Market Insights
Faux finishing or faux painting are decorative paint finishes that imitate the appearance of materials such as stone, marble, and wood. Faux-finish coatings play an important role in the architecture industry, where they are used to embellish the interiors of buildings and furniture. Faux finishes can be applied to various parts and surfaces, such as doors, handrails, columns, panels, and more.
Faux coatings are one of the latest trends and the fastest-growing markets in the decorative paint industry. As the market is gaining popularity, more techniques are available for this art. Companies are concentrating their efforts on increasing market penetration by offering a diverse range of products in the faux finishing coating segment.
Globally, the faux coatings sector is gaining momentum, accounting for more than 10% of the decorative coatings market. It has shown impressive growth, rising from 5.2 billion in 2013 to 10 billion in 2024 at a CAGR of 6.5% from 2016 to 2024. Faux coatings growth has been driven by new construction, particularly in emerging markets where commercial developments and housing ownership are showing strong growth.
Faux coatings are also performing well in various developed markets where the housing market, particularly new builds, is strong, notably in the U.S., U.K., and Spain. Furthermore, in the decorative coatings industry, consumers are interested in innovative products but are unwilling to sacrifice efficacy. Consumer loyalty towards the use of faux coatings is higher when compared to traditional coatings. New and innovative formulations and greater efficacy are helping manufacturers gain customer loyalty.
Faux coatings are available in various types, such as metallic, plaster, wall glazing, marbleizing, and others (wood grain, Tuscan finish, etc.). Among these types, plasters and metallics accounted for a major share of the global faux finish coating market owing to their low price and availability of new and innovative finishes.
For the purpose of this study, the global faux finish coating market is categorized into four regional markets:
North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific was identified as the largest market for faux finish coating in 2015. The major factors driving growth in Asia Pacific include rapid industrialization, a rise in disposable income, and the rapid development of domestic and trade infrastructure in countries such as India and China.
The report titled “Global Faux Finish Coating Market: Growth, Future Prospects, and Competitive Analysis, 2016–2024” offers strategic insights into the global faux finish coating market along with the market size and estimates for the duration of 2013–2024. The said research study covers an in-depth analysis of multiple market segments based on the type and a cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2015 and 2024. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities.
The report also includes profiles of the leading faux finish coatings manufacturers, as well as their product portfolios and key developments, to assist strategic decision-makers. The major players profiled in the report are Adicolor, Inc., Anvil Paints & Coatings, Inc., Crescent Bronze, Inc., DecoArt, Inc., The Valspar Corporation, and Roman Decorating Products, LLC, among others.
Other in-depth analysis provided in the report includes:
- Current and future market trends to justify the forthcoming attractive markets within the faux finish coating industry
- Market fuelers, market impediments, and their impact on market growth
- in-depth competitive environment analysis
- Trailing 2-year market size data (2013–2014)
- SRC (Segment, Region, Country) Analysis
Overall, the research study provides a holistic view of the global faux finish coatings market, offering market size and estimates for the period from 2016 to 2024, keeping in mind the above-mentioned factors.
For the purpose of this study, the global faux finish coatings market by type is categorized into:
- Metallics
- Plasters
- Wall Glazing
- Marbleizing
- Others
Based on product types, the faux finish coating market is segmented into metallics, plasters, wall glazing, marbleizing, and others (wood grain, Tuscan finish, etc.). Among these, plasters accounted for a major share of the global faux finish coating market. It accounted for 30.84% of the market share in 2015. Plaster is used as a building material for the decorative and/or protective coating of ceilings and walls and for molding and casting decorative elements.
Plaster is suitable for finishing, and when applied thickly for decoration, it may require a hidden supporting framework, mainly in metal. Metallics accounted for the second-largest share of the global market. It accounted for more than 20% of the global coating market in 2015 and is expected to increase its market share in the near future.
Pre-mixed water-based metallic colors such as rich gold, pale gold, silver, pewter, antique copper, vivid burnt orange, green apple, and sashay red are some of the most popular metallic faux finish coatings in North America and Europe.
On the basis of geography, the global faux coatings market is segmented into the following regions:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The global faux finish coatings market is categorized into regional markets, viz., North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Asia Pacific was identified as the largest market for faux finish coatings in 2015. In terms of revenue, the global market for Asia Pacific was $1,890.0 million in 2015 and is expected to exceed $3,000 million by 2024, growing at a CAGR of 6.8% from 2016 to 2024. In 2015, Europe and North America together accounted for more than 60% of the market.
Japan, South Korea, China, Indonesia, India, and Australia are the most attractive markets for faux coatings with high growth potential. Much of the growth in Asia can be directly attributed to the massive Chinese market, which accounted for more than 25% of total regional demand by value in 2013.
India and Indonesia are also projected to grow at a significant rate over the next six years. In addition, growing demand for high-performance products, increasing private and government investments in infrastructure projects, and rising consumer spending are fueling the demand for the faux finish coating market, especially in the Asia Pacific.