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Brazil Hummus Market By Product (Classic Latin America Hummus, Roasted Garlic Latin America Hummus, White Bean Latin America Hummus, Black Olive Latin America Hummus, Others); By Packaging Type (Tubs & Cups, Jars & Bottles, Others); By Ingredient Type (Chickpeas, Tahini, Olive Oil, Garlic, Others); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Grocery Stores, Online Retailers, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 71273 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period 2019-2022
Base Year 2023
Forecast Period 2024-2032
Brazil Hummus Market Size 2023 USD 94.69 million
Brazil Hummus Market, CAGR 10.52%
Brazil Hummus Market Size 2032 USD 210.86 million

Market Overview

The Brazil Hummus Market is projected to grow from USD 94.69 million in 2023 to an estimated USD 210.86 million by 2032, reflecting a compound annual growth rate (CAGR) of 10.52% from 2024 to 2032. This substantial growth underscores the rising consumer preference for healthier, plant-based food options.

Key drivers for this growth include the growing demand for vegan and vegetarian food products, the surge in health-conscious consumers, and increased product availability across retail and online channels. Trends such as the incorporation of diverse flavor profiles and the use of organic and non-GMO ingredients are also gaining traction. Moreover, the convenience of hummus as a ready-to-eat product appeals to the modern urban population, further fueling market adoption.

Geographically, urban centers such as São Paulo and Rio de Janeiro are significant contributors to the market due to their high population density and evolving food preferences. However, emerging markets in Brazil’s interior regions present untapped growth opportunities. Key players in the Brazil Hummus Market include Obela, Sabra Dipping Company, and local brands such as Fazenda Futuro, which are focusing on product innovation and strategic partnerships to strengthen their market presence and cater to diverse consumer needs.

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Market Insights

  • The Brazil Hummus Market is projected to grow from USD 94.69 million in 2023 to USD 210.86 million by 2032, with a CAGR of 10.52%, driven by increasing demand for healthier, plant-based options.
  • Growing awareness of health benefits associated with hummus, including high protein and fiber content, is propelling its adoption among health-conscious Brazilian consumers.
  • The surge in vegan and vegetarian eating habits in Brazil is a key driver for hummus consumption, as it aligns with the growing plant-based food movement.
  • The competition from traditional Brazilian dips and spreads, such as cream cheese and guacamole, remains a significant barrier to hummus market penetration.
  • Urban centers in the Southeast and South of Brazil, including São Paulo and Rio de Janeiro, are the leading contributors to hummus consumption due to their higher disposable incomes and evolving food preferences.
  • As awareness increases, untapped markets in the Northeast and North regions of Brazil present significant opportunities for expansion in the hummus market.
  • Hummus brands are focusing on diversifying flavors and introducing organic, non-GMO variants to cater to Brazilian consumers’ growing preference for healthier, customizable food options.

Market Drivers

Rising Health Consciousness and Dietary Shifts

The Brazilian hummus market is significantly driven by rising health consciousness among consumers, with a notable survey revealing that 56% of Brazilians are striving to adopt diets that mitigate the risk of lifestyle diseases like hypertension and diabetes. This trend has led to a growing preference for nutritious foods, with hummus standing out due to its high protein and fiber content, making it an appealing option for health-focused individuals. Moreover, the adoption of plant-based diets is on the rise, with approximately 30 million Brazilians identifying as vegetarians—a 75% increase since 2012. This demographic shift is propelling the demand for versatile foods like hummus, which not only serves as a flavorful alternative to traditional snacks but also aligns with the promotion of Mediterranean diets known for their health benefits. As consumers increasingly seek out nutrient-dense options that support their health goals, hummus is well-positioned to meet these demands, reinforcing its status as a preferred choice in the evolving Brazilian food landscape.

Expansion of Distribution Channels

The expansion of distribution channels is a crucial factor in the growth of the Brazilian hummus market. Supermarkets and hypermarkets play a significant role, accounting for over 55% of hummus sales. These retail formats provide consumers with easy access to various brands and flavors, often featuring promotions that encourage trial purchases. The convenience offered by these outlets enhances consumer engagement and boosts sales.Additionally, the rise of online grocery shopping has transformed purchasing behavior, particularly post-pandemic. Many consumers now prefer the convenience of home delivery, leading to a notable increase in online sales of hummus. This shift allows brands to reach broader audiences while catering to busy lifestyles. The combination of accessible retail locations and the growing trend of online shopping ensures that hummus remains within easy reach for consumers seeking healthy snack options, ultimately driving market growth and sustaining consumer interest in diverse product offerings.

Product Innovation and Diversification

Product innovation and diversification are essential strategies employed by manufacturers in Brazil’s hummus market to attract a broader consumer base. The introduction of unique flavors—such as spicy, roasted garlic, and avocado—enhances product appeal and caters to varying taste preferences. This flavor innovation is crucial in attracting adventurous eaters who seek new culinary experiences.Furthermore, there is an increasing demand for clean-label products made with organic and non-GMO ingredients, reflecting consumers’ preferences for transparency in food sourcing and preparation. Manufacturers are responding by adapting their offerings to meet these expectations. Ready-to-eat packaging solutions have also gained popularity among Brazil’s urban population, providing convenient snacking options for those with busy lifestyles. These innovations not only differentiate brands in a competitive market but also encourage repeat purchases by appealing to health-conscious consumers looking for tasty yet nutritious snack alternatives.

Urbanization and Changing Lifestyles

Rapid urbanization in Brazil significantly influences the growth of the hummus market, particularly in bustling urban centers like São Paulo and Rio de Janeiro. The fast-paced lifestyles prevalent in these cities drive demand for convenient, healthy food options that align with modern living. Hummus has emerged as a favored choice due to its easy preparation and ready-to-eat formats, making it ideal for working professionals and young adults seeking nutritious snacks amidst their busy schedules.Additionally, rising disposable incomes among urban populations support higher spending on premium food products. As consumers become more health-conscious and willing to invest in quality food options, the market for high-quality hummus offerings continues to expand. This economic shift not only boosts demand but also encourages brands to innovate and diversify their product lines to cater to discerning consumers who prioritize both taste and nutrition in their dietary choices. Consequently, urbanization coupled with changing lifestyles positions hummus as a staple food item within Brazil’s evolving culinary landscape.

Market Trends

Rising Popularity of Plant-Based and Vegan Products

One of the most prominent trends in the Brazil hummus market is the increasing demand for plant-based and vegan food products. As more Brazilians transition toward plant-based diets for health, ethical, and environmental reasons, hummus has emerged as a leading choice in the realm of vegan-friendly snacks and dips. The product’s base ingredient, chickpeas, is inherently plant-based, making it a rich source of protein, fiber, and essential nutrients without animal-derived components. This alignment with the growing vegan and vegetarian movements is driving the expansion of the hummus market in Brazil. Additionally, the Brazilian food culture has started embracing international culinary influences, and hummus, being a staple of Mediterranean cuisine, has found its place as a healthy and delicious alternative to traditional dips like cream cheese and mayonnaise.

Health and Wellness Trend Influencing Product Development

Health and wellness are increasingly central to consumer choices in Brazil, significantly impacting the development of food products like hummus. Research indicates that health-related concerns, such as obesity and heart disease, are prompting consumers to seek nutritious options that align with their dietary goals. Hummus has emerged as an ideal choice due to its high protein and fiber content, appealing particularly to health-conscious individuals. In response to this trend, many brands are innovating their product lines by introducing “clean label” hummus with minimal additives and organic options sourced from sustainable practices. The market has also seen the introduction of unique flavors such as roasted garlic and spicy variants to cater to adventurous palates. Furthermore, the convenience factor is enhanced through ready-to-eat packaging formats that fit busy lifestyles. As Brazilian consumers prioritize health and convenience, the hummus market is poised for robust growth, reflecting a broader shift towards healthier eating habits across the country. The vegan food sector is growing significantly in Brazil, as consumers increasingly seek plant-based substitutes for meat, dairy, and other animal products. Hummus, with its versatility, is marketed as a nutritious option for breakfast, lunch, or as a snack. This trend is particularly strong among younger generations, who are more aware of sustainability and are shifting toward more sustainable food choices. The popularity of plant-based diets, especially among urban populations, positions hummus as a key product in Brazil’s evolving food landscape. As demand for vegan options continues to rise, hummus is becoming a mainstay in both supermarkets and restaurants, further driving market growth.

Convenience and Ready-to-Eat Formats

The demand for convenience continues to be a key factor influencing food consumption in Brazil, particularly in urban areas where busy lifestyles are the norm. Hummus manufacturers have responded by offering convenient, ready-to-eat packaging formats that cater to this demand for quick, healthy meals or snacks. Single-serve hummus packs, which are easy to carry and consume on the go, are gaining traction among Brazilian consumers. These on-the-go options are particularly popular with working professionals, young adults, and students, who seek quick and nutritious snacks that fit their hectic schedules. In addition to individual servings, family-sized containers and multi-pack options are also becoming increasingly popular as they provide cost-effective solutions for households. This trend toward convenience extends to online retail as well. E-commerce platforms are enabling consumers to easily purchase hummus from the comfort of their homes, ensuring better access to a wider variety of hummus products. With the continued growth of online grocery shopping in Brazil, hummus brands are adapting their distribution strategies to include robust online channels, facilitating seamless access to their products. These innovations in product format and availability enhance the overall consumer experience, making hummus a convenient and desirable option for busy Brazilians.

Flavors and Product Customization

The Brazilian consumer palate is known for its openness to experimenting with new flavors, and this trend is influencing the types of hummus products available in the market. Traditional hummus, made from chickpeas, tahini, and olive oil, remains a staple, but there has been a growing demand for flavored and customized variations. Manufacturers are introducing a wide range of flavor options to cater to diverse tastes, such as spicy, garlic, roasted red pepper, and herb-infused hummus. These flavored versions are appealing to consumers seeking more variety and novelty in their food choices.Furthermore, the trend of customization has led to the emergence of artisanal and gourmet hummus products. Some brands are incorporating premium ingredients like truffle oil, sun-dried tomatoes, and exotic spices to create a more elevated, premium product offering. These premium hummus options are catering to the increasing number of consumers willing to spend on high-quality, unique food experiences. Additionally, local Brazilian ingredients are being incorporated into hummus, such as coconut, açaí, and various indigenous spices, creating a fusion of international and local flavors that resonate with Brazilian tastes. As the market for hummus continues to evolve, the trend of flavor diversification and product customization is expected to play a key role in driving growth and broadening the appeal of hummus to a wider range of consumers.

Market Challenges

High Competition from Traditional Local Products 

One of the primary challenges facing the Brazil hummus market is the strong competition from traditional Brazilian dips and spreads, such as cream cheese, guacamole, and cheese-based spreads. These products have deep-rooted cultural significance and are commonly used in everyday meals and snacks. For many Brazilian consumers, these familiar products often hold a sense of comfort and convenience, making it difficult for newer, foreign products like hummus to penetrate the market. For instance, traditional Brazilian dips are not only familiar but also offer a sense of comfort to consumers. Many Brazilians find it challenging to embrace newer products like hummus, despite its health benefits. This cultural attachment is reinforced by the widespread use of local dips in daily meals, complicating efforts for hummus brands to gain traction. Additionally, traditional dips are often more affordable than imported or premium hummus options, deterring price-sensitive consumers from trying hummus. This dynamic highlights the need for hummus manufacturers to craft effective marketing strategies that emphasize the unique benefits and versatility of their products to sway consumer preferences.

Supply Chain and Ingredient Sourcing Challenges 

Another significant challenge for the Brazil hummus market is the complexity of sourcing quality ingredients and managing supply chain logistics. Chickpeas, a key ingredient in hummus, are not widely cultivated in Brazil, which leads to reliance on imports from countries like India and the United States. This dependence on international suppliers exposes the market to potential disruptions due to changes in global trade dynamics or fluctuations in the availability of raw materials. For instance, this reliance on imports creates risks such as price volatility and supply chain disruptions caused by geopolitical events or climate-related issues. Furthermore, logistical challenges in transporting these ingredients can inflate production costs. Smaller hummus producers may struggle more than larger companies to navigate these complexities due to limited resources. Therefore, securing stable and cost-effective supply chains while maintaining product quality becomes crucial for manufacturers aiming to succeed in the Brazilian market.

Market Opportunities

Expansion into Emerging Regional Markets 

While urban centers like São Paulo and Rio de Janeiro currently dominate the Brazil hummus market, there is significant untapped potential in emerging regional markets. For instance, cities like Belo Horizonte and Porto Alegre are experiencing a surge in interest for international cuisines, including Mediterranean foods. This shift is evident as local grocery stores begin to stock more diverse product lines, reflecting changing consumer preferences. As the middle class in Brazil continues to grow, consumers in smaller cities and rural areas are becoming increasingly aware of international food trends, including plant-based and health-conscious products like hummus. The rise of social media platforms has facilitated the spread of food trends, with influencers showcasing hummus as a versatile and healthy snack option. Additionally, local food festivals and health expos are beginning to feature hummus prominently, indicating a growing acceptance and demand for such products outside major urban centers. Targeting these regions with tailored marketing strategies, such as localized product variations and cost-effective packaging, can help brands penetrate these markets and drive growth. Increasing access to modern retail outlets and e-commerce platforms further enhances the opportunity for hummus brands to gain market share.

Product Innovation and Customization 

Another significant opportunity for the Brazil hummus market lies in product innovation and customization. The demand for novel and unique flavors presents an opportunity to create a more localized version of hummus that resonates with Brazilian tastes. For instance, brands that have introduced hummus infused with local flavors, such as spicy chimichurri or tropical mango, have seen enthusiastic responses from consumers during taste-testing events. Additionally, introducing organic, non-GMO, and gluten-free variations can cater to the growing number of health-conscious consumers. Offering single-serve portions or family-sized packages that cater to different consumption occasions could also drive sales. The success of limited-edition flavors during holiday seasons illustrates how customization can enhance brand loyalty and encourage trial among new customers. As consumers seek more personalized food options, brands that focus on flavor diversity, premium ingredients, and health-focused formulations will likely capture a larger share of the market. Overall, innovation in product offerings will be crucial for brands aiming to establish a foothold in Brazil’s evolving hummus landscape.

Market Segmentation Analysis

By Product

The Classic Latin America Hummus segment holds the largest share in the Brazilian market. This traditional version, made from chickpeas, tahini, and olive oil, appeals to consumers who prefer authentic Mediterranean flavors. Its simplicity and versatility make it a staple for various culinary applications, such as dips, spreads, and side dishes. The classic hummus also benefits from being the most recognized and widely available variant, making it a popular choice among health-conscious consumers. Roasted Garlic Latin America Hummus has seen an increasing demand in recent years due to its enhanced flavor profile. Garlic, a widely loved ingredient in Brazilian cuisine, provides a savory twist that appeals to local tastes. This variant has carved out a niche among consumers seeking more adventurous flavors while still staying within the Mediterranean culinary tradition. The growing popularity of bold, savory flavors is driving the demand for roasted garlic hummus in both retail and foodservice channels. White Bean Latin America Hummus is gaining traction, particularly among health-conscious consumers. White beans are rich in fiber and protein, providing a nutritious alternative to traditional chickpeas. This variant appeals to individuals who are seeking lower-calorie options or want to diversify their hummus consumption. It also caters to consumers looking for plant-based protein sources, aligning with the rise in vegan and vegetarian diets across Brazil. Black Olive Latin America Hummus is gaining attention due to its rich, Mediterranean-inspired flavor. Olives are a popular ingredient in Brazilian cuisine, and their addition to hummus offers an extra layer of taste and texture. This variant appeals to consumers who prefer more robust, salty, and tangy profiles in their dips. The trend toward gourmet and premium product offerings also supports the growing demand for black olive-flavored hummus. The “Others” category encompasses a range of innovative and unique hummus flavors, including spicy, roasted red pepper, and avocado. As the Brazilian market continues to evolve, consumer interest in diverse and exotic flavors is expected to grow, pushing the demand for specialty hummus varieties. These products cater to more adventurous eaters and those looking for an elevated food experience, contributing to the overall growth of the hummus market.

By Packaging Type

Tubs and cups are the most commonly used packaging types for hummus in Brazil, largely due to their convenience and ease of use. These packaging formats are particularly popular for retail sales, as they allow consumers to purchase varying quantities based on their needs. Single-serve cups, in particular, cater to the growing demand for on-the-go products, making them ideal for busy urban consumers. Tubs are also popular for family-sized servings, often purchased by households looking for a cost-effective solution to meet their consumption needs. Jars and bottles are less common than tubs and cups but have seen a gradual rise in popularity due to their premium appeal and reusability. These packaging types are typically associated with gourmet or organic variants of hummus, which are priced at a premium. Consumers who prioritize sustainability may also prefer these options, as glass jars and bottles are more environmentally friendly compared to plastic containers. The increasing awareness of environmental issues is expected to support the growth of this segment, especially among more eco-conscious consumers. The “Others” category includes alternative packaging formats such as pouches or vacuum-sealed bags. These options are primarily targeted at the more niche segments of the market, offering unique solutions for different consumer needs. For example, vacuum-sealed packaging can help prolong shelf life, which is important for imported or specialty hummus variants that may have a longer distribution cycle. However, this segment remains relatively small compared to tubs and jars but is expected to grow as manufacturers experiment with new packaging innovations.

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Segments

Based on product

  • Classic Latin America Hummus
  • Roasted Garlic Latin America Hummus
  • White Bean Latin America Hummus
  • Black Olive Latin America Hummus
  • Others

 Based on Packaging type

  • Tubs & Cups
  • Jars & Bottles
  • Others

 Based on Ingredient type

  • Chickpeas
  • Tahini
  • Olive Oil
  • Garlic
  • Others

Based on Distribution channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Grocery Stores
  • Online Retailers
  • Others

 Based on region

  • South and Southeast Brazil
  • Northeast and North Brazil

Regional Analysis

Southeast Brazil (45%)

Southeast Brazil is the dominant region in the hummus market, accounting for approximately 45% of the total market share. This region includes key cities such as São Paulo and Rio de Janeiro, which are major cultural and economic hubs in Brazil. The high population density, coupled with the growing trend of health-conscious consumers, has contributed to the adoption of hummus, particularly in urban areas. The increasing demand for plant-based and Mediterranean diets has made the Southeast the largest consumer of hummus, where it is available in various formats in supermarkets, hypermarkets, and increasingly through online platforms. Additionally, the region’s higher disposable incomes enable consumers to invest in premium, organic, and innovative hummus variants, such as roasted garlic or flavored hummus.

South Brazil (25%)

South Brazil holds approximately 25% of the hummus market share, with cities like Curitiba and Porto Alegre driving the demand. The South region is known for its higher standard of living, making it conducive to the growth of healthy and international food products. The adoption of Mediterranean and plant-based diets in the South is increasing, driven by the health-conscious consumer segment. The market is supported by a growing number of health food stores, supermarkets, and local producers offering hummus. Although the market is not as large as in the Southeast, South Brazil has seen consistent growth in hummus consumption.

Key players

  • Bakkavor Group Plc
  • Strauss Group
  • Tribe Hummus
  • Boar’s Head
  • Lantana Foods
  • Finnish Cheese Company
  • Cedar’s
  • Athenos
  • Sevan AB
  • Hope Foods
  • Vermont Hummus Company

Competitive Analysis

The Brazil hummus market is characterized by competition from both international and local players, each focusing on product diversification and innovation to capture market share. Leading global brands like Bakkavor Group Plc, Strauss Group, and Tribe Hummus have established themselves in the market with strong brand recognition and extensive distribution networks. These companies leverage their experience in international markets to cater to Brazil’s evolving consumer preferences for health-conscious, plant-based products. Local brands such as Cedar’s, Athenos, and Lantana Foods are gaining ground by emphasizing regional flavors and organic ingredients, offering more customized options that align with the tastes of Brazilian consumers. Additionally, smaller, emerging brands like Hope Foods and Sevan AB are positioning themselves in niche segments, such as organic and non-GMO hummus, to appeal to a more health-conscious demographic. As the market grows, differentiation through flavors, health attributes, and packaging innovations will continue to define the competitive landscape.

Recent Developments

  • In January 2025, Bakkavor Group plc reported a strong performance for the full year 2024, with revenue growth across its markets, including Brazil. The company highlighted a 5.1% increase in like-for-like revenue, driven by improved operational efficiencies and strategic investments in product innovation. Bakkavor’s focus on fresh prepared foods positions it well to capitalize on the growing demand for healthier snack options like hummus in Brazil’s expanding market.
  • As of December 2024, Strauss Group announced an updated strategy aimed at strengthening its operations in Brazil, particularly within the hummus segment. The company reported a 3.2% increase in overall revenues for the first half of 2024, with significant contributions from its health and wellness products. Strauss Group is focusing on expanding its market presence and enhancing product offerings to cater to local tastes, which includes increasing the availability of hummus products across Brazilian retailers.
  • In late 2024, Tribe Hummus launched a new line of organic hummus products specifically tailored for the Brazilian market. This initiative aims to meet the rising demand for plant-based snacks among health-conscious consumers. Tribe’s marketing strategy emphasizes the nutritional benefits of hummus, targeting urban areas where awareness and acceptance of Mediterranean cuisine are growing. The company plans to expand its distribution channels to reach a broader audience in Brazil.
  • In January 2025, Boar’s Head announced plans to introduce a new range of gourmet hummus flavors in Brazil, aiming to enhance its product portfolio in this competitive market. The company is leveraging its strong brand presence to attract consumers looking for premium quality dips. This launch is part of Boar’s Head’s strategy to diversify its offerings and appeal to a wider demographic interested in healthy snacking options.
  • In September 2024, Lantana Foods completed a rebranding of its hummus line, introducing “Fusion Hummus” flavors that cater to diverse consumer preferences in Brazil. The new packaging emphasizes sustainability and features bold flavor combinations designed to attract adventurous eaters. Lantana’s expansion into Brazil aligns with its strategy to tap into emerging markets that show increasing interest in innovative food products.
  • As of December 2024, the Finnish Cheese Company has expanded its product line to include hummus dips that incorporate traditional Finnish flavors. This unique approach aims to differentiate their offerings in the Brazilian market while appealing to consumers’ growing interest in international cuisines. The company is actively promoting these new products through local partnerships and marketing campaigns.
  • In January 2025, Cedar’s Mediterranean Foods announced that it would enhance its distribution network in Brazil to improve accessibility for its hummus products. The company is focusing on educating consumers about the health benefits of hummus and Mediterranean diets through targeted marketing efforts aimed at urban populations.
  • In December 2024, Athenos revealed plans to introduce new flavored hummus varieties tailored specifically for Brazilian tastes. This initiative is part of their broader strategy to increase market share in South America by adapting product offerings to local preferences and dietary habits.
  • As of January 2025, Sevan AB has been actively exploring opportunities within the Brazilian market focusing on expanding its presence through partnerships with local distributors. The company’s emphasis on authentic Mediterranean flavors aims to resonate with Brazilian consumers seeking healthy snack alternatives.
  • In June 2023, Hope Foods unveiled an updated organic hummus line that includes innovative flavors designed for health-conscious consumers. As part of their growth strategy, they are targeting Brazilian retailers and health food stores to increase brand visibility and consumer awareness.
  • As of January 2025, the Vermont Hummus Company has recently focused on expanding its distribution channels into Brazil. Their strategy includes introducing locally inspired flavors while maintaining their commitment to high-quality ingredients, appealing to both health-conscious consumers and those seeking authentic taste experiences.

Market Concentration and Characteristics 

The Brazil hummus market exhibits moderate concentration, with a mix of both international and local players vying for market share. Large global brands, such as Bakkavor Group Plc and Strauss Group, dominate the market by leveraging extensive distribution networks and brand recognition. However, the rise of local players like Cedar’s and Lantana Foods, which focus on regional flavors and organic ingredients, is driving increased competition. The market is characterized by a growing demand for healthier, plant-based products, with a focus on innovation in flavor profiles and packaging formats. While large players have the advantage of economies of scale and widespread reach, smaller brands are carving out niches by offering unique products tailored to Brazilian tastes and health-conscious trends. As the market evolves, both international and local companies will need to focus on product differentiation, quality, and customer-centric strategies to maintain a competitive edge.

Report Coverage

The research report offers an in-depth analysis based on product, Packaging type, Ingredient type, Distribution channel and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

  1. The Brazil hummus market is expected to grow significantly, driven by rising health consciousness and demand for plant-based foods. The market is projected to expand as more consumers embrace Mediterranean diets and vegan alternatives.
  1. Brands will continue to innovate with new flavors, organic options, and region-specific variants to cater to evolving consumer preferences. These innovations will help diversify the product offerings and appeal to a wider consumer base.
  1. Single-serve and ready-to-eat packaging formats will become more prevalent to meet the demand for on-the-go meals. Convenience-driven consumers, particularly in urban areas, will increasingly prefer portable and easy-to-consume products.
  1. As the health and wellness trend strengthens, hummus will be positioned as a nutritious, plant-based alternative to traditional dips and spreads. Its nutritional benefits will continue to make it a preferred snack option for health-conscious individuals.
  1. While urban areas lead the market, emerging regions in Brazil, such as the Northeast and North, will see increased adoption. As awareness of plant-based diets grows, regional markets will contribute significantly to hummus consumption.
  1. The continued rise of online grocery shopping will enhance the accessibility of hummus products. E-commerce platforms will allow consumers from both urban and rural areas to easily purchase a variety of hummus options.
  1. Brands will increasingly focus on sustainable sourcing and packaging to align with growing consumer preference for eco-friendly products. This trend will drive more companies to adopt clean-label and environmentally responsible practices.
  1. There will be a rise in demand for premium and gourmet hummus varieties, including organic and artisan versions. Consumers seeking higher-quality, unique flavors will increasingly opt for these premium offerings.
  1. The competition will intensify as both international and local brands focus on differentiation through flavor innovation, packaging, and marketing. Strategic partnerships and collaborations will play a key role in capturing market share.
  1. As Brazilian consumers become more familiar with hummus, brands will focus on localizing the product to suit regional tastes. The introduction of flavors that resonate with Brazilian culinary preferences will further boost market penetration.

CHAPTER NO. 1 : INTRODUCTION 17

1.1.1. Report Description 17

Purpose of the Report 17

USP & Key Offerings 17

1.1.2. Key Benefits for Stakeholders 17

1.1.3. Target Audience 18

1.1.4. Report Scope 18

CHAPTER NO. 2 : EXECUTIVE SUMMARY 19

2.1. Brazil Hummus Market Snapshot 19

2.1.1. Brazil Hummus Market, 2018 – 2032 (USD Million) 20

CHAPTER NO. 3 : BRAZIL HUMMUS MARKET – INDUSTRY ANALYSIS 21

3.1. Introduction 21

3.2. Market Drivers 22

3.2.1. Increasing Adoption of Vegan Diet and High Organic Brazil Hummus 22

3.2.2. Rising Popularity of Various Flavor Combinations 23

3.3. Market Restraints 24

3.3.1. Increasing Product Adulteration 24

3.4. Market Opportunities 25

3.4.1. Market Opportunity Analysis 25

3.5. Porter’s Five Forces Analysis 26

CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE 27

4.1. Company Market Share Analysis – 2023 27

4.1.1. Brazil Hummus Market: Company Market Share, by Volume, 2023 27

4.1.2. Brazil Hummus Market: Company Market Share, by Revenue, 2023 28

4.1.3. Brazil Hummus Market: Top 6 Company Market Share, by Revenue, 2023 28

4.1.4. Brazil Hummus Market: Top 3 Company Market Share, by Revenue, 2023 29

4.2. Brazil Hummus Market Company Revenue Market Share, 2023 30

4.3. Company Assessment Metrics, 2023 31

4.3.1. Stars 31

4.3.2. Emerging Leaders 31

4.3.3. Pervasive Players 31

4.3.4. Participants 31

4.4. Start-ups /SMEs Assessment Metrics, 2023 31

4.4.1. Progressive Companies 31

4.4.2. Responsive Companies 31

4.4.3. Dynamic Companies 31

4.4.4. Starting Blocks 31

4.5. Strategic Developments 32

4.5.1. Acquisitions & Mergers 32

New Product Launch 32

Regional Expansion 32

4.6. Key Players Product Matrix 33

CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS 34

5.1. PESTEL 34

5.1.1. Political Factors 34

5.1.2. Economic Factors 34

5.1.3. Social Factors 34

5.1.4. Technological Factors 34

5.1.5. Environmental Factors 34

5.1.6. Legal Factors 34

5.2. Adjacent Market Analysis 34

CHAPTER NO. 6 : BRAZIL HUMMUS MARKET – BY PRODUCT TYPE SEGMENT ANALYSIS 35

6.1. Brazil Hummus Market Overview, by Product Type Segment 35

6.1.1. Brazil Hummus Market Revenue Share, By Product Type, 2023 & 2032 36

6.1.2. Brazil Hummus Market Attractiveness Analysis, By Product Type 37

6.1.3. Incremental Revenue Growth Opportunity, by Product Type, 2024 – 2032 37

6.1.4. Brazil Hummus Market Revenue, By Product Type, 2018, 2023, 2027 & 2032 38

6.2. Classic Hummus 39

6.3. Roasted Garlic Hummus 40

6.4. White Bean Hummus 41

6.5. Black Olive Hummus 42

6.6. Others 43

CHAPTER NO. 7 : BRAZIL HUMMUS MARKET – BY PACKAGING TYPE SEGMENT ANALYSIS 44

7.1. Brazil Hummus Market Overview, by Packaging Type Segment 44

7.1.1. Brazil Hummus Market Revenue Share, By Packaging Type, 2023 & 2032 45

7.1.2. Brazil Hummus Market Attractiveness Analysis, By Packaging Type 46

7.1.3. Incremental Revenue Growth Opportunity, by Packaging Type, 2024 – 2032 46

7.1.4. Brazil Hummus Market Revenue, By Packaging Type, 2018, 2023, 2027 & 2032 47

7.2. Tubs & Cups 48

7.3. Jars & Bottles 49

7.4. Others 50

CHAPTER NO. 8 : BRAZIL HUMMUS MARKET – BY INGREDIENT TYPE SEGMENT ANALYSIS 51

8.1. Brazil Hummus Market Overview, by Ingredient Type Segment 51

8.1.1. Brazil Hummus Market Revenue Share, By Ingredient Type , 2023 & 2032 52

8.1.2. Brazil Hummus Market Attractiveness Analysis, By Ingredient Type 53

8.1.3. Incremental Revenue Growth Opportunity, by Ingredient Type , 2024 – 2032 53

8.1.4. Brazil Hummus Market Revenue, By Ingredient Type , 2018, 2023, 2027 & 2032 54

8.2. Chickpeas 55

8.3. Tahini 56

8.4. Olive Oil 57

8.5. Garlic 58

8.6. Others 59

CHAPTER NO. 9 : BRAZIL HUMMUS MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 60

9.1. Brazil Hummus Market Overview, by Distribution Channel Segment 60

9.1.1. Brazil Hummus Market Revenue Share, By Distribution Channel, 2023 & 2032 61

9.1.2. Brazil Hummus Market Attractiveness Analysis, By Distribution Channel 62

9.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 62

9.1.4. Brazil Hummus Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 63

9.2. Supermarkets & Hypermarkets 64

9.3. Convenience Stores 65

9.4. Grocery Stores 66

9.5. Online Retailers 67

9.6. Others 68

CHAPTER NO. 10 : BRAZIL HUMMUS MARKET – ANALYSIS 69

10.1.1. Brazil Hummus Market Revenue, By Product Type, 2018 – 2023 (USD Million) 69

10.1.2. Brazil Hummus Market Revenue, By Packaging Type, 2018 – 2023 (USD Million) 70

10.1.3. Brazil Hummus Market Revenue, By Ingredient Type , 2018 – 2023 (USD Million) 71

10.1.4. Brazil Hummus Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 72

CHAPTER NO. 11 : COMPANY PROFILES 73

11.1. Bakkavor Group Plc 73

11.1.1. Company Overview 73

11.1.2. Product Portfolio 73

11.1.3. Swot Analysis 73

11.1.4. Business Strategy 74

11.1.5. Financial Overview 74

11.2. Strauss Group 75

11.3. Tribe Hummus 75

11.4. Boar’s Head 75

11.5. Lantana Foods 75

11.6. Finnish Cheese Company 75

11.7. Cedar’s 75

11.8. Athenos 75

11.9. Sevan AB 75

11.10. Hope Foods 75

11.11. Vermont Hummus Company 75

List of Figures

FIG NO. 1. Brazil Hummus Market Revenue, 2018 – 2032 (USD Million) 20

FIG NO. 2. Porter’s Five Forces Analysis for Brazil Hummus Market 26

FIG NO. 3. Company Share Analysis, 2023 27

FIG NO. 4. Company Share Analysis, 2023 28

FIG NO. 5. Company Share Analysis, 2023 28

FIG NO. 6. Company Share Analysis, 2023 29

FIG NO. 7. Brazil Hummus Market – Company Revenue Market Share, 2023 30

FIG NO. 8. Brazil Hummus Market Revenue Share, By Product Type, 2023 & 2032 36

FIG NO. 9. Market Attractiveness Analysis, By Product Type 37

FIG NO. 10. Incremental Revenue Growth Opportunity by Product Type, 2024 – 2032 37

FIG NO. 11. Brazil Hummus Market Revenue, By Product Type, 2018, 2023, 2027 & 2032 38

FIG NO. 12. Brazil Hummus Market for Classic Hummus, Revenue (USD Million) 2018 – 2032 39

FIG NO. 13. Brazil Hummus Market for Roasted Garlic Hummus, Revenue (USD Million) 2018 – 2032 40

FIG NO. 14. Brazil Hummus Market for White Bean Hummus, Revenue (USD Million) 2018 – 2032 41

FIG NO. 15. Brazil Hummus Market for Black Olive Hummus, Revenue (USD Million) 2018 – 2032 42

FIG NO. 16. Brazil Hummus Market for Others, Revenue (USD Million) 2018 – 2032 43

FIG NO. 17. Brazil Hummus Market Revenue Share, By Packaging Type, 2023 & 2032 45

FIG NO. 18. Market Attractiveness Analysis, By Packaging Type 46

FIG NO. 19. Incremental Revenue Growth Opportunity by Packaging Type, 2024 – 2032 46

FIG NO. 20. Brazil Hummus Market Revenue, By Packaging Type, 2018, 2023, 2027 & 2032 47

FIG NO. 21. Brazil Hummus Market for Tubs & Cups, Revenue (USD Million) 2018 – 2032 48

FIG NO. 22. Brazil Hummus Market for Jars & Bottles, Revenue (USD Million) 2018 – 2032 49

FIG NO. 23. Brazil Hummus Market for Others, Revenue (USD Million) 2018 – 2032 50

FIG NO. 24. Brazil Hummus Market Revenue Share, By Ingredient Type , 2023 & 2032 52

FIG NO. 25. Market Attractiveness Analysis, By Ingredient Type 53

FIG NO. 26. Incremental Revenue Growth Opportunity by Ingredient Type , 2024 – 2032 53

FIG NO. 27. Brazil Hummus Market Revenue, By Ingredient Type , 2018, 2023, 2027 & 2032 54

FIG NO. 28. Brazil Hummus Market for Chickpeas, Revenue (USD Million) 2018 – 2032 55

FIG NO. 29. Brazil Hummus Market for Tahini, Revenue (USD Million) 2018 – 2032 56

FIG NO. 30. Brazil Hummus Market for Olive Oil, Revenue (USD Million) 2018 – 2032 57

FIG NO. 31. Brazil Hummus Market for Garlic, Revenue (USD Million) 2018 – 2032 58

FIG NO. 32. Brazil Hummus Market for Others, Revenue (USD Million) 2018 – 2032 59

FIG NO. 33. Brazil Hummus Market Revenue Share, By Distribution Channel, 2023 & 2032 61

FIG NO. 34. Market Attractiveness Analysis, By Distribution Channel 62

FIG NO. 35. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 62

FIG NO. 36. Brazil Hummus Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 63

FIG NO. 37. Brazil Hummus Market for Supermarkets & Hypermarkets, Revenue (USD Million) 2018 – 2032 64

FIG NO. 38. Brazil Hummus Market for Convenience Stores, Revenue (USD Million) 2018 – 2032 65

FIG NO. 39. Brazil Hummus Market for Grocery Stores, Revenue (USD Million) 2018 – 2032 66

FIG NO. 40. Brazil Hummus Market for Online Retailers, Revenue (USD Million) 2018 – 2032 67

FIG NO. 41. Brazil Hummus Market for Others, Revenue (USD Million) 2018 – 2032 68

 

List of Tables

TABLE NO. 1. : Brazil Hummus Market: Snapshot 20

TABLE NO. 2. : Drivers for the Brazil Hummus Market: Impact Analysis 23

TABLE NO. 3. : Restraints for the Brazil Hummus Market: Impact Analysis 25

TABLE NO. 4. : Brazil Hummus Market Revenue, By Product Type, 2018 – 2023 (USD Million) 70

TABLE NO. 5. : Brazil Hummus Market Revenue, By Product Type, 2024 – 2032 (USD Million) 70

TABLE NO. 6. : Brazil Hummus Market Revenue, By Packaging Type, 2018 – 2023 (USD Million) 71

TABLE NO. 7. : Brazil Hummus Market Revenue, By Packaging Type, 2024 – 2032 (USD Million) 71

TABLE NO. 8. : Brazil Hummus Market Revenue, By Ingredient Type , 2018 – 2023 (USD Million) 72

TABLE NO. 9. : Brazil Hummus Market Revenue, By Ingredient Type , 2024 – 2032 (USD Million) 72

TABLE NO. 10. : Brazil Hummus Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 73

TABLE NO. 11. : Brazil Hummus Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 73

Frequently Asked Questions

What is the projected market size of the Brazil Hummus Market in 2023 and 2032?

The Brazil Hummus Market is projected to be valued at USD 94.69 million in 2023 and is expected to reach USD 210.86 million by 2032, growing at a CAGR of 10.52% from 2024 to 2032.

What factors are driving the growth of the Brazil Hummus Market?

Key drivers include the growing demand for vegan and vegetarian products, the rise in health-conscious consumers, and the increasing availability of hummus through retail and online channels.

Which regions in Brazil are contributing most to the hummus market?

The Southeast and South regions, particularly urban centers like São Paulo and Rio de Janeiro, dominate the market due to their high population density and evolving food preferences.

What trends are shaping the Brazil Hummus Market?

Major trends include the adoption of diverse flavor profiles, organic and non-GMO ingredients, and the rising popularity of hummus as a convenient, ready-to-eat product among urban consumers.

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