Frequently asked questions
The COVID-19 pandemic opened opportunities for private companies to enter markets to meet increased demand. Biscuits are a convenient and quick snack, so there is always a demand for new biscuits in developed countries. Moreover, COVID-19 resulted in a significant consumer shift, as customers in developing countries are less brand loyal and are more willing to try new brands in a low-stock environment.
Asia Pacific held the largest global biscuit market share in 2022.
The rise in demand for convenient snacking, the growing preferences for healthy biscuits, and the development of the retail industry are the key factors driving the global biscuit market.
The plain segment had a major global market revenue share in 2022.
In 2022, the sweet biscuits segment had a major global market share.