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Lipstick Market By Product Type (Satin/Sheer, Matte, Crème, Gloss, Metallic, Shimmer, Others); By Colour (Red, Pink, Nude, Maroon, Other); By Applicator (Lipstick Cream, Lipstick Palette, Lipstick Pencil, Lipstick Tube/Stick, Liquid Lipstick); By Age Group (Under 18, 18-30, 30-40, 40-50, Above 50); By Gender (Female, Unisex); By Distribution Channel (Departmental/Grocery Stores, Multi Branded Retail Stores, Supermarkets and Hypermarkets, Exclusive Retail Stores, Online Channels, Others); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Price: $4999

Published: | Report ID: 36247 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Lipstick Market Size 2023  USD 11,655 Million
Lipstick Market, CAGR  5.00%
Lipstick Market Size 2032  USD 18,224.33 Million

Market Overview

The lipstick market is projected to grow from USD 11,655 million in 2023 to USD 18,224.33 million by 2032, expanding at a compound annual growth rate (CAGR) of 5.00%.

The lipstick market is experiencing robust growth driven by increasing consumer demand for diverse cosmetic products and the growing influence of beauty trends popularized through social media. Innovations in product formulations, such as the inclusion of organic and natural ingredients, cater to the rising consumer preference for sustainable and ethical beauty solutions. Additionally, the expansion of digital marketing and e-commerce platforms significantly enhances product accessibility and consumer engagement, further propelling market growth. The trend towards personalized beauty products and the resurgence of bold makeup styles are also pivotal in driving the popularity and sales of various lipstick shades and types.

The lipstick market is geographically diverse, with significant growth in North America and Europe due to high consumer spending on beauty products and a robust presence of leading cosmetic brands. Asia-Pacific is rapidly emerging as a key market, driven by increasing disposable incomes and a growing fascination with beauty trends in countries like China, Japan, and South Korea. Key players dominating the market include L’Oréal SA, Chanel S.A., and Procter & Gamble, which are known for their innovation and extensive product ranges. These companies are continuously expanding their global footprint and adapting their offerings to cater to regional preferences and beauty standards.

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Market Drivers

Rising Disposable Income and Changing Consumer Lifestyles

As disposable incomes rise, consumers are increasingly allocating funds toward discretionary items, notably cosmetics like lipstick. This trend is especially prominent in emerging economies, where an expanding middle class is significantly boosting the demand for beauty products. The availability of extra spending money allows individuals to indulge in higher-quality, aesthetically pleasing cosmetics, propelling the lipstick market forward.

Influence of Social Media

The impact of beauty influencers and social media platforms is reshaping the lipstick industry. Audiences are regularly exposed to images of celebrities and makeup artists showcasing the latest trends in lipstick. This constant visibility stimulates consumer interest and encourages experimentation with new shades and finishes. As a result, social media continues to drive the demand for innovative lipstick products. For instance, looking at brand-related posts by customers on social media, 56.7% of discussions were on Instagram, making it a treasure trove of user-generated content (UGC), where makeup fans shared various looks, makeovers, and product hauls.

Focus on Personal Grooming and Appearance

Awareness of personal grooming and appearance is on the rise among all genders, catalyzing an uptick in cosmetic consumption, including lipsticks. Consumers are investing more in their self-presentation, which translates to a heightened demand for beauty products that enhance personal appearance. Lipstick, as a key element of cosmetic routines, is witnessing increased popularity due to this growing emphasis on meticulous grooming. For instance, India is ranked fourth globally for generating the highest revenue from the beauty and personal care market in 2023.

Innovation and Premiumization in Lipstick Products

The lipstick sector is experiencing rapid evolution through continuous product innovation and a shift toward premiumization. There is a marked increase in the demand for lipsticks that offer long-lasting wear, natural ingredients, and added moisturizing benefits. Simultaneously, consumers are showing a greater willingness to invest in premium and luxury cosmetic brands. This dual trend of innovation and premiumization is steering the growth of the high-end lipstick market, aligning with consumer preferences for quality and exclusivity. For instance, more consumers have been “upgrading” their product purchases: opting for more exclusive or innovative options, prestige formulations, special ingredients, limited editions or added extras. The shift toward premiumization increased the overall product price point.

Market Trends

Natural Ingredients and Innovation in the Asia Pacific

Health consciousness and environmental awareness are shaping consumer preferences globally, leading to an increased demand for lipsticks made from natural and organic ingredients. These products, free from harsh chemicals, cater to a growing segment of the market that prioritizes sustainability and wellness alongside beauty. This trend reflects a broader shift in consumer values towards products that promise safety and ecological responsibility without compromising on quality. The Asia Pacific region, particularly South Korea and Japan, continues to pioneer within the beauty industry. These countries are at the forefront of introducing innovative lipstick formats that include unique finishes, vibrant colors, and distinctive textures. Their groundbreaking developments not only satisfy local consumers but also set trends that resonate on a global scale, influencing beauty norms and expectations worldwide. For instance, Korean beauty brand Peripera’s lip products are displayed in a drug store in Tokyo, showcasing top-selling cosmetics through a ranked display.

Trends in Product Features and Preferences

Despite the diversification of lipstick finishes, matte lipsticks remain a favorite for their bold and enduring appearance, while the surge in liquid lipstick popularity is most notable among younger consumers who favor its lightweight feel and ease of application. These trends indicate a robust market segment that continues to thrive due to its alignment with consumer preferences for long-lasting and high-impact lip color. Today’s consumers expect more from their lipsticks than just color. There is a growing demand for products that offer additional benefits such as hydration, plumping, and extended wear. In response, manufacturers are innovating and expanding their offerings to include lipsticks that not only enhance aesthetic appeal but also provide practical benefits. This focus on multifunctionality is driving the next wave of product developments in the lipstick market, ensuring that consumer needs for convenience and efficacy are met.

Market Challenges Analysis

Challenges of Evolving Consumer Preferences and Market Saturation

The beauty market is currently facing significant challenges due to evolving consumer preferences. The trending “no-makeup makeup” look emphasizes a natural appearance, which often translates to a reduced use of traditional makeup products like lipstick, especially for daily wear. Additionally, the rise of multi-use products, which offer several functions in one, further threatens the traditional lipstick market as consumers opt for these versatile solutions over single-purpose items. This shift requires lipstick brands to adapt quickly, innovating products that align with the minimalist and multi-functional preferences of modern consumers. The lipstick market is highly competitive with numerous players ranging from luxury to drugstore brands, each striving to capture consumer attention. This saturation makes it exceedingly difficult for individual brands to stand out without significant differentiation. Companies must invest heavily in marketing and brand positioning strategies to make a memorable impact on potential customers. Additionally, the challenge of distinguishing one’s offerings in such a crowded marketplace necessitates continuous innovation and strategic marketing efforts to maintain consumer interest and brand loyalty.

Addressing the Rapid Pace of Trends and Sustainability Issues

The fast pace at which trends in colors, finishes, and formulas change presents a substantial challenge for lipstick manufacturers. Adapting to these trends requires not only creative and technical agility but also involves significant financial and time investments. Manufacturers must continuously research and develop new products to stay relevant, which can strain resources and affect the long-term sustainability of operations. Social media plays a crucial role in shaping consumer perceptions and can dramatically influence the success or failure of a product. While positive exposure can boost sales overnight, negative reviews or unfavorable trends can just as quickly harm a brand’s reputation. Moreover, increasing scrutiny of the environmental impact of cosmetic production and packaging is pushing brands towards adopting more sustainable practices. Consumers are demanding transparency and improvements in how products are made and packaged, prompting companies to rethink their production methods and materials to align with environmental expectations. This shift towards sustainability is not just a trend but a fundamental change in how companies must operate to ensure future success.

Market Segmentation Analysis:

By Product Type:

In the dynamic landscape of the lipstick market, segmentation by product type reveals diverse consumer preferences and evolving trends. Satin and sheer lipsticks continue to appeal to those seeking a subtle, moisturizing finish, ideal for everyday wear. Matte lipsticks dominate the segment due to their long-lasting properties and bold color payoff, favored for both casual and formal settings. Crème lipsticks offer a balance with their creamy texture and rich pigment, catering to a wide audience. Gloss lipsticks are resurging in popularity, appealing particularly to younger demographics for their shiny, voluminous effect. Metallic and shimmer varieties are niche but growing, attracting consumers interested in bold, statement looks. The ‘Others’ category captures specialized products like tinted balms and color-changing lipsticks, which are gaining traction for their innovative and personalized features.

By Colour:

Color segmentation within the lipstick market showcases distinct consumer preferences and cultural influences. Red lipsticks stand as a timeless choice, symbolizing classic beauty and confidence, and are popular across various demographics and occasions. Pink lipsticks range from soft pastels to vibrant hot pinks, offering versatility and femininity. Nude shades are increasingly popular for their ability to enhance natural beauty and complement a wide range of skin tones, making them essential in everyday makeup routines. Maroon provides a deeper, richer alternative for those seeking sophistication and intensity. The ‘Other’ colors category, which includes unconventional shades like blues, greens, and blacks, caters to a niche market segment that favors experimental and trend-setting looks. This category’s growth is fueled by the fashion industry and seasonal trends, reflecting a market that values individuality and innovation.


Based on Product Type:

  • Satin/Sheer
  • Matte
  • Crème
  • Gloss
  • Metallic
  • Shimmer
  • Others

Based on Colour:

  • Red
  • Pink
  • Nude
  • Maroon
  • Other

Based on Applicator:

  • Lipstick Cream
  • Lipstick Palette
  • Lipstick Pencil
  • Lipstick Tube/Stick
  • Liquid Lipstick

Based on Age Group:

  • Under 18
  • 18-30
  • 30-40
  • 40-50
  • Above 50

Based on Gender:

  • Female
  • Unisex

Based on Distribution Channel:

  • Departmental/Grocery Stores
  • Multi Branded Retail Stores
  • Supermarkets and Hypermarkets
  • Exclusive Retail Stores
  • Online Channels
  • Others

Based on the Geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

North America

The North American region, comprising the United States and Canada, holds a significant market share of approximately 30% in the global vacuum cleaner market. This region’s dominance can be attributed to several factors, including the high disposable incomes, the presence of major vacuum cleaner manufacturers, and the growing demand for technologically advanced and energy-efficient cleaning appliances. The United States, in particular, is a major contributor to the regional market’s growth due to the widespread adoption of robotic vacuum cleaners and the increasing focus on smart home technologies.


The Asia-Pacific region is the largest and fastest-growing market for vacuum cleaners, capturing a substantial market share of around 35%. Countries such as China, Japan, India, and South Korea are significant contributors to the regional market’s expansion. The Asia-Pacific region’s rapid urbanization, rising disposable incomes, and changing lifestyle preferences have driven the demand for vacuum cleaners, particularly in the residential sector. Additionally, the region’s focus on developing smart cities and the increasing adoption of automated cleaning solutions have further fueled the market’s growth.

Key Player Analysis

  1. L’Oréal SA
  2. Procter & Gamble (P&G) Company
  3. Avon Products, Inc.
  4. Revlon, Inc.
  5. Stargazer Products
  6. DHC Corporation
  7. Johnson & Johnson
  8. Chanel S.A.
  9. Inglot Cosmetics
  10. Unilever Group

Competitive Analysis

In the competitive landscape of the lipstick market, L’Oréal SA leads with its vast array of brands and products that cater to diverse consumer needs across various demographics globally. Procter & Gamble (P&G) follows with its strong distribution channels and innovative product lines, enhancing its market presence. Avon and Revlon capitalize on brand loyalty and extensive product ranges that include both classic and trendy shades. Stargazer Products, although smaller, distinguishes itself with vibrant, niche colors that appeal to a younger, trend-savvy audience. DHC Corporation focuses on integrating skincare benefits into their lip products, appealing to health-conscious consumers. Johnson & Johnson, primarily known for skincare, has made strides in the cosmetic segment through hypoallergenic and gentle formulations. Chanel stands out with its luxury segment appeal, offering high-end lipsticks that signify status and quality. Inglot Cosmetics is known for its wide color palette and professional-grade products, while Unilever, with its vast portfolio, focuses on sustainability and broad market reach. Together, these players create a dynamic, highly competitive environment driven by innovation, brand loyalty, and market segmentation strategies.

Recent Developments

In October 2023, FounderSix, the beauty brand incubator behind YouTuber Allie Glines’ Ravie Beauty, secured US$12m in funding.

In September 2023, L’Oréal signed an agreement to acquire Skinbetter Science, a physician-dispensed American skincare brand backed by dermatological science.

In February 2022, SUGAR Cosmetics launched Air Kiss powder lipstick that is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied.

In February 2022, Boho Beautiful announced the launch of a collection with a wide range of cosmetics, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes in the global market

Market Concentration & Characteristics

The lipstick market exhibits a moderate to high level of market concentration, dominated by key global players who wield substantial influence over industry trends and consumer preferences. These leading companies, including giants like L’Oréal SA, Chanel S.A., and Procter & Gamble, command significant market shares due to their established brand reputations, extensive product portfolios, and robust distribution networks. The market is characterized by fierce competition, with companies constantly innovating in terms of product formulation, packaging, and marketing strategies to attract and retain customers. Additionally, the market is segmented based on product types such as matte, gloss, and satin, and consumer demographics, allowing for targeted marketing and product development strategies. Smaller niche brands often differentiate themselves by offering unique product attributes, such as vegan or organic lipsticks, catering to specific consumer needs and contributing to the dynamic nature of the market. This competitive environment drives continuous improvement and expansion, shaping the market’s characteristics and future directions.

Report Coverage

The research report offers an in-depth analysis based on Product Type, Colour, Applicator, Age Group, Gender, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

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Future Outlook

  1. Continued growth in demand for natural and organic lipsticks as consumers increasingly prioritize health and sustainability.
  2. Expansion in product lines featuring long-lasting and transfer-resistant properties, catering to the needs of busy consumers.
  3. Increased focus on inclusive shade ranges and formulations to suit diverse skin tones and preferences.
  4. Greater adoption of eco-friendly packaging solutions to address environmental concerns.
  5. Rise in collaborations with celebrities and influencers to harness their powerful impact on consumer choices.
  6. Enhancement of online sales channels and digital marketing strategies in response to the shift towards online shopping.
  7. Development of multi-functional lip products, such as lipsticks offering hydration, SPF protection, or anti-aging benefits.
  8. Introduction of innovative textures and finishes to fuel consumer experimentation and engagement.
  9. Stronger emphasis on customization and personalization, including build-your-own lipstick kits and color-matching technologies.
  10. Expansion into emerging markets, particularly in Asia and Africa, where economic growth is boosting consumer spending on beauty products.

1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope

2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology

3. Executive Summary

4. Introduction
4.1. Overview
4.2. Key Industry Trends

5. Lipsticks Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast

6. Market Breakup by Product Type
6.1. Satin/Sheer
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Matte
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
6.3. Crème
6.3.1. Market Trends
6.3.2. Market Forecast
6.3.3. Revenue Share
6.3.4. Revenue Growth Opportunity
6.4. Gloss
6.4.1. Market Trends
6.4.2. Market Forecast
6.4.3. Revenue Share
6.4.4. Revenue Growth Opportunity
6.5. Metallic
6.5.1. Market Trends
6.5.2. Market Forecast
6.5.3. Revenue Share
6.5.4. Revenue Growth Opportunity
6.6. Shimmer
6.6.1. Market Trends
6.6.2. Market Forecast
6.6.3. Revenue Share
6.6.4. Revenue Growth Opportunity
6.7. Others
6.7.1. Market Trends
6.7.2. Market Forecast
6.7.3. Revenue Share
6.7.4. Revenue Growth Opportunity

7. Market Breakup by Colour
7.1. Red
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Pink
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
7.3. Nude
7.3.1. Market Trends
7.3.2. Market Forecast
7.3.3. Revenue Share
7.3.4. Revenue Growth Opportunity
7.4. Maroon
7.4.1. Market Trends
7.4.2. Market Forecast
7.4.3. Revenue Share
7.4.4. Revenue Growth Opportunity
7.5. Other
7.5.1. Market Trends
7.5.2. Market Forecast
7.5.3. Revenue Share
7.5.4. Revenue Growth Opportunity

8. Market Breakup by Applicator
8.1. Lipstick Cream
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Lipstick Palette
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
8.3. Lipstick Pencil
8.3.1. Market Trends
8.3.2. Market Forecast
8.3.3. Revenue Share
8.3.4. Revenue Growth Opportunity
8.4. Lipstick Tube/Stick
8.4.1. Market Trends
8.4.2. Market Forecast
8.4.3. Revenue Share
8.4.4. Revenue Growth Opportunity
8.5. Liquid Lipstick
8.5.1. Market Trends
8.5.2. Market Forecast
8.5.3. Revenue Share
8.5.4. Revenue Growth Opportunity

9. Market Breakup by Age Group
9.1. Under 18
9.1.1. Market Trends
9.1.2. Market Forecast
9.1.3. Revenue Share
9.1.4. Revenue Growth Opportunity
9.2. 18-30
9.2.1. Market Trends
9.2.2. Market Forecast
9.2.3. Revenue Share
9.2.4. Revenue Growth Opportunity
9.3. 30-40
9.3.1. Market Trends
9.3.2. Market Forecast
9.3.3. Revenue Share
9.3.4. Revenue Growth Opportunity
9.4. 40-50
9.4.1. Market Trends
9.4.2. Market Forecast
9.4.3. Revenue Share
9.4.4. Revenue Growth Opportunity
9.5. Above 50
9.5.1. Market Trends
9.5.2. Market Forecast
9.5.3. Revenue Share
9.5.4. Revenue Growth Opportunity

10. Market Breakup by Gender
10.1. Female
10.1.1. Market Trends
10.1.2. Market Forecast
10.1.3. Revenue Share
10.1.4. Revenue Growth Opportunity
10.2. Unisex
10.2.1. Market Trends
10.2.2. Market Forecast
10.2.3. Revenue Share
10.2.4. Revenue Growth Opportunity

11. Market Breakup by Distribution Channel
11.1. Departmental/Grocery Stores
11.1.1. Market Trends
11.1.2. Market Forecast
11.1.3. Revenue Share
11.1.4. Revenue Growth Opportunity
11.2. Multi Branded Retail Stores
11.2.1. Market Trends
11.2.2. Market Forecast
11.2.3. Revenue Share
11.2.4. Revenue Growth Opportunity
11.3. Supermarkets and Hypermarkets
11.3.1. Market Trends
11.3.2. Market Forecast
11.3.3. Revenue Share
11.3.4. Revenue Growth Opportunity
11.4. Exclusive Retail Stores
11.4.1. Market Trends
11.4.2. Market Forecast
11.4.3. Revenue Share
11.4.4. Revenue Growth Opportunity
11.5. Online Channels
11.5.1. Market Trends
11.5.2. Market Forecast
11.5.3. Revenue Share
11.5.4. Revenue Growth Opportunity
11.6. Others
11.6.1. Market Trends
11.6.2. Market Forecast
11.6.3. Revenue Share
11.6.4. Revenue Growth Opportunity

12. Market Breakup by Region
12.1. North America
12.1.1. United States Market Trends Market Forecast
12.1.2. Canada Market Trends Market Forecast
12.2. Asia-Pacific
12.2.1. China
12.2.2. Japan
12.2.3. India
12.2.4. South Korea
12.2.5. Australia
12.2.6. Indonesia
12.2.7. Others
12.3. Europe
12.3.1. Germany
12.3.2. France
12.3.3. United Kingdom
12.3.4. Italy
12.3.5. Spain
12.3.6. Russia
12.3.7. Others
12.4. Latin America
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Others
12.5. Middle East and Africa
12.5.1. Market Trends
12.5.2. Market Breakup by Country
12.5.3. Market Forecast

13. SWOT Analysis
13.1. Overview
13.2. Strengths
13.3. Weaknesses
13.4. Opportunities
13.5. Threats

14. Value Chain Analysis

15. Porters Five Forces Analysis
15.1. Overview
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Degree of Competition
15.5. Threat of New Entrants
15.6. Threat of Substitutes

16. Price Analysis

17. Competitive Landscape
17.1. Market Structure
17.2. Key Players
17.3. Profiles of Key Players
17.3.1. L’Oréal SA Company Overview Product Portfolio Financials SWOT Analysis
17.3.2. Procter & Gamble (P&G) Company
17.3.3. Avon Products, Inc.
17.3.4. Revlon, Inc.
17.3.5. Stargazer Products
17.3.6. DHC Corporation
17.3.7. Johnson & Johnson
17.3.8. Chanel S.A.
17.3.9. Inglot Cosmetics
17.3.10. Unilever Group

18. Research Methodology

Frequently Asked Questions:

What is the current size of the Lipsticks Market?

The lipstick market is currently valued at USD 11,655 million in 2023.

What factors are driving the growth of the Lipsticks Market?

The growth of the lipstick market is primarily driven by increasing consumer demand for diverse cosmetic products, the influence of social media on beauty trends, innovations in product formulations including organic and natural ingredients, and the expansion of digital marketing and e-commerce platforms.

What are the key segments within the Lipsticks Market?

Key segments within the lipstick market include product types such as satin/sheer, matte, crème, gloss, metallic, shimmer, and others. Additionally, the market is segmented based on color, with options like red, pink, nude, maroon, and other unconventional colors.

What are some challenges faced by the Lipsticks Market?

The lipstick market faces challenges including rapidly changing consumer preferences like the “no-makeup makeup” trend, the rise of multi-use products, fierce competition in a saturated market, and the need for sustainable production practices due to environmental concerns.

Who are the major players in the Lipsticks Market?

Major players in the lipstick market include L’Oréal SA, Chanel S.A., Procter & Gamble, Avon Products, Inc., Revlon, Inc., and other influential brands that dominate the market with their extensive product ranges and innovative strategies.

Which segment is leading the market share?

The matte lipstick segment leads the market share due to its popularity for offering a bold and long-lasting appearance, favored by consumers for both daily wear and special occasions.

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