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Cleaning and Disinfecting Wipes Market By Product Type (Disinfecting Wipes, Sanitizing Wipes, Antimicrobial Wipes, Surface Cleaning Wipes); By Application (Healthcare, Household, Commercial & Institutional, Industrial, Others); By Material Type (Non-woven Fabric, Other Materials) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Name: Cleaning and Disinfecting Wipes Market - Demand, Size and Competitive Analysis
Creator: Credence Research Inc.
Published: 2025-09-17
License: https://www.credenceresearch.com/info/privacy-policy
Keywords: Cleaning & Disinfecting Wipes Market

Summary
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Market Overview:

The Global Cleaning & Disinfecting Wipes Market size was valued at USD 2,254.29 million in 2018 to USD 3,128.94 million in 2024 and is anticipated to reach USD 4,865.06 million by 2032, at a CAGR of 5.28% during the forecast period.

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
Cleaning & Disinfecting Wipes Market Size 2024	USD 3,128.94 million
Cleaning & Disinfecting Wipes Market, CAGR	5.28%
Cleaning & Disinfecting Wipes Market Size 2032	USD 4,865.06 million

The market is driven by rising hygiene awareness and the growing need for infection control across healthcare, residential, and commercial environments. It benefits from strong consumer demand for convenient cleaning products that save time and reduce reliance on traditional cleaning methods. Lifestyle changes, urbanization, and increasing disposable incomes encourage greater adoption. Manufacturers focus on developing biodegradable, eco-friendly, and dermatologically safe wipes to align with sustainability trends and health-conscious preferences. Innovation in formulations and packaging further strengthens product appeal.

North America leads the Global Cleaning & Disinfecting Wipes Market, supported by advanced healthcare systems, regulatory standards, and high consumer awareness. Europe follows with strong emphasis on hygiene compliance and sustainability in product choices. Asia Pacific is emerging as the fastest-growing region due to rapid urbanization, expanding middle-class populations, and increasing retail penetration. Countries such as China and India are central to growth as institutional demand rises and online platforms improve product accessibility. Latin America, the Middle East, and Africa reflect steady progress with growing urban adoption, but market expansion remains slower compared to developed regions.

Market Insights:

The Global Cleaning & Disinfecting Wipes Market was valued at USD 2,254.29 million in 2018, reached USD 3,128.94 million in 2024, and is projected to hit USD 4,865.06 million by 2032, growing at a CAGR of 5.28%.
North America leads with a 43.28% share in 2024, driven by advanced healthcare infrastructure, strict hygiene standards, and strong household adoption. Europe follows with 27.61%, supported by sustainability regulations, while Asia Pacific holds 20.75% due to rising urbanization and retail expansion.
Asia Pacific is the fastest-growing region, supported by its 20.75% share in 2024 and projected high momentum from increasing middle-class incomes, healthcare expansion, and rapid e-commerce penetration.
Disinfecting wipes dominate product share in 2024, accounting for nearly 45% of the market, reflecting strong demand across healthcare and household sectors.
Surface cleaning wipes secure the second-highest share at close to 30%, benefiting from versatility in commercial, institutional, and domestic cleaning applications.

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Market Drivers

Rising Demand for Convenient and Effective Hygiene Solutions Across Consumer Segments

The Global Cleaning & Disinfecting Wipes Market is propelled by strong demand for quick, efficient, and user-friendly cleaning products. Consumers prefer wipes for their ability to clean surfaces without water or detergents. It reduces time and effort in households, healthcare facilities, and offices. The trend aligns with busy lifestyles and growing hygiene consciousness. Healthcare settings rely on wipes for infection control and compliance with safety standards. Retail growth expands consumer access to advanced formulations. The surge in travel and hospitality also supports wipe adoption. Continuous innovation strengthens this demand across categories.

For instance, a peer-reviewed evaluation of WaterWipes® cleansing wipes, conducted at Munster Technological University in 2025, demonstrated that a single application removed 99.99% of coli(NCTC 10538) from the skin of volunteers in controlled laboratory testing, confirming rapid and convenient microbial cleansing effectiveness for both home and professional settings.

Increasing Focus on Infection Prevention and Healthcare Safety Standards

The market benefits from rising global concern about infection control. Hospitals, clinics, and long-term care facilities use disinfecting wipes as primary tools against contamination. It plays a critical role in reducing hospital-acquired infections. Government guidelines reinforce wipe usage in medical and public spaces. High infection risks drive procurement volumes in healthcare. Expansion of aged care services increases demand for surface sanitization solutions. Institutional buyers prefer wipes with proven antimicrobial efficacy. Growing focus on compliance with hygiene regulations drives investments in high-quality products.

Growing Disposable Income and Lifestyle Shifts Toward Premium Hygiene Products

Higher incomes and urban living patterns expand consumer spending on hygiene goods. The Global Cleaning & Disinfecting Wipes Market gains from rising preference for premium and eco-conscious products. It creates opportunities for brands offering skin-friendly, fragrance-enhanced, or specialized wipes. Parents purchase baby-safe formulations for daily use. Fitness centers and gyms adopt wipes for equipment sanitization. Retailers highlight multi-purpose wipes in convenience formats to attract urban buyers. Shifting habits toward healthier living make disinfecting wipes essential household items. The combination of income growth and awareness sustains this driver globally.

Innovation in Eco-Friendly, Biodegradable, and Skin-Safe Wipe Formulations

Sustainability influences purchase behavior across multiple regions. The Global Cleaning & Disinfecting Wipes Market witnesses rapid adoption of biodegradable products. It is driven by consumer preference for reduced environmental impact. Companies invest in plant-based fibers, compostable substrates, and non-toxic ingredients. Packaging innovation also supports sustainable branding. Brands marketing allergen-free and dermatologically tested wipes build consumer trust. Eco-conscious parents and institutions favor wipes that meet both safety and environmental standards. Regulatory pressure on plastics accelerates biodegradable product launches. Continuous R&D ensures wider adoption of sustainable wipes.

For example, Kinder by Nature baby wipes are made from 100% biodegradable wood pulp and contain no plastic. The wipes are designed to break down quickly and are sold in 100% recyclable packaging, supporting verified eco-friendly product positioning in the UK market.

Market Trends

Integration of Smart Packaging and Functional Dispensing Features for Enhanced Convenience

Smart packaging trends enhance ease of use and product appeal. The Global Cleaning & Disinfecting Wipes Market is witnessing increased adoption of resealable lids and moisture-lock systems. It prevents dryness and ensures longer shelf life. Functional packaging improves portability in travel and outdoor use. Consumer demand for hygienic, single-pull dispensing supports innovation in designs. Companies highlight packaging as part of brand differentiation. It creates opportunities for retailers to attract repeat customers. Growing use of recyclable materials in packaging strengthens sustainability alignment. Smart packaging will remain central to long-term adoption.

For example, Diamond Wipes International manufactures private label and institutional wet wipes, offering contract manufacturing with packaging formats such as soft packs, rigid canisters, individually sealed sachets, and flow packs to preserve moisture and freshness. It supplies wipes in the U.S. from its California facility and provides flexible options for formulators and brands. The company offers individually wrapped wipes for travel-size and promotional use.

Rising Penetration of Private Labels in Retail Channels Across Regions

Private label brands are gaining visibility in supermarkets and online stores. The Global Cleaning & Disinfecting Wipes Market experiences stronger competition due to affordable alternatives. It enables consumers to access basic cleaning solutions at lower costs. Retailers expand their house-brand portfolios to capture price-sensitive buyers. Private labels also invest in quality enhancements to match leading brands. Online platforms highlight bulk sales of private-label wipes. Retail growth in emerging markets accelerates adoption. Established manufacturers face growing pressure to differentiate premium products.

For example, Albaad claims over 40 years of experience in manufacturing wet wipes. It operates multiple manufacturing plants in countries including the United States, Germany, Poland, Spain, Israel. The company supplies private‐label wipes to retailers in Europe, the U.S., and Israel among other markets. It produces flushable, cosmetic, household cleaning, baby care, and industrial wipes.

Increasing Use of Multi-Purpose Wipes Across Household and Industrial Applications

Multi-purpose wipes appeal to households, offices, and institutions. The Global Cleaning & Disinfecting Wipes Market benefits from demand for versatile products covering multiple cleaning needs. It reduces the need for separate cleaning agents. Families prefer wipes for furniture, kitchen, and electronic surfaces. Industrial users adopt wipes for tools and sensitive equipment cleaning. Multipurpose formats lower costs for consumers and businesses. Product lines expand with antibacterial, deodorizing, and stain-removal functions. Brand positioning around efficiency strengthens this trend.

Expansion of E-Commerce Distribution Channels and Subscription Models for Consumer Retention

E-commerce continues to redefine sales strategies for disinfecting wipes. The Global Cleaning & Disinfecting Wipes Market grows as consumers prefer doorstep delivery of hygiene products. It reduces barriers in product availability across rural and urban regions. Subscription models support consistent customer retention. Online platforms promote bundled deals and discounts for wipes. Influencer marketing boosts awareness for new product launches. Cross-border e-commerce expands product penetration globally. Direct-to-consumer strategies provide better profit margins. Retailers and manufacturers prioritize digital presence for long-term growth.

Market Challenges Analysis

Environmental Concerns Linked to Disposal of Non-Biodegradable Wipes

The Global Cleaning & Disinfecting Wipes Market faces challenges from mounting environmental concerns. Non-biodegradable wipes contribute to plastic waste and sewage system blockages. It creates negative perceptions about single-use products. Governments impose regulations limiting non-recyclable packaging. Consumer activism pressures brands to adopt eco-friendly solutions. Manufacturing costs rise due to biodegradable alternatives. Not all regions can support the infrastructure needed for sustainable waste management. Large-scale behavioral change among consumers remains slow. Companies must balance affordability with sustainability.

Intense Price Competition and Market Saturation Across Developed Economies

Intense price competition creates hurdles for established players. The Global Cleaning & Disinfecting Wipes Market experiences saturation in mature economies. It forces companies to invest heavily in marketing and promotions. Private labels lower consumer loyalty toward premium brands. Retailers demand aggressive price cuts to secure shelf space. Rising raw material costs strain profit margins. Consumers in price-sensitive markets often shift to cheaper substitutes. Product differentiation becomes critical for survival. Strong innovation and branding are essential to retain market share.

Market Opportunities

Emerging Demand in Asia-Pacific and Latin America With Expanding Retail Networks

The Global Cleaning & Disinfecting Wipes Market has significant opportunities in developing regions. Expanding supermarkets and e-commerce channels increase consumer access to hygiene products. It creates strong prospects in India, China, and Brazil. Urbanization drives greater need for fast cleaning solutions. Governments promote hygiene awareness campaigns that encourage adoption. Rising middle-class income boosts preference for branded wipes. Institutional demand grows from healthcare and education sectors. Brands investing in distribution networks capture long-term growth.

Development of Premium and Specialized Wipes for Niche Applications Across Sectors

Premium segments present major opportunities for differentiation. The Global Cleaning & Disinfecting Wipes Market benefits from rising demand for dermatologically tested, fragrance-specific, or baby-safe products. It supports consumer trust in specialized wipes for sensitive uses. Fitness, hospitality, and travel sectors demand tailored formulations. Brands offering unique textures, skin-care properties, or eco-certified products attract premium buyers. Innovation in natural and hypoallergenic materials expands niche categories. Positioning as a health and lifestyle product enhances brand value. Companies focusing on premium niches ensure higher margins.

Market Segmentation Analysis:

By product type, the Global Cleaning & Disinfecting Wipes Market is led by disinfecting wipes, driven by strong adoption across healthcare, institutional, and household settings. It gains traction from infection-control needs and consumer preference for all-in-one cleaning solutions. Sanitizing wipes secure demand in retail and public-use spaces, while antimicrobial wipes address specialized healthcare and industrial requirements. Surface cleaning wipes find consistent use in households and offices, supported by their versatility and convenience.

For example, Lysol’s wipes made from 100% plant-based fibers won the 2022 Product of the Year award in the Disinfecting Wipes category in the United States, as confirmed by multiple independent sources and press releases from Lysol and the Product of the Year organization.

By application, healthcare dominates due to strict hygiene protocols and rising investments in infection prevention. The Global Cleaning & Disinfecting Wipes Market also benefits from household demand as consumers prioritize quick, effective cleaning for daily use. Commercial and institutional facilities drive demand through large-scale adoption in schools, restaurants, and offices. Industrial users employ wipes for equipment and surface maintenance, while niche demand emerges in other categories including childcare and travel-related usage.

By material type, non-woven fabric remains the preferred choice, offering durability, absorbency, and cost efficiency. It is widely used across product types due to its compatibility with disinfecting solutions and sustainable formulations. Other materials, such as woven fabrics, serve specialized functions in premium and reusable products, but their share remains smaller compared to non-woven fabric.

For example, WaterWipes’ introduction of baby wipes that are 100% biodegradable, plastic-free, and responsible for preventing 228 million plastic bottles’ worth of waste is documented on the company site and reported in textile and hygiene trade sources.

Segmentation:

By Product Type

Disinfecting Wipes
Sanitizing Wipes
Antimicrobial Wipes
Surface Cleaning Wipes

By Application

Healthcare
Household
Commercial & Institutional
Industrial
Others

By Material Type

Non-woven Fabric
Other Materials (woven fabrics, etc.)

By Region

North America
- The U.S.
- Canada
- Mexico
Europe
- Germany
- France
- The U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa

Regional Analysis:

North America

The North America Global Cleaning & Disinfecting Wipes Market size was valued at USD 985.90 million in 2018 to USD 1,354.24 million in 2024 and is anticipated to reach USD 2,111.48 million by 2032, at a CAGR of 5.3% during the forecast period. The region holds 43.28% of the 2024 market share, making it the leading hub. Growth is supported by high hygiene awareness and advanced healthcare infrastructure. It benefits from strong product adoption across households and institutions. Consumer preference for convenient cleaning drives consistent demand. Regulatory standards on infection control boost product credibility. Retail networks and e-commerce enhance access to premium wipes. Innovation in biodegradable and skin-safe products strengthens market penetration.

Europe

The Europe Global Cleaning & Disinfecting Wipes Market size was valued at USD 645.50 million in 2018 to USD 863.96 million in 2024 and is anticipated to reach USD 1,265.49 million by 2032, at a CAGR of 4.5% during the forecast period. The region represents 27.61% of the 2024 market share, making it a strong second. Europe benefits from strict hygiene regulations and infection-prevention standards. It gains momentum from institutional demand in healthcare and hospitality. Sustainability drives innovation in biodegradable and recyclable wipes. High awareness of eco-friendly practices promotes adoption of green solutions. Regional manufacturers focus on premium product positioning. Market growth is steady with emphasis on compliance and innovation. Consumer loyalty toward trusted brands sustains long-term growth.

Asia Pacific

The Asia Pacific Global Cleaning & Disinfecting Wipes Market size was valued at USD 431.35 million in 2018 to USD 649.19 million in 2024 and is anticipated to reach USD 1,143.87 million by 2032, at a CAGR of 6.9% during the forecast period. The region commands 20.75% of the 2024 market share, ranking as the fastest-growing. Rising urbanization fuels demand for convenient cleaning products. Expanding middle-class income strengthens spending on premium wipes. Healthcare expansion in China and India supports institutional demand. Retail growth and online platforms expand accessibility. Multinational players invest heavily in regional production. Sustainability awareness is rising, influencing purchase preferences. The region is becoming a critical growth engine.

Latin America

The Latin America Global Cleaning & Disinfecting Wipes Market size was valued at USD 104.23 million in 2018 to USD 142.83 million in 2024 and is anticipated to reach USD 196.00 million by 2032, at a CAGR of 3.6% during the forecast period. Latin America contributes 4.56% of the 2024 market share, reflecting moderate progress. Demand is supported by growing awareness of personal hygiene and sanitation. Urban areas show higher adoption of disinfecting wipes. Healthcare and childcare sectors fuel institutional demand. Supply chain constraints limit broad product penetration. Local players offer cost-effective alternatives to global brands. E-commerce improves access to premium wipes. Rising consumer awareness supports steady market growth.

Middle East

The Middle East Global Cleaning & Disinfecting Wipes Market size was valued at USD 52.63 million in 2018 to USD 65.52 million in 2024 and is anticipated to reach USD 82.41 million by 2032, at a CAGR of 2.5% during the forecast period. The region holds 2.09% of the 2024 market share, showing relatively slow growth. Demand is driven by hygiene requirements in healthcare and hospitality. It benefits from rising disposable income in urban centers. Limited consumer awareness restricts widespread adoption in rural areas. Global players enter the market through premium product lines. Institutional contracts remain a key revenue driver. Regulations on hygiene in public spaces support demand. Market growth remains focused on specific consumer groups.

Africa

he Africa Global Cleaning & Disinfecting Wipes Market size was valued at USD 34.68 million in 2018 to USD 53.21 million in 2024 and is anticipated to reach USD 65.80 million by 2032, at a CAGR of 2.3% during the forecast period. The region accounts for 1.70% of the 2024 market share, making it the smallest contributor. Demand is concentrated in South Africa and Egypt with expanding urban populations. Low awareness in rural regions limits product penetration. Rising healthcare investments support institutional usage. Multinational brands face competition from cost-driven local products. Supply chain inefficiencies hinder broader access. E-commerce penetration is limited but expanding. The region shows gradual growth potential with rising hygiene awareness.

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Key Player Analysis:

Clorox Company
Reckitt Benckiser Group Plc
3M Company
Kimberly-Clark Corporation
SC Johnson & Son, Inc.
Georgia-Pacific LLC
Nice-Pak Products Inc.
Ecolab Inc.
The Procter & Gamble Company
Essity AB

Competitive Analysis:

The Global Cleaning & Disinfecting Wipes Market is defined by intense competition among established multinational corporations and specialized regional players. It is led by companies such as Clorox Company, Reckitt Benckiser Group Plc, 3M Company, Kimberly-Clark Corporation, and Procter & Gamble. These firms leverage strong distribution networks, established brands, and continuous innovation to maintain leadership. It shows a focus on eco-friendly, biodegradable, and dermatologically safe product lines to meet evolving consumer expectations. Smaller players and private labels compete through pricing and localized offerings. Strategic mergers, acquisitions, and product launches are key to expanding global presence. It demonstrates rising investment in R&D and sustainable packaging solutions. Competition also intensifies through e-commerce platforms where visibility and accessibility shape consumer preference. Companies focus on both institutional and household demand segments to diversify revenue streams and sustain growth in a fragmented yet innovation-driven landscape.

Recent Developments:

In September 2025, CloroxPro, a division of the Clorox Company, launched its new Screen+ Sanitizing Wipes specifically designed for cleaning and disinfecting screens and sensitive electronics in workplaces, schools, and shared workspaces. These wipes are formulated to kill 99.9% of bacteria while effectively removing fingerprints and smudges without damaging delicate devices.
In July 2025, Reckitt Benckiser Group Plc agreed to divest its Essential Home cleaning products division, which includes brands such as Cillit Bang and Calgon, to Advent International. The transaction is expected to be completed by the end of 2025, with Reckitt retaining a minority equity stake and planning to return approximately $2.2 billion to shareholders as a special dividend once the deal is closed.

Report Coverage:

The research report offers an in-depth analysis based on Product Type, Application and Material Type. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

Demand for eco-friendly and biodegradable wipes will expand with rising sustainability awareness.
Healthcare institutions will increase adoption of disinfecting wipes to maintain compliance with hygiene standards.
Household demand will strengthen due to lifestyle shifts toward convenience and time-saving solutions.
Innovation in natural ingredients and allergen-free formulations will drive premium product adoption.
Digital retail and subscription-based delivery models will expand consumer reach and retention.
Competition from private labels will intensify, pushing global players toward brand differentiation.
Packaging innovation, including resealable and recyclable formats, will shape consumer preference.
Regional growth in Asia Pacific will accelerate due to urbanization and rising middle-class income.
Strategic mergers and product launches will remain central to expanding global presence.
Continuous investment in R&D will drive advances in performance, sustainability, and cost efficiency.

CHAPTER NO. 1: GENESIS OF THE MARKET

1.1 Market Prelude – Introduction & Scope

1.2 The Big Picture – Objectives & Vision

1.3 Strategic Edge – Unique Value Proposition

1.4 Stakeholder Compass – Key Beneficiaries

CHAPTER NO. 2: EXECUTIVE LENS

2.1 Pulse of the Industry – Market Snapshot

2.2 Growth Arc – Revenue Projections (USD Million)

2.3. Premium Insights – Based on Primary Interviews

CHAPTER NO. 3: CLEANING & DISINFECTING WIPES MARKET FORCES & INDUSTRY PULSE

3.1 Foundations of Change – Market Overview
3.2 Catalysts of Expansion – Key Market Drivers
3.2.1 Momentum Boosters – Growth Triggers
3.2.2 Innovation Fuel – Disruptive Technologies
3.3 Headwinds & Crosswinds – Market Restraints
3.3.1 Regulatory Tides – Compliance Challenges
3.3.2 Economic Frictions – Inflationary Pressures
3.4 Untapped Horizons – Growth Potential & Opportunities
3.5 Strategic Navigation – Industry Frameworks
3.5.1 Market Equilibrium – Porter’s Five Forces
3.5.2 Ecosystem Dynamics – Value Chain Analysis
3.5.3 Macro Forces – PESTEL Breakdown

3.6 Price Trend Analysis

3.6.1 Regional Price Trend
3.6.2 Price Trend by Product

CHAPTER NO. 4: KEY INVESTMENT EPICENTER

4.1 Regional Goldmines – High-Growth Geographies

4.2 Product Frontiers – Lucrative Product Categories

4.3 Application Sweet Spots – Emerging Demand Segments

CHAPTER NO. 5: REVENUE TRAJECTORY & WEALTH MAPPING

5.1 Momentum Metrics – Forecast & Growth Curves

5.2 Regional Revenue Footprint – Market Share Insights

5.3 Segmental Wealth Flow – Product Type & Material Type Revenue

CHAPTER NO. 6: TRADE & COMMERCE ANALYSIS

6.1. Import Analysis by Region

6.1.1. Global Cleaning & Disinfecting Wipes Import Revenue By Region

6.2. Export Analysis by Region

6.2.1. Global Cleaning & Disinfecting Wipes Export Revenue By Region

CHAPTER NO. 7: COMPETITION ANALYSIS

7.1. Company Market Share Analysis

7.1.1. Global Cleaning & Disinfecting Wipes: Company Market Share

7.2. Global Cleaning & Disinfecting Wipes Company Revenue Market Share

7.3. Strategic Developments

7.3.1. Acquisitions & Mergers

7.3.2. New Product Launch

7.3.3. Regional Expansion

7.4. Competitive Dashboard

7.5. Company Assessment Metrics, 2024

CHAPTER NO. 8: CLEANING & DISINFECTING WIPES MARKET – BY PRODUCT TYPE SEGMENT ANALYSIS

8.1. Cleaning & Disinfecting Wipes Overview by Product Type Segment

8.1.1. Cleaning & Disinfecting Wipes Revenue Share By Product Type

8.2. Disinfecting Wipes

8.3. Sanitizing Wipes

8.4. Antimicrobial Wipes

8.5. Surface Cleaning Wipes

CHAPTER NO. 9: CLEANING & DISINFECTING WIPES MARKET – BY APPLICATION SEGMENT ANALYSIS

9.1. Cleaning & Disinfecting Wipes Overview by Application Segment

9.1.1. Cleaning & Disinfecting Wipes Revenue Share By Application

9.2. Healthcare

9.3. Household

9.4. Commercial & Institutional

9.4. Industrial

9.4. Others

CHAPTER NO. 10: CLEANING & DISINFECTING WIPES MARKET – BY MATERIAL TYPE SEGMENT ANALYSIS

10.1. Cleaning & Disinfecting Wipes Overview by Material Type Segment

10.1.1. Cleaning & Disinfecting Wipes Revenue Share By Material Type

10.2. Non-woven Fabric

10.3. Other Materials (woven fabrics, etc.)

CHAPTER NO. 11: CLEANING & DISINFECTING WIPES MARKET – REGIONAL ANALYSIS

11.1. Cleaning & Disinfecting Wipes Overview by Region Segment

11.1.1. Global Cleaning & Disinfecting Wipes Revenue Share By Region

11.1.2. Region

11.1.3. Global Cleaning & Disinfecting Wipes Revenue By Region

11.1.4. Product Type

11.1.5. Global Cleaning & Disinfecting Wipes Revenue By Product Type

11.1.6. Application

11.1.7. Global Cleaning & Disinfecting Wipes Revenue By Application

11.1.8. Material Type

11.1.9. Global Cleaning & Disinfecting Wipes Revenue By Material Type

CHAPTER NO. 12: NORTH AMERICA CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

12.1. North America Cleaning & Disinfecting Wipes Overview by Country Segment

12.1.1. North America Cleaning & Disinfecting Wipes Revenue Share By Region

12.2. North America

12.2.1. North America Cleaning & Disinfecting Wipes Revenue By Country

12.2.2. Product Type

12.2.3.North America Cleaning & Disinfecting Wipes Revenue By Product Type

12.2.4. Application

12.2.5. North America Cleaning & Disinfecting Wipes Revenue By Application

12.2.6.Material Type

12.2.7. North America Cleaning & Disinfecting Wipes Revenue By Material Type

2.3. U.S.

12.4. Canada

12.5. Mexico

CHAPTER NO. 13: EUROPE CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

13.1. Europe Cleaning & Disinfecting Wipes Overview by Country Segment

13.1.1. Europe Cleaning & Disinfecting Wipes Revenue Share By Region

13.2. Europe

13.2.1. Europe Cleaning & Disinfecting Wipes Revenue By Country

13.2.2. Product Type

13.2.3.Europe Cleaning & Disinfecting Wipes Revenue By Product Type

13.2.4. Application

13.2.5. Europe Cleaning & Disinfecting Wipes Revenue By Application

13.2.6.Material Type

13.2.7. Europe Cleaning & Disinfecting Wipes Revenue By Material Type

13.3. UK

13.4. France

13.5. Germany

13.6. Italy

13.7. Spain

13.8. Russia

13.9. Rest of Europe

CHAPTER NO. 14: ASIA PACIFIC CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

14.1. Asia Pacific Cleaning & Disinfecting Wipes Overview by Country Segment

14.1.1. Asia Pacific Cleaning & Disinfecting Wipes Revenue Share By Region

14.2. Asia Pacific

14.2.1. Asia Pacific Cleaning & Disinfecting Wipes Revenue By Country

14.2.2. Product Type

14.2.3. Asia Pacific Cleaning & Disinfecting Wipes Revenue By Product Type

14.2.4. Application

14.2.5. Asia Pacific Cleaning & Disinfecting Wipes Revenue By Application

14.2.5.Material Type

14.2.7. Asia Pacific Cleaning & Disinfecting Wipes Revenue By Material Type

14.3. China

14.4. Japan

14.5. South Korea

14.6. India

14.7. Australia

14.8. Southeast Asia

14.9. Rest of Asia Pacific

CHAPTER NO. 15: LATIN AMERICA CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

15.1. Latin America Cleaning & Disinfecting Wipes Overview by Country Segment

15.1.1. Latin America Cleaning & Disinfecting Wipes Revenue Share By Region

15.2. Latin America

15.2.1. Latin America Cleaning & Disinfecting Wipes Revenue By Country

15.2.2. Product Type

15.2.3. Latin America Cleaning & Disinfecting Wipes Revenue By Product Type

15.2.4. Application

15.2.5. Latin America Cleaning & Disinfecting Wipes Revenue By Application

15.2.6.Material Type

15.2.7. Latin America Cleaning & Disinfecting Wipes Revenue By Material Type

15.3. Brazil

15.4. Argentina

15.5. Rest of Latin America

CHAPTER NO. 16: MIDDLE EAST CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

16.1. Middle East Cleaning & Disinfecting Wipes Overview by Country Segment

16.1.1. Middle East Cleaning & Disinfecting Wipes Revenue Share By Region

16.2. Middle East

16.2.1. Middle East Cleaning & Disinfecting Wipes Revenue By Country

16.2.2. Product Type

16.2.3. Middle East Cleaning & Disinfecting Wipes Revenue By Product Type

16.2.4. Application

16.2.5. Middle East Cleaning & Disinfecting Wipes Revenue By Application

16.2.6. Material Type

16.2.7. Middle East Cleaning & Disinfecting Wipes Revenue By Material Type

16.3. GCC Countries

16.4. Israel

16.5. Turkey

16.6. Rest of Middle East

CHAPTER NO. 17: AFRICA CLEANING & DISINFECTING WIPES MARKET – COUNTRY ANALYSIS

17.1. Africa Cleaning & Disinfecting Wipes Overview by Country Segment

17.1.1. Africa Cleaning & Disinfecting Wipes Revenue Share By Region

17.2. Africa

17.2.1. Africa Cleaning & Disinfecting Wipes Revenue By Country

17.2.2. Product Type

17.2.3. Africa Cleaning & Disinfecting Wipes Revenue By Product Type

17.2.4. Application

17.2.5. Africa Cleaning & Disinfecting Wipes Revenue By Application

17.2.6. Material Type

17.2.7. Africa Cleaning & Disinfecting Wipes Revenue By Material Type

17.3. South Africa

17.4. Egypt

17.5. Rest of Africa

CHAPTER NO. 18: COMPANY PROFILES

18.1. Clorox Company

18.1.1. Company Overview

18.1.2. Product Portfolio

18.1.3. Financial Overview

18.1.4.Recent Developments

18.1.5. Growth Strategy

18.1.6. SWOT Analysis

18.2. Reckitt Benckiser Group Plc

18.3. 3M Company

18.4. Kimberly-Clark Corporation

18.5. SC Johnson & Son, Inc.

18.6. Georgia-Pacific LLC

18.7. Nice-Pak Products Inc.

18.8. Ecolab Inc.

18.9. The Procter & Gamble Company

18.10. Essity AB

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Frequently Asked Questions

What is the current market size for Global Cleaning & Disinfecting Wipes Market, and what is its projected size in 2032?

The Global Cleaning & Disinfecting Wipes Market was valued at USD 3,128.94 million in 2024 and is anticipated to reach USD 4,865.06 million by 2032.

At what Compound Annual Growth Rate is the Global Cleaning & Disinfecting Wipes Market projected to grow between 2024 and 2032?

The Global Cleaning & Disinfecting Wipes Market is projected to grow at a CAGR of 5.28% during the forecast period.

Which Global Cleaning & Disinfecting Wipes Market segment held the largest share in 2024?

Disinfecting Wipes Market due to strong institutional and household demand.

What are the primary factors fueling the growth of the Global Cleaning & Disinfecting Wipes Market?

The Global Cleaning & Disinfecting Wipes Market is fueled by hygiene awareness, healthcare safety standards, lifestyle shifts, and eco-friendly product innovation.

Who are the leading companies in the Global Cleaning & Disinfecting Wipes Market?

Key players in the Global Cleaning & Disinfecting Wipes Market include Clorox Company, Reckitt Benckiser, 3M Company, Kimberly-Clark Corporation, and Procter & Gamble.

About Author

Rajdeep Kumar Deb

Lead Analyst – Consumer & Finance

Rajdeep brings a decade of consumer goods and financial services insight to strategic market analysis.

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