Market Overview
The North America Electric Infrared Quartz Heaters market size was valued at USD 84.31 million in 2018, increasing to USD 120.23 million in 2024, and is anticipated to reach USD 204.87 million by 2032, growing at a CAGR of 7.21% during the forecast period (2024–2032).
| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| North America Electric Infrared Quartz Heaters Market Size 2024 |
USD 120.23 million |
| North America Electric Infrared Quartz Heaters Market, CAGR |
7.21% |
| North America Electric Infrared Quartz Heaters Market Size 2032 |
USD 204.87 million |
The North America Electric Infrared Quartz Heaters market is led by key players such as De’Longhi Appliance S.r.l., Honeywell International Inc., Lasko Products LLC, TPI Corporation, Pelonis Technologies Inc., and Duraflame Inc. These companies dominate through innovation in smart, portable, and energy-efficient heater designs tailored for residential and commercial use. Continuous investment in safety features, digital controls, and compact models enhances product appeal. Regionally, the United States accounts for nearly 78% of the market share, driven by strong consumer demand, advanced retail infrastructure, and rising adoption of smart home heating systems. Canada and Mexico follow with growing urban and commercial installations.
Market Insights
- The North America Electric Infrared Quartz Heaters market was valued at USD 120.23 million in 2024 and is projected to reach USD 204.87 million by 2032, growing at a CAGR of 7.21% during the forecast period.
- Market growth is driven by rising demand for energy-efficient heating solutions, supported by technological advancements and increased residential and commercial adoption.
- Smart and connected heater trends are reshaping the market, with high demand for portable heaters holding 62% share and the 1000–1500 Watt segment capturing 54% share in 2024.
- The competitive landscape features major players such as De’Longhi Appliance S.r.l., Honeywell International Inc., Lasko Products LLC, and TPI Corporation, focusing on design innovation and digital functionality.
- Regionally, the United States leads with 78% market share, followed by Canada at 17% and Mexico at 5%, reflecting diverse consumer preferences and climatic variations across North America.
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Market Segmentation Analysis:
By Product
Portable heaters dominated the North America Electric Infrared Quartz Heaters market in 2024, capturing over 62% of the total share. Their compact design, easy mobility, and suitability for residential and commercial spaces drive their strong adoption. Consumers prefer these heaters for localized heating efficiency and reduced energy consumption compared to centralized systems. The growing popularity of portable infrared units in households, offices, and outdoor setups supports continued expansion. Fixed or wall-mounted heaters follow, driven by increasing installation in warehouses, workshops, and public buildings requiring consistent zone heating performance.
- For instance, EdenPURE introduced the GEN32 SuperBuddy portable infrared heater, which features solid-state PTC infrared heat technology and has a maximum output of 1,000 watts, capable of heating small personal spaces up to 18.5 square meters.
By Wattage
The 1000–1500 Watt segment held the largest share of about 54% in 2024, driven by its ideal balance between heating efficiency and power consumption. These models provide sufficient warmth for medium-sized rooms and small commercial spaces, making them the preferred choice for most users. Advancements in energy-efficient quartz tubes and thermostatic controls enhance their performance and safety. Below 1000 Watt heaters cater to small room applications, while units above 1500 Watt are gaining attention in industrial and outdoor heating due to their high output and rapid heat distribution.
- For instance, Duraflame’s 1,500 W infrared quartz heater model DFI-5010-01 generates up to 5,200 BTU per hour, effectively heating spaces of 90–100 square meters.
By Distribution Channel
The offline distribution channel accounted for nearly 68% of the market share in 2024, led by strong consumer reliance on physical retail stores for product demonstrations and immediate availability. Home improvement outlets, appliance stores, and specialized HVAC retailers contribute significantly to sales. Customers often prefer in-person consultations for capacity selection and installation guidance. However, the online channel is growing rapidly, supported by the expansion of e-commerce platforms, competitive pricing, and broader model variety. Rising digital adoption and promotional discounts are expected to boost online heater sales in the coming years.
Key Growth Drivers
Growing Demand for Energy-Efficient Heating Solutions
The North America Electric Infrared Quartz Heaters market is driven by rising demand for energy-efficient and cost-effective heating systems. Consumers and industries are shifting toward infrared quartz technology due to its ability to convert nearly all electrical energy into radiant heat, minimizing energy loss. The increasing emphasis on reducing household and commercial energy bills aligns with regional sustainability goals. Government initiatives promoting low-emission and efficient heating devices further boost adoption. The technology’s ability to deliver targeted heating without air circulation also enhances indoor comfort, making it ideal for residential and healthcare applications.
- For instance, Dr. Infrared Heater launched the DR-998 model featuring dual heating systems infrared quartz and PTC—with an efficiency rating of 98%.
Expanding Residential and Commercial Infrastructure
Rapid growth in residential renovation and commercial infrastructure projects significantly drives heater demand. Infrared quartz heaters are increasingly installed in homes, offices, retail spaces, and restaurants for consistent and efficient heating. The rise in smart home adoption supports demand for thermostatically controlled and Wi-Fi-enabled heating systems. Construction recovery across the United States and Canada further strengthens installation rates in both new and retrofitted buildings. The preference for portable and wall-mounted models complements evolving architectural layouts and open-plan interior designs.
- For instance, Dr Heat Storm manufactures and sells Wi-Fi-enabled infrared wall panels in North America, with certain models offering 1,500 W of heating power. The company was an early innovator in Wi-Fi-enabled heaters and has popular models, such as the Phoenix, which has received over 16,000 reviews on Amazon.
Technological Advancements and Product Innovation
Continuous innovation in quartz heating technology strengthens market competitiveness. Manufacturers are focusing on advanced designs that integrate digital thermostats, remote controls, and safety features such as overheat protection and tip-over shutoff systems. Compact and aesthetic designs have improved adoption in residential segments. Integration of IoT-enabled monitoring allows users to control devices remotely, enhancing user convenience and efficiency. Developments in durable quartz tubes and reflective coatings have increased heater longevity and heat transfer effectiveness, reducing maintenance needs and operational costs.
Key Trends & Opportunities
Rising Adoption of Smart and Connected Heaters
Smart technology integration is a notable trend reshaping the North American market. Consumers increasingly prefer heaters compatible with mobile applications and voice assistants like Alexa and Google Home. These systems offer real-time control and energy monitoring, aligning with modern home automation trends. The growing awareness of energy conservation encourages adoption of programmable quartz heaters that optimize energy use based on occupancy and ambient conditions. Manufacturers are responding by developing connected models with adaptive heating algorithms and enhanced user safety.
- For instance, Heat Storm introduced the Phoenix Wi-Fi Smart Heater featuring full app-based control and remote scheduling through Alexa integration.
Expanding Industrial and Outdoor Applications
The market is witnessing new opportunities in industrial and outdoor environments. Infrared quartz heaters are being deployed in warehouses, workshops, and logistics centers for spot heating and frost protection. Outdoor dining spaces, patios, and event venues increasingly utilize wall-mounted or freestanding models to maintain comfort during colder months. The heaters’ ability to deliver direct warmth even in ventilated areas enhances their suitability for commercial and recreational use. Expanding industrial safety standards and ergonomic workplace initiatives further support market penetration in non-residential sectors.
Key Challenges
High Initial Installation and Equipment Cost
One of the main challenges limiting wider adoption is the relatively high initial cost of electric infrared quartz heaters. Advanced features such as digital controls, smart connectivity, and high-quality quartz tubes increase production costs. Consumers with limited budgets often opt for cheaper convection or ceramic heaters. In commercial and industrial installations, initial setup expenses, including wiring and mounting, add to the financial burden. Although operational savings are substantial over time, the upfront investment discourages mass adoption in price-sensitive markets, particularly among small businesses and low-income households.
Limited Heating Coverage in Large Spaces
Infrared quartz heaters are most effective for targeted or zone heating, which limits their performance in large, open, or poorly insulated areas. Their direct radiant mechanism requires a clear line of sight between the heater and the user, reducing overall coverage. In commercial warehouses or high-ceiling buildings, multiple units are often required to achieve uniform warmth, increasing operational complexity and costs. This limitation makes infrared quartz heaters less competitive against centralized systems or gas-fired industrial heaters for broad-area heating applications. Overcoming this constraint remains a design and engineering priority.
Regional Analysis
United States
The United States dominated the North America Electric Infrared Quartz Heaters market in 2024, accounting for nearly 78% of the regional share. Strong consumer preference for energy-efficient and zone-heating solutions supports market growth across residential, commercial, and industrial sectors. Increasing adoption of smart, portable, and wall-mounted heaters drives replacement and upgrade demand. The country’s cold climate zones, combined with a focus on sustainable home heating, further stimulate sales. Expanding e-commerce channels and promotional retail programs from major brands enhance accessibility, while ongoing product innovation strengthens domestic manufacturing competitiveness.
Canada
Canada captured around 17% of the North American market share in 2024, driven by the region’s long heating seasons and growing awareness of energy-efficient home appliances. Infrared quartz heaters are increasingly adopted in both residential and small business settings, especially in provinces with harsh winter conditions. Government incentives promoting low-emission electrical heating also encourage market adoption. The country’s growing e-commerce ecosystem and DIY installation trends are expanding online sales. Additionally, product availability through home improvement stores and local distributors continues to support steady growth in urban and suburban markets.
Mexico
Mexico accounted for roughly 5% of the North American market share in 2024, showing gradual expansion driven by rising urbanization and increased adoption of modern home heating technologies. While traditionally reliant on mild climatic conditions, northern regions are witnessing higher demand for portable and compact infrared heaters. Growth in hospitality and commercial spaces, such as cafes and outdoor venues, also contributes to adoption. Increasing awareness about safety, energy efficiency, and product versatility supports gradual market penetration. Strengthening retail networks and competitive pricing strategies from international brands are enhancing consumer reach across Mexico.
Market Segmentations:
By Product
- Portable Heater
- Fixed / Wall-mounted Heater
By Wattage
- Below 1000 Watt
- 1000–1500 Watt
- Above 1500 Watt
By Distribution Channel
By Geography
- United States
- Canada
- Mexico
Competitive Landscape
The North America Electric Infrared Quartz Heaters market is moderately consolidated, with a mix of established global manufacturers and regional players competing through innovation and brand differentiation. Leading companies such as De’Longhi Appliance S.r.l., Honeywell International Inc., Lasko Products LLC, and Pelonis Technologies Inc. dominate the market with diverse product portfolios featuring smart, energy-efficient, and safety-enhanced heater designs. Firms like TPI Corporation and Duraflame Inc. strengthen market presence through specialized heating solutions for residential and commercial applications. Strategic initiatives focus on expanding distribution networks, particularly via e-commerce platforms, to enhance market reach. Ongoing investment in advanced quartz tube technology, compact designs, and IoT-based control systems reflects the industry’s shift toward performance-driven and sustainable heating solutions. Additionally, companies emphasize compliance with energy efficiency standards and safety certifications to maintain competitiveness and consumer trust across the United States and Canada.
Key Player Analysis
- Aitken Products, Inc
- Jaye Industry Co., Ltd
- De’Longhi Appliance S.r.l.
- Honeywell International Inc.
- Lasko Products, LLC
- TPI Corporation
- Pelonis Technologies, Inc.
- Duraflame, Inc.
- Excelitas Technologies
- Cambridge Engineering
- Other Key Players
Recent Developments
- In August 2025, Pelonis is referenced as a key player in energy-efficient, budget-friendly heaters, with recent product updates focusing on improved safety features, digital controls, and portable formats to address shifting consumer demand in North America and Asia-Pacific.
- In 2025, Twin-Star International continued leading the U.S. electric fireplace and heater market, with innovations including the 3D Flame Effect, PanoGlow®, CoolGlow®, Safer Plug®, and Safer Sensor™.
Report Coverage
The research report offers an in-depth analysis based on Product, Wattage, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The market will experience steady growth driven by increasing preference for energy-efficient heating systems.
- Demand for smart and connected heaters will continue rising with the expansion of home automation.
- Portable heaters will maintain dominance due to flexibility and suitability for residential applications.
- Wall-mounted and fixed heaters will gain popularity in commercial and industrial spaces.
- Manufacturers will focus on developing IoT-enabled models with remote control and energy monitoring features.
- Online sales channels will expand rapidly through e-commerce and brand-owned digital platforms.
- Technological improvements in quartz tube efficiency and heat transfer will enhance product lifespan.
- Sustainability goals and stricter energy regulations will drive innovation in low-emission heating solutions.
- Increased construction activity and renovation projects across the U.S. and Canada will support long-term demand.
- Competitive intensity will grow as new regional players enter with affordable and design-focused heating solutions.
