The global decorative paints and coatings market comprises a full range of exterior and interior decoration and protection products. On the back of the steady recovery of the global economy and rapid industrialization, the paints and coatings market has been growing steadily since the last decade. End users are increasingly concerned with making their homes safer for the health and wellness of their families and friends. In recent years, decorative paints and coatings manufacturers have been attempting to tap into the health concerns of end users, like Dulux Forest Breath seeks to tap into air quality concerns in China. Products with anti-bacterial and fungicidal qualities that absorb pollutants are gaining popularity in developed regions such as the United States and Western European countries. New advertising technologies are playing a significant role in the marketing of decorative paints, as paint manufacturers seek to provide end users with information about their brands, product advantages, and decorating advice.
The global decorative paints and coatings market has expanded dramatically in recent years, particularly in emerging economies. The emergence of infrastructure projects in emerging Asian countries is driving the growth of this segment. Rising demand in urban areas increased purchasing power, and changing consumer preferences are some of the driving forces in this industry. However, there are many factors posing challenges to the industry’s growth, such as environmental impact, mounting raw material prices, the threat of product substitution, and government regulations. In developing countries, the price remains an important factor in the purchase decisions of the majority of end customers.
The market for Decorative Paints And Coatings is expected to reach US$ XX in 2025.
The Decorative Paints And Coatings market is expected to see significant CAGR growth over the coming years,at XX%.
The report is forecasted from 2017-2025.
The base year of this report is 2016.
Akzo Nobel N.V., Asian Paints Ltd., BASF SE, DAW SE, DuluxGroup Ltd., Kansai Paints Co., Ltd., Masco Corporation are some of the major players in the global market.
