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Anti-Counterfeit Packaging Technologies Market By Type (Coding & Printing, RFID, Hologram, Security Labels, Packaging Designs, Others), By End-Use Industry (Food & Beverages, Healthcare & Pharmaceuticals, Transportation & Industrial, Consumer Durables, Clothing & Apparel, Others) - Growth, Share, Opportunities & Competitive Analysis, 2018-2026

Industry Outlook

Anti-counterfeit packaging technologies market is expected to reach US$ 357.92 Bn by 2026 with 13.7 % CAGR during the forecast period from 2018 to 2026. In 2017, North America led the anti-counterfeit packaging technologies market. Asia Pacific is estimated to be the fastest growing region between 2018 and 2026.

Counterfeit is an issue related to product security. Counterfeit product trade is over a trillion dollar market. Counterfeit products have a huge potential to cause economic damages to any region or country. Rapid globalization along with reducing financial and custom control, and liberating economies are offering huge opportunity to this market.

According to World Customs Organization, the trade of counterfeit goods to generate a value of over US$ 650 Bn, annually. Strong international trade, lack of trade regulations, and globally weak supply chains are some factors posturing a constant challenge to customs authorities around the world. The custom authorities strive to achieve trade-off between regulating and facilitating trade, which in turn lead to inflow of counterfeited products in the world economy.

Trade expansion between countries, easy payments and well-established distribution channel also proving useful for the counterfeiting activities. On-line distribution channel spread across national boundaries has boosted the flow of goods across the world. However, afforded anonymity to counterfeiters with an unlimited market place along with low-cost communication and investment are some major factors that has opened the opportunities for counterfeit product trade. Further, weak and compromised enforcement of both national and international intellectual property rights has made counterfeiting a low entry barrier market.

Counterfeiting poses a significant threat to public health and safety and detrimental to global commerce. Anti-counterfeit packaging technologies can prove useful, which provides an important service to manufacturers, governments, and consumers. Technology like coding & printing, lead the market in 2017 and is expected to maintain its dominance over the forecast period. The use of holograms are also proven technology that acts as a barrier to counter counterfeit products and its packaging. It conserves revenue, marketing investment made by the manufacturer, customer loyalty and brand-image.

Above all, anti-counterfeit packaging technologies authenticate a product’s genuineness, track-and-trace it to offer product and brand security, while safeguarding consumers, brands and government organization from the damaging effect of counterfeiting. These technologies help in eliminating potential fraudulent use of manufacturer’s brand image that is detriment to the product market growth. key players operating in the market includes Banknote Corporation of America Inc., Sennett Security Products LLC, 3M Company, Avery Dennison Corporation, CCL Industries Inc., Digimarc., and Zebra Technologies Corp Inc. amongst others.

Market Synopsis

Anti-Counterfeit Packaging Technologies Market

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"Food & Beverages industry propelling the growth of anti-counterfeit packaging technologies market"

Currently, Food & Beverages is one of the leading end-use industry by value, accounted for 36% in 2017 and expected to retain its prominence with highest CAGR throughout the forecast period. Counterfeit in food & beverages industry includes product faking, product substitution, product adulteration, product copy, unauthorized refill, etc. The anti-counterfeit packaging technologies market is projected to witness robust growth in food and beverages sector during the forecast period owing to incessant demand for packaged food & beverages.  Moreover, changing consumer preference and growing concern over food safety calls for more effective solution to mitigate the risk of counterfeit product in the industry. It is estimated that counterfeit food and beverages market will grow by USD 49 billion annually, which creates a huge opportunity for anti-counterfeit packaging technologies.

Anti-Counterfeit Packaging Technologies Market

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"Coding & Printing technology segment identified as the dominant type in 2017"

Coding & Printing technology accounted for approximately 35% of the anti-counterfeit packaging market in 2017 and expected to maintain its dominance during the forecasted period. Coding and printing can be used as both overt and covert approach, which gives an edge to this technology over other technologies. Factors such as low cost, easy application, easy recognition, and incorporation of covert technology with overt are expected to propel the technology growth during the forecast period from 2018 to 2026. Coding & printing technology market was followed by holograms and security labels in 2017. RFID technology is projected to witness the fastest growth during the forecast period. Features such as supply chain tracking, high level of security against duplication, identification enabled without human involvement using wireless capabilities, and distant tag reading will drive the growth of the technology. 3M, amongst the prominent players using RFID technology for supply chain tracking at the point of manufacture and at the point of sale for e.g. retail store. The benefits associated with RFID system includes accurate billing, increased inventory visibility and improved recall management amongst others

Anti-Counterfeit Packaging Technologies Market

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"Rise in manufacturing sector propelling the growth of anti-counterfeit packaging technologies in Asia Pacific"

Asia-Pacific is projected to witness fastest growth registering a CAGR of 16.0 % during the forecast period from 2018 to 2026. This growth can be attributed to high economic growth, heavy investments in automotive & industrial and food & beverages industries, and rise in the manufacturing sector of this region. Further, increasing demand for quality products, rising population, and growing end-use industries have led to innovation and developments in these industries, making Asia-Pacific a strong end-use application hub, globally. Asia has majority of counterfeit products and expected to grow tremendously in the near future as per OECD (Organization for Economic Co-operation and Development). Therefore, the demand for anti-counterfeit packaging technologies is growing in the region at a rapid pace. Counterfeiters contribute indirectly to the GDPs of their home country. In Asian countries, the counterfeiting problem is pervasive due to huge flow of counterfeit goods in their economy. Influx of counterfeit goods results in tax loss to the governments and damage to the local manufacturers. Global anti-counterfeit packaging technologies market is segmented into five regions: North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Anti-Counterfeit Packaging Technologies Market

"New product development is the key strategy adopted by Zebra Technologies, a pioneer printing solutions provider"

Zebra Technologies, a pioneer in delivering printing solutions for business improvement and security, introduced a Zebra Brand Protection Solutions that includes a new line of secure printer labels, tickets, tags, ribbons, and readers - the bar code printing industry's first ever line of covert on-demand printer media. This new product line is effective against combat brand diversion, counterfeiting, and gray marketing. Other notable players competing in Anti-counterfeit packaging technologies  market are Savi Technology, Inc., Sicpa Holding SA, 3 M, Applied DNA Sciences Inc., DuPont, Avery Dennison Corporation, Alpvision SA, Authentix, Inc., etc.

Anti-Counterfeit Packaging Technologies Market

Historical & Forecast Period

This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment are calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Anti-counterfeit packaging technologies market report represents understanding about the current market dynamics and strategies. It also focuses on quantitative and qualitative analysis of the overall market. The report covers the global anti-counterfeit packaging technologies market by categorizing the market in terms of end use industry, type and geography. Publishing this broad research report aims to aid the anti-counterfeit packaging technologies market stakeholders and professionals in assisting strategic initiatives and decisions in the anti-counterfeit packaging technologies market.

Research Period  2016-2026
Base Year 2017
Forecast Period  2018-2026
Historical Year  2016
Unit  USD Billion

 Type Segment (2016–2026; US$ Bn)
 • Coding & Printing
 • Hologram
 • Security Labels
 • Packaging Designs
 • Others (Digital Mass Sterilization, Digital Mass Encryption, etc.)

 End-use Industry Segment (2016–2026; US$ Bn)
 • Food & Beverages
 • Healthcare & Pharmaceuticals
 • Transportation & Industrial
 • Consumer Durables
 • Clothing & Apparel
 • Others (Software, Entertainment, Toys, etc.)

 Geography Segment (2016–2026; US$ Bn)
 • North America (U.S., Canada)
 • Europe (U.K., Germany, Italy, France, Russia, Rest of Europe)
 • Asia Pacific (Japan, China, India, Rest of APAC)
 • Latin America (Brazil, Mexico, Rest of LATAM)
 • Middle East and Africa (GCC, Rest of MEA)

This research report further describes the market dynamics of this market in terms of understanding the key trends followed by the drivers, challenges and opportunities that prevail in the anti-counterfeit packaging technologies market. The report also maps the major players operating in this market graphically based on product offerings, recent developments, business strategy and strength of product portfolio. In addition, based on extensive research on geography, the report also provides attractive market investment proposition for the key players operating in this market.

Key questions answered in this report

  • Which are expected largest type and end-use industry segments in the market during the forecast period from 2018 to 2026?
  • Which are expected fastest growing segments in the market for the forecast period?
  • What are the current market trends in the anti-counterfeit packaging technologies market and valuable opportunities for the players?
  • How the regulatory framework affects the global as well as the regional markets?
  • What different roles are played by the manufacturers, government, and other bodies to curb counterfeiting?
  • What is the market size and trend in emerging and developed markets?
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Executive Summary - Brief Global Market Size - Current & Forecast
Regional Market Size - North America
Country Market Size - US
Company Profile – 1
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Published Date:  May 2018
Category:  Packaging
Report ID:   59135
Report Format:   PDF
Pages:   120
Rating:    4.5 (65)
Delivery Time: 24 Hours to 48 Hours   
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