Bamboo Toothbrush Market By End-Use Outlook (Adults, Kids) By Distribution Channel Outlook (Online, Offline) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028

About this report

The global bamboo toothbrush market report examines the bamboo toothbrush industry critically using key parameters.The report consists of investment strategies, the need for investments in the bamboo toothbrush industry, and the multiple benefits for investors. Importantly, this report sets out major changes in the global technical regulations for the bamboo toothbrush industry and how economic and non-economic barriers are helping the bamboo toothbrush market grow. Moreover, the report analyzes the global, regional, and country-level historic and forecasted market sizes. The report also provides a comprehensive analysis of key investment propositions, the demand and supply gap, competitor positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses include Porter’s five forces analysis, PESTEL analysis, value chain analysis, etc.


Bamboo Toothbrush Market by Volume


Bamboo Toothbrush Market by Value


Bamboo Toothbrush Market, Tornado Analysis


Bamboo Toothbrush Market, STAR Analysis


Bamboo Toothbrush Market, SRC Analysis


Bamboo Toothbrush Market, Import-Export Data

Yes (On Demand)

Bamboo Toothbrush Market Pricing Analysis

Yes (On Demand)

Bamboo Toothbrush Market Segment Analysis

By End-Use Outlook (Adults and Kids)

By Distribution Channel Outlook (Online and Offline)

Bamboo Toothbrush Market, Regional Analysis

North America (the U.S. and Canada)

Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe)

Asia Pacific (China, India, Japan, South Korea, South East Asia, and the Rest of Asia Pacific)

Latin America (Brazil, Mexico, and the Rest of Latin America)

Middle East and Africa (GCC Countries, South Africa, and the Rest of Middle East and Africa)

Bamboo Toothbrush Market Key Companies

Colgate-Palmolive Company, The Humble Company, Ecolife Innovations LLC, Brush with Bamboo, The Bamboo Brush Society, Bamboo Brush Co., Mother’s Vault, Yangzhou E.S. Toothbrush Co. Ltd, Environmental Toothbrush, and Bam&Boo

Bamboo Toothbrush Market Competitive Landscape

Market Share Analysis

Competitive Benchmarking

Key Players Market Positioning

Geographical Presence Analysis

Major Strategies Adopted


Key Highlights of the Report

How are the major segments performing in the bamboo toothbrush market?

  • In 2021, the adult segment led the market in terms of end-use outlook, and this is expected to continue during the projection period. Adults are more aware of the negative effects of plastic, and mass-producing toothbrushes for adults is easier.
  • Because of the convenience provided by these online medium channels, the online distribution channel segment accounted for the largest global market share in 2021.

Which region dominated the bamboo toothbrush market?

North America dominated the global bamboo toothbrush market in 2021 and is expected to maintain its dominance throughout the forecast period. The widespread use of environmentally sustainable and biodegradable dental care products is a major contributor to this region’s expansion. For instance, a 2019 study by Harvard Business Review found that 65% of those polled indicated a willingness to buy from regional companies that support sustainability. Sales of the products are also being increased by the routine replacement of toothbrushes for hygienic reasons.

How is the US market performing in the bamboo toothbrush market?

The United States led the North American bamboo toothbrush market, and this trend is expected to continue over the forecast period due to the FDA’s increased regulation in the country. According to U.S. government regulations, manufacturers should move toward developing environmentally friendly products as consumers switch to bamboo toothbrushes that decompose. Recent reports show that the United States uses and discards nearly one billion plastic toothbrushes annually. Consumers are increasingly requesting recyclable bamboo toothbrushes as a result of these factors.

What is the competitive environment of the bamboo toothbrush market?

The market is highly fragmented due to many players and new entrants, but a few prominent players hold significant market shares. The market is changing dramatically as consumers shift from harmful plastic products to more biodegradable and natural alternatives. Major manufacturers are implementing various market strategies, such as new product innovation, merger and acquisition activity, and distribution channel expansion, to gain the largest market share and broaden their reach among consumers worldwide. For example, in October 2019, Colgate-Palmolive Company introduced a bamboo toothbrush to combat global plastic pollution. These items are made entirely of bamboo that has been grown sustainably. Likewise, HUL launched its first bamboo toothbrush in October 2019 to help reduce the brand’s environmental impact. These initiatives raise bamboo toothbrush product visibility and drive market growth over the forecast period.

Executive Summary

How are bamboo toothbrush market manufacturers teaming up with stakeholders in distribution channels?

E-retailing of various products, such as bamboo toothbrushes, is also gaining popularity as a time-saving and cost-effective purchase method. Besides, due to lower overhead expenses for online retailers, online prices are frequently less expensive than those offered offline. The market for bamboo toothbrushes will also grow due to promotion through social media platforms, which will post persuasive blogs, videos, images, and advertisements repeatedly, as well as rising smartphone and Internet penetration. Leading bamboo toothbrush manufacturers use various marketing techniques to advertise their services to consumers. The top companies in the market use various strategies, including new product launches, celebrity endorsements, partnerships, and social media marketing. As a result, new and creative marketing strategies and increased demand for bamboo toothbrush trends are anticipated to benefit the market.

Online discounts on bamboo toothbrushes are also expected to increase demand in the coming years. An increase in manufacturers developing appealing designs to attract younger consumers is expected to drive further market demand in the bamboo toothbrush industry. In addition, major market players like Target, Aldi, Walmart, and SPAR are expanding their store locations in nations like Germany, the United Kingdom, India, China, and the United States to increase global customer penetration. Target Brands Inc., for example, plans to open approximately 25 new stores in the United States by the end of 2020. The business also intends to open seven additional locations in the United States by 2021. The increasing number of offline stores is expected to positively impact the bamboo toothbrush market over the forecast period.

Which are the key investments by the bamboo toothbrush market players?

Major bamboo toothbrush market leaders are investing in innovation to gain a global competitive advantage. High-quality bamboo toothbrush products necessitate a significant investment in the industry. The toothbrush industry constantly evolves with innovations and designs, necessitating constant updates from the industry’s players to maintain their market consumer base. The global expansion of the oral healthcare industry is expected to attract new entrants and increase competition in an already competitive market. Leading manufacturers invest heavily in collaborating on production facilities, R&D, product launches, and other things to carve out a distinct niche in the global market. For instance, Rusabl was acquired by Evenflow Brands Tech 2021, a third-party aggregator of e-commerce marketplaces. Rusabl is a company that sells eco-friendly daily necessities like bamboo toothbrushes and steel toothpicks. Similarly, GlaxoSmithKline (GSK) expanded its Aquafresh toothbrush portfolio in 2021 by investing in innovation and introducing a kid-friendly bamboo toothbrush. The bristles on the Bamboo for Kids Toothbrush are entirely made entirely of renewable resources, and it comes in two different colors for kids six years old and up.

Some major players in the bamboo toothbrush market are Colgate-Palmolive Company, The Humble Company, Ecolife Innovations LLC, Brush with Bamboo, The Bamboo Brush Society, Bamboo Brush Co., Mother’s Vault, Yangzhou E.S. Toothbrush Co. Ltd., Environmental Toothbrush, and Bam&Boo.

What are the major driving factors for the bamboo toothbrush market?

The demand for alternatives to plastic products on the market is primarily driven by the increasing number of laws and regulations passed by governments of various nations against the use of plastic. Plastic toothbrushes cause plastic pollution and environmental damage. On the other hand, bamboo toothbrushes are environmentally friendly, and as consumers become more aware of the value of eco-friendly products, the demand for bamboo toothbrushes is rising. The demand for bamboo toothbrushes is rapidly growing as consumers become more conscious of maintaining good oral hygiene and the increasing prevalence of tooth diseases. The bamboo toothbrush offers comparable cleaning performance to a plastic brush. Bamboo, unlike plastic, kills bacteria that penetrate its surface, providing bamboo toothbrushes with superior germ protection and thereby increasing global market demand.


What are the major risks for the bamboo toothbrush market?

Although bamboo toothbrushes have many benefits, they lack the tongue scrapers and rubber grip of plastic brushes. A further factor impeding their market expansion is that they are more expensive than plastic toothbrushes. Most bamboo toothbrushes have bamboo handles, but the bristles are still made of nylon, which is not environmentally friendly. Before disposing of the toothbrush in the compost, the bristles must be removed. Because bamboo attracts fungus when wet for an extended period, it must be thoroughly dried after use. The lack of product innovation and the popularity of inexpensive conventional toothbrushes may also be limiting factors for the target market’s expansion during the forecast period.

Which is the key distribution channel outlook in the bamboo toothbrush market?

The online segment will dominate the global bamboo toothbrush market throughout the forecast period, as online shopping offers a large selection at low retail prices and great promotional offers. The ability to launch new products on a large scale without incurring additional distribution or inventory costs is another great advantage of the online segment. These online sales channels provide a great platform for manufacturers to promote their products globally without needing a local distributor. Major online retailers like Alibaba, Amazon, and Flipkart provide a vast selection of international goods.

How is the bamboo toothbrush market performing in different regions?

North America dominated the global market for bamboo toothbrushes in 2021 due to the rising popularity of environmentally friendly and biodegradable teeth-cleaning products. Population growth and increased environmental considerations have driven the regional toothbrush industry, primarily in the United States and Canada. Several regional manufacturers, including Colgate-Palmolive Company, The Humble Company, Environmental Toothbrush, Bamboo Brush Co., and Brush with Bamboo, are launching innovative products to achieve maximum global penetration. The presence of these prominent players will also contribute to the growth of the bamboo toothbrush market in the region during the forecast period.

Europe is predicted to hold the second-largest global bamboo toothbrush market share. Europe is one of the emerging markets where major companies are launching new products to satisfy rising consumer demand. For instance, to combat the region’s increasing plastic pollution, Colgate-Palmolive Company introduced bamboo toothbrushes in October 2019. Bamboo, which is grown sustainably, is used exclusively in producing these items. Beeswax is applied to the toothbrush handle to reduce water absorption and increase durability. Major European manufacturers are introducing these new product types to attract a customer base and meet the growing regional market demand for bamboo toothbrushes.

What is the regulatory landscape for the bamboo toothbrush market?

Regulatory requirements encourage consumers to use biodegradable bamboo toothbrushes and manufacturers to create environmentally friendly products. In developed nations, numerous government programs also assist in developing sustainable lifestyles. For instance, a 2019 article in the Washington Post stated that India intended to eliminate the use of single-use plastic within the following three years. The market for bamboo toothbrushes is expanding due to the increasing global adoption of sustainable products. The market for eco-friendly substitutes like bamboo toothbrushes is boosted by anti-plastic laws and strict regulations implemented by the governments of many countries. For instance, according to data from the European Commission and International Trade Center, retail sales of sustainable goods increased by 90% in France in 2019.

What is the value market size of the bamboo toothbrush?

The global bamboo toothbrush market is anticipated to grow at a substantial CAGR of 9.1% in the upcoming years. The global bamboo toothbrush industry is estimated to be worth USD 24.3 billion in 2021 and is expected to be worth USD 40.97 billion by 2028.

What are the major players planning for the future of the bamboo toothbrush market?

Leading bamboo toothbrush manufacturers are dedicated to creating single-use plastic alternatives. Bamboo toothbrushes are also manufactured using raw materials sourced from local farmers. After the bamboo is harvested, the land is cleared, and new bamboo is planted. As a result, a balance between social and biological aspects is maintained. This action assists in giving the locals employment opportunities. In addition, the manufacturers organize clean-up drives and campaigns in partnership with NGOs that support the environment and sustainability. These initiatives will raise consumer awareness of bamboo toothbrush products, boosting future global market demand.

Segmentation of Global Bamboo Toothbrush Market -

Global Bamboo Toothbrush Market – By End-Use Outlook

  • Adults
  • Kids

Global Bamboo Toothbrush Market – By Distribution Channel Outlook

  • Online
  • Offline

Global Bamboo Toothbrush Market – By Region

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

Frequently asked questions about the global bamboo toothbrush market

The COVID-19 pandemic negatively impacted the global bamboo toothbrush market, which decreased sales by more than 4.6% in 2020.

North America accounted for the most heightened share in the global bamboo toothbrush market.

Rising global spending on organic, natural, and environmentally friendly dental care products and government policies encouraging people to switch to decomposable bamboo toothbrushes are major market growth drivers.

The adult segment had a major global market share in 2021.

The online segment had a major share in the global market.

Bamboo Toothbrush Market Scope

Report Attribute Details
Market Value in 2021 USD 24.3 billion
Market Value in 2028 USD 40.97 billion
CAGR 9.1%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
Choose License Type
Trusted By
Published Date:  Nov 2022
Category:  Consumer Goods
Report ID:   60816
Report Format:   PDF
Pages:   130
Rating:    4.6 (50)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
24/7 Research Support