Health And Wellness Products Market By Product Type (Functional Food, Functional Beverages, Supplements, Personal Care Products), By Health Benefits (Nutrition & Weight Management, Heart & Gut Health, Immunity, Bone Health, Skin Benefits, Other), By Distribution Channel (Supermarket, Independent Stores, Drug Stores, Unorganized Stores, Single Brand Stores, Online Stores) - Growth, Share, Opportunities & Competitive Analysis, 2018 – 2026

Industry Outlook

The health and wellness products market is projected to witness a CAGR of 5.9% during the forecast period. This growth can be attributed to factors such as increased consumer awareness, an aging population, emerging middle and upper classes, and consumer awareness toward preventative health care. Moreover, the young population in developing economies is willing to pay premiums for health and wellness products due to the rising importance of physical fitness, fueling the overall growth of the market. Health and wellness products include a broad spectrum of products from the food and beverage and personal care industries.

Manufacturers are reformulating health and wellness products that impart various health benefits, such as nutrition and weight management, heart and gut health, immunity, bone health, skin benefits, etc. Moreover, several players are also focused on developing their niche products through extensive research and development to capture the unexplored health and wellness products market. In addition, a shift in dietary preferences due to health issues such as high blood pressure, diabetes, gastrointestinal diseases, and rickets is making consumers move towards healthy products, also contributing to the growth of this market.

The health and wellness products market has grown substantially in developed regions such as North America and Europe and in developing countries around the world. Factors such as rising green consciousness, affinity towards natural and organic products, an evolving economy, and increasing purchasing power have boosted the store presence of health and wellness products in developing regions such as Asia Pacific and Latin America, creating immense growth opportunities for the health and wellness products market in these regions. Japan, South Korea, Mexico, Brazil, China, Indonesia, India, and Australia are the most attractive markets for health and wellness products with high growth potential. Major players operating in the health and wellness products market include Pfizer Inc., Nestle, Procter & Gamble, Buy Wellness, The Kraft Heinz Company, and Danone, among others.

Functional food led the product type segment owing to increasing consumption as a part of the standard diet and offering various health benefits.

In 2017, the functional food segment accounted for the largest market share and was expected to maintain its dominant position over the forecast period. Increasing health consciousness and the escalating incidence of chronic diseases such as diabetes, high blood pressure, and other related diseases have intensified the demand for functional foods. 

The functional foods segment is also identified as the fastest-growing segment, as consumers are shifting towards functional foods and drinks in order to address perceived nutritional shortfalls and away from dietary supplements (which have traditionally been a preferred option), mainly in developed economies. Functional beverages, which include functional or fortified juices, dairy drinks, etc., closely followed the functional foods segment with a share of 28.7% in 2017. The personal care products segment is also projected to witness significant growth owing to the rising concerns of people around the world about improving their health, appearance, and looks.

Nutrition and weight management are the largest health benefits segment and will continue to dominate the market during the forecast period.

Nutrition & weight management represented over 30% of the global market value share of the health and wellness products market in 2017–2018. Nutrition and weight management are essential for the balanced and healthy functioning of the body. The health benefits to consumers are also of critical importance so that they have the knowledge to make decisions about the products they consume. Existing anti-obesity drugs, which affect the fundamental processes of weight regulation in the human body, display serious side effects that offset their beneficial effects; thus, consumers are moving towards health and wellness products such as functional foods and beverages, dietary supplements, etc. Consumers are more aware and are also willing to spend more on nutrition and weight management foods. Due to the increasing costs of healthcare, people are turning towards these products to stay healthy. Health and wellness offer various other benefits, such as heart and gut health, immunity, bone health, skin benefits, etc.

The easy availability of health and wellness products across all distribution channels is propelling the overall market growth.

The supermarket and hypermarket segments held the largest market share by distribution channel in 2017. A supermarket or hypermarket offers multiple varieties of products under one roof to allow customers to accomplish their shopping needs in one go. With the innovative and interesting placement of products, shop designs, merchandise, and dedicated racks by product type, it enhances the shopping experience and facilitates purchasing, which consequently attracts large amounts of foot traffic, leading to higher revenue. Growing aging populations coupled with increasing health problems have spiked the sales of health and wellness products across all price points. Supermarkets and hypermarkets being the most common retail formats that are strategically located within reach of the customer, are anticipated to spur market growth. Efficient advertising, point-of-sale displays, and store announcements motivate the customers to view the product, generating impulse buying. Trends show that with the rising number of supermarkets in developing countries, health and wellness product manufacturers, as part of their business strategy, are focusing on selling through supermarkets to reach the masses, which in turn is expected to propel the growth of this segment during the forecast period.

Self-care and preventive health measures are taken by consumers in North America, making it the largest consumer of health and wellness products.

North America is expected to dominate the global market in the forecast period due to increasing demand for health and wellness products in the U.S. The consumer shift from synthetic to organic and healthy products is expected to boost the North American health and wellness products market. North America is estimated to continue its dominance in the global market on account of favorable regulatory scenarios for natural food supplements and other confectionery products by the FDA (Food and Drug Administration) and USDA. Rising consumption of functional/fortified foods and beverages owing to rapid advances in science and technology, increasing healthcare costs, changes in food laws affecting label and product claims, an aging population, and rising interest in attaining wellness through diet are driving the demand for health and wellness products in this region. Asia Pacific is expected to witness robust growth during the forecast period. Factors such as the growing baby boomer population, changing lifestyle patterns, rising disposable income, growing health awareness, and increasing urbanization all support the growth of the health and wellness products market in the region. Emerging markets such as China, India, and Australia are further expected to boost the growth of the global health and wellness products market.

New product development and mergers and acquisitions are key strategies adopted by manufacturers to get an edge over other competitors.

The health and wellness products market is highly competitive, with the presence of a large number of conglomerates. New product development and mergers and acquisitions are among the most preferred strategies adopted by several major players. For instance, to take more control over the health and wellness business and expand its portfolio of consumer healthcare products, P&G acquired the consumer health business of Merck KGaA, which includes supplement brands such as Femibion, Neurobion, and Nasivin, on April 18, 2018. Key manufacturers operating in the health and wellness products market include Pfizer Inc., Provant Health Solution Inc., The Kraft Heinz Company, Nestle S.A., Buy Wellness, Walgreen Co., and Procter & Gamble, among others.

Historical and Forecast Period

2016: Historical Year

2017: Base Year

2018-2026: Forecast Period

Our study analyzed each market segment during the period of 2016 to 2026, with 2017 as the base year. The forecast period between 2018 and 2026 is considered for the CAGR calculation.

Report Scope

The report provides a thorough outline of the global market for health and wellness products by categorizing the market into the different segments given below:

Health and Wellness Products Market, By Product Type Segment (2016–2026; US$ Mn)

• Functional Foods
• Functional Beverages
• Supplements
• Personal care products

Health and Wellness Products Market, By Health Benefits (2016–2026; US$ Mn)

• Nutrition and Weight Management
• Heart and Gut Health
• Immunity
• Bone Health
• Skin Benefits
• Other health benefits

Health and Wellness Products Market, By Distribution Channel (2016–2026; US$ Mn)

• Hypermarket and supermarket
• Independent Stores
• Drug Stores
• organized Stores
• Single-brand stores
• Online Stores

Geography Segment (2016–2026; US$ Mn)

• North America
• United States
• Canada
• Europe
• Germany
• France
• UK
• Rest of Europe
• Asia-Pacific (APAC)
• China
• Japan
• India
• Rest of APAC
• Latin America (LATAM)
• Brazil
• Mexico
• rest of Latin America
• Middle East and Africa (MEA)
• GCC
• rest of MEA

This research report describes leading continents and their major countries, along with profiles of key players operating in the overall market and their planned developments. Our report further defines the overall market dynamics, such as drivers, challenges, and opportunities prevalent in the market, to understand the global health and wellness products market more explicitly. Our in-depth quantitative and qualitative analysis of each segment up to the country level highlights revenue pockets and investment opportunities in the market.

Key questions are answered in this report.

• What are the current market trends in the health and wellness products market, and what are the valuable opportunities for the players?
• How do environmental regulations affect global as well as regional markets?
• Which is the most lucrative region for investment?
• What are the market size and trends in emerging markets?
• Which are the prime end-use industries for health and wellness products across different geographies?
• Which are the major types of health and wellness products and their market sizes?
• Which are the leading players and their market positions?

Frequently Asked Questions: