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Anti-Counterfeit Packaging Technologies Market By Type (Coding & Printing, RFID, Hologram, Security Labels, Packaging Designs, Others), By End-Use Industry (Food & Beverages, Healthcare & Pharmaceuticals, Transportation & Industrial, Consumer Durables, Clothing & Apparel, Others) - Growth, Share, Opportunities & Competitive Analysis, 2018-2026

The market for anti-counterfeit packaging technologies is expected to reach $357.92 billion by 2026, growing at a 13.7 percent CAGR from 2018 to 2026. In 2017, North America led the market for anti-counterfeit packaging technologies. Asia Pacific is estimated to be the fastest-growing region between 2018 and 2026.

Counterfeiting is an issue related to product security. The counterfeit product trade is a multibillion-dollar industry. Counterfeit products have a huge potential to cause economic damage to any region or country. Rapid globalization, as well as reduced financial and customs controls and liberating economies, are creating enormous opportunities for this market.

According to the World Customs Organization, the annual value of counterfeit goods trade exceeds US$ 650 billion. Strong international trade, a lack of trade regulations, and globally weak supply chains are some factors posing a constant challenge to customs authorities around the world. The customs authorities strive to achieve a trade-off between regulating and facilitating trade, which in turn leads to the inflow of counterfeit products into the world economy.

Trade expansion between countries, easy payments, and a well-established distribution channel are also proving useful for counterfeiting activities. Online distribution channels spread across national boundaries have boosted the flow of goods across the world. However, providing counterfeiters with anonymity and an unlimited market, as well as low-cost communication and investment, are some major factors that have opened the door for the trade of counterfeit products. Further, weak and compromised enforcement of both national and international intellectual property rights has made counterfeiting a low-barrier entry market.

Counterfeiting poses a significant threat to public health and safety and is detrimental to global commerce. Anti-counterfeit packaging technologies can prove useful and provides an important service to manufacturers, governments, and consumers. Technology like coding and printing led the market in 2017 and is expected to maintain its dominance over the forecast period. The use of holograms is also a proven technology that acts as a barrier to counter counterfeit products and their packaging. It conserves revenue, the marketing investment made by the manufacturer, customer loyalty, and brand image.

Above all, anti-counterfeit packaging technologies authenticate a product's genuineness and track-and-trace it to offer product and brand security while safeguarding consumers, brands, and government organizations from the damaging effect of counterfeiting. These technologies help eliminate potential fraudulent use of the manufacturer's brand image, which is detrimental to the product's market growth. Key players operating in the market include Banknote Corporation of America Inc., Sennett Security Products LLC, 3M Company, Avery Dennison Corporation, CCL Industries Inc., Digimarc, and Zebra Technologies Corp., amongst others.

Market Synopsis

The food and beverage industry is propelling the growth of the anti-counterfeit packaging technologies market.

Food & Beverages is currently one of the leading end-use industries in terms of value, accounting for 36% of total sales in 2017, and is expected to maintain its prominence with the highest CAGR over the forecast period. Counterfeiting in the food and beverage industry includes product faking, product substitution, product adulteration, product copying, unauthorized refills, etc. The anti-counterfeit packaging technologies market is projected to witness robust growth in the food and beverage sector during the forecast period owing to the incessant demand for packaged food and beverages. Moreover, changing consumer preferences and growing concern over food safety call for a more effective solution to mitigate the risk of counterfeit products in the industry. It is estimated that the counterfeit food and beverage market will grow by USD 49 billion annually, which creates a huge opportunity for anti-counterfeit packaging technologies.

Coding and printing technology was identified as the dominant type in 2017.

Coding and printing technology accounted for approximately 35% of the anti-counterfeit packaging market in 2017 and is expected to maintain its dominance during the forecasted period. Coding and printing can be used in both an overt and covert manner, giving this technology an advantage over other technologies. Low cost, easy application, easy recognition, and the incorporation of covert technology with overt technology are expected to propel technology growth from 2018 to 2026. Coding and printing technology markets were followed by holograms and security labels in 2017. RFID technology is projected to witness the fastest growth during the forecast period. Features such as supply chain tracking, a high level of security against duplication, identification enabled without human involvement using wireless capabilities, and distant tag reading will drive the growth of the technology. 3M is among the prominent players using RFID technology for supply chain tracking at the point of manufacture and at the point of sale, e.g., in a retail store. The benefits associated with RFID systems include accurate billing, increased inventory visibility, and improved recall management, among others.

The expansion of the manufacturing sector in the Asia Pacific is fueling the growth of anti-counterfeit packaging technologies.

Asia-Pacific is projected to witness the fastest growth, registering a CAGR of 16.0% during the forecast period from 2018 to 2026. This growth can be attributed to high economic growth, heavy investments in the automotive, industrial, and food and beverage industries, and a rise in the manufacturing sector of this region. Further, increasing demand for quality products, a rising population, and growing end-use industries have led to innovation and developments in these industries, making Asia-Pacific a strong end-use application hub globally. Asia has the majority of counterfeit products, which are expected to grow tremendously in the near future, as per the OECD (Organization for Economic Co-operation and Development). Therefore, the demand for anti-counterfeit packaging technologies is growing in the region at a rapid pace. Counterfeiters contribute indirectly to the GDPs of their home countries. In Asian countries, the counterfeiting problem is pervasive due to the huge flow of counterfeit goods into their economies. The influx of counterfeit goods causes tax losses for governments and harm to local manufacturers. The global anti-counterfeit packaging technologies market is segmented into five regions: North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa.

New product development is the key strategy adopted by Zebra Technologies, a pioneering printing solutions provider.

Zebra Technologies, a pioneer in delivering printing solutions for business improvement and security, introduced Zebra Brand Protection Solutions that include a new line of secure printer labels, tickets, tags, ribbons, and readers—the barcode printing industry's first-ever line of covert on-demand printer media. This new product line is effective against brand diversion, counterfeiting, and grey marketing. Other notable players competing in the anti-counterfeit packaging technologies market are Savi Technology, Inc., SICPA Holding SA, 3 M, Applied DNA Sciences Inc., DuPont, Avery Dennison Corporation, AlpVision SA, Authentix, Inc., etc.

Periods of History and Forecast

This research report presents the analysis of each segment from 2016 to 2026,considering 2017as the base year for the research. The compound annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

The anti-counterfeit packaging technologies market report represents an understanding of the current market dynamics and strategies. It also focuses on a quantitative and qualitative analysis of the overall market. The report covers the global anti-counterfeit packaging technologies market by categorizing it in terms of end-use industry, type, and geography. Publishing this broad research report aims to aid anti-counterfeit packaging technologies market stakeholders and professionals in making strategic initiatives and decisions in the anti-counterfeit packaging technologies market.

This research report further describes the market dynamics of this market in terms of understanding the key trends followed by the drivers, challenges, and opportunities that prevail in the anti-counterfeit packaging technologies market. The report also maps the major players operating in this market graphically based on product offerings, recent developments, business strategy, and strength of the product portfolio. In addition, based on extensive research on geography, the report also provides an attractive market investment proposition for the key players operating in this market.

Frequently Asked Question:

The market for Anti-Counterfeit Packaging Technologies Market is expected to reach USD$ 357.92 Bn in 2026.

The Anti-Counterfeit Packaging Technologies Market is expected to see significant CAGR growth over the coming years, at 13.7%.

The report is forecasted from 2018 -2026.

The base year of this report is 2017.

Savi Technology, Inc., SICPA Holding SA, 3 M, Applied DNA Sciences Inc., DuPont, Avery Dennison Corporation, AlpVision SA, Authentix, Inc. are some of the major players in the global market.

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Published Date:  May 2018
Category:  Packaging
Report ID:   59135
Report Format:   PDF
Pages:   120
Rating:    4.5 (65)
Delivery Time: 24 Hours to 48 Hours   
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