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Africa Beauty and Personal Care Market By Skincare (Cleansers and Toners, Moisturizers, Sunscreen and Sun Protection); By Hair Care (Shampoos and Conditioners, Styling Products, Natural and Organic Haircare); By Color Cosmetics (Lipsticks, Eyeshadows, and Blushes, Nail Care); By Fragrances (Perfumes and Deodorants, Body Sprays); By Men’s Grooming (Shaving and Grooming Products, Skincare for Men); By Anti-Aging Products (Anti-Wrinkle Creams, Serums and Treatments); By Ethnic and Cultural-Specific Products (Afro-Textured Haircare, Cultural Influences); By E-Commerce and Online Retail (Online Beauty Retail, Social Media Influencers); By Health and Wellness Integration (Natural Beauty and Wellness, Functional Ingredients); By Customization and Personalization (Customized Skincare Regimens, Tailored Fragrances) – Growth, Future Prospects & Competitive Analysis, 2022 – 2030

Summary
Table Of Content

Market Insights

The African demand for the beauty and personal care market was valued at USD 62515.8 million in 2022 and is expected to reach USD 103463.4 million in 2030, growing at a CAGR of 6.5% between 2023 and 2030.
Cleansers and toners are the market leaders in the skincare segment, accounting for more than 40% of total value in 2022, while moisturisers are likely to grow rapidly in the projection period.
The shampoos and conditioners dominate the market demands for beauty and personal care in the hair care category, accounting for more than 38% in 2022.
The lipsticks, eyeshadows, and blushes category accounted for the largest market share of over 60% in 2022 by the colour cosmetics.
The perfumes and deodorants segment dominated the market with 58% of the total revenue share by fragrances. In contrast, body sprays will expand faster in the upcoming years.
The skincare for men category is anticipated to increase the fastest throughout the forecast time frame, while the men’s shaving and grooming products segment had a market share of more than 55% in 2022.
With a high predicted CAGR growth rate and a more than 52% market share in 2022, the anti-wrinkle creams category will continue to dominate the demand for the African beauty and personal care market.
The social media influencers segment is anticipated to expand considerably in the coming years, while the online beauty retail category holds the largest market share in 2022.
The Afro-textured haircare category is the market leader in ethnic and cultural-specific products, accounting for more than 62% of total value in 2022, while the cultural influences segment is expected to grow fast over the forecasted period.
The natural beauty and wellness integration segment held the most market share, with more than 64%, in 2022 and is expected to grow the fastest over the coming years.
Diverse beauty standards across African countries lead to a diverse selection of cosmetics and personal care goods catering to different hair types, skin tones, and cultural preferences.
The adoption of e-commerce channels for beauty and personal care product purchases has increased across Africa, providing consumers with convenient and diverse shopping options.

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Executive Summary

Market Definition

This market includes skincare, hair care, cosmetics, fragrances, and related items, catering to diverse consumer preferences and cultural influences across the African continent. Fascination towards looking younger is growing among the African population, and rising markets provide a tremendous platform for market expansion. In recent years, the cosmetics and personal care sector has expanded rapidly throughout Africa. The growing awareness of the importance of personal hygiene and the role that commercial products play is assisting the industry to establish itself in the region.

Market Overview

The African beauty and personal care market has shown remarkable growth in recent years and is predicted to increase at a CAGR of 6.5% between 2023 and 2030. The market was valued at USD 62515.8 million in 2022 and is expected to reach USD 103463.4 million in 2030.

Growing population, rising urbanisation, and increased per capita spending on personal hygiene items all contribute to expanding the African beauty and personal care market. In addition, the growing availability of affordable skincare and haircare products and the continent’s growing working population are raising demand and supporting the continued growth of the beauty and personal care sector. According to Statistics South Africa, the number of women of working age in South Africa reached about 20.2 million in the first quarter of 2022, while the number of men of working age reached nearly 19.8 million. This represents a 1.4% and 1.5% year-on-year increase over the first quarter of 2021.

Moreover, the rising quality of life, the good impacts of skincare on self-esteem and social connection, and the growing consumer trend towards premium and luxury brands are a few other factors that are projected to drive market revenue growth throughout the projection period. Furthermore, a large increase in demand for men’s grooming products, fueled by a preference for multipurpose goods, is propelling the industry forward. Also, the growing inclination of consumers towards natural and organic personal care and cosmetics items due to their desire to stay away from certain substances like parabens is likely fueling the expansion of organic cosmetics over the coming years. These products are positioned as high-end and luxury items, attracting diverse African customers.

Segmentation by Skincare

The moisturisers segment is poised for substantial expansion, owing to the increasing consumer awareness of skincare routines and the demand for hydration solutions.
Cleansers and toners currently dominate the skincare market, commanding over 40% of the beauty and personal care industry in 2022. This dominance is attributed to their essential role in daily skincare regimens.

Segmentation by Hair Care

Shampoos and conditioners dominate the hair care segment, accounting for over 38% of market demand in 2022. This dominance underscores their fundamental role in hair maintenance.
Styling products address diverse market needs and cater to hair care enthusiasts seeking personalised, trend-focused solutions.

Segmentation by Color Cosmetics

Nail care is expected to rise significantly due to evolving consumer interests and a need for full beauty routines.
Lipsticks, eyeshadows, and blushes currently lead the market share, accounting for over 60% in 2022. This segment’s domination is due to their importance in cosmetics routines.

Segmentation by Fragrances

Body sprays are anticipated to register the greatest CAGR within the estimated period, owing to the changing preferences and the popularity of lighter fragrance options.
In 2022, perfumes and deodorants dominated the market, accounting for approximately 58% of the overall share. The persistent customer need for personal fragrance options promotes the significance of this vertical.

Segmentation by Men’s Grooming

Skincare for men is projected to achieve the highest CAGR, attributed to the evolving grooming habits and increasing focus on personal care among male consumers.
Shaving and grooming products hold a market share of nearly 55% in 2022 due to the established preferences in men’s grooming routines.

Segmentation by Anti-Aging Products

Anti-wrinkle creams address more than 52% of the African beauty and personal care market’s revenue share, emphasising the ongoing consumer interest in anti-ageing solutions.
Serums and treatments offer consumers options for comprehensive anti-ageing solutions, meeting diverse beauty and personal care needs.

Segmentation by Ethnic and Cultural-Specific Products

Afro-textured haircare dominated in 2022, holding 62% of the revenue of the African beauty and personal care market. This underscores the importance of catering to diverse hair textures.
Cultural influences are expected to grow quickly during the forecast period, emphasising the market’s responsiveness to evolving beauty trends influenced by diverse cultures.

Segmentation by E-Commerce and Online Retail

Online beauty retail is expected to experience the fastest growth, accounting for more than 54% of the African beauty and personal care market in 2022. This surge is propelled by the convenience and accessibility offered by e-commerce platforms.
Social media influencer segments cater to specific preferences and styles, meeting the remaining needs of the African beauty and personal care market. This reflects the influential role of digital platforms in shaping consumer choices.

Segmentation by Health and Wellness Integration

Natural beauty and wellness currently dominate the market, holding over 64% share in value in 2022. This underscores the consumer preference for clean and sustainable beauty choices.
Functional ingredients are expected to exhibit the highest growth in the forecast period, aligning with the increasing demand for products with additional health and wellness benefits.

Segmentation by Customization and Personalization

The tailored fragrances segment is projected to achieve the highest CAGR, highlighting the growing interest in personalised scent choices.
Customized skincare regimens continue to lead the market with a substantial 65% share in 2022, owing to the importance of tailored solutions in skincare routines.

Key Highlights of the Report

The African beauty and personal care market is segmented by skincare, hair care, colour cosmetics, fragrances, men’s grooming, anti-ageing products, ethnic and cultural-specific products, e-commerce and online retail, health and wellness integration, and customisation and personalisation. Within skincare, the moisturisers segment is expected to grow significantly, while cleansers and toners currently dominate the market, owing to their significance in daily skincare regimens. Shampoos and conditioners lead in the hair care segment, with styling products addressing diverse market needs. Nail care is projected for substantial growth in colour cosmetics, while lipsticks, eyeshadows, and blushes lead the market share. The fragrances market anticipates a shift towards body sprays, showcasing changing preferences, while perfumes and deodorants maintain dominance. The men’s grooming segment anticipates a surge in skincare products, with shaving and grooming items continuing to hold a substantial market share.

The great desire among people to maintain a youthful appearance has been an important factor boosting the South African cosmetics sector. The older generation’s growing awareness of anti-ageing products for their bodies and skin drives the country’s anti-ageing product market. Many older adults utilise anti-ageing cosmetic items to keep their young appearance. Statistics show South Africa’s population climbed to 60.6 million in 2022. Out of them, 5.6 million individuals are older than 60. In response to this demand, numerous players have shown an interest in meeting this demand by establishing a presence in the region. For example, in November 2022, Drunk Elephant, a brand offering various skin care products, including anti-ageing treatments, announced that it would debut in the South African market through an authorised distributor. Drunk Elephant claims to be dedicated to developing effective, cruelty-free, vegan skincare products.

What Are The Main Drivers Of The African Beauty and Personal Care Market?

Rapid urbanisation, increasing disposable incomes, and a burgeoning middle class have elevated African consumer spending on beauty and personal care products. The emerging influence of global beauty trends and a growing awareness of wellness and self-care have also fueled demand for skincare, hair care, and cosmetic products. The rise of local beauty companies catering to varied skin tones and hair types and incorporating traditional African ingredients in formulations further propels the industry. The integration of e-commerce platforms has further expanded accessibility, allowing consumers to explore and purchase various beauty products.

What Are The Major Challenges The Africa Beauty and Personal Care Market faces?

Regulatory complexities and varying standards across regions pose market hurdles for companies seeking compliance and standardisation. Economic disparities and price sensitivity in certain areas also limit the affordability of beauty products for some African populations. Besides, logistics and distribution challenges, especially in rural areas, can affect the market accessibility of these beauty products. Cultural diversity presents a unique market challenge, as beauty preferences differ widely across regions. Moreover, the industry grapples with issues related to counterfeiting and the need for stringent quality control measures.

What Are The Growth Opportunities In The Africa Beauty and Personal Care Market?

The continent’s rising population, particularly a young and increasingly urban demographic, creates a burgeoning consumer base for beauty products. The growing emphasis on organic and natural products aligns with the rich biodiversity of Africa, offering market opportunities for locally sourced and sustainable formulations. The rise of e-commerce platforms facilitates market accessibility and enables beauty brands to reach a wider audience. Moreover, promoting beauty as part of holistic well-being and the increasing adoption of men’s grooming products contribute to the market’s growth trajectory. Collaboration with local influencers and entrepreneurs, coupled with strategic partnerships, can further unlock the vast potential of the beauty and personal care market.

Market Drivers

Several factors drive the growth of the African beauty and personal care market. The following are the key drivers of the African beauty and personal care market:

Rising Population Demographics and Urbanization

One of the key drivers of the African beauty and personal care market is the continent’s rapidly growing population, characterised by a significant proportion of young consumers. With a large proportion of the population under the age of 25, there is an expanding market consumer base with a growing interest in beauty and personal care goods. Urbanisation trends contribute to changing lifestyles and heightened consumer awareness, driving the adoption of skincare, hair care, and cosmetic products. The youth demographic, in particular, tends to be more experimental with beauty trends, creating a fertile ground for market expansions.

Market Restraints

The African beauty and personal care market faces challenges that may hinder its growth. These include the following:

Regulatory Complexity and Standardization Issues

The African beauty and personal care market faces challenges related to regulatory complexities and standard variations across different countries and regions. Navigating diverse regulatory frameworks can be intricate for companies operating on a continental scale. Compliance with safety, labelling, and ingredient standards requires substantial efforts and resources. This complexity can hinder the streamlined distribution of products and increase the cost of regulatory adherence. Moreover, differing standards may necessitate product adaptations for different markets, adding an additional layer of complexity to market entry and expansion strategies.

Opportunities

The African beauty and personal care market offers major growth opportunities. These include the following:

Digital Transformation and E-commerce Expansion

The robust expansion of digital technologies and the increasing penetration of e-commerce platforms present a leading opportunity for the development of the African beauty and personal care market. The continent has witnessed a growing adoption of online shopping, enabling consumers, even in remote areas, to access a diverse range of beauty products. E-commerce platforms provide a convenient avenue for consumers to explore, compare, and purchase beauty items. This digital transformation allows beauty brands to reach a broader audience, implement targeted marketing strategies, and enhance consumer engagement.

Competitive Landscape

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Key Players

The African beauty and personal care market is extremely competitive due to numerous multinational, regional, and local competitors. Some of the leading market players and their market shares are as follows:

Adidas AG
Amway Corp.
Beiersdorf AG
Chanel Ltd
Christian Dior SE
Church & Dwight Co. Inc
Colgate Palmolive Co.
Edgewell Personal Care Co.
Esse Skincare
Godrej Consumer Products Ltd
House of Tara International
Johnson & Johnson
Kering S.A.
L’Oreal S.A.
Lulu & Marula Proprietary Ltd
Natura & Co. Holding S.A.
Oriflame Cosmetics S.A.
Pauline Cosmetics Ltd
Reckitt Benckiser Group Plc
Revlon Inc
The Estee Lauder Companies, Inc
The Procter & Gamble Co.
Unilever Plc
Zaron Cosmetics & Beauty
Tiger Brands Ltd
Others

Market players are increasing their spending in R&D and marketing and growing their distribution channels to maintain their market position and deliver innovative and sustainable beauty and personal care products. Market leaders have increased their geographical presence by developing distribution channels in promising region countries.

In February 2021, Revlon Inc. collaborated with MDR’s brand management to establish a brand expansion strategy that included extending the brand into new sectors and promoting customer involvement throughout the Middle East and Africa.

Summary of Key Findings

Increasing disposable income and urbanisation have increased consumer expenditure on cosmetics and personal care items in various African countries.
Market segmented by skincare, hair care, colour cosmetics, fragrances, men’s grooming, anti-ageing products, ethnic and cultural-specific products, e-commerce and online retail, health and wellness integration, and customisation and personalisation.
Skincare products, including cleansers, moisturisers, and anti-ageing solutions, have shown prominence in the market owing to a consumer shift towards health and wellness.
The hair care segment is expanding, with increased demand for hair care products, styling solutions, and treatments, driven by changing beauty trends and a focus on hair health.
The men’s grooming segment is gaining market traction, with a growing awareness among men regarding grooming and personal care products.
Challenges related to regulatory frameworks and varying standards across African countries impact market entry and product compliance.
The market has witnessed the emergence of indie beauty brands that focus on unique formulations, locally sourced ingredients, and cultural authenticity.

Future Outlook

Major global brands are recognising the importance of catering to diverse hair types and skin tones, leading to the localisation of products to meet the specific needs of the African market.
Social media platforms play a major role in shaping beauty and personal care trends, with influencers and online content influencing consumer choices.
Online beauty buyers are progressively moving beyond price and promotion to enjoy the ease of online buying, reading reviews of products, sharing online makeup tips, and obtaining automatic refills of frequently used products. This creates an opportunity for brand owners and merchants to capitalise on this expanding market.

Segmentation

By Skincare
- Cleansers and Toners
- Moisturizers
- Sunscreen and Sun Protection
By Hair Care
- Shampoos and Conditioners
- Styling Products
- Natural and Organic Haircare
By Color Cosmetics
- Lipsticks, Eyeshadows, and Blushes
- Nail Care
By Fragrances
- Perfumes and Deodorants
- Body Sprays
By Men’s Grooming
- Shaving and Grooming Products
- Skincare for Men
By Anti-Aging Products
- Anti-Wrinkle Creams
- Serums and Treatments
By Ethnic and Cultural-Specific Products
- Afro-Textured Haircare
- Cultural Influences
By E-Commerce and Online Retail
- Online Beauty Retail
- Social Media Influencers
By Health and Wellness Integration
- Natural Beauty and Wellness
- Functional Ingredients
By Customization and Personalization
- Customized Skincare Regimens
- Tailored Fragrances

Table of Content
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Market Introduction
2. Executive Summary
2.1. Market Snapshot: Africa Beauty and Personal Care Market
2.1.1. Africa Beauty and Personal Care Market, By Skincare
2.1.2. Africa Beauty and Personal Care Market, By Hair Care
2.1.3. Africa Beauty and Personal Care Market, By Color Cosmetics
2.1.4. Africa Beauty and Personal Care Market, By Fragrances
2.1.5. Africa Beauty and Personal Care Market, By Men’s Grooming
2.1.6. Africa Beauty and Personal Care Market, By Anti-Aging Products
2.1.7. Africa Beauty and Personal Care Market, By Ethnic and Cultural-Specific Products
2.1.8. Africa Beauty and Personal Care Market, By E-Commerce and Online Retail
2.1.9. Africa Beauty and Personal Care Market, By Health and Wellness Integration
2.1.10. Africa Beauty and Personal Care Market, By Customization and Personalization
2.2. Insights from Primary Respondents
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Africa Beauty and Personal Care Market Value, 2017-2030, (US$ Mn)
3.1.2. Y-o-Y Growth Trend Analysis
3.2. Market Dynamics
3.2.1. Africa Beauty and Personal Care Market Drivers
3.2.2. Africa Beauty and Personal Care Market Restraints
3.2.3. Africa Beauty and Personal Care Market Opportunities
3.2.4. Major Africa Beauty and Personal Care Industry Challenges
3.3. Growth and Development Patterns
3.4. Investment Feasibility Analysis
3.5. Market Opportunity Analysis
3.5.1. Skincare
3.5.2. Hair Care
3.5.3. Color Cosmetics
3.5.4. Fragrances
3.5.5. Men’s Grooming
3.5.6. Anti-Aging Products
3.5.7. Ethnic and Cultural-Specific Products
3.5.8. E-Commerce and Online Retail
3.5.9. Health and Wellness Integration
3.5.10. Customization and Personalization
3.5.11. Geography
4. Market Competitive Landscape Analysis
4.1. Company Market Share Analysis, 2022
4.1.1. Africa Beauty and Personal Care Market: Company Market Share, Value 2022
4.1.2. Africa Beauty and Personal Care Market: Top 6 Company Market Share, Value 2022
4.1.3. Africa Beauty and Personal Care Market: Top 3 Company Market Share, Value 2022
4.2. Africa Beauty and Personal Care Market: Company Revenue Share Analysis, 2022
4.3. Company Assessment Metrics, 2022
4.3.1. Stars
4.3.2. Emerging Leaders
4.3.3. Pervasive Players
4.3.4. Participants
4.4. Startups/SMEs Assessment Metrics, 2022
4.4.1. Progressive Companies
4.4.2. Responsive Companies
4.4.3. Dynamic Companies
4.4.4. Starting Blocks
4.5. Strategic Development
4.5.1. Acquisition and Mergers
4.5.2. New Product Launch
4.5.3. Regional Expansion
4.5.4. Partnerships
4.6. Key Player Product Matrix
4.7. Potential for New Players in the Africa Beauty and Personal Care Market
5. Premium Insights
5.1. STAR (Situation, Task, Action, Results) Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Threat of New Entrants
5.2.2. Bargaining Power of Buyers/Consumers
5.2.3. Bargaining Power of Suppliers
5.2.4. Threat of Substitute Types
5.2.5. Intensity of Competitive Rivalry
5.3. PESTEL Analysis
5.3.1. Political Factors
5.3.2. Economic Factors
5.3.3. Social Factors
5.3.4. Technological Factors
5.3.5. Environmental Factors
5.3.6. Legal Factors
5.4. Key Market Trends
5.4.1. Demand Side Trends
5.4.2. Supply Side Trends
5.5. Value Chain Analysis
5.6. Technology Analysis
5.6.1. Research and development in the market
5.6.2. Patent Analysis
5.6.3. Emerging technologies and their potential disruption to the market
5.7. Consumer Behaviour Analysis
5.7.1. Consumer Preferences and Expectations
5.7.2. Factors Influencing Consumer Buying Decisions
5.7.3. Consumer Pain Points
5.8. Analysis and Recommendations
5.9. Adjacent Market Analysis
6. Market Positioning of Key Players, 2022
6.1. Company market share of key players, 2022
6.2. Competitive Benchmarking
6.3. Market Positioning of Key Vendors
6.4. Geographical Presence Analysis
6.5. Major Strategies Adopted by Key Players
6.5.1. Key Strategies Analysis
6.5.2. Mergers and Acquisitions
6.5.3. Partnerships
6.5.4. Product Launch
6.5.5. Geographical Expansion
6.5.6. Others
7. Impact Analysis of COVID-19 and Russia – Ukraine War on Africa Beauty and Personal Care Market
7.1. Ukraine-Russia War Impact
7.1.1. Uncertainty and Economic Instability
7.1.2. Supply chain disruptions
7.1.3. Regional market shifts
7.1.4. Shift in government priorities
7.2. COVID-19 Impact Analysis
7.2.1. Supply Chain Disruptions
7.2.2. Demand Fluctuations
7.2.3. Shift in Product Mix
7.2.4. Reduced Industrial Activity
8. Africa Beauty and Personal Care Market, By Skincare
8.1. Africa Beauty and Personal Care Market Overview, by Skincare
8.1.1. Africa Beauty and Personal Care Market Revenue Share, By Skincare, 2022 Vs 2030 (in %)
8.2. Cleansers and Toners
8.2.1. Africa Beauty and Personal Care Market, By Cleansers and Toners, By Country, 2017-2030 (US$ Mn)
8.2.2. Market Dynamics for Cleansers and Toners
8.2.2.1. Drivers
8.2.2.2. Restraints
8.2.2.3. Opportunities
8.2.2.4. Trends
8.3. Moisturizers
8.3.1. Africa Beauty and Personal Care Market, By Moisturizers, By Country, 2017-2030 (US$ Mn)
8.3.2. Market Dynamics for Moisturizers
8.3.2.1. Drivers
8.3.2.2. Restraints
8.3.2.3. Opportunities
8.3.2.4. Trends
8.4. Sunscreen and Sun Protection
8.4.1. Africa Beauty and Personal Care Market, By Sunscreen and Sun Protection, By Country, 2017-2030 (US$ Mn)
8.4.2. Market Dynamics for Sunscreen and Sun Protection
8.4.2.1. Drivers
8.4.2.2. Restraints
8.4.2.3. Opportunities
8.4.2.4. Trends
9. Africa Beauty and Personal Care Market, By Hair Care
9.1. Africa Beauty and Personal Care Market Overview, by Hair Care
9.1.1. Africa Beauty and Personal Care Market Revenue Share, By Hair Care, 2022 Vs 2030 (in %)
9.2. Shampoos and Conditioners
9.2.1. Africa Beauty and Personal Care Market, By Shampoos and Conditioners, By Country, 2017-2030 (US$ Mn)
9.2.2. Market Dynamics for Shampoos and Conditioners
9.2.2.1. Drivers
9.2.2.2. Restraints
9.2.2.3. Opportunities
9.2.2.4. Trends
9.3. Styling Products
9.3.1. Africa Beauty and Personal Care Market, By Styling Products, By Country, 2017-2030 (US$ Mn)
9.3.2. Market Dynamics for Styling Products
9.3.2.1. Drivers
9.3.2.2. Restraints
9.3.2.3. Opportunities
9.3.2.4. Trends
9.4. Natural and Organic Haircare
9.4.1. Africa Beauty and Personal Care Market, By Natural and Organic Haircare, By Country, 2017-2030 (US$ Mn)
9.4.2. Market Dynamics for Natural and Organic Haircare
9.4.2.1. Drivers
9.4.2.2. Restraints
9.4.2.3. Opportunities
9.4.2.4. Trends
10. Africa Beauty and Personal Care Market, By Color Cosmetics
10.1. Africa Beauty and Personal Care Market Overview, by Color Cosmetics
10.1.1. Africa Beauty and Personal Care Market Revenue Share, By Color Cosmetics, 2022 Vs 2030 (in %)
10.2. Lipsticks, Eyeshadows, and Blushes
10.2.1. Africa Beauty and Personal Care Market, By Lipsticks, Eyeshadows, and Blushes, By Country, 2017-2030 (US$ Mn)
10.2.2. Market Dynamics for Lipsticks, Eyeshadows, and Blushes
10.2.2.1. Drivers
10.2.2.2. Restraints
10.2.2.3. Opportunities
10.2.2.4. Trends
10.3. Nail Care
10.3.1. Africa Beauty and Personal Care Market, By Nail Care, By Country, 2017-2030 (US$ Mn)
10.3.2. Market Dynamics for Nail Care
10.3.2.1. Drivers
10.3.2.2. Restraints
10.3.2.3. Opportunities
10.3.2.4. Trends
11. Africa Beauty and Personal Care Market, By Fragrances
11.1. Africa Beauty and Personal Care Market Overview, by Fragrances
11.1.1. Africa Beauty and Personal Care Market Revenue Share, By Fragrances, 2022 Vs 2030 (in %)
11.2. Perfumes and Deodorants
11.2.1. Africa Beauty and Personal Care Market, By Perfumes and Deodorants, By Country, 2017-2030 (US$ Mn)
11.2.2. Market Dynamics for Perfumes and Deodorants
11.2.2.1. Drivers
11.2.2.2. Restraints
11.2.2.3. Opportunities
11.2.2.4. Trends
11.3. Body Sprays
11.3.1. Africa Beauty and Personal Care Market, By Body Sprays, By Country, 2017-2030 (US$ Mn)
11.3.2. Market Dynamics for Body Sprays
11.3.2.1. Drivers
11.3.2.2. Restraints
11.3.2.3. Opportunities
11.3.2.4. Trends
12. Africa Beauty and Personal Care Market, By Men’s Grooming
12.1. Africa Beauty and Personal Care Market Overview, by Men’s Grooming
12.1.1. Africa Beauty and Personal Care Market Revenue Share, By Men’s Grooming, 2022 Vs 2030 (in %)
12.2. Shaving and Grooming Products
12.2.1. Africa Beauty and Personal Care Market, By Shaving and Grooming Products, By Country, 2017-2030 (US$ Mn)
12.2.2. Market Dynamics for Shaving and Grooming Products
12.2.2.1. Drivers
12.2.2.2. Restraints
12.2.2.3. Opportunities
12.2.2.4. Trends
12.3. Skincare for Men
12.3.1. Africa Beauty and Personal Care Market, By Skincare for Men, By Country, 2017-2030 (US$ Mn)
12.3.2. Market Dynamics for Skincare for Men
12.3.2.1. Drivers
12.3.2.2. Restraints
12.3.2.3. Opportunities
12.3.2.4. Trends
13. Africa Beauty and Personal Care Market, By Anti-Aging Products
13.1. Africa Beauty and Personal Care Market Overview, by Anti-Aging Products
13.1.1. Africa Beauty and Personal Care Market Revenue Share, By Anti-Aging Products, 2022 Vs 2030 (in %)
13.2. Anti-Wrinkle Creams
13.2.1. Africa Beauty and Personal Care Market, By Anti-Wrinkle Creams, By Country, 2017-2030 (US$ Mn)
13.2.2. Market Dynamics for Anti-Wrinkle Creams
13.2.2.1. Drivers
13.2.2.2. Restraints
13.2.2.3. Opportunities
13.2.2.4. Trends
13.3. Serums and Treatments
13.3.1. Africa Beauty and Personal Care Market, By Serums and Treatments, By Country, 2017-2030 (US$ Mn)
13.3.2. Market Dynamics for Serums and Treatments
13.3.2.1. Drivers
13.3.2.2. Restraints
13.3.2.3. Opportunities
13.3.2.4. Trends
14. Africa Beauty and Personal Care Market, By Ethnic and Cultural-Specific Products
14.1. Africa Beauty and Personal Care Market Overview, by Ethnic and Cultural-Specific Products
14.1.1. Africa Beauty and Personal Care Market Revenue Share, By Ethnic and Cultural-Specific Products, 2022 Vs 2030 (in %)
14.2. Afro-Textured Haircare
14.2.1. Africa Beauty and Personal Care Market, By Afro-Textured Haircare, By Country, 2017-2030 (US$ Mn)
14.2.2. Market Dynamics for Afro-Textured Haircare
14.2.2.1. Drivers
14.2.2.2. Restraints
14.2.2.3. Opportunities
14.2.2.4. Trends
14.3. Cultural Influences
14.3.1. Africa Beauty and Personal Care Market, By Cultural Influences, By Country, 2017-2030 (US$ Mn)
14.3.2. Market Dynamics for Cultural Influences
14.3.2.1. Drivers
14.3.2.2. Restraints
14.3.2.3. Opportunities
14.3.2.4. Trends
15. Africa Beauty and Personal Care Market, By E-Commerce and Online Retail
15.1. Africa Beauty and Personal Care Market Overview, by E-Commerce and Online Retail
15.1.1. Africa Beauty and Personal Care Market Revenue Share, By E-Commerce and Online Retail, 2022 Vs 2030 (in %)
15.2. Online Beauty Retail
15.2.1. Africa Beauty and Personal Care Market, By Online Beauty Retail, By Country, 2017-2030 (US$ Mn)
15.2.2. Market Dynamics for Online Beauty Retail
15.2.2.1. Drivers
15.2.2.2. Restraints
15.2.2.3. Opportunities
15.2.2.4. Trends
15.3. Social Media Influencers
15.3.1. Africa Beauty and Personal Care Market, By Social Media Influencers, By Country, 2017-2030 (US$ Mn)
15.3.2. Market Dynamics for Social Media Influencers
15.3.2.1. Drivers
15.3.2.2. Restraints
15.3.2.3. Opportunities
15.3.2.4. Trends
16. Africa Beauty and Personal Care Market, By Health and Wellness Integration
16.1. Africa Beauty and Personal Care Market Overview, by Health and Wellness Integration
16.1.1. Africa Beauty and Personal Care Market Revenue Share, By Health and Wellness Integration, 2022 Vs 2030 (in %)
16.2. Natural Beauty and Wellness
16.2.1. Africa Beauty and Personal Care Market, By Natural Beauty and Wellness, By Country, 2017-2030 (US$ Mn)
16.2.2. Market Dynamics for Natural Beauty and Wellness
16.2.2.1. Drivers
16.2.2.2. Restraints
16.2.2.3. Opportunities
16.2.2.4. Trends
16.3. Functional Ingredients
16.3.1. Africa Beauty and Personal Care Market, By Functional Ingredients, By Country, 2017-2030 (US$ Mn)
16.3.2. Market Dynamics for Functional Ingredients
16.3.2.1. Drivers
16.3.2.2. Restraints
16.3.2.3. Opportunities
16.3.2.4. Trends
17. Africa Beauty and Personal Care Market, By Customization and Personalization
17.1. Africa Beauty and Personal Care Market Overview, by Customization and Personalization
17.1.1. Africa Beauty and Personal Care Market Revenue Share, By Customization and Personalization, 2022 Vs 2030 (in %)
17.2. Customized Skincare Regimens
17.2.1. Africa Beauty and Personal Care Market, By Customized Skincare Regimens, By Country, 2017-2030 (US$ Mn)
17.2.2. Market Dynamics for Customized Skincare Regimens
17.2.2.1. Drivers
17.2.2.2. Restraints
17.2.2.3. Opportunities
17.2.2.4. Trends
17.3. Tailored Fragrances
17.3.1. Africa Beauty and Personal Care Market, By Tailored Fragrances, By Country, 2017-2030 (US$ Mn)
17.3.2. Market Dynamics for Tailored Fragrances
17.3.2.1. Drivers
17.3.2.2. Restraints
17.3.2.3. Opportunities
17.3.2.4. Trends
18. Company Profiles
18.1. Adidas AG
18.1.1. Company Overview
18.1.2. Products/Services Portfolio
18.1.3. Geographical Presence
18.1.4. SWOT Analysis
18.1.5. Financial Summary
18.1.5.1. Market Revenue and Net Profit (2019-2022)
18.1.5.2. Business Segment Revenue Analysis
18.1.5.3. Geographical Revenue Analysis
18.2. Amway Corp.
18.3. Beiersdorf AG
18.4. Chanel Ltd
18.5. Christian Dior SE
18.6. Church & Dwight Co. Inc
18.7. Colgate Palmolive Co.
18.8. Edgewell Personal Care Co.
18.9. Esse Skincare
18.10. Godrej Consumer Products Ltd
18.11. House of Tara International
18.12. Johnson & Johnson
18.13. Kering S.A.
18.14. L’Oreal S.A.
18.15. Lulu & Marula Proprietary Ltd
18.16. Natura & Co. Holding S.A.
18.17. Oriflame Cosmetics S.A.
18.18. Pauline Cosmetics Ltd
18.19. Reckitt Benckiser Group Plc
18.20. Revlon Inc
18.21. The Estee Lauder Companies Inc
18.22. The Procter & Gamble Co.
18.23. Unilever Plc
18.24. Zaron Cosmetics & Beauty
18.25. Tiger Brands Ltd
18.26. Others
19. Research Methodology
19.1. Research Methodology
19.2. Phase I – Secondary Research
19.3. Phase II – Data Modelling
19.3.1. Company Share Analysis Model
19.3.2. Revenue-Based Modelling
19.4. Phase III – Primary Research
19.5. Research Limitations
19.5.1. Assumptions

List of Figures
FIG. 1 Africa Beauty and Personal Care Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom Up Approach
FIG. 3 Africa Beauty and Personal Care Market Segmentation
FIG. 4 Africa Beauty and Personal Care Market, by Skincare, 2022 (US$ Mn)
FIG. 5 Africa Beauty and Personal Care Market, by Hair Care, 2022 (US$ Mn)
FIG. 6 Africa Beauty and Personal Care Market, by Color Cosmetics, 2022 (US$ Mn)
FIG. 7 Africa Beauty and Personal Care Market, by Fragrances, 2022 (US$ Mn)
FIG. 8 Africa Beauty and Personal Care Market, by Men’s Grooming, 2022 (US$ Mn)
FIG. 9 Africa Beauty and Personal Care Market, by Anti-Aging Products, 2022 (US$ Mn)
FIG. 10 Africa Beauty and Personal Care Market, by Ethnic and Cultural-Specific Products, 2022 (US$ Mn)
FIG. 11 Africa Beauty and Personal Care Market, by E-Commerce and Online Retail, 2022 (US$ Mn)
FIG. 12 Africa Beauty and Personal Care Market, by Health and Wellness Integration, 2022 (US$ Mn)
FIG. 13 Africa Beauty and Personal Care Market, by Customization and Personalization, 2022 (US$ Mn)
FIG. 14 Africa Beauty and Personal Care Market, by Geography, 2022 (US$ Mn)
FIG. 15 Attractive Investment Proposition, by Skincare, 2022
FIG. 16 Attractive Investment Proposition, by Hair Care, 2022
FIG. 17 Attractive Investment Proposition, by Color Cosmetics, 2022
FIG. 18 Attractive Investment Proposition, by Fragrances, 2022
FIG. 19 Attractive Investment Proposition, by Men’s Grooming, 2022
FIG. 20 Attractive Investment Proposition, by Anti-Aging Products, 2022
FIG. 21 Attractive Investment Proposition, by Ethnic and Cultural-Specific Products, 2022
FIG. 22 Attractive Investment Proposition, by E-Commerce and Online Retail, 2022
FIG. 23 Attractive Investment Proposition, by Health and Wellness Integration, 2022
FIG. 24 Attractive Investment Proposition, by Customization and Personalization, 2022
FIG. 25 Attractive Investment Proposition, by Geography, 2022
FIG. 26 Market Share Analysis of Key Africa Beauty and Personal Care Market Manufacturers, 2022
FIG. 27 Market Positioning of Key Africa Beauty and Personal Care Market Manufacturers, 2022
FIG. 28 Africa Beauty and Personal Care Market Value Contribution, By Skincare, 2022 & 2030 (Value %)
FIG. 29 Africa Beauty and Personal Care Market, by Cleansers and Toners, Value, 2017-2030 (US$ Mn)
FIG. 30 Africa Beauty and Personal Care Market, by Moisturizers, Value, 2017-2030 (US$ Mn)
FIG. 31 Africa Beauty and Personal Care Market, by Sunscreen and Sun Protection, Value, 2017-2030 (US$ Mn)
FIG. 32 Africa Beauty and Personal Care Market Value Contribution, By Hair Care, 2022 & 2030 (Value %)
FIG. 33 Africa Beauty and Personal Care Market, by Shampoos and Conditioners, Value, 2017-2030 (US$ Mn)
FIG. 34 Africa Beauty and Personal Care Market, by Styling Products, Value, 2017-2030 (US$ Mn)
FIG. 35 Africa Beauty and Personal Care Market, by Natural and Organic Haircare, Value, 2017-2030 (US$ Mn)
FIG. 36 Africa Beauty and Personal Care Market Value Contribution, By Color Cosmetics, 2022 & 2030 (Value %)
FIG. 37 Africa Beauty and Personal Care Market, by Lipsticks, Eyeshadows, and Blushes, Value, 2017-2030 (US$ Mn)
FIG. 38 Africa Beauty and Personal Care Market, by Nail Care, Value, 2017-2030 (US$ Mn)
FIG. 39 Africa Beauty and Personal Care Market Value Contribution, By Fragrances, 2022 & 2030 (Value %)
FIG. 40 Africa Beauty and Personal Care Market, by Perfumes and Deodorants, Value, 2017-2030 (US$ Mn)
FIG. 41 Africa Beauty and Personal Care Market, by Body Sprays, Value, 2017-2030 (US$ Mn)
FIG. 42 Africa Beauty and Personal Care Market Value Contribution, By Men’s Grooming, 2022 & 2030 (Value %)
FIG. 43 Africa Beauty and Personal Care Market, by Shaving and Grooming Products, Value, 2017-2030 (US$ Mn)
FIG. 44 Africa Beauty and Personal Care Market, by Skincare for Men, Value, 2017-2030 (US$ Mn)
FIG. 45 Africa Beauty and Personal Care Market Value Contribution, By Anti-Aging Products, 2022 & 2030 (Value %)
FIG. 46 Africa Beauty and Personal Care Market, by Anti-Wrinkle Creams, Value, 2017-2030 (US$ Mn)
FIG. 47 Africa Beauty and Personal Care Market, by Serums and Treatments, Value, 2017-2030 (US$ Mn)
FIG. 48 Africa Beauty and Personal Care Market Value Contribution, By Ethnic and Cultural-Specific Products, 2022 & 2030 (Value %)
FIG. 49 Africa Beauty and Personal Care Market, by Afro-Textured Haircare, Value, 2017-2030 (US$ Mn)
FIG. 50 Africa Beauty and Personal Care Market, by Cultural Influences, Value, 2017-2030 (US$ Mn)
FIG. 51 Africa Beauty and Personal Care Market Value Contribution, By E-Commerce and Online Retail, 2022 & 2030 (Value %)
FIG. 52 Africa Beauty and Personal Care Market, by Online Beauty Retail, Value, 2017-2030 (US$ Mn)
FIG. 53 Africa Beauty and Personal Care Market, by Social Media Influencers, Value, 2017-2030 (US$ Mn)
FIG. 54 Africa Beauty and Personal Care Market Value Contribution, By Health and Wellness Integration, 2022 & 2030 (Value %)
FIG. 55 Africa Beauty and Personal Care Market, by Natural Beauty and Wellness, Value, 2017-2030 (US$ Mn)
FIG. 56 Africa Beauty and Personal Care Market, by Functional Ingredients, Value, 2017-2030 (US$ Mn)
FIG. 57 Africa Beauty and Personal Care Market Value Contribution, By Customization and Personalization, 2022 & 2030 (Value %)
FIG. 58 Africa Beauty and Personal Care Market, by Customized Skincare Regimens, Value, 2017-2030 (US$ Mn)
FIG. 59 Africa Beauty and Personal Care Market, by Tailored Fragrances, Value, 2017-2030 (US$ Mn)

List of Tables
TABLE 1 Market Snapshot: Africa Beauty and Personal Care Market
TABLE 2 Africa Beauty and Personal Care Market: Market Drivers Impact Analysis
TABLE 3 Africa Beauty and Personal Care Market: Market Restraints Impact Analysis
TABLE 4 Africa Beauty and Personal Care Market, by Competitive Benchmarking, 2022
TABLE 5 Africa Beauty and Personal Care Market, by Geographical Presence Analysis, 2022
TABLE 6 Africa Beauty and Personal Care Market, by Key Strategies Analysis, 2022
TABLE 7 Africa Beauty and Personal Care Market, by Cleansers and Toners, By Country, 2017-2022 (US$ Mn)
TABLE 8 Africa Beauty and Personal Care Market, by Cleansers and Toners, By Country, 2023-2030 (US$ Mn)
TABLE 9 Africa Beauty and Personal Care Market, by Moisturizers, By Country, 2017-2022 (US$ Mn)
TABLE 10 Africa Beauty and Personal Care Market, by Moisturizers, By Country, 2023-2030 (US$ Mn)
TABLE 11 Africa Beauty and Personal Care Market, by Sunscreen and Sun Protection, By Country, 2017-2022 (US$ Mn)
TABLE 12 Africa Beauty and Personal Care Market, by Sunscreen and Sun Protection, By Country, 2023-2030 (US$ Mn)
TABLE 13 Africa Beauty and Personal Care Market, by Shampoos and Conditioners, By Country, 2017-2022 (US$ Mn)
TABLE 14 Africa Beauty and Personal Care Market, by Shampoos and Conditioners, By Country, 2023-2030 (US$ Mn)
TABLE 15 Africa Beauty and Personal Care Market, by Styling Products, By Country, 2017-2022 (US$ Mn)
TABLE 16 Africa Beauty and Personal Care Market, by Styling Products, By Country, 2023-2030 (US$ Mn)
TABLE 17 Africa Beauty and Personal Care Market, by Natural and Organic Haircare, By Country, 2017-2022 (US$ Mn)
TABLE 18 Africa Beauty and Personal Care Market, by Natural and Organic Haircare, By Country, 2023-2030 (US$ Mn)
TABLE 19 Africa Beauty and Personal Care Market, by Lipsticks, Eyeshadows, and Blushes, By Country, 2017-2022 (US$ Mn)
TABLE 20 Africa Beauty and Personal Care Market, by Lipsticks, Eyeshadows, and Blushes, By Country, 2023-2030 (US$ Mn)
TABLE 21 Africa Beauty and Personal Care Market, by Nail Care, By Country, 2017-2022 (US$ Mn)
TABLE 22 Africa Beauty and Personal Care Market, by Nail Care, By Country, 2023-2030 (US$ Mn)
TABLE 23 Africa Beauty and Personal Care Market, by Perfumes and Deodorants, By Country, 2017-2022 (US$ Mn)
TABLE 24 Africa Beauty and Personal Care Market, by Perfumes and Deodorants, By Country, 2023-2030 (US$ Mn)
TABLE 25 Africa Beauty and Personal Care Market, by Body Sprays, By Country, 2017-2022 (US$ Mn)
TABLE 26 Africa Beauty and Personal Care Market, by Body Sprays, By Country, 2023-2030 (US$ Mn)
TABLE 27 Africa Beauty and Personal Care Market, by Shaving and Grooming Products, By Country, 2017-2022 (US$ Mn)
TABLE 28 Africa Beauty and Personal Care Market, by Shaving and Grooming Products, By Country, 2023-2030 (US$ Mn)
TABLE 29 Africa Beauty and Personal Care Market, by Skincare for Men, By Country, 2017-2022 (US$ Mn)
TABLE 30 Africa Beauty and Personal Care Market, by Skincare for Men, By Country, 2023-2030 (US$ Mn)
TABLE 31 Africa Beauty and Personal Care Market, by Anti-Wrinkle Creams, By Country, 2017-2022 (US$ Mn)
TABLE 32 Africa Beauty and Personal Care Market, by Anti-Wrinkle Creams, By Country, 2023-2030 (US$ Mn)
TABLE 33 Africa Beauty and Personal Care Market, by Serums and Treatments, By Country, 2017-2022 (US$ Mn)
TABLE 34 Africa Beauty and Personal Care Market, by Serums and Treatments, By Country, 2023-2030 (US$ Mn)
TABLE 35 Africa Beauty and Personal Care Market, by Afro-Textured Haircare, By Country, 2017-2022 (US$ Mn)
TABLE 36 Africa Beauty and Personal Care Market, by Afro-Textured Haircare, By Country, 2023-2030 (US$ Mn)
TABLE 37 Africa Beauty and Personal Care Market, by Cultural Influences, By Country, 2017-2022 (US$ Mn)
TABLE 38 Africa Beauty and Personal Care Market, by Cultural Influences, By Country, 2023-2030 (US$ Mn)
TABLE 39 Africa Beauty and Personal Care Market, by Online Beauty Retail, By Country, 2017-2022 (US$ Mn)
TABLE 40 Africa Beauty and Personal Care Market, by Online Beauty Retail, By Country, 2023-2030 (US$ Mn)
TABLE 41 Africa Beauty and Personal Care Market, by Social Media Influencers, By Country, 2017-2022 (US$ Mn)
TABLE 42 Africa Beauty and Personal Care Market, by Social Media Influencers, By Country, 2023-2030 (US$ Mn)
TABLE 43 Africa Beauty and Personal Care Market, by Natural Beauty and Wellness, By Country, 2017-2022 (US$ Mn)
TABLE 44 Africa Beauty and Personal Care Market, by Natural Beauty and Wellness, By Country, 2023-2030 (US$ Mn)
TABLE 45 Africa Beauty and Personal Care Market, by Functional Ingredients, By Country, 2017-2022 (US$ Mn)
TABLE 46 Africa Beauty and Personal Care Market, by Functional Ingredients, By Country, 2023-2030 (US$ Mn)
TABLE 47 Africa Beauty and Personal Care Market, by Customized Skincare Regimens, By Country, 2017-2022 (US$ Mn)
TABLE 48 Africa Beauty and Personal Care Market, by Customized Skincare Regimens, By Country, 2023-2030 (US$ Mn)
TABLE 49 Africa Beauty and Personal Care Market, by Tailored Fragrances, By Country, 2017-2022 (US$ Mn)
TABLE 50 Africa Beauty and Personal Care Market, by Tailored Fragrances, By Country, 2023-2030 (US$ Mn)
TABLE 51 Africa Beauty and Personal Care Market, by Skincare, 2017-2022 (US$ Mn)
TABLE 52 Africa Beauty and Personal Care Market, by Skincare, 2023-2030 (US$ Mn)
TABLE 53 Africa Beauty and Personal Care Market, by Hair Care, 2017-2022 (US$ Mn)
TABLE 54 Africa Beauty and Personal Care Market, by Hair Care, 2023-2030 (US$ Mn)
TABLE 55 Africa Beauty and Personal Care Market, by Color Cosmetics, 2017-2022 (US$ Mn)
TABLE 56 Africa Beauty and Personal Care Market, by Color Cosmetics, 2023-2030 (US$ Mn)
TABLE 57 Africa Beauty and Personal Care Market, by Fragrances, 2017-2022 (US$ Mn)
TABLE 58 Africa Beauty and Personal Care Market, by Fragrances, 2023-2030 (US$ Mn)
TABLE 59 Africa Beauty and Personal Care Market, by Men’s Grooming, 2017-2022 (US$ Mn)
TABLE 60 Africa Beauty and Personal Care Market, by Men’s Grooming, 2023-2030 (US$ Mn)
TABLE 61 Africa Beauty and Personal Care Market, by Anti-Aging Products, 2017-2022 (US$ Mn)
TABLE 62 Africa Beauty and Personal Care Market, by Anti-Aging Products, 2023-2030 (US$ Mn)
TABLE 63 Africa Beauty and Personal Care Market, by Ethnic and Cultural-Specific Products, 2017-2022 (US$ Mn)
TABLE 64 Africa Beauty and Personal Care Market, by Ethnic and Cultural-Specific Products, 2023-2030 (US$ Mn)
TABLE 65 Africa Beauty and Personal Care Market, by E-Commerce and Online Retail, 2017-2022 (US$ Mn)
TABLE 66 Africa Beauty and Personal Care Market, by E-Commerce and Online Retail, 2023-2030 (US$ Mn)
TABLE 67 Africa Beauty and Personal Care Market, by Health and Wellness Integration, 2017-2022 (US$ Mn)
TABLE 68 Africa Beauty and Personal Care Market, by Health and Wellness Integration, 2023-2030 (US$ Mn)
TABLE 69 Africa Beauty and Personal Care Market, by Customization and Personalization, 2017-2022 (US$ Mn)
TABLE 70 Africa Beauty and Personal Care Market, by Customization and Personalization, 2023-2030 (US$ Mn)

What is the current size of the African beauty and personal care market?

The African beauty and personal care market was valued at USD 62515.8 Million in 2022.

What is the expected growth rate of the African beauty and personal care market between 2023 and 2030?

The African beauty and personal care market will likely grow at a CAGR of 6.5% between 2023 and 2030, reaching USD 103463.4 Million in 2030.

Which segment is leading the market share in terms of skincare?

Cleansers and toners are the leading segment by skincare, holding over 40% share in value in 2022.

Which hair care segment governs demand for the African beauty and personal care market?

The shampoos and conditioners segment governs demand for the African beauty and personal care market, holding a massive share of over 38% in 2022.

Which fragrances segment will post the highest CAGR in the forecast period?

The body sprays segment will post the highest CAGR in the projection period.

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