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Faux Finish Coatings Market By Type (Metallics, Plasters, Wall Glazing, Marbleizing) - Growth, Future Prospects And Competitive Analysis, 2016 - 2024

Published: Mar 2017 | Report Code: 58382-03-17

Faux finishing or faux painting are decorative paint finishes which imitate the appearance of materials such as stone, marble and wood. Faux finish coating plays an important role in architecture industry, where they are used to embellish the interiors of buildings and furnitures. Faux finishes can be applied to various parts and surfaces, such as doors, handrails, columns, panels, and more.

Faux coatings is one of the latest trends and fastest growing market in decorative paints industry. As the market is gaining popularity, more techniques are available for this art. Companies are highly focusing on increasing market penetration through wide range of products offering in the faux finishing coating segment.

Globally, the faux coatings sector is gaining momentum, accounting for more than 10% share of the decorative coatings market. It has shown impressive growth, increasing from 5.2 billion in 2013, and set to cross the 10 billion mark in 2024 at a CAGR of 6.5% from 2016 to 2024. Faux coatings growth has been driven by new construction, particularly in emerging markets where commercial developments and housing ownership are showing strong growth. Faux coatings are also performing well in a various developed markets where the housing market, particularly new builds, are strong, notably in the U.S., U.K. and Spain. Furthermore, in the decorative coatings industry, consumers are interested in innovative products but are unwilling to sacrifice efficacy. Consumer loyalty towards the use of faux coatings is higher when compared to traditional coatings. New and innovative formulation and greater efficacy is helping the manufacturers to gain customer loyalty.

Faux coatings are available in various type such as metallic, plasters, wall glazing, marbleizing and others (wood grain, tuscan finish, etc.). Among these types, plasters and metallics accounted for major share of global faux finish coating market owing to their low price and availbility of new and innovative finishes.

For the purpose of this study, the global faux finish coating market is categorized into regional markets viz., North America, Europe, Asia Pacific and Latin America and Middle East and Africa. In base year 2015, Asia Pacific was observed as the largest market for faux finish coating. The major factors driving the growth in Asia Pacific include the rapid industrialization, rise in disposable income, rapid development of domestic and trade infrastructure in countries such as India and China.

Faux Finish Coatings Market

The report titled “Global Faux Finish Coating Market - Growth, Future Prospects, and Competitive Analysis, 2016 – 2024” offers strategic insights into the global faux finish coating market along with the market size and estimates for the duration 2013 to 2024. The said research study covers in-depth analysis of multiple market segments based on type, and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2015 & 2024. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities.

In order to help the strategic decision makers, the report also includes profiles of the leading faux finish coatings manufacturers, along with their, product portfolio and key developments. The major players profiled in the report are Adicolor, Inc., Anvil Paints & Coatings, Inc., Crescent Bronze, Inc, DecoArt, Inc, The Valspar Corporation, and Roman Decorating Products, LLC among others. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the faux finish coating industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2013 – 2014)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global faux finish coatings market, offering market size and estimates for the period from 2016 to 2024, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions

Chapter 2 Executive Summary
2.1 Overview
2.2 Market Snapshot: Faux Finish Coating
2.3 Global Faux Finish Coating Market, by Type, 2015 (US$ Mn)
2.4 Global Faux Finish Coating Market Share, by Geography, 2015 (Value %)

Chapter 3 Market Dynamics and Outlook
3.1 Introduction
3.2 Market Drivers
3.2.1 Faux Coatings is Witnessing Growth Owing to Business Construction and Housing Developments
3.2.2 New Product Launches
3.3 Challenges
3.3.1 Costing Issues
3.4 Opportunities
3.4.1 Asia Pacific will Drive Demand

Chapter 4 Global Faux Finish Coating Market, by Type
4.1 Overview
4.1.1 Global Faux Finish Coating Market, by Type, 2013-2024 (US$ Mn)
4.1.2 Attractive Investment Proposition, by Type
4.2 Metallics
4.3 Plasters
4.4 Wall Glazing
4.5 Marbleizing
4.6 Others

Chapter 5 Global Faux Finish Coating Market, By Geography
5.1 Overview
5.1.1 Attractive Investment Proposition, by Geography
5.2 Global Faux Finish Coating Market, by Geography, 2013-2024 (US$ Mn)
5.3 North America
5.3.1 North America Faux Finish Coating Market, By Type, 2013–2024
5.3.2 North America Faux Finish Coating Market, By Country, 2013–2024
5.4 Europe
5.4.1 Europe Faux Finish Coating Market, By Type, 2013–2024
5.4.2 Europe Faux Finish Coating Market, By Country, 2013–2024
5.5 Asia Pacific
5.5.1 Asia Pacific Faux Finish Coating Market, By Type, 2013–2024
5.5.2 Asia Pacific Faux Finish Coating Market, By Country, 2013–2024
5.6 Latin America
5.6.1 Latin America Faux Finish Coating Market, By Type, 2013–2024
5.6.2 Latin America Faux Finish Coating Market, By Country, 2013–2024
5.7 Middle East and Africa (MEA)
5.7.1 MEA Faux Finish Coating Market, By Type, 2013–2024
5.7.2 MEA Faux Finish Coating Market, By Country, 2013–2024

Chapter 6 Company Profiles
6.1 Adicolor, Inc.
6.2 Anvil Paints & Coatings, Inc.
6.3 Benjamin Moore & Co. Inc. (Berkshire Hathaway, Inc.)
6.4 Crescent Bronze, Inc.
6.5 DecoArt, Inc.
6.6 Modern Masters, Inc.
6.7 Faux Effects International, Inc.
6.8 Pratt & Lambert Paints
6.9 The Valspar Corporation
6.10 DuROCK Alfacing International Limited
6.11 Multicolor Specialties, Inc.
6.12 Roman Decorating Products, LLC

List Of Table :

TABLE 1 Market Snapshot: Faux Finish Coating
TABLE 2 Global Faux Finish Coating Market, by Type, 2013-2024 (US$ Mn)
TABLE 3 Global Faux Finish Coating Market, by Geography, 2013-2024 (US$ Mn)
TABLE 4 North America Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 5 North America Faux Finish Coating Market Analysis, by Country, 2013-2024 (US$ Mn)
TABLE 6 Europe Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 7 Europe Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 8 Asia Pacific Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 9 Asia Pacific Faux Finish Coating Market Analysis, by Country, 2013-2024 (US$ Mn)
TABLE 10 Latin America Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 11 Latin America Faux Finish Coating Market Analysis, by Country, 2013-2024 (US$ Mn)
TABLE 12 MEA Faux Finish Coating Market Analysis, by Type, 2013-2024 (US$ Mn)
TABLE 13 MEA Faux Finish Coating Market Analysis, by Country, 2013-2024 (US$ Mn)
TABLE 14 Adicolor, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 15 Anvil Paints & Coatings, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 16 Benjamin Moore & Co. Inc. (Berkshire Hathaway, Inc.): Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 17 Crescent Bronze, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 18 DecoArt, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 19 Modern Masters, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 20 Faux Effects International, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 21 Pratt & Lambert Paints: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 22 The Valspar Corporation: Company Snapshot (Business Description; Financial Information; Product Portfolio; Business Strategies)
TABLE 23 DuROCK Alfacing International Limited: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 24 Multicolor Specialties, Inc.: Company Snapshot (Business Description; Product Portfolio; Business Strategies)
TABLE 25 Roman Decorating Products, LLC: Company Snapshot (Business Description; Product Portfolio; Business Strategies)

List Of Figure :

FIG. 1 Global Faux Finish Coating Market: Research Methodology
FIG. 2 Global Faux Finish Coating Market, by Type, 2015 (US$ Mn)
FIG. 3 Global Faux Finish Coating Market Share, by Geography, 2015 (Value %)
FIG. 4 Attractive Investment Proposition
FIG. 5 Global Metallics Faux Finish Coating Market, 2013–2024 (US$ Mn)
FIG. 6 Global Plasters Faux Finish Coating Market, 2013–2024 (US$ Mn)
FIG. 7 Global Wall Glazing Faux Finish Coating Market, 2013–2024 (US$ Mn)
FIG. 8 Global Marbleizing Faux Finish Coating Market, 2013–2024 (US$ Mn)
FIG. 9 Global Other Faux Finish Coating Market, 2013–2024 (US$ Mn)
FIG. 10 Attractive Investment Proposition

For the purpose of this study, the global faux finish coatings market by type is categorized into:

  • Metallics
  • Plasters
  • Wall Glazing
  • Marbleizing
  • Others

Faux Finish Coatings Market

Based on product types, the faux finish coating market is segmented into metallics, plasters, wall glazing, marbleizing, others (wood grain, tuscan finish, etc.). Among these, plasters accounted for major share of global faux finish coating market. It accounted for 30.84% market share in 2015. Plaster is used as a building material for the decorative and/or protective coating of ceilings and walls and for moulding and casting decorative elements. Plaster is suitable for finishing, and when applied thickly for decoration it may require a hidden supporting framework, mainly in metal. Metallics accounted for the second largest share of the global market. It accounted for more than 20% share of the global coating market in 2015 and is expected to increase its market share in the near future. Pre-mixed water-base metallic colors such as rich gold, pale gold, silver, pewter, antique copper, vivid burnt orange, green apple and sashay red are some of the popular metallics faux finish coating in North America and European countries.

On the basis of geography, the global faux coatings market is segmented as per following regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

The global faux finish coatings market is categorized into regional markets viz., North America, Europe, Asia-Pacific, Latin America and Middle East and Africa. In 2015, Asia Pacific was observed as the largest market for faux finish coatings. In 2015, in terms of revenue, global market for Asia Pacific was US$ 1,890.0 Mn and is projected to reach more than US$ 3,000 Mn in 2024 projected to grow at a CAGR of 6.8% from 2016 to 2024. In 2015, Europe and North America together accounted for more than 60% share of the market.

Faux Finish Coatings Market

Japan, South Korea, China, Indonesia, India and Australia are the most attractive market for faux coatings with high growth potential. Much of the growth in Asia can be attributed directly to the massive Chinese market, which accounted for more than 25% of total regional demand by value in 2013. India and Indonesia are also projected to grow at a significant rate over the next six years. In addition, growing demand for high-performance products, increasing private and government investments in infrastructure projects, rising consumer spending are fuelling the demand for faux finish coating market especially in Asia Pacific.

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