The Australia Electric Infrared Quartz Heaters market was valued at USD 9.03 million in 2018 and grew to USD 12.06 million in 2024. It is projected to reach USD 18.64 million by 2032, registering a CAGR of 5.48% during the forecast period (2024–2032).
REPORT ATTRIBUTE
DETAILS
Historical Period
2020-2023
Base Year
2024
Forecast Period
2025-2032
Australia Electric Infrared Quartz Heaters Market Size 2024
USD 12.06 million
Australia Electric Infrared Quartz Heaters Market, CAGR
5.48%
Australia Electric Infrared Quartz Heaters Market Size 2032
USD 18.64 million
The Australia Electric Infrared Quartz Heaters market is led by prominent players such as Heat Australia Pty Ltd, Infrared Australia, Lasko Products LLC, Tansun, and Herschel. These companies dominate through innovation in energy-efficient designs, safety certifications, and reliable after-sales support. Domestic manufacturers like Heat Australia and Infrared Australia maintain strong local distribution networks and cater to both residential and commercial clients. International brands such as Lasko and Tansun strengthen competition through advanced technology and brand recognition. New South Wales remains the leading region, accounting for 34% of the national market share, driven by high urban density, colder winters, and widespread product availability across retail and e-commerce platforms.
Market Insights
The Australia Electric Infrared Quartz Heaters market was valued at USD 12.06 million in 2024 and is projected to reach USD 18.64 million by 2032, growing at a CAGR of 5.48% during the forecast period.
Market growth is driven by rising demand for energy-efficient and cost-effective home heating solutions, supported by advancements in quartz heating technology and increased urban housing developments.
The market trends toward portable heaters, which accounted for 61% of the share in 2024, driven by easy mobility, rapid heating, and compact designs preferred in residential applications.
The competitive landscape includes key players such as Heat Australia Pty Ltd, Infrared Australia, Lasko Products LLC, Tansun, and Herschel, focusing on innovation and regional distribution expansion.
Regionally, New South Wales led the market with 34% share, followed by Victoria (27%) and Queensland (18%), supported by colder climates, higher consumer spending, and strong retail infrastructure.
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Portable heaters dominated the Australia electric infrared quartz heaters market in 2024, accounting for nearly 61% of total share. Their dominance stems from high demand in residential and small commercial spaces due to easy mobility, quick heating capability, and low maintenance. These units are widely preferred for temporary or spot heating applications in homes, offices, and retail outlets. Fixed or wall-mounted heaters hold a smaller share, primarily used in industrial and outdoor areas requiring consistent heat output and energy-efficient performance in fixed installations.
For instance, Goldair’s GPH-350 is a 1,500 W mechanical panel heater, while Heatstrip’s wall-mounted THH series is available in several models, including 1,800 W, 2,400 W, and 3,200 W versions, which are installed in commercial patios and other areas.
By Wattage
The 1000–1500-watt segment led the market with around 48% share in 2024. This range provides an optimal balance between energy efficiency and high thermal output suitable for mid-sized rooms and offices. Consumers prefer these models for their quick heating performance and compliance with Australia’s energy efficiency standards. Heaters below 1000 watts are popular for personal and compact space heating, while units above 1500 watts cater to industrial and outdoor applications demanding stronger radiant output and extended coverage.
For instance, De’Longhi’s HVA3220 is a 2,000 W fan heater, not a quartz model, with dual power settings (1,000W/2,000W) and a fan to rapidly circulate air for quick spot heating. Fan heaters generally warm up a localized area faster than standard convection heaters, which rely on the slower, natural circulation of rising hot air to warm a room.
By Distribution Channel
The offline segment held the largest market share of about 67% in 2024, supported by widespread availability through appliance stores, specialty outlets, and retail chains. Australian consumers favor in-store purchases to evaluate heater quality, design, and safety certifications before buying. However, the online segment is expanding steadily due to rising e-commerce adoption and the convenience of comparing energy-rated models. Retailers are increasingly leveraging digital platforms to offer seasonal discounts and product bundles, further accelerating online sales growth in both urban and suburban regions.
Key Growth Drivers
Rising Demand for Efficient Home Heating Solutions
The growing preference for energy-efficient and cost-effective heating solutions is a major driver of the Australia Electric Infrared Quartz Heaters market. Consumers are increasingly turning to quartz-based infrared heaters for their quick heat response and targeted radiant output, reducing overall electricity consumption. The technology’s ability to directly warm people and objects rather than the surrounding air ensures better heat utilization. Rising electricity costs and stricter energy efficiency standards further promote the adoption of such systems across residential and small commercial sectors. These heaters also appeal to eco-conscious consumers seeking low-emission heating options aligned with Australia’s sustainability goals.
For instance, Sunbeam, like many appliance manufacturers in Australia, likely sees strong consumer demand for energy-efficient home heating solutions due to rising energy costs.
Expanding Residential and Small Commercial Applications
Australia’s growing urbanization and expanding residential infrastructure have accelerated demand for compact, easy-to-install heating systems. Electric infrared quartz heaters are gaining traction in apartments, offices, and retail spaces due to their portability, low maintenance, and instant heating performance. Increasing disposable income and consumer preference for comfort-oriented appliances further strengthen adoption. Seasonal temperature drops in southern regions such as Victoria and Tasmania amplify heater usage during winter months. Moreover, small businesses increasingly adopt infrared heaters for localized heating in outdoor dining spaces and patios, enhancing customer comfort and extending operational hours during colder seasons.
For instance, Heatstrip Australia supplies electric infrared heaters for a wide range of commercial venues, including cafes and rooftop bars throughout Australia, such as in Melbourne.
Technological Advancements in Heating Efficiency
Innovations in quartz tube design, heating element durability, and smart control features significantly boost market growth. Modern models integrate thermostatic controls, motion sensors, and remote connectivity to enhance user convenience and energy management. Manufacturers are introducing advanced ceramic and carbon filament technologies that ensure longer lifespan and uniform heat distribution. Integration with smart home systems further increases appeal among tech-savvy consumers. The emphasis on energy labeling and certification programs such as MEPS (Minimum Energy Performance Standards) drives manufacturers to deliver efficient, high-performing products. These technological upgrades strengthen market competitiveness and consumer trust in electric infrared quartz heaters.
Key Trend & Opportunity
Growth of Online Retail and E-Commerce Platforms
E-commerce is transforming heater distribution in Australia, creating new growth opportunities for manufacturers and retailers. Consumers increasingly purchase heating equipment online due to easy price comparisons, detailed product reviews, and home delivery convenience. Online platforms such as Amazon, Bunnings, and Harvey Norman have expanded their heater categories, offering competitive pricing and seasonal discounts. Digital marketing and influencer-led promotions help raise awareness of quartz heater benefits among younger demographics. Manufacturers also leverage direct-to-consumer (D2C) models to reach broader audiences, improving profit margins and customer engagement. This trend enhances market accessibility and drives consistent year-round sales.
For instance,the De’Longhi Group’s 2024 financial results highlighted a “marked weakness” in the “comfort sector” (which includes heating and air conditioning). This was attributed to an unfavorable season.
Rising Focus on Sustainable and Low-Emission Heating Technologies
Australia’s push toward carbon reduction and sustainable living fuels demand for clean, electric-based heating systems. Electric infrared quartz heaters offer an environmentally friendly alternative to gas or oil-based systems, aligning with national decarbonization policies. Their zero on-site emissions and low energy waste position them as ideal solutions for households adopting renewable energy sources. Manufacturers are exploring recyclable materials and eco-certified designs to appeal to green consumers. Additionally, partnerships with solar energy providers and smart home integrators open new pathways for sustainable heating ecosystems. This shift toward green innovation strengthens the long-term growth outlook of the market.
Key Challenges
High Electricity Costs and Operating Expenses
Australia’s rising electricity tariffs remain a significant restraint on market expansion. While quartz heaters are energy-efficient, prolonged usage during winter months can still result in high operating costs for consumers. This limits adoption among price-sensitive households and small businesses seeking budget-friendly alternatives. Some users prefer gas or hybrid systems that offer lower per-unit heating costs, particularly in rural regions with limited access to low-cost power. Addressing this challenge requires innovations in energy-saving designs and improved insulation performance to optimize operational efficiency without compromising comfort levels.
Intense Competition from Alternative Heating Technologies
The market faces strong competition from ceramic, halogen, and oil-filled electric heaters, which offer similar performance at varying price points. Many consumers remain unaware of the specific benefits of infrared quartz technology, such as faster heat transfer and reduced air dryness. The widespread availability of low-cost imports further pressures domestic brands to maintain competitive pricing. In addition, electric fireplace systems and reverse-cycle air conditioners attract customers seeking multi-functional climate control solutions. Overcoming this challenge depends on targeted consumer education, strategic pricing, and continued innovation to highlight the superior efficiency and reliability of quartz-based heating systems.
Regional Analysis
New South Wales
New South Wales held the dominant share of 34% in the Australia Electric Infrared Quartz Heaters market in 2024. The region’s high urban population and colder winter months in areas such as Sydney and the Blue Mountains drive consistent product demand. Strong retail presence and large residential adoption further strengthen market penetration. Increasing installation in cafes, offices, and outdoor dining spaces enhances usage across both residential and commercial applications. Continuous infrastructure development and the presence of major distributors also support steady market expansion across metropolitan and regional zones.
Victoria
Victoria accounted for nearly 27% of the national market share in 2024, supported by cold climatic conditions and high heating demand during extended winters. Melbourne and nearby suburban areas represent key growth hubs due to dense housing developments and the popularity of compact heating solutions. Government incentives promoting energy-efficient appliances have boosted adoption of quartz-based heaters. Retailers in the region actively offer energy-rated models compliant with national standards. Expanding online distribution networks and consumer preference for quick, efficient heating systems continue to reinforce Victoria’s strong market position.
Queensland
Queensland captured around 18% of the total market share in 2024, primarily driven by moderate yet growing demand for heating during cooler months in the southern regions. Consumers prefer portable infrared quartz heaters for occasional use due to their compactness and energy efficiency. The tourism and hospitality sectors increasingly adopt heaters for outdoor comfort in cafes and resorts. Rising residential construction and expanding retail networks further support growth. Although the region experiences milder winters compared to southern states, the focus on efficient, low-maintenance heating solutions continues to strengthen adoption.
Western Australia
Western Australia accounted for 12% of the Australia Electric Infrared Quartz Heaters market in 2024. The region’s market expansion is supported by demand from urban centers such as Perth and mining communities in colder inland zones. Households and small businesses adopt quartz heaters for their quick heating capability and reduced energy consumption. Increasing construction of energy-efficient homes and focus on indoor air quality encourage a shift toward electric-based heating systems. Retail and e-commerce penetration also play a vital role in driving heater accessibility across both coastal and interior areas.
South Australia and Others
South Australia, Tasmania, and the Northern Territory collectively contributed about 9% of the market share in 2024. South Australia’s variable winter temperatures and Tasmania’s extended cold seasons create strong demand for energy-efficient portable heaters. Consumers in these regions prioritize safety-certified, compact units suitable for residential and hospitality settings. Limited but expanding retail infrastructure, coupled with improved online availability, enhances access to modern heater models. The Northern Territory shows lower adoption due to warmer weather, but growing awareness of efficient heating solutions is expected to support gradual uptake in the coming years.
Market Segmentations:
By Product
Portable Heater
Fixed / Wall-mounted Heater
By Wattage
Below 1000 Watt
1000–1500 Watt
Above 1500 Watt
By Distribution Channel
Offline
Online
By Geography
New South Wales
Victoria
Queensland
Western Australia
South Australia and Others
Competitive Landscape
The competitive landscape of the Australia Electric Infrared Quartz Heaters market is moderately fragmented, featuring both domestic manufacturers and international brands competing through product innovation, pricing, and distribution expansion. Leading companies such as Heat Australia Pty Ltd, Infrared Australia, Lasko Products LLC, Tansun, and Herschel focus on energy-efficient designs, safety compliance, and smart control integration to strengthen market presence. Local players emphasize customized heating solutions tailored for Australian climatic conditions, while global firms leverage advanced infrared technology and brand reliability. Continuous investment in R&D supports product differentiation and improved thermal efficiency. Retail partnerships with major chains and growing online sales channels enhance accessibility across regions. Strategic mergers, sustainability-focused product launches, and expansion into outdoor heating segments remain key approaches adopted by top competitors to capture a larger share of the growing residential and commercial heating demand in the country.
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In August 2025, Pelonis is referenced as a key player in energy-efficient, budget-friendly heaters, with recent product updates focusing on improved safety features, digital controls, and portable formats to address shifting consumer demand in North America and Asia-Pacific.
In 2025, Twin-Star International continued leading the U.S. electric fireplace and heater market, with innovations including the 3D Flame Effect, PanoGlow®, CoolGlow®, Safer Plug®, and Safer Sensor™
Report Coverage
The research report offers an in-depth analysis based on Product,Wattage, Distribution Channeland Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The market will continue to grow steadily, driven by increasing demand for efficient home heating systems.
Technological improvements in quartz elements and smart control systems will enhance product performance.
Portable heaters will maintain dominance due to convenience, mobility, and affordability for residential users.
Fixed or wall-mounted units will gain popularity in commercial and outdoor applications requiring consistent heating.
Energy efficiency regulations will encourage the adoption of certified low-emission heating models.
Online sales will expand further as consumers prefer convenient, direct-to-door purchases with detailed product reviews.
Manufacturers will focus on sustainability by using recyclable materials and eco-friendly production methods.
Integration with smart home ecosystems will attract tech-oriented consumers seeking automated comfort control.
Domestic brands will strengthen their presence through regional retail partnerships and tailored product designs.
Southern regions such as New South Wales and Victoria will remain the leading demand centers due to cooler climates.
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