+91-8668442535

Outdoor Toys Market By Age Group (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, 18+ Years) By Distribution Channel (Online, Offline) By Application (Girls, Boys) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The global outdoor toys market report explores the critical analysis of the outdoor toys industry using key parameters. The report consists of investment strategies, the need for investments in the outdoor toys industry, and the multiple benefits for investors. Importantly, this report sets out major changes in the global technical regulations for the outdoor toys industry and how economic and non-economic barriers are helping the outdoor toys market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses such as porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

REPORT ATTRIBUTE DETAILS

Outdoor Toys Market by Volume

Yes

Outdoor Toys Market by Value

Yes

Outdoor Toys Market, Tornado Analysis

Yes

Outdoor Toys Market, STAR Analysis

Yes

Outdoor Toys Market, SRC Analysis

Yes

Outdoor Toys Market, Import-Export Data

Yes (On Demand)

Outdoor Toys Market Pricing Analysis

Yes (On Demand)

Outdoor Toys Market Segment Analysis

By Age Group (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, and 18+ Years)

By Distribution Channel (Online and Offline)

By Application (Boys and Girls)

Outdoor Toys Market, Regional Analysis

North America (US and Canada)

Europe (Germany, UK, France, Italy, Spain, and Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and Rest of Asia Pacific)

Latin America (Brazil, Mexico, and Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and Rest of Middle East and Africa)

Outdoor Toys Market Key Companies

Decathlon, Hedstrom, Disney, Shantou Shengying Toys Plastic, Auby Toys, and LEGO

Outdoor Toys Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted

 

Key Highlights of the report

How are the major segments performing in the Outdoor Toys market?

  • In 2021, outdoor toys global market's largest segment, 5-12 years, is anticipated to develop at the greatest CAGR during the projection period.
  • During the forecast period, the category for online distribution channels is anticipated to have the quickest CAGR.

Which region dominated the outdoor toys market?

The region with the highest revenue share in 2021—more than 41.1%—was Asia Pacific. Asia Pacific is one of the most profitable regions due to the increasing awareness of branded and licensed games and outdoor toys. Additionally, this market is mostly driven by the large regional population. Asia's population will rise to 4,654 million by 2030 from 4,326 million in 2019, according to the United Nations' "World Population Prospects 2019," except Western Asia. These factors make the Asia Pacific region a promising future market for outdoor games and toy producers.

How is US Market performing in the outdoor toys market?

The US's rising expenditures on equipment associated with amusement, such as toys, hobbies, and playground equipment, account for the lion's part of its revenue. The US Bureau of Labor Statistics states that, on average, Americans spent USD 3.05 million on entertainment-related equipment in 2019. The population's expanding gift-giving trends are another factor boosting the local market's expansion.

What is the competitive environment of the outdoor toys market?

The outdoor toys industry's competitive environment provides information on the entire economic profit made by suppliers and businesses, the sales and revenues created in this sector, the outdoor toys market share globally, the business organization summary, the introduction of new products, and the opportunities for the industrial outdoor toys market. Through ongoing product innovation initiatives, businesses primarily focus on enhancing their product portfolio. Additionally, they form alliances with social media platforms and movie production businesses to enhance their brand image and provide games in response to customer demand. For instance, to launch its 30 TV and film projects, Hasbro Inc. purchased Entertainment One Inc. from Canada in February 2021 for USD 3,800 million.

Executive Summary

What is the market scenario of outdoor toys in the overall toys market?

Given that parents are primarily worried about their children's health and fitness, the outdoor and sports category is predicted to account for a significant portion of the global toys industry. This element increases demand for outdoor essentials like play tents, swimming pools, airplanes, and other items so parents can support their kids. At the same time, they engage in various outside activities like hiking, traveling, camping, and other pursuits. Additionally, the segmental growth is probably driven by consumers' rising rates of sports engagement. According to information from the Outdoor Industry Association, 153.6 million Americans engaged in any outdoor activity in 2019, representing a 1.2% increase over participation in 2018.

Which are the key investments by the outdoor toys market players?

To increase their market share, major market players concentrate on techniques like mergers and acquisitions, innovation, and new product releases. For instance, in April 2021, VTech acquired the production facility owned by QSC, LLC in Tecate, Mexico, which produces loudspeakers with wood enclosures. LEGO announced in February 2021 that it would create brick versions of SEGA's fabled speedster Sonic the Hedgehog. An English fan with a 24-year-old presented the idea. A product agreement between LEGO and companies like IKEA, Universal Pictures, Levi's, and Universal Music Group was announced in August 2020. LEGO will tell tales and create a distinctive experience with Universal Music Group and Universal Pictures.

Decathlon, Hedstrom, Disney, Shantou Shengying Toys Plastic, Auby Toys, and LEGO are major players in the outdoor toys market.

What are the Major Driving Factors for the Outdoor Toys Market?

The outdoor and sports category is anticipated to represent a sizeable percentage of the global toy market, given that parents are primarily concerned with their children's health and fitness. For parents to support their children while participating in various outdoor activities, including hiking, traveling, camping, and other pursuits, this element raises demand for outdoor necessities like play tents, swimming pools, airplanes, and other products. Additionally, consumers' increasing sports participation rates are likely contributing to segmental growth. The Outdoor Industry Association reported that 153.6 million Americans participated in at least one outdoor activity in 2019, a 1.2% increase from participation in 2018.

outdoor-toys-market

What are the Major Risks for the Outdoor Toys Market?

Kids love playing online games since they don't require a separate play set and can be played on smartphones and tablets. This may present difficulties in expanding the outdoor toys market, which will impede the sector's expansion. In addition, factors like increased product development, advertising costs, and industry competition make it difficult for important companies to expand their businesses.

Which is the key distribution channel in the outdoor toys market?

During the forecast period, the category for online distribution channels is anticipated to have the quickest CAGR. The internet segment includes aggregators and manufacturer-hosted e-commerce websites. Manufacturers host shopping websites to meet customer requests better while boosting profit margins since they understand the channel's potential. Companies like Hasbro and Mattel expanded their direct-to-consumer businesses to cater to the rise in e-commerce demand. The two toy business giants FAO Schwarz and Hamley's of London also seek internet potential. Hamley's of London expanded its online presence by opening an eBay shop, making its whole selection of toys and games available to eBay's 28 million UK consumers.

How is the outdoor toys market performing in regions?

In 2021, Asia Pacific had the biggest revenue share (more than 41.1%). Due to the region's growing general awareness of branded and licensed outdoor toys and games, Asia Pacific is the most lucrative market. Additionally, the sizable local population is a major driver of this industry. Except for Western Asia, Asia's population will increase to 4,654 million by 2030 from 4,326 million, as per the United Nations' "World Population Prospects 2019". Due to these elements, the Asia Pacific area represents a promising future market for toy and game manufacturers.

Additionally, businesses have increased their presence in this region's developing nations, including China and Japan, through enhanced e-commerce or the building of new storefronts. For instance, in 2020, Lego opened 134 retail locations, 91 of which were in China. The business intends to open 120 additional locations, including 80 in China, adding to the 678 Lego-branded stores already operating worldwide. By the end of 2021, they hope to have 300 Lego stores operating in China.

What is the Market Size of Outdoor Toys regarding value?

The global outdoor toys market is anticipated to grow at a substantial CAGR of XX% in the upcoming years. The global Outdoor Toys industry was estimated to be worth USD XX billion in 2021 and was expected to be worth USD XX billion by 2028.

What are the major players planning for the future of the outdoor toys market?

Companies are concentrating on forming alliances with various marketing firms and well-known social media influencers to create content for youngsters to promote a strong brand image. This aids them in increasing their gaming-related earnings. For instance, to boost its brand recognition among UK consumers, Chinese game developer Zuru teamed up with Fanbyted, a digital marketing firm based in the UK, in September 2020.

Segmentation of Global Outdoor Toys Market-

Global Outdoor Toys Market – By Age Group

  • 0-3 Years
  • 3-5 Years
  • 5-12 Years
  • 12-18 Years
  • 18+ Years

Global Outdoor Toys Market – By Distribution Channel

  • Online
  • Offline

Global Outdoor Toys Market – By Application

  • Girls
  • Boys

Global Outdoor Toys Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global outdoor toys market

COVID-19 has positively impacted the sales of outdoor toys through online distribution channels.

Asia Pacific accounted for the largest share of the global outdoor toys market.

Rise in outdoor toys product innovation and development of new outdoor toys and an Increasing number of players in the market to drive the outdoor toys market.

The 5-12 years segment had a major share in the global market in 2021.

The online segment had a major share in the global market.

Outdoor Toys Market Scope

Report Attribute Details
Market Value in 2021 USD XX billion
Market Value in 2028 USD XX billion
CAGR XX%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
Choose License Type
Trusted By
Godaddy
Published Date:  Nov 2022
Category:  Consumer Goods
Report ID:   60801
Report Format:   PDF
Pages:   120
Rating:    4.6 (40)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
+91-8668442535
24/7 Research Support