Anime Market By Anime Type (Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

About this report

The global anime market study conducts a thorough analysis of the anime industry utilising crucial criteria. The report covers investment strategies, the need to participate in the anime market, and the many benefits for investors. This report describes important advancements in the technology standards of the world for the anime business and shows how hurdles of all kinds, including financial ones, are promoting the growth of the anime market. Additionally, it offers research on the size of the anime business. The research also looks at past and future market sizes at the international, regional, and national levels. The most significant investment ideas, the demand and supply gap, the positioning of the competition, and the STAR, SRC, and Tornado evaluations are all thoroughly examined in the study. significant improvements in technology and other evaluations, such as Porter's Five Forces, PESTEL, Value Chain, etc.


Anime Market by Volume


Anime Market by Value


Anime Market, Tornado Analysis


Anime Market, STAR Analysis


Anime Market, SRC Analysis


Anime Market, Import-Export Data

Yes (On Demand)

Anime Market Pricing Analysis

Yes (On Demand)

Anime Market Segment Analysis

·By Anime Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, and Live Entertainment)

Anime Market, Regional Analysis

· North America (US and Canada)

· Europe (Germany, UK, France, Italy, Spain, and Rest of the Europe)

· Asia Pacific (China, Japan,India, South East Asia, South Korea, and the Rest of Asia Pacific)

· Latin America (Brazil, Mexico, and the Rest of Latin America)

· Middle East and Africa (GCC Countries, South Africa, and the Rest of Middle East and Africa)

Anime Market Key Companies

· Bones Inc., Kyoto Animation Co. Ltd., Madhouse Inc., Manglobe Inc., P.A. Works Co. Ltd., Pierrot Co., Ltd., Production I.G, Studio Ghibli Inc., Sunrise Inc., and TOEI Animation Co. Ltd.

Anime Market Competitive Landscape

·         Market Share Analysis

·         Competitive Benchmarking

·         Key Players Market Positioning

·         Geographical Presence Analysis

·         Major Strategies Adopted

Key Highlights of the report

How are the major segments performing in the anime market?

The merchandising sector held the largest market share for anime in the world in 2021. This increase is attributed to the rising popularity of anime merchandise among young people, including t-shirts, keychains, posters, and miniatures.

Which region dominated the anime market?

Japan topped the global anime market in 2021 with the highest share, and it is predicted that it would continue to sustain in the years to come. A major centre for animation studios is Japan. In Japan, there are about 622 animation studios, with more than 542 of them in Tokyo. Japanese comic books, or manga, are particularly encouraging young and talented people to pursue careers in this area.

What is the competitive environment of the anime market?

The competitive environment of the anime market provides data on the total economic profit made by suppliers and businesses, the sales and revenues generated in this industry, the anime market share globally, a summary of the business structure, the introduction of new products, and market opportunities.

Executive Summary

How technology drives the animation industry?

Technology's use and advancement have long aided in the growth of the entertainment industry, especially the animation industry. From the early days of 2D to the discovery of the zoetrope and modern works of graphic animation, technology has contributed in the progression of cartoon creation from two to three dimensions, even stereoscopic 3D. Since hand-drawn images were animated manually, the industry has made considerable advancements. The traditional animation known as anime in Japan is a fairly straightforward style of animation due to its absence of graphics and computer-assisted technologies. After years of research and the creation of a tonne of new technology, animators are now using revolutionary software to create amazing movies and television shows. Animators can make their illusions seem more real by instructing the images in these software programmes how to represent themselves.

Which are the key investments by the anime market players?

Leading industry players are embracing cutting-edge technologies like 3D, blockchain, machine learning, AI, and VR to give viewers an immersive experience and gain a competitive advantage. In addition, players are focusing on strategic alliances, partnerships, and raising awareness among businesses through a variety of advertising campaigns to aid the producer in promoting the usage of anime in the industry, which further aids to expand their clientele in the international anime market to gain a competitive edge.

Bones Inc., Kyoto Animation Co. Ltd., Madhouse Inc., Manglobe Inc., P.A. Works Co. Ltd., Pierrot Co., Ltd., Production I.G., Studio Ghibli Inc., Sunrise Inc., and TOEI Animation Co. Ltd. are a few of the top competitors in the market.


What are the major driving factors for the anime market?

Over the projection period, the expansion of the global anime market will be driven by an increase in the demand for and sales of Japanese anime content. The market is therefore expected to produce substantial sums of money from foreign sales. The rise of the market is expected to be greatly impacted by the expanding popularity of internet distribution and application games, which account for the majority of Japan's exports. Rising levels of disposable income and the development of cutting-edge technologies, including artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the internet of things (IoT), are expected to considerably contribute to the market's rise. New, cutting-edge, and technologically advanced gadgets, cell phones, and other mobile devices are constantly being made available on the market as technology advances. Thanks to higher levels of disposable money, the younger generation can now afford the newest cell phones and other technology. This encourages the consumption of anime content across the globe from various gaming platforms, websites, and other sources.

What are the major risks for the anime market?

Two significant factors that are expected to hampers the growth of the global anime market throughout the forecast period include a low budget and a shortage of competent animators.

Which is the key application in the anime market?

An important portion of the global anime industry's revenue was generated by internet distribution. It is anticipated that the market would expand as a result of the increasing sales of anime content through online streaming services and application games, particularly in international markets. In order to get a competitive edge in the market, original animation content and series are also being produced by online streaming services like Netflix and AbemaTV.

How is the anime market performing in regions?

Japan had the largest market share in the worldwide anime market in 2021, and it is expected to hold that position going forward. a significant hub for Japanese animation studios. Over 542 of Japan's approximately 622 animation studios are located in Tokyo. Young and talented people are especially encouraged by Japanese comic novels, or manga, to pursue jobs in this area. The rise of the anime market in Asia-Pacific will also be fueled by the increased popularity of anime among young people in China and India. On the other hand, the Middle East and Africa are anticipated to experience the largest CAGR rise during the projected period as a result of the region's growing anime fandom. Increased interest in anime-related products, including comic books, video games, and memorabilia, has contributed to the market's expansion in this area.

What is the regulatory landscape for the anime market?

Streaming providers from more than 10 countries, including China, the U.S., and Japan, will collaborate to fight manga and anime piracy. Kodansha is one of 32 Japanese enterprises that make up the new organisation run by Japan's Content Overseas Distribution Association (CODA). The Copyright Society of China, which has about 450 members, and the Motion Picture Association of the U.S., which has six members total, including Netflix, will also join the framework. International law enforcement organisations must work together to further their investigations since websites hosting stolen content occasionally use international servers.

What is the market size of anime regarding value?

During the forecast period, a strong CAGR of 9.5% is predicted for the worldwide anime market. The value of the worldwide anime market was predicted to be USD 24.4 billion in 2021 and USD 42.1 billion in 2028.

What are the major players planning for the future of the anime market?

It is envisaged that investing in downstream applications and expanding regional presence will give businesses a competitive edge. For instance, the provider of 3-dimension production and animation software platforms Masterpiece Studio introduced a free edition of Masterpiece Studio Pro in November 2021. The brand-new, cutting-edge platform would give independent creators and artists that use 3-dimensional characters and objects for metaverse, games, and animations a complete VR creative suite. The platform can be used on its own or with other desktop, virtual reality, and three-dimensional modelling applications.

Segmentation of Global Anime Market-

Global Anime Market – By Anime Type

  • Movie
  • Video
  • Internet Distribution
  • Merchandising
  • Music
  • Pachinko
  • Live Entertainment

Global Anime Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • U K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global anime market

The global anime market was negatively impacted by the COVID-19 outbreak. The epidemic halted the production of anime, delayed the streaming of shows, and reduced sales of products.

Japan has the largest market share in 2021.

Growing sales of anime material globally and increasing demand for anime video games, along with increased internet penetration, are the main factors driving the market's expansion.

In 2021, the online distribution market has largest market share.

Anime Market Scope

Report Attribute Details
Market Value in 2021 USD 24.4 billion
Market Value in 2028 USD 42.1 billion
CAGR 9.5%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Published Date:  Nov 2022
Category:  Technology & Media
Report ID:   60782
Report Format:   PDF
Pages:   120
Rating:    4.2 (40)
Delivery Time: 24 Hours to 48 Hours   
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