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Luxury Sanitary Napkins Market by Type (Dry Mesh Sanitary Napkins, Cotton Soft Type Sanitary Napkins, Cotton Sanitary Napkins) by Distribution Channel (Supermarkets, Retail Outlets, Medical Stores, Online Stores)- Global Industry Overview, Market Intelligence, Future Prospects And Competitive Analysis, 2016 – 2028

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Market Insights

The feminine hygiene products market is enormous and growing every day. The market is segmented into hygiene products, from sanitary napkins/pads, tampons, menstrual cups, panty liners, and other products. So far, sanitary napkins dominate the market for feminine hygiene products and are the most produced and used product globally.

The luxury sanitary napkins market is expected to grow in the next forecast period. When the Covid-19 pandemic emerged, most governments worldwide announced lockdowns and paused consumer goods manufacturing. However, because sanitary napkins are essential items, their production was soon allowed, and there was only a tiny setback.

Luxury sanitary napkins have dominated the market for several reasons, the most important being that they provide more variety and comfort for women than lower-quality napkins. For example, luxury products offer various features such as wings, different absorbency levels, scented options, and more. Also, luxury brands can make sanitary napkins that do not use harmful chemicals, dyes, and other irritants. In addition, organic materials being used are better for the health of the vagina and vulva and are biodegradable and compostable.

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Global Luxury Sanitary Napkins Market is expected to register a moderate CAGR of around 4.45% during the forecast period. As a result, the revenue generated by the global Luxury Sanitary Napkins industry in 2021 was around USD 4,269.58 million. In contrast, it will most likely garner around USD 6,000.40 million in 2028. On the other hand, the cumulative revenue generation by the global Luxury Sanitary Napkins industry was around USD 37 billion for the next seven years, i.e., between 2022 and 2028.

Interesting Facts about Luxury Sanitary Napkins Industry

  • Almost 300 million women/girls menstruate every single day
  • In India, less than 20% of menstruating women use sanitary napkins
  • The availability of tampons and menstrual cups is a significant threat to the growth of sanitary napkins
  • Europe is the leading regional market for Luxury Sanitary Napkins
  • There is enormous growth potential in emerging and underdeveloped countries where less than 20% of women have access to sanitary napkins

Increasing Menstrual Health Awareness to Drive the Demand for Luxury Sanitary Napkins

The most significant drivers of the luxury sanitary napkins market include increasing awareness of menstrual health, product quality innovations, government awareness campaigns, environmental awareness, and rising disposable incomes.

The Asia Pacific region holds a significant market share for sanitary napkins. While menstrual hygiene is still somewhat of a taboo subject in the region, many governments have launched campaigns for personal hygiene, contributing to the increased demand for sanitary napkins. In addition, those consumers in the region with higher disposable incomes demand imported luxury sanitary napkins rather than locally produced lower-quality alternatives.

The most significant driver of the luxury sanitary napkins market is that luxury sanitary napkins use safer organic materials than conventional sanitary napkins made from synthetic, carcinogenic ingredients such as dioxin rayon and allergy-provoking metal dyes. Many women are wary of conventional sanitary napkins because of the fear of contaminants and other risks to the vaginal area that they pose. The luxury sanitary napkins made from organic cotton are also biodegradable and compostable. This is a massive achievement in reducing the negative environmental impacts of sanitary waste disposal.

Availability of Alternatives to Arrest the Growth of Luxury Sanitary Napkins

There are a few restraints to the luxury sanitary napkins market that we can consider. The first is the competition between different feminine hygiene products. Many women have shifted from sanitary napkins to other products like tampons and menstrual cups. This is especially the case in the North American and European regions.

The subsequent considerable restraint is that many women worldwide cannot access essential feminine hygiene products. Many believe that until this bridge has been gapped, there should not be any focus on producing luxury varieties of sanitary napkins. Menstrual products are a necessity, not a luxury.

Focus on Effective Market Channel to Increase Market Penetration

Bodyform, Carefree, ElisMegami, HelenHarper, KleanNara, Kotex, Laurier, Natracare, Organyc, Sofy, Stayfree, Unicharm, and Whisper are some of the leading players operating in the global Luxury Sanitary Napkins market. Prominent players invest considerable money in marketing and promotional activities to realize higher market penetration.

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Europe to Lead the Demand for Luxury Sanitary Napkins

Europe leads the global Luxury Sanitary Napkins market, with over 30% of total revenue generated in 2021. Higher menstrual health awareness, greater spending power, penetration of distribution channels, etc., are some significant factors fueling the growth of Luxury Sanitary Napkins in the region. Germany, France, the U.K., Italy, Spain, Benelux, Nordic Countries, etc., are leading the demand for Luxury Sanitary Napkins in the region. At the same time, North America is closely following Europe. The U.S. is the single largest market in the region holding over 80% share in total revenue in 2021. On the other hand, China, Japan, Australia, South Korea, Singapore, and Taiwan are significant markets for Luxury Sanitary Napkins in the Asia Pacific.

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Luxury Sanitary Napkins Market

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Luxury Sanitary Napkins Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Type
3.3.2. Distribution Channel
3.3.3. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Consumers
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis

4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Top 6 Players
4.3. Top 3 Players
4.4. Major Strategies Adopted by Key Players

5. COVID 19 Impact Analysis
5.1. Global Luxury Sanitary Napkins Market Pre Vs Post COVID 19, 2019 – 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply

6. North America
6.1. North America Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Dry Mesh Sanitary Napkins
6.2.3. Cotton Soft Type Sanitary Napkins
6.2.4. Cotton Sanitary Napkins
6.3. North America Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. Supermarkets
6.3.3. Retail Outlets
6.3.4. Medical Stores
6.3.5. Online Stores

7. Europe
7.1. Europe Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
7.1.1. UK
7.1.2. France
7.1.3. Germany
7.1.4. Italy
7.1.5. Russia
7.1.6. Ukraine
7.1.7. Spain
7.1.8. Belgium
7.1.9. Netherland
7.1.10. Austria
7.1.11. Sweden
7.1.12. Poland
7.1.13. Denmark
7.1.14. Switzerland
7.1.15. Rest of Europe
7.2. Europe Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Dry Mesh Sanitary Napkins
7.2.3. Cotton Soft Type Sanitary Napkins
7.2.4. Cotton Sanitary Napkins
7.3. Europe Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
7.3.1. Overview
7.3.2. Supermarkets
7.3.3. Retail Outlets
7.3.4. Medical Stores
7.3.5. Online Stores

8. Asia Pacific
8.1. Asia Pacific Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
8.1.1. China
8.1.2. Japan
8.1.3. South Korea
8.1.4. India
8.1.5. Australia
8.1.6. New Zealand
8.1.7. Taiwan
8.1.8. Indonesia
8.1.9. Malaysia
8.1.10. Philippine
8.1.11. Rest of Asia Pacific
8.2. Asia Pacific Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. Dry Mesh Sanitary Napkins
8.2.3. Cotton Soft Type Sanitary Napkins
8.2.4. Cochin
8.3. Asia Pacific Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
8.3.1. Overview
8.3.2. Supermarkets
8.3.3. Retail Outlets
8.3.4. Medical Stores
8.3.5. Online Stores

9. Latin America
9.1. Latin America Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
9.1.1. Brazil
9.1.2. Argentina
9.1.3. Peru
9.1.4. Chile
9.1.5. Colombia
9.1.6. Rest of Latin America
9.2. Latin America Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. Dry Mesh Sanitary Napkins
9.2.3. Cotton Soft Type Sanitary Napkins
9.2.4. Cotton Sanitary Napkins
9.3. Latin America Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
9.3.1. Overview
9.3.2. Supermarkets
9.3.3. Retail Outlets
9.3.4. Medical Stores
9.3.5. Online Stores

10. Middle East
10.1. Middle East Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
10.1.1. UAE
10.1.2.
10.1.3. KSA
10.1.4. Israel
10.1.5. Turkey
10.1.6. Iran
10.1.7. Rest of Middle East
10.2. Middle East Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. Dry Mesh Sanitary Napkins
10.2.3. Cotton Soft Type Sanitary Napkins
10.2.4. Cotton Sanitary Napkins
10.3. Middle East Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
10.3.1. Overview
10.3.2. Supermarkets
10.3.3. Retail Outlets
10.3.4. Medical Stores
10.3.5. Online Stores

11. Africa
11.1. Africa Luxury Sanitary Napkins Market, by Country, 2016-2028(US$ Bn)
11.1.1. South Africa
11.1.2. Egypt
11.1.3. Nigeria
11.1.4. Rest of Africa
11.2. Africa Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. Dry Mesh Sanitary Napkins
11.2.3. Cotton Soft Type Sanitary Napkins
11.2.4. Cotton Sanitary Napkins
11.3. Africa Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
11.3.1. Overview
11.3.2. Supermarkets
11.3.3. Retail Outlets
11.3.4. Medical Stores
11.3.5. Online Stores

12. Global
12.1. Global Luxury Sanitary Napkins Market, by Type, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. Dry Mesh Sanitary Napkins
12.1.3. Cotton Soft Type Sanitary Napkins
12.1.4. Cotton Sanitary Napkins
12.2. Global Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. Supermarkets
12.2.3. Retail Outlets
12.2.4. Medical Stores
12.2.5. Online Stores

13. Company Profiles
13.1. Bodyform
13.2. Carefree
13.3. ElisMegami
13.4. HelenHarper
13.5. KleanNara
13.6. Kotex
13.7. Laurier
13.8. Natracare
13.9. Organyc
13.10. Sofy
13.11. Stayfree
13.12. Unicharm
13.13. Whisper
13.14. Others

List of Figures
FIG. 1 Global Luxury Sanitary Napkins Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Luxury Sanitary Napkins Market Segmentation
FIG. 4 Global Luxury Sanitary Napkins Market, by Type, 2019 (US$ Bn)
FIG. 5 Global Luxury Sanitary Napkins Market, by Distribution Channel, 2021 (US$ Bn)
FIG. 6 Global Luxury Sanitary Napkins Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2021
FIG. 8 Global Market Positioning of Key Luxury Sanitary Napkins Market Manufacturers, 2019
FIG. 9 Global Luxury Sanitary Napkins Market Value Contribution, By Type, 2021 & 2028 (Value %)
FIG. 10 Global Luxury Sanitary Napkins Market, by Dry Mesh Sanitary Napkins, Value, 2016-2028 (US$ Bn)
FIG. 11 Global Luxury Sanitary Napkins Market, by Cotton Soft Type Sanitary Napkins, Value, 2016-2028 (US$ Bn)
FIG. 12 Global Luxury Sanitary Napkins Market, by Cotton Sanitary Napkins, Value, 2016-2028 (US$ Bn)
FIG. 13 Global Luxury Sanitary Napkins Market Value Contribution, By Distribution Channel, 2021 & 2028 (Value %)
FIG. 14 Global Luxury Sanitary Napkins Market, by Medical Stores, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Luxury Sanitary Napkins Market, by Supermarkets, Value, 2016-2028 (US$ Bn)
FIG. 16 Global Luxury Sanitary Napkins Market, by Retail Outlets, Value, 2016-2028 (US$ Bn)
FIG. 17 Global Luxury Sanitary Napkins Market, by Online, Value, 2016-2028 (US$ Bn)
FIG. 18 U.S. Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 19 Rest of North America Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 20 U.K. Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 21 Germany Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 22 France Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 23 Italy Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 24 Spain Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 25 Russia Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 26 BENELUX Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 27 Poland Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 28 Austria Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 29 Rest of Europe Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 30 Japan Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 31 China Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 32 India Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 33 South Korea Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 34 Australia Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 35 Southeast Asia Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 36 Rest of Asia Pacific Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 37 Middle East & Africa Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 38 South Africa Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 39 Nigeria Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 40 Egypt Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 41 GCC Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 42 Israel Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 43 Latin America Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 44 Mechanicalzil Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 45 Argentina Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 46 Colombia Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 47 Peru Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)
FIG. 48 Chile Luxury Sanitary Napkins Market, 2016-2028 (US$ Bn)

List of Tables
TABLE 1 Market Snapshot: Global Beauty Devices (Luxury Sanitary Napkins) Market
TABLE 2 Global Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 3 Global Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 4 Global Luxury Sanitary Napkins Market, by Geography, 2016-2028 (US$ Bn)
TABLE 5 North America Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 6 North America Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 7 North America Luxury Sanitary Napkins Market, by Country, 2016-2028 (US$ Bn)
TABLE 8 Europe Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 9 Europe Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 10 Europe Luxury Sanitary Napkins Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 11 Asia Pacific Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 12 Asia Pacific Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 13 Asia Pacific Luxury Sanitary Napkins Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 14 Latin America Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 15 Latin America Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 16 Latin America Luxury Sanitary Napkins Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 17 Middle East Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 18 Middle East Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 19 Middle East Luxury Sanitary Napkins Market, by Country/Region, 2016-2028 (US$ Bn)
TABLE 20 Africa Luxury Sanitary Napkins Market, by Type, 2016-2028 (US$ Bn)
TABLE 21 Africa Luxury Sanitary Napkins Market, by Distribution Channel, 2016-2028 (US$ Bn)
TABLE 22 Africa Luxury Sanitary Napkins Market, by Country/Region, 2016-2028 (US$ Bn)

Frequently Asked Questions

How COVID 19 Impacted Luxury Sanitary Napkins Market?

Like other industries, Luxury Sanitary Napkins market also suffered from COVID 19 pandemic which resulted into decline of over 8.16% in revenue generated in 2020

Which is the leading regional market for Luxury Sanitary Napkins?

Europe is the largest regional market with highest share in the total volume of Luxury Sanitary Napkins consumed in 2021

What is the major growth driving factors for global Luxury Sanitary Napkins market?

Growing menstrual health awareness coupled with rising women population is driving the demand for Luxury Sanitary Napkins

Which is major segment in Luxury Sanitary Napkins market by Type?

Dry Mesh Sanitary Napkins segment dominated the Luxury Sanitary Napkins market in 2021 with over 35% share

Which is major segment in Luxury Sanitary Napkins market by Distribution Channel?

Supermarkets segment was the largest Distribution Channel of Luxury Sanitary Napkins in 2021 with over 55% share

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