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Point Of Purchase (POP) Display Market By Product Type (Floor Displays, Countertop Displays, Pallet Displays, Sidekick Displays, Endcap Displays, Others), By Application (Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care, Electronics, Automotive, Home Furnishings, Others), By Style (Temporary POP Displays, Permanent POP Displays), By Material (Corrugated Board, Plastic, Metal, Wood, Glass, Others) - Growth, Future Prospects & Competitive Analysis, 2018 – 2026

The global point-of-purchase display market is expected to expand at a CAGR of 5.9% during the forecast period from 2018 to 2026. The projected growth will be majorly driven by the continual efforts taken by brand owners to aggressively promote and market their newly launched or seasonal products at retail outlets. For instance, several FMCG companies are striving to improve and enhance the visibility of their products through POP displays at supermarkets, hypermarkets, and departmental stores. In addition, the rising discretionary income of the urban population and the consequent increase in expenditure on packaged food products are driving the uptake of point-of-purchase displays among retailers. Thus, consistent growth and a positive outlook for the retail industry bode well for market growth in the coming years.

Market Synopsis

"North America Dominates; the Asia Pacific Touted to Register Maximum Growth during the Forecast Period"

In 2017, North America led the global point-of-purchase displays market, closely followed by the Asia Pacific and Europe, respectively 2017. The value contribution from North America stood at just over 32% in the same year. It is identified that North America will exhibit steady growth during the forecast period from 2018 to 2026 on the back of regulated demand for innovative POP displays from established retail chains like Target and Walmart in the region. On the other hand, Asia Pacific is identified to register stronger growth, attracting investments from several retailers as a part of the aggressive marketing strategy adopted during the forecast period. The projected demand for point-of-purchase displays will be driven by the ongoing paradigm shift towards organized retailing and the region's consequent expansion of retail chains.

"Temporary Point of Purchase Displays to Dominate and Register Maximum Growth throughout the Forecast Period"

Based on product life, the global point-of-purchase displays market is categorized into two major categories: temporary point-of-purchase displays and permanent point-of-purchase displays. Temporary point-of-purchase displays are designed to last only a couple of months and are built using inexpensive corrugated cardboard. Temporary point-of-purchase displays were the most preferred variants amongst retailers and distributors, accounting for over two-thirds of the global point-of-purchase displays market value in the base year 2017. Since the temporary point of purchase, displays are made from low-cost corrugated cardboard and designed with litho or screen-printed graphics; their upfront cost is low. Thus, they remain the preferred choice among small and medium-sized retailers. In addition, these variants are also easy to recycle. On the other hand, permanent point-of-purchase displays made from durable materials such as plastic, metal, glass, and wood are generally installed by large-sized retailers, especially near the checkout stand. However, high upfront costs and associated risk/uncertainty of returns on the initial investment limit their adoption only to large retailers.

"Floor Point of Purchase Displays to Dominate Throughout the Forecast Period"

Based on product type, the global point-of-purchase displays market is categorized into two categories: floor displays, countertop displays, pallet displays, sidekick displays, and end cap displays among others. The value contribution from floor displays to the global market was the largest in 2017. The fact that floor displays offer and convey accurate product information to consumers and allow brands to capitalize on the continual engagement with customers bodes well for the growth of floor displays.

Some of the leading manufacturers profiled in the study include DS Smith Plc., Sonoco Products Company, Smurfit Kappa Group Plc, International Paper Company, Georgia-Pacific LLC., Pratt Industries Inc., WestRock Company, Felbro, Inc., Marketing Alliance Group, Bling Bling Packaging & Displays, TPH Global Solutions, FFR Merchandising Company, Creative Displays Now, and U.S. Corrugated, Inc. among others. With the retail industry evolving rapidly, manufacturers have realized the necessity to focus on product enhancement in terms of ergonomics and durability.

Historical & Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2016 to 2026, considering 2017 as the base year for the research. In addition, CAGR (Compounded Annual Growth Rate) for each segment and sub-segment is calculated for the forecast period from 2018 to 2026.


 Product Type Segment (2016–2026; US$ Mn)

 • Floor Displays

 • Countertop Displays

 • Pallet Displays

 • Sidekick Displays

 • Endcap Displays

 • Others (Spinner Displays, Retail Signage, etc.)


Style Segment (2016–2026; US$ Mn)

 • Temporary Point of Purchase Displays

 • Permanent Point of Purchase Displays


Material Segment (2016–2026; US$ Mn)

 • Corrugated Board

 • Plastic

 • Metal

 • Wood

 • Glass

 • Others (Foam Boards, etc.)


Application Segment (2016-2026; US$ Mn)

 • Food & Beverages

 • Pharmaceuticals

 • Cosmetics & Personal Care

 • Electronics

 • Automotive

 • Home Furnishings

 • Others (Sports & Recreation, Wine & Spirits, etc.)


Geography Segment (2016–2026; US$ Mn)

 • North America (U.S. and Rest of North America)

 • Europe (U.K., Germany, France, and the Rest of Europe)

 • Asia Pacific (Japan, China, India, and the Rest of Asia Pacific)

 • Rest of World (Middle East & Africa (MEA), Latin America)


Frequently asked questions :

The market for Point Of Purchase (POP) Display is expected to reach US$ XX Bn in 2026.

The Point Of Purchase (POP) Display Market is expected to see significant CAGR growth over the coming years, at 5.9%.

The report is forecasted from 2018-2026.

The base year of this report is 2021.

DS Smith Plc., Sonoco Products Company, International Paper Company, Smurfit Kappa Group Plc, Menasha Packaging Company, LLC., WestRock Company are some of the major players in the global market.

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Published Date:  Sep 2018
Category:  Packaging
Report ID:   59342
Report Format:   PDF
Pages:   120
Rating:    4.4 (66)
Delivery Time: 24 Hours to 48 Hours   
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