is helping organizations streamline operations, improve campaign effectiveness, and reduce costs. Moreover, the growing use of cloud-based solutions offers businesses the scalability and flexibility they need to manage their marketing efforts more effectively. This demand for integrated marketing solutions is expected to continue driving the market for account-based advertising software.
Expansion of E-Commerce and Digital Advertising:
The rapid growth of e-commerce and the increasing reliance on digital platforms for shopping are key factors driving the demand for account-based advertising software. For instance, global e-commerce sales have experienced significant growth and are projected to continue expanding steadily in the coming years. This digital transformation is pushing businesses to adopt more targeted and effective advertising strategies, including account-based advertising. For example, the rise of major e-commerce platforms, such as Amazon, Alibaba, and Shopify, has prompted brands to invest in advertising solutions that enable them to target customers more effectively with personalized offers. Particularly in the B2B sector, companies are using account-based advertising to engage with high-value prospects in a more personalized and relevant manner. As e-commerce continues to thrive, the need for sophisticated advertising tools to drive customer engagement and conversions will further propel the demand for account-based advertising solutions.
Market Trends:
Increased Focus on Customer Experience:
Customer experience has emerged as a key differentiator for businesses, driving the demand for more personalized and data-driven marketing strategies. Companies are utilizing account-based advertising (ABA) to engage customers more effectively by customizing content and messaging based on detailed customer profiles and interactions. The emphasis on personalization has led to a noticeable increase in customer satisfaction, which directly impacts retention and conversion rates. For instance, the integration of AI and machine learning in advertising has enhanced the ability to personalize customer interactions. Businesses are leveraging these technologies to predict consumer preferences and behaviors more accurately. AI-driven advertising platforms have helped brands improve targeting precision, leading to increased customer engagement. As companies invest in technologies that facilitate tailored customer journeys, the demand for advanced account-based advertising solutions continues to rise. Firms are expected to increasingly adopt personalized marketing platforms that enable them to engage customers across multiple touchpoints, ensuring relevant and consistent messaging.
Rise of Omnichannel Marketing Strategies:
Omnichannel marketing has become the standard approach for businesses aiming to deliver a seamless customer experience across various channels, including social media, email, digital ads, and mobile apps. With the rise of omnichannel strategies, businesses are focusing on providing consistent messaging and optimizing campaigns across different platforms. For instance, a global retailer implemented an omnichannel strategy that integrated email, SMS, and social media platforms, resulting in significant improvements in sales conversion, especially from repeat customers. Account-based advertising software plays a crucial role in enabling businesses to optimize campaigns and maintain consistent messaging across various channels. As consumer behavior continues to fragment across digital and traditional media, businesses are seeking integrated solutions to streamline their marketing efforts. The continued adoption of omnichannel strategies is expected to remain a strong trend as businesses aim to meet the expectations of today’s connected and tech-savvy consumers.
Adoption of AI and Automation in Marketing:
AI and automation are significantly reshaping marketing strategies, particularly in account-based advertising. By automating complex tasks such as audience segmentation, data analysis, and campaign optimization, businesses can improve efficiency while maintaining effectiveness. AI-powered tools are essential for scaling personalized marketing efforts without increasing operational costs. For instance, AI-driven automation tools have contributed to higher campaign success rates for businesses using account-based advertising. These tools leverage extensive data to identify patterns in consumer behavior and adjust marketing strategies in real-time. For example, AI algorithms can predict which accounts are most likely to convert and recommend personalized content for these accounts. Many companies are adopting AI-based solutions to refine their advertising strategies, enabling them to deliver more targeted and engaging campaigns. This growing reliance on AI and automation is expected to remain a key driver of market expansion as businesses continue to leverage these technologies to optimize their marketing efforts.
Expansion of Global E-Commerce and Digital Ad Spend:
The rapid growth of e-commerce is significantly influencing the advertising landscape, with more businesses turning to digital platforms to reach their target audiences. As e-commerce expands, businesses are increasingly recognizing the need to employ sophisticated tools to target high-value accounts more effectively. For instance, a major global brand saw a substantial improvement in its return on investment (ROI) after incorporating account-based advertising into its digital marketing strategy. By focusing on high-value accounts, the brand achieved a notable increase in ad revenue, attributed to the more targeted approach enabled by account-based advertising. With e-commerce expected to continue growing, businesses are increasingly investing in digital advertising solutions to ensure they can reach the right audience with precision. The expansion of e-commerce platforms has further fueled the demand for personalized advertising, driving businesses to adopt account-based advertising solutions that can enhance customer targeting and improve overall marketing effectiveness.
Market Challenges Analysis:
High Implementation Costs and Resource Requirements:
One of the main challenges faced by businesses in adopting account-based advertising (ABA) software is the high initial investment and resource demands associated with the technology. Account-based advertising requires specialized tools, skilled personnel, and often a complete overhaul of existing marketing infrastructures. Small and medium-sized enterprises (SMEs), in particular, may struggle to allocate the necessary budget for these advanced solutions, as they often involve costly subscription models, integration expenses, and ongoing maintenance costs. For instance, a mid-sized retail company that recently integrated ABA software faced a significant upfront cost for both software licenses and employee training, which strained its marketing budget. the implementation of ABA systems requires dedicated personnel to oversee data integration, campaign management, and performance analytics. Businesses need to ensure that their teams are well-versed in using advanced analytics tools and AI-driven platforms, which often necessitate hiring additional talent or reskilling existing staff. A large financial services company, for example, spent several months training its marketing department on how to leverage ABA software effectively, leading to delays in campaign launches. These high costs and resource requirements can delay the adoption of ABA solutions, particularly for companies with limited marketing budgets or a lack of in-house expertise, presenting a significant barrier to widespread adoption.
Data Quality and Integration Challenges:
Another key challenge for businesses implementing account-based advertising software is ensuring the quality and integration of data across various platforms. ABA heavily relies on accurate, timely, and comprehensive data to personalize ads and optimize targeting. However, many companies face difficulties in unifying disparate data sources from CRM systems, marketing automation platforms, and external sources. Inconsistent or incomplete data can severely impact the effectiveness of campaigns, leading to misalignment between the content delivered and the target audience’s needs. For example, a global healthcare provider struggled to synchronize customer data from multiple regions, resulting in poorly targeted campaigns and lower-than-expected engagement rates. Furthermore, data integration across various marketing channels poses a significant hurdle. Integrating data from social media, email marketing, websites, and sales systems requires sophisticated tools and expertise, often necessitating custom software solutions or the assistance of third-party vendors. A major automotive company faced challenges when attempting to integrate its ABA software with its existing sales and marketing platforms, which led to a fragmented view of customer interactions and reduced the overall effectiveness of its advertising efforts. Without proper data integration, businesses risk losing valuable insights into customer behavior, undermining the potential for ABA to drive personalized, high-impact marketing strategies. Consequently, the complexities surrounding data integration and quality present a significant challenge for businesses looking to adopt account-based advertising software successfully.
Market Opportunities:
The Account-Based Advertising (ABA) Software market is primarily segmented by industry verticals and company size, with each segment requiring tailored solutions to address unique marketing needs. Large enterprises, particularly those in sectors such as technology, financial services, and healthcare, are major adopters of ABA software. These organizations benefit from the ability to target high-value accounts, leveraging advanced data analytics and AI to enhance personalization and optimize their advertising strategies. For instance, the technology sector, with its emphasis on precision marketing and customer acquisition, is seeing significant adoption of ABA tools to drive digital transformation. Similarly, financial institutions are increasingly turning to ABA to target high-net-worth individuals and institutional investors with tailored offers and content. These sectors often require sophisticated, scalable solutions to manage vast amounts of customer data across multiple channels.
On the other hand, small and medium-sized enterprises (SMEs) are also gradually embracing ABA software, although they face challenges related to cost and resource constraints. These businesses are more likely to adopt cloud-based, affordable ABA solutions that offer streamlined features for managing targeted campaigns. By utilizing these solutions, SMEs can compete more effectively in their markets by delivering personalized experiences to their customer bases without significant infrastructure investments. As the cost of ABA software continues to decrease and its accessibility increases, more SMEs are expected to adopt these technologies, particularly in sectors like retail, e-commerce, and consumer goods, where personalized marketing has become a critical driver of customer engagement and sales. The segmentation by company size and industry ensures that ABA solutions cater to a wide range of market needs, from large-scale enterprises to growing businesses seeking competitive advantages.
Market Segmentation Analysis:
By Type
The Account-Based Advertising (ABA) Software market is segmented into cloud-based and on-premise solutions. Cloud-based solutions are preferred by many businesses, especially small and medium-sized enterprises (SMEs), due to their cost-effectiveness, scalability, and flexibility. These solutions provide businesses with the ability to manage campaigns efficiently by accessing real-time data, without the need for significant investments in infrastructure. In contrast, larger enterprises with specific security, compliance, and customization needs often opt for on-premise solutions, as these platforms offer greater control over data and systems. This segmentation plays a pivotal role in guiding businesses in choosing the right platform for their advertising strategies.
By Technology
The market is also segmented by the technologies that drive ABA software, including artificial intelligence (AI), machine learning (ML), and big data analytics. AI and ML enable marketers to optimize their campaigns by analyzing vast datasets, uncovering patterns in consumer behavior, and delivering highly personalized content to targeted high-value accounts. Big data analytics plays a key role in gathering insights from diverse sources, enhancing targeting precision and the overall effectiveness of campaigns. The integration of these technologies has become vital for businesses looking to create dynamic advertising strategies that are adaptable and responsive to evolving market conditions.
By End-User
In terms of end-users, the ABA software market spans various industries, including technology, healthcare, retail, finance, and manufacturing. The technology sector greatly benefits from ABA solutions due to their ability to target and engage business customers with high precision. In healthcare, ABA software is increasingly used to reach key professionals like physicians and hospitals, along with insurance providers. Retail and e-commerce businesses leverage ABA to create personalized customer experiences, while the financial services industry uses it to engage high-net-worth individuals and institutional investors with tailored marketing efforts. This wide range of industry applications highlights the versatile nature of account-based advertising software, catering to diverse business needs and marketing objectives.
Segmentations:
Based on Product Type:
- Account-Based Advertising Software
- Data Analytics Tools
- Campaign Management Software
- Customer Relationship Management (CRM) Solutions
- Retargeting and Personalization Tools
- Other Advertising Solutions
Based on Technology:
- Artificial Intelligence (AI) Powered Solutions
- Machine Learning (ML) Based Solutions
- Big Data Analytics Solutions
- Cloud-Based Advertising Platforms
- Hybrid Technology Solutions
- On-Premise Technology Solutions
Based on End-User:
- Technology
- Healthcare
- Retail
- Finance
- Manufacturing
- E-Commerce
- Media and Entertainment
- Other Industries
Based on Region:
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis:
North America
North America holds the largest share of the Account-Based Advertising Software market, accounting for approximately 40% of the global market. The region’s dominance is driven by the high adoption rate of advanced marketing technologies among businesses, particularly in the United States and Canada. These countries have strong digital infrastructure, which allows for the seamless integration of account-based advertising (ABA) solutions. The presence of major technology companies and a large number of enterprises across various industries, including technology, finance, healthcare, and retail, fuels the demand for tailored advertising software. The United States, in particular, is a key market for ABA software, as businesses strive to reach high-value customers through precision-targeted campaigns. Furthermore, the region benefits from a mature digital advertising ecosystem and a high level of awareness regarding the importance of personalized marketing, which accelerates the adoption of AI, machine learning, and big data analytics in ABA solutions. The U.S. is also witnessing rapid digital transformation in industries like e-commerce, with companies seeking innovative advertising solutions to enhance customer engagement and boost conversion rates. In addition, government policies in North America continue to encourage businesses to adopt cutting-edge technologies, driving market growth. For instance, the U.S. government’s focus on digital transformation and automation in industries such as financial services and healthcare has contributed significantly to the region’s growth in account-based advertising software. The steady investments in digital advertising infrastructure are expected to maintain North America’s leading position in the market throughout the forecast period.
Europe
Europe holds the second-largest market share for account-based advertising software, accounting for about 30% of the global market. The region has witnessed significant growth in the adoption of ABA software due to the increasing need for personalized marketing solutions across various industries. Major markets in Europe, such as the United Kingdom, Germany, France, and Italy, have been early adopters of account-based marketing (ABM) strategies, which focus on delivering highly targeted advertising messages to specific accounts. With stringent data privacy regulations like the General Data Protection Regulation (GDPR), European businesses have become more cautious about handling customer data, but they are still investing in sophisticated ABA software that ensures compliance with these regulations. For instance, the integration of artificial intelligence (AI) and machine learning in marketing strategies has become a key factor in the adoption of ABA solutions in Europe. Companies in the region are increasingly using AI-driven platforms to enhance customer targeting and create highly personalized content. The retail, finance, and technology sectors in particular are leveraging these advanced advertising tools to improve customer acquisition and retention. In addition, European businesses are gradually shifting towards cloud-based ABA solutions, given the scalability, cost-effectiveness, and flexibility they offer, enabling companies of all sizes to benefit from personalized marketing strategies.
Asia Pacific
Asia Pacific is the fastest-growing region in the Account-Based Advertising Software market, with a projected market share of approximately 25% by 2032. The region is witnessing a rapid digital transformation, with countries like China, India, Japan, and South Korea leading the way in the adoption of digital advertising technologies. The increasing internet penetration, a growing base of tech-savvy consumers, and the expansion of e-commerce platforms are all contributing to the surge in demand for account-based advertising solutions. China and India, with their large populations and rapidly expanding middle class, are particularly important markets for ABA software, as businesses in these countries seek to target high-value customers and enhance their digital marketing capabilities. The rise of artificial intelligence and machine learning in Asia Pacific is also playing a significant role in the adoption of ABA software. For instance, in China, companies like Alibaba and JD.com are incorporating AI-powered advertising solutions to personalize product recommendations and target specific customer segments more effectively. Similarly, in Japan and South Korea, businesses are increasingly integrating big data analytics with account-based advertising strategies to optimize marketing campaigns and improve customer engagement. As the demand for personalized and data-driven marketing continues to rise in Asia Pacific, the market for ABA software is expected to expand at a significant pace, with an increasing number of companies looking to adopt these advanced solutions to stay competitive in the evolving digital landscape.
Key Player Analysis:
- Demandbase
- Terminus
- 6sense
- Engagio
- HubSpot
- LinkedIn
- Madison Logic
- RollWorks
- Salesforce
- Oracle
Competitive Analysis:
The Account-Based Advertising Software market is highly competitive, with several key players striving to capture a larger share of the growing demand for personalized marketing solutions. Companies like Demandbase, 6sense, and Terminus dominate the market, offering advanced tools that leverage artificial intelligence, machine learning, and big data analytics to deliver highly targeted advertising campaigns. These market leaders continuously innovate by integrating new features such as predictive analytics, multi-channel support, and real-time campaign optimization to stay ahead of competitors. Smaller players, such as RollWorks and Engagio, focus on niche solutions and specialization, often offering cost-effective, scalable solutions tailored to specific industry needs. Additionally, large technology companies like Salesforce, HubSpot, and Oracle have integrated account-based advertising features into their broader customer relationship management (CRM) and marketing automation platforms, further intensifying competition. The ability to integrate seamlessly with other marketing technologies and provide end-to-end solutions is becoming a key differentiator in the market. As AI and automation continue to evolve, companies are increasingly investing in these technologies to enhance customer targeting and personalize advertising experiences. Furthermore, partnerships and acquisitions are common strategies among key players to expand their product offerings and strengthen market presence. With the ongoing growth in digital advertising, companies are competing not only on technological advancements but also on customer service, scalability, and customization to meet the diverse needs of businesses across industries.
Recent Developments:
- In January 2024, Demandbase unveiled significant AI-powered enhancements to its Demandbase One™ platform. These innovations include AI-powered Campaign Outcomes, which enable customers to select their desired outcome for each campaign, and Campaign Influence Metrics, offering better insights into B2B-specific campaign influences. The platform also saw improvements in its Creative Library and an increased focus on the Connected TV (CTV) channel, further expanding its capabilities.
- In November 2024, 6sense was recognized as a leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the fourth consecutive year. The platform processes a staggering 1 trillion signals daily, utilizing AI-driven solutions to drive decisions and segmentation. Notable innovations from 6sense include Revenue AI™ for Sales and Conversational Email’s AI Writer, which further enhance its ability to optimize account-based marketing efforts.
- In August 2023, HubSpot’s Account-Based Marketing (ABM) software saw continued advancements, with new features such as the ability to create ideal customer profiles and utilize Marketing Hub tools for personalized marketing messages. The platform’s ongoing evolution strengthens its position as a leading solution in the ABM space, providing businesses with the tools to optimize customer engagement and drive more targeted marketing efforts. HubSpot’s innovative capabilities have earned it recognition as a leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.
Market Concentration & Characteristics:
The Account-Based Advertising Software market exhibits moderate to high concentration, with a few dominant players holding a significant share while a growing number of niche providers offer specialized solutions. Leading companies such as Demandbase, 6sense, and Terminus have established themselves as market leaders through continuous innovation and the integration of advanced technologies like artificial intelligence (AI), machine learning, and big data analytics into their platforms. These players have successfully built comprehensive, scalable solutions that cater to large enterprises, enhancing customer targeting and personalization capabilities. On the other hand, smaller players like RollWorks and Engagio focus on specific industry segments or offer cost-effective, customizable solutions tailored to small and medium-sized businesses (SMBs). Despite the dominance of major players, the market remains competitive, with players differentiating themselves through features such as multi-channel support, real-time analytics, and seamless integration with other marketing technologies. The market’s characteristics are influenced by the rapid growth of digital advertising and the increasing need for personalized customer engagement, driving both innovation and competition. As businesses continue to seek efficient ways to engage high-value accounts, the demand for account-based advertising software is expected to rise. Additionally, the market is witnessing an influx of new entrants and start-ups looking to capitalize on the growing trend of account-based marketing. This dynamic creates an environment where leading players continue to innovate, while niche providers cater to specific customer needs, ensuring the overall market remains diverse and competitive.
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Report Coverage:
The research report offers an in-depth analysis based on By product type, Technology, End-User, Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
- Account-based advertising software will increasingly focus on AI-driven personalization to enhance targeting accuracy.
- Companies will prioritize integration of multi-channel advertising capabilities to streamline marketing efforts.
- Demand for real-time analytics and performance tracking will grow, enabling businesses to optimize campaigns more effectively.
- The adoption of machine learning algorithms will rise, improving the ability to predict customer behaviors and conversion probabilities.
- More organizations will adopt account-based marketing strategies to improve ROI and customer retention rates.
- The increasing importance of data privacy will push companies to adopt more secure, compliant advertising solutions.
- Cloud-based solutions will dominate the market as businesses seek scalable and flexible advertising platforms.
- Small and medium-sized businesses (SMBs) will increasingly invest in account-based advertising to improve targeting without significant resource requirements.
- The growing need for seamless integration with CRM and sales tools will lead to more unified platforms in the market.
- Global expansion, particularly in the Asia-Pacific region, will drive the demand for account-based advertising software as digital adoption increases.
