Immersive Virtual Reality Market

Key Market Insights

Technological development coupled with growing applications driving the market growth

Technological advancement in virtual reality is driving the global immersive virtual reality market. Immersive virtual reality is the technology that gives the user a perception of physically present in a non-physical world. This is created by images, sound and other stimuli providing engrossing environment to the user. Globally renowned companies such as Sony, Google, and Facebook have entered into the VR market and are launching new products, impacting the global immersion VR market.

Immersive VR coupled with artificial intelligence (AI) is boosting the user-experience. Immersive VR aided with AI is increasingly used for educating pilots and surgeons. Also, the CAD-quality model of real-world structure can be formed to give users beforehand experience of a home of its choice. Gaming and entertainment is the major driver of immersive VR demand owing to its more believable and relatable environment offered by this technology. Also, major companies of the market are launching new products in a field such as healthcare, education, and entertainment. Moreover, the emergence of consumer VR and reducing the prices of devices has further increased the demand for immersive VR products in the market.

However, the slow penetration of 5G technology in the developing countries of the world expected to restrain the market during the forecast period. Overall, the global immersive virtual reality market was US$ 1.5 Bn in 2018 and expected to reach US$ 5.6 Bn by 2027, growing at a CAGR of 16.1% from 2019 to 2027.

Market Snapshot

End-use Segment Analysis

Gaming & Entertainment segment accounted for the largest share

Gaming & entertainment segment captured the largest share of the market in 2018. Increasing number of companies entering into gaming market are providing new and advanced products is driving the gaming segment. Players such as Sony, Google, and Duravis Dive launched VR headsets providing 360 degree gaming experience. Oculus Go, HTC Vive, Nintendo Labo are some of the devices available in the market.

Apart from gaming, immersive VR technology is swiftly penetrating in the education, medical and aerospace & defense industry, providing good opportunities for market growth.

Regional Analysis

North America market dominating the world market

North America captured the largest share of the global immersive VR market in 2018. There is a high demand for VR devices used for gaming purposes. Technologically advanced countries like the U.S. and Canada are using this technology in educational institutes that are helping the students to practice soft skills such as team-work, collaboration, problem-solving and also lessening attention distraction. Moreover, immersive VR is used for providing training to surgical residents. Further, due to the presence of major players in the region, the North American market is poised to be the largest market during the forecast period.

“Technological advancement is keeping the market competitive”

The global immersive virtual reality market is slightly consolidated. Some of the major players of the market are Sony, Durovis Dive and HMD-TECH are investing in upgrading their current product quality. Players are also launching new products that can give VR experience to their customers. Following is the list of players included in the published reports.

List of Companies Covered:

• Durovis Dive (Shoogee GmbH & Co. KG)
• Sony Interactive Entertainment LLC
• Google LLC
• Samsung
• HTC Corporation
• HMD-TECH
• LG Electronics Inc.
• Microsoft Corporation
• EON Reality
• Cyberith
• and among others

Key Industry Development:

• In July 2018, Samsung, in collaboration with NASA, 4D lunar gravity virtual reality (VR) experience. With Samsung S9+ and Gear, consumers can get the immersive experience of the fictional moon mission. With this launch, the company is expecting to improve its share in the immersive VR market.
• In November 2018, HTC Vive and McLaren Racing together released VIVE Pro McLaren edition. This new headset gives an immersive racing experience with its crisp resolutions, audio, and ergonomics. With this launch, the company is expecting growth in sales from F1 Racing & McLaren Racing fans.

Historical & Forecast Period

The research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027.

Market Segmentation

The current report also comprehends qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the global immersive virtual reality market. Additionally, the global report also comprises a graphical representation of a competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Unique data points of this report

• Recent trends across different regions in terms of development of immersive virtual reality market
• Attractive investment proposition for application segment as well as geography

Key questions answered in this report

• What was the market size of immersive virtual reality market in 2018 and forecast up to 2027?
• What are the key factors driving the global immersive virtual reality market?
• What are the key market trends and high-growth opportunities observed in the immersive virtual reality market?
• Which is the largest regional market for immersive virtual reality market?
• Which segment will grow at a faster pace? Why?
• Which region will drive the market growth? Why?
• Which players are leading the immersive virtual reality market?
• What are the key strategies adopted by the leading players operating in the market?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Immersive Virtual Reality (IVR) Market
2.2. Global IVR Market, by Technology Type, 2018 (US$ Bn)
2.3. Global IVR Market, by Device Type, 2018 (US$ Bn)
2.4. Global IVR Market, by End-use, 2018 (US$ Bn)
2.5. Global IVR Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global IVR Market Value, 2017 – 2027, (US$ Bn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Immersive Virtual Reality (IVR) Market, by Technology Type , 2017 – 2027 (US$ Bn)
4.1. Overview
4.2. Semi-immersive
4.3. Fully-immersive

5. Global Immersive Virtual Reality (IVR) Market, by Device Type, 2017 – 2027 (US$ Bn)
5.1. Overview
5.2. Head-mounted Display
5.3. Gesture Tracking Devices
5.4. Projectors & Display Walls

6. Global Immersive Virtual Reality (IVR) Market, by End-use, 2017 – 2027 (US$ Bn)
6.1. Overview
6.2. Gaming & Entertainment
6.3. Aerospace & Defense
6.4. Healthcare
6.5. Education
6.6. Others

7. North America Immersive Virtual Reality (IVR) Market Analysis, 2017 – 2027 (US$ Bn)
7.1. Overview
7.1.1. North America IVR Market Value and Growth, 2017 – 2027, (US$ Bn)
7.2. North America IVR Market Value, By Technology Type, 2017 – 2027 (US$ Bn)
7.2.1. Market Analysis
7.3. North America IVR Market Value, By Device Type, 2017 – 2027 (US$ Bn)
7.3.1. Market Analysis
7.4. North America IVR Market Value, By End-use, 2017 – 2027 (US$ Bn)
7.4.1. Market Analysis
7.5. North America IVR Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
7.5.1. Market Analysis
7.5.2. U.S.
7.5.3. Rest of North America

8. Europe Immersive Virtual Reality (IVR) Market Analysis, 2017 – 2027 (US$ Bn)
8.1. Overview
8.1.1. Europe IVR Market Value and Growth, 2017 – 2027, (US$ Bn)
8.2. Europe IVR Market Value, By Technology Type, 2017 – 2027 (US$ Bn)
8.2.1. Market Analysis
8.3. Europe IVR Market Value, By Device Type, 2017 – 2027 (US$ Bn)
8.3.1. Market Analysis
8.4. Europe IVR Market Value, By End-use, 2017 – 2027 (US$ Bn)
8.4.1. Market Analysis
8.5. Europe IVR Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
8.5.1. Market Analysis
8.5.2. U.K.
8.5.3. Germany
8.5.4. France
8.5.5. Rest of Europe

9. Asia Pacific Immersive Virtual Reality (IVR) Market Analysis, 2017 – 2027 (US$ Bn)
9.1. Overview
9.1.1. Asia Pacific IVR Market Value and Growth, 2017 – 2027, (US$ Bn)
9.2. Asia Pacific IVR Market Value, By Technology Type, 2017 – 2027 (US$ Bn)
9.2.1. Market Analysis
9.3. Asia Pacific IVR Market Value, By Device Type, 2017 – 2027 (US$ Bn)
9.3.1. Market Analysis
9.4. Asia Pacific IVR Market Value, By End-use 2017 – 2027 (US$ Bn)
9.4.1. Market Analysis
9.5. Asia Pacific IVR Market Value, By Region/Country, 2017 – 2027 (US$ Bn)
9.5.1. Market Analysis
9.5.2. Japan
9.5.3. China
9.5.4. India
9.5.5. Rest of Asia Pacific

10. Rest of the World Immersive Virtual Reality (IVR) Market Analysis, 2017 – 2027 (US$ Bn)
10.1. Overview
10.1.1. Rest of the World IVR Market Value and Growth, 2017 – 2027, (US$ Bn)
10.2. Rest of the World IVR Market Value, By Technology Type, 2017 – 2027 (US$ Bn)
10.2.1. Market Analysis
10.3. Rest of the World IVR Market Value, By Device Type, 2017 – 2027 (US$ Bn)
10.3.1. Market Analysis
10.4. Rest of the World IVR Market Value, By End-use, 2017 – 2027 (US$ Bn)
10.4.1. Market Analysis
10.5. Rest of the World IVR Market Value, By Region, 2017 – 2027 (US$ Bn)
10.5.1. Market Analysis
10.5.2. Middle East & Africa
10.5.3. Latin America

11. Company Profiles
11.1. Durovis Dive (Shoogee GmbH & Co. KG)
11.2. Sony Interactive Entertainment LLC
11.3. Google LLC
11.4. Samsung
11.5. HTC Corporation
11.6. HMD-TECH
11.7. LG Electronics Inc.
11.8. Microsoft Corporation
11.9. EON Reality
11.10. Cyberith

List of Figures

FIG. 1 Global Immersive Virtual Reality (IVR) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global IVR Market Segmentation
FIG. 4 Global IVR Market, by Technology Type, 2018, (US$ Bn)
FIG. 5 Global IVR Market, by Device Type, 2018, (US$ Bn)
FIG. 6 Global IVR Market, by End-use, 2018, (US$ Bn)
FIG. 7 Global IVR Market, by Geography, 2018 (US$ Bn)
FIG. 8 Global IVR Market Value, 2017 – 2027, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Global Market Positioning of Key IVR Manufacturers, 2018
FIG. 11 Global IVR Market Value Share, by Technology Type, 2018 & 2027 (Value %)
FIG. 12 Global IVR Market Value Semi-immersive, 2017 – 2027, (US$ Bn)
FIG. 13 Global IVR Market Value for Fully-immersive, 2017 – 2027, (US$ Bn)
FIG. 14 Global IVR Market Value Share, by Device Type, 2018 & 2027 (Value %)
FIG. 15 Global IVR Market Value Head-mounted Display, 2017 – 2027, (US$ Bn)
FIG. 16 Global IVR Market Value for Gesture Tracking Devices, 2017 – 2027, (US$ Bn)
FIG. 16 Global IVR Market Value for Projectors & Display Walls, 2017 – 2027, (US$ Bn)
FIG. 17 Global IVR Market Value Share by End-use, 2018 & 2027 (Value %)
FIG. 18 Global IVR Market Value for Gaming & Entertainment, 2017 – 2027, (US$ Bn)
FIG. 19 Global IVR Market Value for Aerospace & Defense, 2017 – 2027, (US$ Bn)
FIG. 20 Global IVR Market Value for Healthcare, 2017 – 2027, (US$ Bn)
FIG. 21 Global IVR Market Value Education, 2017 – 2027, (US$ Bn)
FIG. 22 Global IVR Market Value for Others, 2017 – 2027, (US$ Bn)
FIG. 23 North America IVR Market Value, 2017 – 2027, (US$ Bn)
FIG. 24 Europe IVR Market Value, 2017 – 2027, (US$ Bn)
FIG. 25 Asia Pacific IVR Market Value, 2017 – 2027, (US$ Bn)
FIG. 26 Rest of the World IVR Market Value, 2017 – 2027, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Immersive Virtual Reality (IVR) Market Value
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global IVR Market, by Technology Type, 2017-2027, (US$ Bn)
TABLE 5 Global IVR Market, by Device Type, 2017-2027, (US$ Bn)
TABLE 6 Global IVR Market, by End-use, 2017 – 2027, (US$ Bn)
TABLE 7 Global IVR Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 8 North America IVR Market, by Technology Type, 2017-2027, (US$ Bn)
TABLE 9 North America IVR Market, by Device Type, 2017-2027, (US$ Bn)
TABLE 10 North America IVR Market, by End-use, 2017 – 2027, (US$ Bn)
TABLE 11 North America IVR Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 12 Europe IVR Market, by Technology Type, 2017-2027, (US$ Bn)
TABLE 13 Europe IVR Market, by Device Type, 2017-2027, (US$ Bn)
TABLE 14 Europe IVR Market, by End-use, 2017 – 2027, (US$ Bn)
TABLE 15 Europe IVR Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 16 Asia Pacific IVR Market, by Technology Type, 2017-2027 (US$ Bn)
TABLE 17 Asia Pacific IVR Market, by Device Type, 2017-2027 (US$ Bn)
TABLE 18 Asia Pacific IVR Market, by End-use, 2017 – 2027 (US$ Bn)
TABLE 19 Asia Pacific IVR Market Value, by Region/Country, 2017 – 2027, (US$ Bn)
TABLE 20 Rest of the World IVR Market, by Technology Type, 2017 – 2027, (US$ Bn)
TABLE 21 Rest of the World IVR Market, by Device Type, 2017 – 2027, (US$ Bn)
TABLE 22 Rest of the World IVR Market, by End-use, 2017 – 2027, (US$ Bn)
TABLE 23 Rest of the World IVR Market Value, by Region, 2017 – 2027, (US$ Bn)
TABLE 24 Durovis Dive: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 25 Sony Interactive Entertainment LLC: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 26 Google LLC: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 27 Samsung: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 28 HTC Corporation: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 29 HMD-TECH: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 30 LG Electronics Inc.: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 31 Microsoft Corporation: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 32 EON Reality: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)
TABLE 33 Cyberith: Company Snapshot (Business Description; Profile Type Portfolio; Financial Information; Business Overview and Recent Development)