Overview:
Health and diet are gaining significant importance among consumers across the globe. Among different drinks such as carbonates, alcohol, tea and others available in the market, water as an alternative to thirst as well as a refreshing drink has gained its momentum back. Owing to increasing obesity and high sugar concerns among consumers and budding taste for beverages, demand for such drinks is anticipated to gain momentum in the forthcoming years. Also, technological advancements in packaging, consumer demand for = natural ingredients, added nutritional content, natural food colors and others are propelling the flavored and functional water market growth. Also, robust research regarding development of multi-functional product with both functional and flavor benefits is fueling the market growth.
Flavored and functional water market is anticipated to record highest growth in Asia Pacific. Factors such as rising health consciousness among consumers, growing disposable income leading to change in consumer lifestyle and increasing availability of flavored and functional water products are fuelling the functional and flavored market growth in the region. However, availability of other beverages and consumer preferences for a particular taste might restrict the market growth. In order to mitigate the challenges, companies in the functional and flavored water market are developing products with taste variants, improved packaging, and cost effective pricing, and increasing marketing campaigns for premium-priced flavored and functional water products, among others. In addition, countries such as India, Brazil and Mexico are being focused as target market, which are anticipated to contribute significantly to the overall growth of the flavored and functional market.
The global flavored and functional water market is segmented on the following bases:
Key Players Identified for flavored and functional water Market Include but are Not Limited to:
Hint Water, PepsiCo, Herbal Water, Nestle Water, Groupe Danone, Balance Water Company, The Coca-Cola Company, Kraft Foods, New York Spring Water and Sunny Delight Beverages Company
This report offers:
