Baby Car Seats Market

Industry Outlook

The market was worth $4,890.81 million in 2017 and is expected to grow at a 5.4% CAGR from 2018 to 2026. The seats are designed in such a way as to support the buttocks, thighs, upper back, lower back, and head. Baby car seat components are designed to provide children with comfort and safety. In recent years, manufacturers have regarded foam as the most appropriate material because it provides adequate comfort and support while also being recyclable. The rising number of car accidents over the years is triggering demand for baby car seats among the population. For example, according to the National Highway Safety Association, there was an accident involving a child every 33 seconds in the United States in 2015. When compared to seat belts, proper car seats reduce the risk of injury and prevent 70% of hospitalizations or deaths. Working mothers also play an important role in generating market opportunities during the forecast period. According to the United States Department of Labor, 57% of women are in the labor force, and that number is expected to rise in the coming years. Concerns about child safety, the rising disposable income of working mothers, and the emergence of online platforms around the world are all factors driving growth in the global baby car seat market.

The global baby car seat market is segmented into different product types, distribution channels, and regions. Based on product type, the market is categorized into infant car seats, convertible seats, booster seats, and combination seats. Booster seats dominated the market and were further segmented into backless booster seats and high-back booster seats. Among the booster seats, backless booster car seats dominated the market owing to the rising adoption of such seats among the population. This is mainly because it is cost-effective and adjusts depending on the child’s height, weight, and age. In 2016, Britax launched five-point harness seats that transform into high-back booster seats as the child grows. The distribution channel of the market has been segregated into online and offline distribution channels. Online distribution channels are expected to witness the fastest growth during the forecast period owing to the presence of several discounts and brand options for customers. Third-party e-retailers like Amazon and eBay dominated among all the other online retailers and captured 75% of the online sales of baby care products in 2017. In terms of value, Asia Pacific dominated the global baby car seat market in 2017, accounting for 30% of the market. Europe is the second largest among the other regions, mainly due to the strict regulations and policies to protect children from injuries during car accidents. In France, the type of car seat used is determined by the child’s weight. Children weighing under 10 kg are recommended for a rear-facing car seat for proper protection.

The global market for baby car seats is highly competitive by nature. Some of the leading players operating in the global baby car seat market are Brevi Srl, Britax Group Limited, Clek Inc., Cossato Limited, Dorel Industries Inc., Goodbaby International Holdings Limited, Artsana Group, Jane Group, Infa Secure, Kiwi Baby, Mothercare Plc., Newell Brands, Recardo Holdings GmbH, Renolux France Industries, and UPPAbaby, among others.

Market Synopsis

Child safety regulations are expected to increase demand for infant car seats.

In 2017, the booster car seat segment dominated the market and was expected to maintain its dominance during the forecast period. The use of booster car seats reduces the risk of injury associated with any kind of vehicle collision. In addition to this, booster car seats are particularly effective during side-impact crashes that result in either death or severe injury. These car seats further bifurcate into high-back booster seats and backless booster car seats. Backless booster car seats are purchased more because they are economical and preferred by parents. According to the American Academy of Pediatrics, children between the ages of 4 and 8 are safer using booster car seats when compared with seat belts.

During the forecast period, the online distribution channel is expected to grow the fastest.

Online distribution channels are expected to witness the fastest growth during the forecast period owing to the preference for online shopping among the population across the globe. Manufacturers focus on displaying the products through their own websites or third-party e-retailers such as Amazon.com and eBay, among others. Furthermore, manufacturers are concerned with displaying the exact product features and usages via these platforms in order to provide a better understanding of the product. In 2016, sales of baby care products online in the United States totaled US$ 292 billion. The presence of different options for brands and discounts resulted in an inclination towards online shopping among the population.However, offline shopping dominated the market owing to the preference of the consumers for experiencing the products physically.

Government-imposed rules and regulations in Europe resulted in increased purchases of baby car seats.

In 2017, Europe held a significant market share in terms of value. Wide adoption of baby car seats, along with strict regulations and policies, has resulted in a rise in the demand for baby car seats. According to the European Commission, all the member states are obligated to use car seats to ensure the safety and protection of children. For instance, in Germany, children who are shorter than 150 centimeters are required to use booster car seats specific to their height and weight. North America followed Europe, owing to the strict regulations present in the region. According to the National Highway Traffic Safety Administration, a large number of accidents result from carelessness and rash driving methods, which in turn result in child deaths.

Product innovation is a key strategy used by baby car seat manufacturers.

The baby car seat market is highly competitive, so manufacturers continuously focus on developing new strategies in order to grab more customers across the globe. Merger, acquisition, and product development are key strategies adopted by leading players. For example, in 2016, Newell Brands released the New Graco Extend2Fit three-in-one baby car seat, which maximizes safety, and comfort and gave children five inches of extra space. The American Academy of Pediatrics recommends using rear-facing seats for infants until they have reached the weight and height limits of the given rear-facing seats. Following such guidelines, a new car seat was launched by Newell in 2017. Earlier in 2013, Britax acquired BRIO Toy Company, Sweden, in order to expand its product portfolio of safety car seats. Some of the other players operating in the market are Brevi Srl, Britax Group Limited, Clek Inc., Cossato Limited, Dorel Industries Inc., and Goodbaby International Holdings Limited, among others.

Periods of History and Forecast

Each market segment is analyzed in our study for the period of 2016 to 2026, with 2017 as the base year, while the period from 2018 to 2026 is considered for the CAGR calculation.

Report Scope

The report provides a detailed overview of the global baby car seat market by categorizing it into the following segments:

This research report describes leading continents and their major countries, along with profiles of key players operating in the overall market and their planned developments. Our report further defines the overall market dynamics, such as drivers, challenges, and opportunities prevalent in the market, to understand the global baby car seat market more explicitly. Our in-depth quantitative and qualitative analysis of each segment up to the country level highlights investment opportunities and revenue pockets in the market.

Key questions are answered in this report.

• What are the current market trends in the baby car seat market and the most valuable opportunities for the players?
• Which is the most lucrative region for investment?
• What are the market size and trends in emerging markets?
• Which are the major product types of baby car seats and their market sizes?
• Which are the major distribution channels for baby car seats and their market sizes?
• Which are the leading players and their market positions?

Chapter 1 Preface 13
1.1 Report Scope and Description 13
1.1.1 Study Purpose 13
1.1.2 Target Audience 13
1.1.3 USP and Key Offerings 13
1.2 Research Scope 14
1.3 Research Methodology 15
1.3.1 Phase I – Secondary Research 15
1.3.2 Phase II – Primary Research 16
1.3.3 Phase III – Expert Panel Review 16
1.3.4 Market Size Estimation 16
1.3.4.1 Top-Down Approach 16
1.3.4.2 Bottom-Up Approach 17
1.3.5 Assumptions 18
1.4 Market Segmentation 18

Chapter 2 Executive Summary 19
Market Snapshot: Global BCS Market (Mn Units) (US$ Mn) 20
2.1.1 Global BCS Market, by Product Type, 2017 (Mn Units)(US$ Mn) 21
2.1.2 Global BCS Market, by Distribution Channel, 2017 (Mn Units)(US$ Mn) 22
2.1.3 Global BCS Market, by Geography, 2017 (Mn Units) (US$ Mn) 22

Chapter 3 Market Dynamics 23
3.1 Introduction 23
3.2 Market Dynamics 24
3.2.1 Market Drivers 24
3.2.1.1 Growing Government Regulation Policies Towards Installation Of Baby Car Seats 24
3.2.1.2 Increase In Baby Car Seats Adoption Among The Population Across The Globe 25
3.2.2 Market Challenges 26
3.2.2.1 Lack Of Awareness Regarding The Benefits Of Baby Car Seats In The Developing Countries 26
3.2.3 Market Opportunities 27
3.2.3.1 Product Innovation Is Likely To Generate Opportunity During The Forecast Period 27
3.3 Attractive Investment Proposition, by Geography, 2017 28
3.4 Market Positioning of Key Players, 2017 29

Chapter 4 Global Baby Car Seats (BCS) Market, by Product Type 30
4.1 Overview 30
4.1.1 Global BCS Market Value Share, by Product Type, 2017 & 2026 (Value, %) 30
4.1.2 Global BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 31
4.2 Booster Seats 31
4.2.1 Backless Booster Seats 32
4.2.1.1 Global BCS Market, by Backless Booster Seats, 2016 – 2026 (Mn Units) (US$ Mn) 33
4.2.2 High Back Booster Seats 33
4.2.2.1 Global BCS Market, by High Back Booster Seats, 2016 – 2026 (Mn Units) (US$ Mn) 34
4.3 Infant Seats 35
4.3.1 Global BCS Market, by Infant Seats, 2016 – 2026 (Mn Units) (US$ Mn) 35
4.4 Convertible Seats 36
4.4.1 Global BCS Market, by Convertible Seats, 2016 – 2026 (Mn Units) (US$ Mn) 36
4.5 Combination Seats 37
4.5.1 Global BCS Market, by Combination Seats, 2016 – 2026 (Mn Units) (US$ Mn) 37

Chapter 5 Global Baby Car Seats (BCS) Market, by Distribution Channel 38
5.1 Overview 38
5.1.1 Global BCS Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 39
5.1.2 Global BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 39
5.2 Online Channel 40
5.2.1 Global BCS Market, by Online Channel, 2016 – 2026 (Mn Units) (US$ Mn) 41
5.3 Supermarkets 42
5.3.1 Global BCS Market, by Supermarkets, 2016 – 2026 (Mn Units) (US$ Mn) 42
5.4 Hypermarkets 43
5.4.1 Global BCS Market, by Hypermarkets, 2016 – 2026 (Mn Units) (US$ Mn) 44
5.5 Specialty Stores 44
5.5.1 Global BCS Market, by Specialty Stores, 2016 – 2026 (Mn Units) (US$ Mn) 45
5.6 Others (Unorganized Stores, Independent Retail Store etc.) 46
5.6.1 Global BCS Market, by Others (Unorganised Stores, Independent Retail Stores etc.) 2016 – 2026 (Mn Units) (US$ Mn) 47

Chapter 6 Global Baby Car Seats (BCS) Market, by Geography 48
6.1 Overview 48
6.1.1 Global BCS Market Value Share, by Geography, 2017 & 2026 (Value %) 49
6.1.2 Global BCS Market, by Geography 2016 – 2026 (Mn Units) (US$ Mn) 49
6.2 North America 50
6.2.1 North America BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 51
6.2.1.1 North America BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) (US$ Mn) 52
6.2.2 North America BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 53
6.2.3 North America BCS Market, by Country, 2016 – 2026 (Mn Units) (US$ Mn) 54
6.3 Europe 55
6.3.1 Europe BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 55
6.3.2 Europe BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 57
6.3.3 Europe BCS Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Mn) 58
6.4 Asia-Pacific 60
6.4.1 Asia Pacific BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 60
6.4.2 Asia Pacific BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 62
6.4.3 Asia-Pacific BCS Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Mn) 63
6.5 Latin America 65
6.5.1 Latin America BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 65
6.5.2 Latin America BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 67
6.5.3 Latin America BCS Market, by Country/Region, 2016 – 2026 (Mn Units) (US$ Mn) 68
6.6 Middle East & Africa 70
6.6.1 Middle East & Africa BCS Market, by Product Type, 2016 – 2026 (Mn Units) (US$ Mn) 70
6.6.2 Middle East & Africa BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) (US$ Mn) 72
6.6.3 Middle East & Africa BCS Market, by Region, 2016 – 2026 (Mn Units) (US$ Mn) 73

Chapter 7 Company Profiles 75
7.1 Goodbaby International Holdings Limited 75
7.2 Artsana S.p.a 77
7.3 Britax 78
7.4 Diono Inc. 79
7.5 Graco Children’s Products Inc. 80
7.6 Recardo GmbH & Co. KG 81
7.7 Kiwi Baby Howick 82
7.8 Newell Brands 83
7.9 Dorel Juvenile Group Inc. 84
7.10 Brevi S.r.l 85

List of Figures

FIG. 1 Global Baby Car Seats (BCS) Market: Research Methodology 15
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 17
FIG. 3 Global BCS Market Segmentation 18
FIG. 4 Global US$ Mn BCS Market, by Product Type, 2017 (Mn Units) (US$ Mn) 21
FIG. 5 Global BCS Market, by Distribution Channel, 2017 (Mn Units) (US$ Mn) 22
FIG. 6 Global BCS Market, by Geography, 2017 (Mn Units) (US$ Mn) 22
FIG. 7 Attractive Investment Proposition, by Geography, 2017 28
FIG. 8 Competitive Landscape: Market Positioning of Key Baby Car Seat Manufacturers, 2017 29
FIG. 9 Global BCS Market Value Share, by Product Type, 2017 & 2026 (Value, %) 30
FIG. 10 Global BCS Market, by Backless Booster Seats, 2016 – 2026 (Mn Units) (US$ Mn) 33
FIG. 11 Global BCS Market, by High Back Booster Seats, 2016 – 2026 (Mn Units) (US$ Mn) 34
FIG. 12 Global BCS Market, by Infant Seats, 2016 – 2026 (Mn units) (US$ Mn) 35
FIG. 13 Global BCS Market, by Convertible Seats, 2016 – 2026 (Mn Units) (US$ Mn) 36
FIG. 14 Global BCS Market, by Combination Seats, 2016 – 2026 (Mn Units) (US$ Mn) 37
FIG. 15 Global BCS Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 39
FIG. 16 Global BCS Market, by Online Channel, 2016 – 2026 (Mn Units) (US$ Mn) 41
FIG. 17 Global BCS Market, by Supermarkets, 2016 – 2026 (Mn Units) (US$ Mn) 42
FIG. 18 Global BCS Market, by Hypermarkets, 2016 – 2026 (Mn Units) (US$ Mn) 44
FIG. 19 Global BCS Market, by Specialty Stores, 2016 – 2026 (Mn Units) (US$ Mn) 45
FIG. 20 Global BCS Market, by Others, 2016 – 2026 (Mn Units) (US$ Mn) 47
FIG. 21 Global BCS Market Value Share, by Geography, 2017 & 2026 (Value %) 49

List of Tables

TABLE 1 Global Baby Car Seats (BCS) Market, by Product Type, 2016 – 2026 (Mn Units) 31
TABLE 2 Global BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 31
TABLE 3 Global BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 32
TABLE 4 Global BCS Market, by Booster Seats, 2016 – 2026 (US$ Mn) 32
TABLE 5 Global BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) 39
TABLE 6 Global BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 40
TABLE 7 Global BCS Market, by Geography 2016 – 2026 (Mn Units) 49
TABLE 8 Global BCS Market, by Geography 2016 – 2026 (US$ Mn) 50
TABLE 9 North America BCS Market, by Product Type, 2016 – 2026 (Mn Units) 51
TABLE 10 North America BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 51
TABLE 11 North America BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 52
TABLE 12 North America BCS Market, by Booster Seats, 2016 – 2026 (US$ Mn) 52
TABLE 13 North America BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) 53
TABLE 14 North America BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 53
TABLE 15 North America BCS Market, by Country, 2016 – 2026 (Mn Units) 54
TABLE 16 North America BCS Market, by Country, 2016 – 2026 (US$ Mn) 54
TABLE 17 Europe BCS Market, by Product Type, 2016 – 2026 (Mn Units) 55
TABLE 18 Europe BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 55
TABLE 19 Europe BCS Market, by Booster Seats, 2016 – 2026 (US$ Mn) 56
TABLE 20 Europe BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 56
TABLE 21 Europe BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) 57
TABLE 22 Europe BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 58
TABLE 23 Europe BCS Market, by Country/Region, 2016 – 2026 (Mn Units) 58
TABLE 24 Europe BCS Market, by Country/Region, 2016 – 2026 (US$ Mn) 59
TABLE 25 Asia Pacific BCS Market, by Product Type, 2016 – 2026 (Mn Units) 60
TABLE 26 Asia Pacific BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 61
TABLE 27 Asia Pacific BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 61
TABLE 28 Asia Pacific BCS Market, by Booster Seats, 2016 – 2026 (US$ Mn) 61
TABLE 29 Asia Pacific BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) 62
TABLE 30 Asia Pacific BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 63
TABLE 31 Asia-Pacific BCS Market, by Country/Region, 2016 – 2026 (Mn Units) 63
TABLE 32 Asia-Pacific BCS Market, by Country/Region, 2016 – 2026 (US$ Mn) 64
TABLE 33 Latin America BCS Market, by Product Type, 2016 – 2026 (Mn Units) 65
TABLE 34 Latin America BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 66
TABLE 35 Latin America BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 66
TABLE 36 Latin America BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 66
TABLE 37 Latin America BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 67
TABLE 38 Latin America BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 68
TABLE 39 Latin America BCS Market, by Country/Region, 2016 – 2026 (Mn Units) 68
TABLE 40 Latin America BCS Market, by Country/Region, 2016 – 2026 (US$ Mn) 69
TABLE 41 Middle East &BCS Market, by Product Type, 2016 – 2026 (Mn Units) 70
TABLE 42 Middle East & Africa BCS Market, by Product Type, 2016 – 2026 (US$ Mn) 71
TABLE 43 Middle East & Africa BCS Market, by Booster Seats, 2016 – 2026 (Mn Units) 71
TABLE 44 Middle East & Africa BCS Market, by Booster Seats, 2016 – 2026 (US$ Mn) 71
TABLE 45 Middle East & Africa BCS Market, by Distribution Channel, 2016 – 2026 (Mn Units) 72
TABLE 46 Middle East & Africa BCS Market, by Distribution Channel, 2016 – 2026 (US$ Mn) 73
TABLE 47 Middle East & Africa BCS Market, by Region, 2016 – 2026 (Mn Units) 73
TABLE 48 Middle East & Africa BCS Market, by Region, 2016 – 2026 (US$ Mn) 74
TABLE 49 Goodbaby International Holdings Limited: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 75
TABLE 50 Artsana S.p.a: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 77
TABLE 51 Britax: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 78
TABLE 52 Diono Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 79
TABLE 53 Graco Children’s Products Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 54 Recardo GmbH & Co. KG: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 81
TABLE 55 Kiwi Baby Howick: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 82
TABLE 56 Newell Brands: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 83
TABLE 57 Dorel Juvenile Group Inc.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 58 Brevi S.r.l: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 85