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Electric Kettle Market By Type of Material (Stainless Steel, Glass, Plastic, Others); By End-Use (Residential, Commercial); By Distribution Channel (Online, Offline); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 36332 | Report Format : PDF
REPORT ATTRIBUTE DETAILS
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Electric Kettle Market Size 2023  USD 19,063.8 Million
Electric Kettle Market, CAGR  7.10%
Electric Kettle Market Size 2032  USD 35,879.44 Million

Market Overview

The electric kettle market is projected to grow from USD 19,063.8 million in 2023 to USD 35,879.44 million by 2032, at a compound annual growth rate (CAGR) of 7.10%.

The electric kettle market is experiencing robust growth, driven by increasing consumer demand for convenience and time-saving appliances in the kitchen. Trends toward energy-efficient and technologically advanced models, such as those with temperature control and rapid boiling features, are propelling market expansion. Additionally, the rising popularity of specialty teas and coffees among consumers is boosting the demand for electric kettles that offer precise temperature settings for optimal brewing. Urbanization and changing lifestyle patterns, particularly in emerging economies, also significantly contribute to the rising adoption of electric kettles.

The electric kettle market is witnessing substantial growth globally, with significant expansion in regions such as Asia-Pacific, North America, and Europe. Asia-Pacific, in particular, leads the market due to the rapid urbanization and increasing consumer purchasing power in countries like China and India. North America and Europe also exhibit strong market performance, supported by consumer preferences for premium and energy-efficient appliances. Key players in this market include Aroma Housewares Company, Hamilton Beach Brands, and Conair Corporation, which are known for their innovative product offerings and extensive distribution networks. These companies are integral in driving technological advancements and expanding market reach across various regions.

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Market Drivers

Rising Popularity and Changing Lifestyles 

The increasing preference for convenience amid hectic lifestyles is a significant driver for the electric kettle market. As consumers manage busier schedules, the appeal of electric kettles grows due to their ability to quickly boil water for tea, coffee, and instant meals. This efficiency caters to the fast-paced living conditions of modern urban environments, making electric kettles a staple in households looking for quick and easy solutions for hot beverages. In a survey of 1,000 urban households, 85% reported using an electric kettle at least once a day due to their busy schedules. The sales of electric kettles have seen a 20% year-on-year increase, indicating their growing popularity.

Energy Efficiency and Safety Features 

Electric kettles are favored for their energy efficiency compared to traditional stovetop methods. They directly heat the water using a focused electric element, making them more efficient than stovetop boiling. Electric kettles are found to be 80% more energy-efficient than traditional stovetop methods. Additionally, safety features integrated into modern electric kettles, such as auto-shutoff and boil-dry protection, enhance their safety, making them a safer alternative to stovetop kettles. These features help prevent accidents in the kitchen, such as burns and overheating, thus adding an essential layer of security for users. The auto-shutoff feature in electric kettles has led to a 30% decrease in kitchen-related accidents.

Economic Growth and Urbanization Influence 

In developing regions, growing disposable incomes and the pace of urbanization are pivotal in shaping consumer behavior towards kitchen appliances. Electric kettles, offering essential functionality at an affordable price point, become an attractive option for new households in urban settings. This trend is supported by the expansion of middle-class populations who are investing in appliances that offer convenience and improve the quality of daily life. In developing regions, there has been a 25% increase in the sales of electric kettles in the past year, correlating with the rise in disposable incomes. The expansion of middle-class populations has resulted in a 15% increase in the demand for electric kettles.

Innovation and Growing Demand for Hot Beverages 

Manufacturers are continually innovating with new features and designs to make electric kettles more user-friendly and visually appealing. Innovations such as temperature control, rapid boiling, and ergonomic designs not only enhance user experience but also broaden the appeal of electric kettles. Manufacturers have reported a 40% increase in sales after introducing innovative features like temperature control and rapid boiling. Coupled with the global surge in the popularity of hot beverages like tea and coffee, these advancements ensure that electric kettles remain indispensable in both residential and commercial settings. The global surge in the popularity of hot beverages like tea and coffee has led to a 35% increase in the use of electric kettles in both residential and commercial settings.

Market Trends

Enhanced Smart Features and Consumer Convenience

The electric kettle market is rapidly evolving with a strong emphasis on integrating smarter features that enhance convenience and efficiency. Smart kettles, equipped with app-controlled functionalities, allow users to initiate boiling, adjust temperatures, and integrate seamlessly with other smart home devices from their smartphones, offering unparalleled convenience. For instance, today’s best smart kettles are fully programmable allowing you to pick the time you want the water heated, the exact temperature you want it heated to, and how long you want it to maintain that temperature. Some can also be controlled via Wi-Fi from your smartphone or tablet.

Aesthetics Design Evolution and Health Considerations

In terms of aesthetics and design, electric kettles are undergoing significant transformations to align with modern kitchen decors. Manufacturers are focusing on sleek, stylish designs that not only perform well but also enhance kitchen aesthetics with a variety of finishes and materials, including stainless steel, glass, and even sustainable materials like recycled plastics or bamboo. For instance, electric kettles began to embrace a more contemporary look. Sleek lines, smooth finishes, and innovative materials like stainless steel and glass began to adorn these new-age appliances.

On the health front, there is an increased focus on kettles that offer water filtration systems to improve the taste and quality of tap water. Additionally, concerns over material safety have led to a surge in the production of kettles made from food-grade and BPA-free materials. For instance, most electric kettles are built with cool-touch technology or thermo-insulated handles that avoid any nasty burns. Drinking hot water is known to have several benefits. At a temperature of above 100 degree celsius, water kills almost all bacteria and pathogens living within it. Sipping hot water can support healthy digestion, improve blood circulation, help weight loss and increase metabolism.

Market Challenges Analysis

Market Saturation and Consumer Reluctance to Upgrade

Market saturation in developed regions poses a significant challenge for the electric kettle market. In areas with high penetration rates, consumers often see little incentive to replace functioning appliances, leading to infrequent upgrades and replacements. This tendency results in slower market growth as longevity and durability of existing kettles discourage frequent new purchases. The challenge is compounded by price sensitivity; consumers are becoming increasingly cost-conscious. With basic models providing adequate functionality, convincing customers to invest in more expensive, feature-rich electric kettles can be difficult. These factors together create a market environment where growth relies heavily on attracting first-time buyers or convincing existing users to seek value in enhanced features.

Competition from Alternative Appliances and Sustainability Concerns

Competition from multifunctional appliances like coffee makers and hot water dispensers further complicates the market dynamics for electric kettles. These appliances often perform similar functions and can appeal to consumers looking for versatility, potentially at more competitive price points. This competition can divert potential electric kettle buyers to other products that offer additional functionalities such as brewing or precise temperature control for other hot beverages. Additionally, the scope for innovation within the electric kettle market is somewhat limited due to the basic nature of the appliance’s primary function—boiling water. This limitation makes it challenging for manufacturers to introduce significant innovations that can justify upgrades. Moreover, sustainability concerns are becoming more prominent. The environmental impact of manufacturing electric kettles, coupled with the e-waste generated when disposing of outdated or malfunctioning units, raises concerns among environmentally aware consumers. These sustainability challenges pressure manufacturers to adopt greener practices and develop products that are both energy-efficient and easier to recycle, aligning with the growing consumer demand for environmentally friendly products.

Market Segmentation Analysis:

By Type of Material:

The electric kettle market is segmented based on the type of material used in construction, including stainless steel, glass, plastic, and others. Stainless steel kettles dominate the market due to their durability, aesthetic appeal, and ease of cleaning. They are preferred for their ability to maintain temperature and resist taste contamination. Glass electric kettles follow, valued for their visual appeal and the absence of chemicals associated with plastics. Plastic kettles remain popular for their cost-effectiveness and lightweight properties, although consumer concerns about health and sustainability may affect their market share. The ‘others’ category includes innovative materials such as ceramic and silicone, catering to niche preferences for style and functionality.

By End-Use:

In terms of end-use, the electric kettle market is divided into residential and commercial segments. The residential segment leads market demand, driven by the increasing number of households and the growing importance of convenience and quick service in home settings. Commercial use, including settings such as offices, hospitality industries, and food services, also shows significant demand, driven by the need for high-capacity and quick-boiling features to efficiently cater to higher volume requirements. Both segments are influenced by trends towards energy efficiency and the integration of advanced technological features that enhance user convenience and safety.

Segments:

Based on Type of Material:

  • Stainless Steel
  • Glass
  • Plastic
  • Others

Based on End-Use:

  • Residential
  • Commercial

Based on Distribution Channel:

  • Online
  • Offline

Based on the Geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

Asia-Pacific

Asia-Pacific dominates the market, capturing a substantial 45% share. This region’s dominance can be attributed to the widespread popularity of tea consumption, particularly in countries like China, India, and Japan. The growing urban population and the rise of nuclear families have fueled the demand for convenient and energy-efficient appliances like electric kettles.

Europe

Europe holds the second-largest market share, accounting for nearly 25% of the global electric kettle market. The region’s demand is driven by factors such as the prevalence of tea-drinking cultures, the need for time-saving kitchen appliances, and the growing trend of energy-conscious consumers. Countries like the United Kingdom, Germany, and France are key contributors to the region’s electric kettle market growth.

Key Player Analysis

  1. Koninklijke Philips N.V.
  2. Aroma Housewares Company
  3. Conair Corporation
  4. Hamilton Beach Brands, Inc.
  5. SEB SA company
  6. Breville USA, Inc.
  7. Cuisinart
  8. Bonavitaworld
  9. KENT RO Systems Ltd.
  10. EdgeCraft Corporation

Competitive Analysis

In the competitive electric kettle market, leading players like Koninklijke Philips N.V. and Hamilton Beach Brands, Inc. stand out due to their strong brand recognition, wide product range, and innovation in energy-efficient designs. Breville USA, Inc. and Cuisinart are also prominent, offering high-end models with advanced features such as temperature control and rapid boiling, catering to premium consumers. SEB SA company and Conair Corporation leverage their global distribution networks to ensure widespread market penetration. Additionally, companies like Aroma Housewares and KENT RO Systems Ltd. focus on integrating multifunctional capabilities to appeal to health-conscious and tech-savvy consumers. These companies maintain competitive edges through continuous product innovation, appealing design aesthetics, and adapting to emerging consumer preferences such as the demand for materials that enhance safety and sustainability in kitchen appliances.

Recent Developments

In 2024, KENT RO Systems Ltd. announced that it would manufacture its water purifiers in India under the Black and Decker brand and ship to the US market. The company plans to enter the US market in the next six months.

In August 2023, Cuisinart introduced the Caskata Collection, a limited edition of kitchenware items.

Market Concentration & Characteristics

The electric kettle market exhibits a moderate level of market concentration, with a blend of established large players and emerging challengers influencing the industry dynamics. Leading companies like Koninklijke Philips N.V., Hamilton Beach Brands, and Breville dominate due to their extensive product innovation, strong brand equity, and broad distribution networks. These key players invest heavily in R&D to introduce advanced features such as temperature control and energy efficiency, securing their market position. However, the market also sees significant participation from smaller brands that introduce competitive differentiation through unique design elements and specialized functions, catering to niche consumer segments. This diversity in the market fosters a competitive environment that drives technological advancements and price competitiveness, ensuring a wide array of options for consumers across various price points and functional preferences.

Report Coverage

The research report offers an in-depth analysis based on Type of Material, End-Use, Distribution Channel, and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

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Future Outlook

  1. Continued innovation in energy efficiency will drive market growth as consumers seek cost-effective and environmentally friendly appliances.
  2. Integration with smart home systems will increase, offering features like remote activation and real-time temperature control.
  3. Growth in the specialty tea and coffee markets will boost demand for electric kettles with precise temperature settings.
  4. The market will see a rise in demand for high-end, aesthetically pleasing electric kettles to complement modern kitchen designs.
  5. Expansion in emerging markets will occur as urbanization increases and disposable incomes rise.
  6. Manufacturers will focus on using sustainable and health-conscious materials to appeal to environmentally aware consumers.
  7. Portable and compact electric kettles will become more popular due to growing travel and outdoor lifestyles.
  8. Consumer preference for multifunctional appliances will lead to the development of electric kettles with additional cooking features.
  9. The market will adapt to regulatory changes promoting safety features such as automatic shut-off and boil-dry protection.
  10. Competition will intensify as new entrants innovate and existing players expand their product lines to capture a larger market share.

Frequently Asked Questions:

What is the current size of the Electric Kettle Market?

The Electric Kettle Market is currently valued at USD 19,063.8 million in 2023.

What factors are driving the growth of the Electric Kettle Market?

The growth of the Electric Kettle Market is driven by increasing consumer demand for convenience and time-saving appliances, technological advancements like temperature control and rapid boiling features, and the rising popularity of specialty teas and coffees.

What are the key segments within the Electric Kettle Market?

Key segments within the Electric Kettle Market include the type of material used (stainless steel, glass, plastic, others) and end-use (residential and commercial).

What are some challenges faced by the Electric Kettle Market?

Challenges include market saturation in developed regions, competition from multifunctional appliances, price sensitivity among consumers, and sustainability concerns related to manufacturing and disposal.

Who are the major players in the Electric Kettle Market?

Major players in the market include Koninklijke Philips N.V., Aroma Housewares Company, Conair Corporation, Hamilton Beach Brands, Inc., SEB SA company, and Breville USA, Inc.

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