The Europe Electric Infrared Quartz Heaters market size was valued at USD 94.21 million in 2018, increased to USD 137.18 million in 2024, and is anticipated to reach USD 240.11 million by 2032, growing at a CAGR of 7.36% during the forecast period (2024–2032).
REPORT ATTRIBUTE
DETAILS
Historical Period
2020-2023
Base Year
2024
Forecast Period
2025-2032
Europe Electric Infrared Quartz Heaters Market Size 2024
USD 137.18 million
Europe Electric Infrared Quartz Heaters Market, CAGR
7.36%
Europe Electric Infrared Quartz Heaters Market Size 2032
USD 240.11million
The Europe Electric Infrared Quartz Heaters market is led by prominent players such as De’Longhi Appliance S.r.l., Honeywell International Inc., Nexthermal Corporation, Tansun, Ceramicx, Duraflame Inc., Backer Facsa, TEN24, and Döbeln Elektrowärme GmbH. These companies dominate through technological innovation, diverse product portfolios, and strong regional distribution networks. They focus on developing energy-efficient and smart-controlled heaters suited for residential, commercial, and industrial use. Germany emerged as the leading region in 2024, holding nearly 27% of the market share, driven by high demand for energy-efficient systems and government initiatives promoting low-emission heating. The United Kingdom and France followed as key markets, supported by rising adoption of advanced home heating solutions and growing sustainability-focused consumer preferences.
Market Insights
The Europe Electric Infrared Quartz Heaters market was valued at USD 137.18 million in 2024 and is projected to reach USD 240.11 million by 2032, growing at a CAGR of 7.36% during the forecast period.
Growing demand for energy-efficient and eco-friendly heating systems drives market expansion, supported by government initiatives promoting low-carbon technologies across residential and commercial sectors.
Increasing adoption of smart and portable heaters, integration of IoT features, and rise in e-commerce distribution channels define the latest market trends.
Key players such as De’Longhi Appliance S.r.l., Honeywell International Inc., Nexthermal Corporation, and Tansun dominate the market through innovation and regional expansion, while high product costs and strong competition from alternative technologies act as restraints.
Germany leads the region with a 27% share, followed by the United Kingdom (19%) and France (15%), while the 1000–1500 Watt product segment accounts for about 58% of total market share in 2024.
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Portable heaters dominated the Europe Electric Infrared Quartz Heaters market in 2024, accounting for around 63% of the total share. Their popularity stems from high mobility, ease of installation, and growing residential use for space heating. Consumers prefer portable models for their energy efficiency, compact design, and ability to heat specific zones, reducing electricity consumption. Fixed or wall-mounted heaters are expanding steadily, driven by increased adoption in commercial and industrial facilities where permanent, space-saving heating solutions are needed to maintain consistent indoor temperatures.
For instance, instead of a Klarstein HeatPal Pro, the product is the Klarstein HeatPal Marble, a 1,300 W heater that uses infrared technology. Its primary efficiency feature is a heat-retaining marble plate, which continues to emit heat after the power is off, rather than a reflective shield
By Wattage
The 1000–1500 Watt segment held the largest share of about 58% in 2024, owing to its balance between power efficiency and coverage area. These models are ideal for medium-sized rooms in homes and offices, offering rapid heat output without excessive energy consumption. Demand is further fueled by advancements in dual-heating element technology and adjustable thermostats. Below 1000 Watt units serve small personal spaces, while above 1500 Watt heaters are increasingly used in warehouses and outdoor areas needing higher heat intensity.
For instance, Princess Appliances introduced its 1,500 W Smart Quartz Heater equipped with a programmable thermostat and app control via the HomeWizard Climate platform.
By Distribution Channel
The offline segment led the Europe market with nearly 68% share in 2024, supported by strong retail networks and consumer preference for product demonstrations and immediate availability. Major appliance stores and specialized electronics outlets continue to drive sales through promotions and after-sales services. However, the online segment is witnessing robust growth due to expanding e-commerce platforms, wider product availability, and rising adoption of digital purchasing channels. Improved logistics and discount-driven campaigns further enhance online sales momentum across both residential and commercial buyers.
Key Growth Drivers
Rising Demand for Energy-Efficient Heating Solutions
The growing focus on energy conservation across Europe is a major driver for electric infrared quartz heaters. Consumers and businesses are increasingly shifting toward energy-efficient systems that provide targeted heat with minimal loss. These heaters use quartz elements to convert nearly all electrical energy into radiant heat, reducing power waste compared to convection models. The trend aligns with EU energy directives promoting low-carbon technologies and household efficiency standards. Demand is especially strong in countries with colder climates, such as Germany, the UK, and France, where homeowners seek efficient and cost-effective heating options for extended winter seasons.
For instance, Philips offers the Compact Ceramic Heater 2000 Series (model CX2120/01), a 1500W heater that provides rapid, 2-second heating for rooms up to 15 m². It also has an energy-saving feature, offering up to 25% energy savings by automatically maintaining a set target temperature.
Increasing Adoption in Commercial and Industrial Applications
Commercial and industrial facilities are rapidly adopting infrared quartz heaters to maintain controlled indoor temperatures and reduce operational costs. These systems provide instant heating without preheating time, making them ideal for warehouses, workshops, restaurants, and outdoor hospitality areas. Businesses value their durability, safety, and ability to heat specific work zones without affecting surrounding air temperature. In industrial setups, infrared technology supports productivity by providing comfortable working conditions and reducing condensation-related issues. The expansion of manufacturing and logistics sectors across Europe further amplifies product adoption, supported by the need for reliable, low-maintenance heating systems that align with sustainability goals.
For instance, Frico AB, a Swedish company, manufactures and sells its Elztrip EZ200 quartz infrared panels for heating various spaces, including industrial premises.
Technological Advancements and Smart Integration
Continuous product innovation and integration of smart technologies significantly boost market growth. Manufacturers are introducing heaters equipped with Wi-Fi connectivity, programmable thermostats, and motion sensors for better control and energy management. These advancements enhance user convenience and allow remote operation through mobile applications. Smart integration aligns with Europe’s growing smart home ecosystem, encouraging consumers to upgrade traditional heating systems. Additionally, the development of lightweight materials and advanced quartz elements has improved heat efficiency and lifespan. Such innovation attracts tech-savvy consumers and supports the region’s shift toward intelligent, eco-friendly appliances that meet evolving comfort and performance expectations.
Key Trends and Opportunities
Growth of E-Commerce and Direct-to-Consumer Sales
Online retailing has become a major growth avenue for infrared quartz heater manufacturers in Europe. Consumers increasingly prefer e-commerce platforms for convenience, wider product selection, and competitive pricing. Leading brands leverage direct-to-consumer (D2C) models to enhance accessibility and brand engagement. The integration of virtual product demos and digital customer support improves purchase confidence. As internet penetration and mobile shopping expand, small and mid-sized players are also adopting online strategies to reach new markets. This shift enables cost savings on distribution and increases market penetration in emerging regions of Eastern and Southern Europe.
For instance, Klarstein is an international brand with a significant online presence across Europe, operating 20 online shops in 14 languages to serve customers.
Sustainability and Shift Toward Low-Emission Heating Systems
Environmental sustainability is shaping the future of the European heating market. Governments and consumers favor low-emission and recyclable appliances to meet carbon-neutral goals under the EU Green Deal. Electric infrared quartz heaters align with these policies by operating without fuel combustion or greenhouse gas emissions. Manufacturers are introducing eco-certified models featuring recyclable casings and longer lifespans to appeal to eco-conscious buyers. Opportunities also arise from replacing fossil fuel-based systems in older residential and commercial buildings. This green transition, combined with stricter energy labeling standards, positions electric infrared quartz heaters as a sustainable and regulatory-compliant solution for modern heating needs.
Key Challenges
High Initial Costs and Competition from Alternative Technologies
Despite growing awareness, high initial costs of electric infrared quartz heaters remain a barrier, particularly for budget-sensitive households. Advanced models with smart features and safety certifications come at premium prices compared to traditional convection or oil-filled heaters. Additionally, alternative solutions such as heat pumps and hybrid systems offer comparable efficiency with broader applications. This competitive environment challenges manufacturers to differentiate through performance, durability, and affordability. To overcome cost concerns, several producers are investing in modular designs and flexible pricing strategies, aiming to make energy-efficient heating accessible to a broader customer base.
Regulatory Compliance and Standardization Issues
The fragmented regulatory landscape across European nations poses challenges for manufacturers. Compliance with diverse national energy efficiency standards, safety norms, and labeling requirements increases operational complexity and cost. Frequent updates in EU directives regarding energy ratings and emission targets demand continuous product testing and certification. Smaller companies often struggle to meet these evolving standards, limiting cross-border market expansion. Moreover, importers face delays due to certification discrepancies between member states. Addressing this issue requires harmonized regional standards and stronger collaboration between policymakers and industry stakeholders to streamline compliance processes and ensure smoother market access.
Regional Analysis
Germany
Germany dominated the Europe Electric Infrared Quartz Heaters market in 2024, accounting for nearly 27% of the regional share. The country’s strong focus on energy-efficient technologies and high residential heating demand drive growth. Rapid adoption of smart and portable heaters aligns with Germany’s commitment to reducing energy consumption in households. Industrial and commercial facilities also increasingly use infrared systems for targeted space heating. Government incentives supporting energy-efficient appliances and the growing construction of eco-friendly buildings continue to strengthen Germany’s position as the leading market in Europe for electric infrared quartz heaters.
United Kingdom
The United Kingdom held about 19% of the regional market share in 2024, supported by increasing adoption of advanced home heating solutions. Cold weather conditions and aging building infrastructure create sustained demand for compact, efficient heating devices. The shift toward low-carbon technologies under the UK’s net-zero targets further supports electric heater installations. Residential users prefer portable and wall-mounted models for their quick heat output and low maintenance. Expanding online retail channels and rising awareness of energy efficiency standards are expected to enhance product penetration across households and small commercial establishments nationwide.
France
France captured roughly 15% of the European market share in 2024, driven by strong residential and hospitality sector demand. Consumers increasingly favor electric infrared quartz heaters for their silent operation and precise temperature control. The country’s focus on reducing reliance on fossil fuels and promoting green energy adoption aligns with market growth. Manufacturers are introducing stylish, wall-mounted models suited for apartments and hotels. Additionally, supportive government initiatives for building renovation and energy-efficient appliances continue to boost installations across both urban and rural areas, making France a key contributor to regional market expansion.
Italy
Italy accounted for nearly 11% of the regional market share in 2024, driven by rising demand for space-efficient and design-oriented heating systems. Homeowners prefer portable quartz heaters for their quick heating capability and low energy usage during colder months. The hospitality industry, especially outdoor dining venues, increasingly deploys infrared heaters to extend service during winter. Strong retail distribution networks and growing consumer awareness of energy-saving devices further enhance adoption. Continuous innovation by domestic and international brands in aesthetics and safety features supports steady growth in Italy’s residential and commercial heating markets.
Spain
Spain represented about 9% of the Europe Electric Infrared Quartz Heaters market share in 2024. The market benefits from rising adoption of supplemental heating systems in regions with moderate winters. Growing tourism and hospitality industries drive installations of outdoor infrared heaters in cafes, restaurants, and hotels. Consumers also favor compact and portable designs for energy-efficient indoor heating. Increased availability of products through online channels and expanding urban housing development support growth. Government emphasis on sustainable and electricity-based heating solutions complements the market’s upward trajectory, positioning Spain as a steadily expanding segment within the European region.
Russia
Russia held approximately 10% of the regional share in 2024, fueled by its long, harsh winters and widespread residential heating requirements. Consumers prefer powerful quartz heaters for reliable warmth and cost-effective energy use. Industrial and commercial facilities are also adopting these systems to maintain operational temperatures during extreme cold conditions. Domestic manufacturers are expanding product portfolios with durable and high-capacity models suitable for large spaces. Despite challenges in energy pricing and import dependency, demand for energy-efficient and portable heating devices continues to grow, supported by modernization of housing infrastructure and rising urbanization.
Rest of Europe
The Rest of Europe accounted for nearly 9% of the regional market share in 2024, covering countries such as the Netherlands, Switzerland, Belgium, and Nordic nations. Rising urbanization, cold climates, and increasing replacement of traditional fuel-based heaters support market expansion. The commercial sector, particularly outdoor hospitality venues, shows growing adoption of wall-mounted infrared units. Improved energy efficiency regulations and rapid e-commerce penetration encourage consumer purchases of advanced models. Manufacturers focusing on localized product customization and affordable pricing strategies are likely to strengthen their footprint across these smaller but high-potential European markets.
Market Segmentations:
By Product
Portable Heater
Fixed / Wall-mounted Heater
By Wattage
Below 1000 Watt
1000–1500 Watt
Above 1500 Watt
By Distribution Channel
Offline
Online
By Geography
Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Competitive Landscape
The Europe Electric Infrared Quartz Heaters market is moderately consolidated, with key players focusing on product innovation, energy efficiency, and smart control integration. Leading companies such as De’Longhi Appliance S.r.l., Honeywell International Inc., Nexthermal Corporation, Tansun, and Ceramicx dominate the market through extensive distribution networks and strong brand presence. These players emphasize advanced quartz heating elements, Wi-Fi connectivity, and enhanced safety features to cater to both residential and commercial needs. Mid-sized manufacturers like Duraflame Inc., Backer Facsa, TEN24, and Döbeln Elektrowärme GmbH are strengthening their foothold through partnerships and regional expansions. Strategic initiatives, including sustainable product development and compliance with EU energy efficiency standards, further define competition. Continuous R&D investments, growing e-commerce presence, and tailored product offerings across climate-specific regions ensure these companies maintain a competitive advantage in the evolving European heating market.
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In August 2025, Pelonis is referenced as a key player in energy-efficient, budget-friendly heaters, with recent product updates focusing on improved safety features, digital controls, and portable formats to address shifting consumer demand in North America and Asia-Pacific.
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Report Coverage
The research report offers an in-depth analysis based on Product,Wattage, Distribution Channeland Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
Demand for energy-efficient heating systems will continue to rise across residential and commercial sectors.
Smart and Wi-Fi-enabled infrared heaters will gain strong adoption in modern households.
Portable heater models will maintain dominance due to flexibility and lower installation costs.
Growth in green building projects will boost installation of eco-friendly heating systems.
Industrial applications will expand as factories and warehouses seek efficient zone heating.
E-commerce sales will increase as consumers shift toward online purchasing channels.
Technological advancements will improve heating efficiency and reduce power consumption.
Manufacturers will focus on recyclable materials and sustainable product designs.
Western Europe will remain the key regional market, led by Germany and the UK.
Strategic partnerships and R&D investments will shape future product innovation and competitiveness.
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