Ginger Beer Market Analysis

Ginger beer is a drink that’s widely accepted worldwide due to its carbonated properties. It’s a well-enjoyed beverage that’s served in pubs, clubs, cafes, and restaurants, making it pretty demanded, especially in North and South America. Ginger beer is made by fermenting prepared ginger spice and adding yeast and sugar. The sugar makes it sweetened; sometimes extra syrup is added for more taste.

Often, ginger beer is mistaken for ginger ale. However, both of these drinks are different from each other. They’re prepared differently and also have a contrasting taste. Ginger ale is carbonated water that tastes like ginger. At the same time, ginger beer is properly fermented as it’s a beer.

There’s organic and inorganic ginger beer as well. The former is fresh and is prepared through natural ingredients, such as raw ginger and sugar. The latter, however, has artificial colourings and chemicals added to it, making it highly preserved.

Global Ginger Beer market is expected to witness CAGR of 9.58% during the forecast period. The revenue generated by the global Ginger Beer market in 2021 was over USD 9,057.00 million and expected to generate revenue worth USD 18,036.40 million in 2028. The incremental growth opportunity offered by the global Ginger Beer is estimated to be USD 106.75 billion between 2022 and 2028.     

Interesting Facts about Ginger Beer Industry

• Ginger Beer was First Made in UK
• Ginger Beer has Never Contained Actual Beer
• Ginger Beer Believed to Be Good Promoter of Mental Health
• Ginger Beer is Produced by Natural Fermentation
• Ginger Beer Production reached around 900 million litres in 2021

Health Benefits of Ginger Beer

Ginger beer doesn’t always have to be alcoholic, and non-alcoholic ones have quite the health benefits on the human body. That’s primarily because of an active ingredient in ginger beer that helps contribute to the benefits.

The ingredient used in ginger beer is gingerol, a highly enriched mineral oil, just like magnesium, copper, potassium, and vitamin B6. Gingerol helps with plenty of medical conditions, such as relieving nausea. It also aids in digestion, helping one feel light and at ease. Gingerol is said to help reduce the risk of cancer too.

There's a reason why ginger beer is always in demand; it's because of how much it benefits the human body. Gingerol is known to act as the best anti-inflammatory agent, helping significantly with swelling. Another benefit of gingerol is that it's an anti-bacterial, killing any active bacteria in your system when you consume it.

HoReCa (Hotels, Restaurants and Cafe) to Dominate Sales Channel of Ginger Beer

Household, HoReCa (Hotels, Restaurants and Cafe) and Catering are major sales channels of ginger beer. The problem wasn't with ginger beer's demand but with its supply. When the Global Pandemic announced itself, many businesses took a hit, halting production and shutting down factories. No active factories could produce ginger beer, which slowed its market.

Apart from that, restaurants and pubs that served ginger beer were also ordered to shut down due to the lockdown. There was absolutely no way for ginger beer to be sold anywhere in the market. Companies who manufactured it saw severe dips in numbers, with the product life cycle drawing close to its end.

Speedy Recovery from Post COVID 19 Decline

Luckily for ginger beer manufacturers, the COVID-19 situation became better than before, with governments worldwide lifting the lockdown. Restaurants have opened up again, and so have factories. Since ginger beer’s an already pretty demanded product, brands wouldn’t have to re-market it.

The supply is slowly coming back up again, with ginger beers back in production. Ginger beer was originated in Europe, but it’s now more popular in the North American region. It isn’t just known for its great taste but also its health benefits that significantly impact the human body.

MAVIG, AADCO Medical, Bundaberg Brewed Drinks, C-B Beverages Corp., Crabbie’s International, Epimed, Fever Tree, Gosling Rum Ltd., Maine Root Handcrafted Beverages (MRHB), Q- Mixers, Reed’s Inc., Scanflex Medical, Spindrift, Wardray Premise and Wolf X-Ray Corporation are leading manufacturers of ginger beer.

Frequently asked questions about global Ginger Beer industry