Action Cameras Market

Increasing income levels and the rising popularity of adventure and sports activities are driving the demand for action cameras.

Action cameras are becoming popular across the world to take pictures and videos, especially during sports and adventure activities such as surfing, rock climbing, skydiving, paragliding, bungee jumping, scuba diving, snorkeling, caving, and others. Action cameras are easy to handle, compact in size, and enable users to take high-quality photos and videos, which motivates consumers to purchase these cameras over traditional cameras.

In addition, the increasing income level and trend of sharing videos and photos of adventure activities on social networking sites like Facebook, Instagram, and others are also supporting the demand for action cameras globally. In addition, manufacturers are focusing on introducing innovative products with enhanced quality and cloud integration, which will further boost the demand for action cameras globally.

Some manufacturers are offering package solutions with the necessary accessories required for action cameras at a cost-effective price in order to attract customers to select their brands. All these factors influence the demand for action cameras globally. The global market for action cameras is expected to exceed US$ 10.25 billion by 2026, growing at a CAGR of 12.6% from 2016 to 2026.

Market Synopsis

North America was an early adopter of action cameras and accounted for the largest revenue share globally.

In terms of unit shipments, the U.S. was the largest market for action cameras in 2017. A large number of sports and adventure enthusiasts, along with their considerable income levels and spending capacities, are major reasons for the dominance of the U.S. in the global action camera market. The market for action cameras in the U.S. is expected to witness significant growth with increasing spending on outdoor recreation activities by citizens.

According to a recent research study published by the U.S. Bureau of Economic Analysis (BEA), U.S. citizens are increasingly spending on outdoor recreation activities in order to maintain a work-life balance. According to a recent BEA report on outdoor activities, spending on outdoor recreation activities was valued at US$ 412 billion, accounting for 2.2% of total GDP.

Asia Pacific is expected to witness the fastest growth in the action camera market with increasing disposable income and rising spending on sports, adventure, and leisure activities, particularly in China, Japan, India, Australia, and Southeast Asia.

The rising number of sports events is increasing the demand for professional action cameras.

Professional cameras accounted for the largest revenue share in the global action camera market and were expected to witness considerable demand in the future with an increasing number of local as well as international sports events across the world.

However, the individual action camera segment is expected to witness the fastest growth with the increasing number of enthusiasts investing in sports and adventure activities and the trend towards publishing photos and videos of recreational activities on social networking sites.

Action camera manufacturers are continuously looking for ways to increase their footprint in the global market through acquisitions and partnerships.

Manufacturers from North America and Europe have developed a strong brand image in the global action camera market. Established players are continuously looking forward to increasing their footprints in the global market through partnerships, mergers, and acquisitions, introducing innovative solutions, and increasing investment in R&D. Chinese action cameras, which are available at a lower price, are becoming a popular choice in the personal use end-use segment as customers from this category are not willing to spend a lot on action cameras.

Some major action camera manufacturers in the global market include GoPro Inc., Sony Corp., Garmin Ltd., Olympus Corp., TomTom N.V., Rollei GmbH & Co. KG, Veho, Drift, and others. Established players are looking forward to integrating cloud storage services into their product offerings in order to attract customers by providing cloud storage and file-sharing services.

Why is it recommended to invest in our action camera market research study?

The research study on the action camera market includes a comprehensive analysis of trends and dynamics in the global industry. The report also provides an exhaustive analysis of different types of action cameras based on technology and end-users. The report also highlights the primary driving and limiting factors affecting the growth of the global action camera market. The report on action cameras also includes qualitative and quantitative analyses of the segments covered in the scope of the study.

The report also identifies key investment segments in the global action camera market. The report also provides a high-level analysis of the global action camera market, including major players’ market positioning, attractive investment positions, and value chain analysis. The report also profiles major players in the global market, including their financial overview, product offerings, major competitors, recent developments, and regional presence. The action camera market is segmented into the following categories:

Periods of History and Forecast

2016 is a historic year.

2017: Base Year

2016-2026: Forecast Period (CAGR from 2016 to 2026)

Key questions are answered in this report.

• What is the size of the global market for digital cameras and action cameras?
• What are the key investment areas in the global action camera market?
• Which market trends and dynamics are driving the growth of the global action camera market?
• Who are the major players, and their market-winning strategies in the global action camera industry?
• Who are the major customers for action cameras?
• Which is the largest and most potential application segment for action cameras?
• Who are established, regional players?
• What are recent technological developments in the action camera industry?
• What are the major parameters influencing the buying decisions of customers of camera manufacturers?

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Methodology
1.2.1 Phase I – Secondary Research
1.2.2 Phase II – Primary Research
1.2.3 Phase III – Expert Panel Review
1.2.4 Assumptions
1.2.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global AC Market
2.2 Global AC Market, By Technology, 2017, (US$ Bn)
2.3 Global AC Market, By End-use Application, 2017 (US$ Bn)
2.4 Global AC Market, By Sale Channel, 2017 (US$ Bn)
2.5 Global AC Market, By Geography, 2017 (US$ Bn)

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global AC Market Revenue and Volume, 2016 – 2026, (US$ Mn) (Mn Units)
3.2 Market Trends
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.2 Market Challenges
3.3.3 Impact Analysis of Drivers and Restraints
3.4 Value Chain Analysis
3.4.1 Value Chain Analysis: Global Action Cameras Market
3.5 Market Attractive Analysis
3.6 Competitive Landscape
3.6.1 Market Positioning of Key Market Players
3.6.2 Major Market Strategies Adopted By Key Market Participants

Chapter 4 Global Action Camera (AC) Market Revenue and Volume, By Technology, 2016 – 2026(US$ Bn and Mn Units)
4.1 Comparative Analysis
4.2 SD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.3 HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.4 Full HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.5 Ultra HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)

Chapter 5 Global Action Camera (AC) Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
5.1 Comparative Analysis
5.2 Personal Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)
5.3 Professional Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)

Chapter 6 Global Action Camera (AC) Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
6.1 Comparative Analysis
6.2 Action Cameras Market Through Online Channels, 2016 – 2026, (US$ Bn and Mn Units)
6.3 Professional Action Cameras Market Through Retail Outlets, 2016 – 2026, (US$ Bn and Mn Units)

Chapter 7 North America Action Camera (AC) Market Analysis
7.1 Overview
7.1.1 North America AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
7.2 North America Action Cameras Market Analysis, By Technology, 2016 – 2026 (US$ Bn and Mn Units)
7.3 North America Action Cameras Market Analysis, By Application, 2016 – 2026 (US$ Bn and Mn Units)
7.4 North America Action Cameras Market Analysis, By Sale Channel, 2016 – 2026 (US$ Bn and Mn Units)
7.5 North America Action Cameras Market Analysis, By Region, 2016 – 2026 (US$ Bn and Mn Units)
7.5.1 U.S.
7.5.2. Canada

Chapter 8 Europe Action Camera (AC) Market Analysis
8.1 Overview
8.1.1 Europe AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
8.2 Europe Action Cameras Market Analysis, By Technology, 2016 – 2026 (US$ Bn and Mn Units)
8.3 Europe Action Cameras Market Analysis, By Application, 2016 – 2026 (US$ Bn and Mn Units)
8.4 Europe Action Cameras Market Analysis, By Sale Channel, 2016 – 2026 (US$ Bn and Mn Units)
8.5 Europe Action Cameras Market Analysis, By Region/Country, 2016 – 2026 (US$ Bn and Mn Units)
8.5.1 Germany
8.5.2. France
8.5.3 UK
8.5.4. Rest of Europe

Chapter 9 Asia Pacific Action Camera (AC) Market Analysis
9.1 Overview
9.1.1 Asia Pacific AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
9.2 Asia Pacific Action Cameras Market Analysis, By Technology, 2016 – 2026 (US$ Bn and Mn Units)
9.3 Asia Pacific Action Cameras Market Analysis, By Application, 2016 – 2026 (US$ Bn and Mn Units)
9.4 Asia Pacific Action Cameras Market Analysis, By , 2016 – 2026 (US$ Bn and Mn Units)
9.4 Asia Pacific Action Cameras Market Analysis, By Sale Channel, 2016 – 2026 (US$ Bn and Mn Units)
9.4 Asia Pacific Action Cameras Market Analysis, By Region/Country, 2016 – 2026 (US$ Bn and Mn Units)
9.5.1 Japan
9.5.2. China
9.5.3 India
9.5.4. Rest of Asia Pacific

Chapter 10 Rest of the World (RoW) Action Camera (AC) Market Analysis
10.1 Overview
10.1.1 RoW AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
10.2 RoW Action Cameras Market Analysis, By Technology, 2016 – 2026 (US$ Bn and Mn Units)
10.3 RoW Action Cameras Market Analysis, By Application, 2016 – 2026 (US$ Bn and Mn Units)
10.4 RoW Action Cameras Market Analysis, By Sale Channel, 2016 – 2026 (US$ Bn and Mn Units)
10.5 RoW Action Cameras Market Analysis, By Region, 2016 – 2026 (US$ Bn and Mn Units)

Chapter 11 Company Profiles
11.1 GoPro Inc.
11.1.1 GoPro Inc.: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
11.2 Sony Corp.
11.2.1 Sony Corp: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
11.3 Garmin Ltd.
11.3.1 Garmin Ltd.: Company Snapshot (Company Details, Geographical Presence, Product, Industries Served, Major Competitors Recent Developments)
11.4 Olympus Corp.
11.4.1 Olympus Corp.: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
11.5 TomTom N.V..
11.5.1 TomTom N.V..: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, Major Competitors Recent Developments)
11.6 Rollei GmbH & Co. KG.
11.6.1 Rollei GmbH & Co. KG.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, Major Competitors Recent Developments)
11.7 Veho
11.7.1 Veho: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Industries Served, Major Competitors Recent Developments)
11.8 Drift
11.8.1 Drift: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)

List of Figures

FIG. 1 Global Action Cameras (AC) Market: Research Methodology
FIG. 2 Top-Down and Bottom Up Approach
FIG. 3 Global AC Market, By Technology, 2017 (US$ Bn)
FIG. 4 Global AC Market, By End-use Application, 2017 (US$ Bn)
Fig 5 Global AC Market, By Sale Channel, 2017 (US$ Bn)
FIG. 6 Global AC Market, By Geography, 2017 (US$ Bn)
FIG. 7 Global AC Market Revenue and Volume, 2016 – 2026, (US$ Mn) (Mn Units)
FIG. 8 Value Chain Analysis: Global Action Cameras Market
FIG. 9 Market Penetration Scenario
FIG. 10 Global SD AC Market, 2016 – 2026, (US$ Bn) (‘Mn Units)
FIG. 11 Global HD Action Camera Camera Market Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 12 Global Full HD AC Market Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 13 Global Ultra HD AC Market Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 14 Global Personal AC Market Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 15 Global Professional AC Market Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 16 Global AC Market through Online Channels, Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 17 Global AC Market through Retail Stores, Revenue and Volume, 2016 – 2026, (US$ Bn) (Mn Units)
FIG. 18 North America AC Market Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
FIG. 19 Europe AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
FIG. 20 Asia Pacific AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
FIG. 21 RoW AC Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)

List of Tables

TABLE 1 Market Snapshot: Global Action Camera (AC) Market
TABLE 2 Impact Analysis of Drivers and Restraints
TABLE 3 North America AC Market Revenue, by Technology (US$ Bn)
TABLE 4 North America AC Market Volume, by Technology (Mn Units)
TABLE 5 North America AC Market Revenue, by Application (US$ Bn)
TABLE 6 North America AC Market Volume, by Application (Mn Units)
TABLE 7 North America AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 8 North America AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 9 U.S. AC Market Revenue, by Technology (US$ Bn)
TABLE 10 U.S. AC Market Volume, by Technology (Mn Units)
TABLE 11 U.S. AC Market Revenue, by Application (US$ Bn)
TABLE 12 U.S. AC Market Volume, by Application (Mn Units)
TABLE 13 U.S. AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 14 U.S. AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 15 Canada AC Market Revenue, by Technology (US$ Bn)
TABLE 16 Canada AC Market Volume, by Technology (Mn Units)
TABLE 17 Canada AC Market Revenue, by Application (US$ Bn)
TABLE 18 Canada AC Market Volume, by Application (Mn Units)
TABLE 19 Canada AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 20 Canada AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 21 North America AC Market Revenue, by Region/Country (US$ Bn)
TABLE 22 North America AC Market Volume, by Region/Country (Mn Units)
TABLE 23 Europe AC Market Revenue, by Technology (US$ Bn)
TABLE 24 Europe AC Market Volume, by Technology (Mn Units)
TABLE 25 Europe AC Market Revenue, by Application (US$ Bn)
TABLE 26 Europe AC Market Volume, by Application (Mn Units)
TABLE 27 Europe AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 28 Europe AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 29 Europe AC Market Revenue, by Region (US$ Bn)
TABLE 30 Europe AC Market Volume, by Region (Mn Units)
TABLE 31 U.K. AC Market Revenue, by Technology (US$ Bn)
TABLE 32 U.K. AC Market Volume, by Technology (Mn Units)
TABLE 33 U.K. AC Market Revenue, by Application (US$ Bn)
TABLE 34 U.K. AC Market Volume, by Application (Mn Units)
TABLE 35 U.K. AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 36 U.K. AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 37 North America AC Market Revenue, by Technology (US$ Bn)
TABLE 38 Germany AC Market Volume, by Technology (Mn Units)
TABLE 39 Germany AC Market Revenue, by Application (US$ Bn)
TABLE 40 Germany AC Market Volume, by Application (Mn Units)
TABLE 41 Germany AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 42 Germany AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 43 France AC Market Revenue, by Technology (US$ Bn)
TABLE 44 France AC Market Volume, by Technology (Mn Units)
TABLE 45 France AC Market Revenue, by Application (US$ Bn)
TABLE 46 France AC Market Volume, by Application (Mn Units)
TABLE 47 France AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 48 France AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 49 Rest of Europe AC Market Revenue, by Technology (US$ Bn)
TABLE 50 Rest of Europe AC Market Volume, by Technology (Mn Units)
TABLE 51 Rest of Europe AC Market Revenue, by Application (US$ Bn)
TABLE 52 Rest of Europe AC Market Volume, by Application (Mn Units)
TABLE 53 Rest of Europe AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 54 Rest of Europe AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 55 Asia Pacific AC Market Revenue, by Technology (US$ Bn)
TABLE 56 Asia Pacific AC Market Volume, by Technology (Mn Units)
TABLE 57 Asia Pacific AC Market Revenue, by Application (US$ Bn)
TABLE 58 Asia Pacific AC Market Volume, by Application (Mn Units)
TABLE 59 Asia Pacific AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 60 Asia Pacific AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 61 Asia Pacific AC Market Revenue, by Region (US$ Bn)
TABLE 62 Asia Pacific AC Market Volume, by Region (Mn Units)
TABLE 63 Japan AC Market Revenue, by Technology (US$ Bn)
TABLE 64 Japan AC Market Volume, by Technology (Mn Units)
TABLE 65 Japan AC Market Revenue, by Application (US$ Bn)
TABLE 66 Japan AC Market Volume, by Application (Mn Units)
TABLE 67 Japan AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 68 Japan AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 69 China AC Market Revenue, by Technology (US$ Bn)
TABLE 70 China AC Market Volume, by Technology (Mn Units)
TABLE 71 China AC Market Revenue, by Application (US$ Bn)
TABLE 72 China AC Market Volume, by Application (Mn Units)
TABLE 73 China AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 74 China AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 75 India AC Market Revenue, by Technology (US$ Bn)
TABLE 76 India AC Market Volume, by Technology (Mn Units)
TABLE 77 India AC Market Revenue, by Application (US$ Bn)
TABLE 78 India AC Market Volume, by Application (Mn Units)
TABLE 79 India AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 80 India AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 81 Rest of Asia Pacific AC Market Revenue, by Technology (US$ Bn)
TABLE 82 Rest of Asia Pacific AC Market Volume, by Technology (Mn Units)
TABLE 83 Rest of Asia Pacific AC Market Revenue, by Application (US$ Bn)
TABLE 84 Rest of Asia Pacific AC Market Volume, by Application (Mn Units)
TABLE 85 Rest of Asia Pacific AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 86 Rest of Asia Pacific AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 87 RoW AC Market Revenue, by Technology (US$ Bn)
TABLE 88 RoW AC Market Volume, by Technology (Mn Units)
TABLE 89 RoW AC Market Revenue, by Application (US$ Bn)
TABLE 90 RoW AC Market Volume, by Application (Mn Units)
TABLE 91 RoW AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 92 RoW AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 93 RoW AC Market Revenue, by Region (US$ Bn)
TABLE 94 RoW AC Market Volume, by Region (Mn Units)
TABLE 95 Latin America AC Market Revenue, by Technology (US$ Bn)
TABLE 96 Latin America AC Market Volume, by Technology (Mn Units)
TABLE 97 Latin America AC Market Revenue, by Application (US$ Bn)
TABLE 98 Latin America AC Market Volume, by Application (Mn Units)
TABLE 99 Latin America AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 100 Latin America AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 101 Middle East and Africa AC Market Revenue, by Technology (US$ Bn)
TABLE 102 Middle East and Africa AC Market Volume, by Technology (Mn Units)
TABLE 103 Middle East and Africa AC Market Revenue, by Application (US$ Bn)
TABLE 104 Middle East and Africa AC Market Volume, by Application (Mn Units)
TABLE 105 Middle East and Africa AC Market Revenue in Industrial Application, by Sale Channel (US$ Bn)
TABLE 106 Middle East and Africa AC Market Volume in Industrial Application, by Sale Channel (Mn Units)
TABLE 107 GoPro Inc.: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 108 Sony Corp: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 109 Garmin Ltd.: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 110 Olympus Corp: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 111 TomTom N.V..: Company Snapshot (Company Details, Geographical Presence,Key Industries Served, Major Competitors Recent Developments)
TABLE 112 Rollei GmbH & Co. KG.: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 113 Veho: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
TABLE 114 Drift: Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)