Flavored and Functional Water: Market Growth, Future Prospects & Competitive Analysis, 2016 - 2023


Health and diet are gaining significant importance among consumers across the globe. Among different drinks such as carbonates, alcohol, tea and others available in the market, water as an alternative to thirst as well as a refreshing drink has gained its momentum back.  Owing to increasing obesity and high sugar concerns among consumers and budding taste for beverages, demand for such drinks is anticipated to gain momentum in the forthcoming years. Also, technological advancements in packaging, consumer demand for = natural ingredients, added nutritional content, natural food colors and others are propelling the flavored and functional water market growth. Also, robust research regarding development of multi-functional product with both functional and flavor benefits is fueling the market growth.

Flavored and functional water market is anticipated to record highest growth in Asia Pacific. Factors such as rising health consciousness among consumers, growing disposable income leading to change in consumer lifestyle and increasing availability of flavored and functional water products are fuelling the functional and flavored market growth in the region. However, availability of other beverages and consumer preferences for a particular taste might restrict the market growth. In order to mitigate the challenges, companies in the functional and flavored water market are developing products with taste variants, improved packaging, and cost effective pricing, and increasing marketing campaigns for premium-priced flavored and functional water products, among others. In addition, countries such as India, Brazil and Mexico are being focused as target market, which are anticipated to contribute significantly to the overall growth of the flavored and functional market.

The global flavored and functional water market is segmented on the following bases:

  • Raw Material
    • Grapefruit
    • Strawberry
    • Orange
    • Watermelon
    • Kiwi
    • Mango
    • Pineapple
    • Others
  • Products
    • Flavored Water
    • Functional Water
  • Distribution Channel
    • Offline
      • Hypermarkets/Supermarkets
      • Convenience Stores
    • Online
  • Geography
    • North America
      • US
      • Canada
    • Europe
      • UK
      • Germany
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • China
      • Rest of APAC
    • Latin America
    • Middle East and Africa

Key Players Identified for flavored and functional water Market Include but are Not Limited to:

Hint Water, PepsiCo, Herbal Water, Nestle Water, Groupe Danone, Balance Water Company, The Coca-Cola Company, Kraft Foods, New York Spring Water and Sunny Delight Beverages Company

This report offers:

  • An overview of the global markets for flavored and functional water
  • Market trends assessment for the period 2013-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023
  • Qualitative assessment tools such as market drivers, challenges and future prospects for flavored and functional water
  • Market competition scrutiny tools such as market share analysis, fractal map assessment, attractive investment proposition
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the flavored and functional water market
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Published Date:  Nov 2016
Category:  Food & Beverage
Report ID:   58210
Report Format:   PDF
Pages:   120
Rating:    4.5 (60)
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