Baby Car Seats Market By Product Type (Booster Seats, High Back Booster Seats, Infant Seats, Convertible Seats, Combination Seats), By Distribution Channel (Online Channel, Supermarkets, Hypermarkets, Specialty Stores, Others) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Industry Outlook

The market was worth $4,890.81 million in 2017 and is expected to grow at a 5.4% CAGR from 2018 to 2026. The seats are designed in such a way as to support the buttocks, thighs, upper back, lower back, and head. Baby car seat components are designed to provide children with comfort and safety. In recent years, manufacturers have regarded foam as the most appropriate material because it provides adequate comfort and support while also being recyclable. The rising number of car accidents over the years is triggering demand for baby car seats among the population. For example, according to the National Highway Safety Association, there was an accident involving a child every 33 seconds in the United States in 2015. When compared to seat belts, proper car seats reduce the risk of injury and prevent 70% of hospitalizations or deaths. Working mothers also play an important role in generating market opportunities during the forecast period. According to the United States Department of Labor, 57% of women are in the labor force, and that number is expected to rise in the coming years. Concerns about child safety, the rising disposable income of working mothers, and the emergence of online platforms around the world are all factors driving growth in the global baby car seat market.

The global baby car seat market is segmented into different product types, distribution channels, and regions. Based on product type, the market is categorized into infant car seats, convertible seats, booster seats, and combination seats. Booster seats dominated the market and were further segmented into backless booster seats and high-back booster seats. Among the booster seats, backless booster car seats dominated the market owing to the rising adoption of such seats among the population. This is mainly because it is cost-effective and adjusts depending on the child's height, weight, and age. In 2016, Britax launched five-point harness seats that transform into high-back booster seats as the child grows. The distribution channel of the market has been segregated into online and offline distribution channels. Online distribution channels are expected to witness the fastest growth during the forecast period owing to the presence of several discounts and brand options for customers. Third-party e-retailers like Amazon and eBay dominated among all the other online retailers and captured 75% of the online sales of baby care products in 2017. In terms of value, Asia Pacific dominated the global baby car seat market in 2017, accounting for 30% of the market. Europe is the second largest among the other regions, mainly due to the strict regulations and policies to protect children from injuries during car accidents. In France, the type of car seat used is determined by the child's weight. Children weighing under 10 kg are recommended for a rear-facing car seat for proper protection.

The global market for baby car seats is highly competitive by nature. Some of the leading players operating in the global baby car seat market are Brevi Srl, Britax Group Limited, Clek Inc., Cossato Limited, Dorel Industries Inc., Goodbaby International Holdings Limited, Artsana Group, Jane Group, Infa Secure, Kiwi Baby, Mothercare Plc., Newell Brands, Recardo Holdings GmbH, Renolux France Industries, and UPPAbaby, among others.

Market Synopsis

Child safety regulations are expected to increase demand for infant car seats.

In 2017, the booster car seat segment dominated the market and was expected to maintain its dominance during the forecast period. The use of booster car seats reduces the risk of injury associated with any kind of vehicle collision. In addition to this, booster car seats are particularly effective during side-impact crashes that result in either death or severe injury. These car seats further bifurcate into high-back booster seats and backless booster car seats. Backless booster car seats are purchased more because they are economical and preferred by parents. According to the American Academy of Pediatrics, children between the ages of 4 and 8 are safer using booster car seats when compared with seat belts.

During the forecast period, the online distribution channel is expected to grow the fastest.

Online distribution channels are expected to witness the fastest growth during the forecast period owing to the preference for online shopping among the population across the globe. Manufacturers focus on displaying the products through their own websites or third-party e-retailers such as Amazon.com and eBay, among others. Furthermore, manufacturers are concerned with displaying the exact product features and usages via these platforms in order to provide a better understanding of the product. In 2016, sales of baby care products online in the United States totaled US$ 292 billion. The presence of different options for brands and discounts resulted in an inclination towards online shopping among the population.However, offline shopping dominated the market owing to the preference of the consumers for experiencing the products physically.

Government-imposed rules and regulations in Europe resulted in increased purchases of baby car seats.

In 2017, Europe held a significant market share in terms of value. Wide adoption of baby car seats, along with strict regulations and policies, has resulted in a rise in the demand for baby car seats. According to the European Commission, all the member states are obligated to use car seats to ensure the safety and protection of children. For instance, in Germany, children who are shorter than 150 centimeters are required to use booster car seats specific to their height and weight. North America followed Europe, owing to the strict regulations present in the region. According to the National Highway Traffic Safety Administration, a large number of accidents result from carelessness and rash driving methods, which in turn result in child deaths.

Product innovation is a key strategy used by baby car seat manufacturers.

The baby car seat market is highly competitive, so manufacturers continuously focus on developing new strategies in order to grab more customers across the globe. Merger, acquisition, and product development are key strategies adopted by leading players. For example, in 2016, Newell Brands released the New Graco Extend2Fit three-in-one baby car seat, which maximizes safety, and comfort and gave children five inches of extra space. The American Academy of Pediatrics recommends using rear-facing seats for infants until they have reached the weight and height limits of the given rear-facing seats. Following such guidelines, a new car seat was launched by Newell in 2017. Earlier in 2013, Britax acquired BRIO Toy Company, Sweden, in order to expand its product portfolio of safety car seats. Some of the other players operating in the market are Brevi Srl, Britax Group Limited, Clek Inc., Cossato Limited, Dorel Industries Inc., and Goodbaby International Holdings Limited, among others.

Periods of History and Forecast

Each market segment is analyzed in our study for the period of 2016 to 2026, with 2017 as the base year, while the period from 2018 to 2026 is considered for the CAGR calculation.

Report Scope

The report provides a detailed overview of the global baby car seat market by categorizing it into the following segments:

This research report describes leading continents and their major countries, along with profiles of key players operating in the overall market and their planned developments. Our report further defines the overall market dynamics, such as drivers, challenges, and opportunities prevalent in the market, to understand the global baby car seat market more explicitly. Our in-depth quantitative and qualitative analysis of each segment up to the country level highlights investment opportunities and revenue pockets in the market.

Key questions are answered in this report.

  • What are the current market trends in the baby car seat market and the most valuable opportunities for the players?
  • Which is the most lucrative region for investment?
  • What are the market size and trends in emerging markets?
  • Which are the major product types of baby car seats and their market sizes?
  • Which are the major distribution channels for baby car seats and their market sizes?
  • Which are the leading players and their market positions?

Frequently Asked Questions:

The market for Baby Car Seats Market is expected to reach US$ 4,890.81 Mn by 2026.

The Baby Car Seats Market is expected to see significant CAGR growth over the coming years, at 5.4%.

The report is forecasted from 2018-2026.

The base year of this report is 2017.

Brevi Srl, Britax Group Limited, Clek Inc., Cossato Limited, Dorel Industries Inc., Goodbaby International Holdings Limited, Artsana Group, Jane Group, Infa Secure, Kiwi Baby, Mothercare Plc., Newell Brands, Recardo Holdings GmbH, Renolux France Industries are some of the major players in the global market.

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Published Date:  Sep 2018
Category:  Consumer Goods
Report ID:   59298
Report Format:   PDF
Pages:   120
Rating:    4.5 (55)
Delivery Time: 24 Hours to 48 Hours   
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